UX for Successful Products

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1 UX for Successful Products

2 CRAFTING THE BEST EXPERIENCE FOR YOUR USERS Our 360 solution enhance your product experience. We create digital experiences users want to interact with, which is the core of everything we do. Our approach has proven to be thoroughly successful; our projects meet the users goals, emotions, and perspectives with the business and products objectives. Having designers and developers working together throughout the process, allows us the creation of high-impact experiences for any type of user in any industry across every single web and mobile platforms.

3 Our approach roadmap 1st Step - Discovery

4 1st Step - Discovery We want to know all about you Phase 1 - Discovery During this first step we get involved in the client s world. We start a conversation, doing some exploratory activities in order to understand them and their needs. We learn what makes their products or services different from their competitors and listen to their ideal success story in order to accomplish an Minimum Viable Product. Techniques and deliverables involved: Multidisciplinary brainstorming, Competitive Audit, Stakeholders Interviews and KPI Setups, List of Requirements.

5 1st Step - Discovery We want to learn about your ideas Phase 2 - Research UX Research Team identifies the clients core users and their needs. In this way our professionals detect and fix all the problems to be solved and find key opportunities to build a successful product. Techniques and deliverables involved: Sitemap, flows, Heuristic Analysis and User Testing and User Testing Reports, Documentation of personas, Feature writing, Metrics and analytics.

6 1st Step - Discovery Insights, ideas and solutions Phase 3 - Ideation Visualising key opportunities previously identified and research starts with a full ideation session. This is the moment when all the team gets together and the challenge begins. It s time to solve the clients issues focusing in getting the best product possible. Techniques and deliverables involved: Ideas, Storytelling, Low Fidelity Wireframes, Sketches, User Flows, Project planning and timeframe, Blueprints, Storyboards, Taxonomies.

7 Our approach roadmap 2nd Step - Solution design 7

8 2nd Step - Solution Design Hands at work, let s innovate! Phase 4 - User Experience Design Our Interaction Designers, Product Designers, and Experience Designers work together to create a successful product experience for your users. Techniques and deliverables involved: High Fidelity Wireframes, Navigation Simulation and User Testing

9 2nd Step - Solution Design Make it beautiful, let s design! Phase 5 - User Interface Design Our Visuals Designers craft a neat, beautiful, fun, and functional product user interface based on the wireframes previously created. Techniques and deliverables involved: Mockups (Layered PSDs or PNGs), Navigation Simulation, Style guides and User Testing.

10 2nd Step - Solution Design Crafting the experience Phase 6 - User Interface Development Visuals Designers and Front-end Engineers work together to build the entire product user interface, bringing the design to life. Techniques and deliverables involved: Web (HTML, CSS and JavaScript) or Native UI Files (IOS, Android, Windows 8, others).

11 Our approach roadmap 3rd Step - Solution development 11

12 Step three - Solution development Good Idea! Let s make it works! Phase 7 - Backend development Our robust team of Technologists, Web Back-end Engineers, native Mobile Developers and QA Managers work together to build, launch, and support any type of web or mobile software.

13 Summary Our Making Sense s professionals provide the best service possible, helping and advising throughout the whole process. From the DISCOVERY stage, where we get the first contact with the client and the project, going through the DESIGN which reflects perfectly the clients needs and goals. After that, the implementation process is on, we bring the design to life in an interactive and functional prototype. Then our team DEVELOP the entire project, considering all technical components. Finally, after some tests and reviews the project is ready to be delivered to our client.

14 Thanks! _

By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.

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