User Experience Designer

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1 User Experience Designer UX / UE Designer Carisa Aranyos

2 UX Design often relates to web development and design, but it can relate to any user interface or product and how humans interact and react to the experience of using them. In this presentation the web based area will be our main focus. A lot of UX best practices are simply Human-Computer Interaction (HCI) or psychology research that has been translated or applied to the internet. It takes a good blend of right and left brain thinking to perform this job. A UX Designer makes the experience easy and intuitive and creates stuff people will actually want to use. Image retrieved from

3 A Meld of : Technology Design Business Needs Align these using the principles of human-computer interaction to create the user experience. Image retrieved from

4 Duties and Responsibilities Researching Prototyping Designing Interface Usability Information Architecture Human Factors Science User-Centered Design Principles Psychology Business Goals

5 Deliverables Evaluation of Current Systems A/B Testing User Surveys Wireframes and Prototypes User Flows Storytelling Design Patterns User Profiles and Personas Content Inventory Content Style Guides Creation of New Systems

6 Qualifications and Requirements Tech Skills Markup- HTML, XHTML, XML CSS coding Page layout, interface design Image editing and production Front-end programming-javascript Information architecture, wireframing, sitemapping Usability testing/knowledge Graphic design/adobe Creative Suite Back-end development- PHP, Ruby on Rails, ASP Project management Writing, editing Findability/search engine optimization/ search engine marketing Accessibility testing/knowledge Soft Skills Critical thinking with an open mind Good listening skills Abductive, or design, thinking Ability to pretend the future is now and consider the results Ability to rapidly sketch ideas in various media- in works, through graphics, on a whiteboard, or programmatically Strong articulation skills-both verbal and visual Strong team orientation Open to critique Ability to step up to synthesize when the time is right Empathy- for users, management, and teammates

7 Salary $$$ $$ $ Images retrieved from

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10 Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it s really how it works......a lot of people in our industry haven t had very diverse experiences. So they don t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one s understanding of the human experience, the better design we will have. -Steve Jobs [Wired, February 1996]

11 Changes Anticipated in the Next 5-7 Years This is a new position that will only continue to materialize as web use via mobile devices, tablets, etc. grows. Forbes 10 Jobs That Didn t Exist 10 Years Ago [Forbes, May 2012]... App Developer Market Research Data Miner Educational or Admissions Consultants Elder Care Sustainability Expert User Experience Design Millenial Generational Expert Social Media Manager Chief Listening Officer Cloud Computing Services The truth is we are all very new at this......there are many different breeds of practitioners that fall within the user experience umbrella. Forsee this area growing as technology and the web continue to grow. Additionally, should see more definition in separating User Experience specialties and roles. Tightening of the scattered, unstructured group that exists now.. More community.

12 Challenges of the Position Some companies might not see the value or recognize the necessity of the position. They may think that good user experience is an add-on, not a base requirement. There are many different titles: information architect, user experience architect, interaction designer, usability engineer, design analyst, and on and on... and they don t all mean the same thing to every person or company. The biggest misconception is that [companies] have a choice to invest in their user s experience. To survive, they don t. -Josh Porter, formerly of UIE and now principal at Bokardo Design Mashable.com 2009 Every experience is different.. there is no secret fix for all problems.. a common misconception is as common among designers as it is among clients, is that there is one secret method that will solve all of their design problems. -Dan Saffer, founder and principal at Kicker Studio Mashable.com 2009

13 Certifications Several forums indicated that if someone says there is a certification for user experienc designer that it is a joke. moreso could get certs for web development but not a necessity. No Certificates Required!!!!! No certifications are necessary for this position.. Employers will be more interested in past experience. Definitely need a portfolio showing prior work.

14 What part of the business does a User Experience Designer report to...? Is it a large or small company? Depends on the type of business.. Is it in-house or consulting work? Could report to CIO, Creative Director, Project Director, Marketing Manager, etc...

15 Educational Requirements Associates Degree Bachelor Degree (BA/BS/BFA) Industry Equivalent Experience Entry Level Mid Level Senior Level Average Years of Experience: 2-5 Average Years of Experience: 5-10 Average Years of Experience: 5-10 Typical Education Level: Associate s Degree Typical Education Level: Bachelor s Degree Typical Education Level: Bachelor s Degree

16 LinkedIn

17 Is this a position that I would like? Absolutely.

18 References: All references retrieved February 2013 I pledge the AIC: Carisa Aranyos

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