SPONSORSHIP PACKET HALLOWEEN A BENEFIT FOR PROJECT LAZARUS
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1 SPONSORSHIP PACKET HALLOWEEN N E W O R L E A N S 2016 A BENEFIT FOR PROJECT LAZARUS
2 The mission of the Hosts of Halloween is to provide funding for Project Lazarus, a home in New Orleans for men and women with HIV/AIDS, so that they may provide healthcare and support services for their residents. Project Lazarus, which provides direct HIV/ AIDS services, is the sole beneficiary of all funds, which are raised. In our 33-year history, we have raised over $4.5M for Project Lazarus. We are one of the only 100% donation/volunteer event weekends left in the US. The story of Halloween New Orleans is a story of the New Orleans gay community a community coming together to share their love and sense of family, a community celebrating its unique culture and love of showmanship, a community coming to the aid of its own in the dark days of the AIDS crisis, and a community triumphing over challenges with a resilient, joyful spirit. If you re a big kid, and you like to dress up for Halloween, there is no other place to be than New Orleans! Corporate Board Dustin Woehrmann: President Ryan Wentworth: 2016 Event Chair John Ramsey: Executive Board Jerry Fredieu: Executive Board Neil Savoy: Executive Board Event Board THURSDAY: Khalil Bou-Mikael: Event Chair Tony Lala: Vice Chair SATURDAY: Neil Savoy: Event Chair Brent Meche: Vice Chair Michael Atwater: Logistics Aaron Ross: Host Lounge SUNDAY: Ryan Cochran: Event Chair Brandon Bordelon HOST COMMITTEE: Stephen Nguyen: Chair Clayton Shelvin SPONSORSHIP: Brian Gartland MARKETING: Jonas Dominique Michael Burden Ryan Cochran Beau Moss Jeff Schiffman Jeff Hebert: Treasurer Trey Woodside, Trina Melerine, Cindy Cancienne: Finance Committee James Brownell Williams: Hotels Clayton Shelvin: Bars Lance Hebert: Distribution Fletcher Jernigan: Distribution
3 Overview Halloween New Orleans is one of the longest-running and most respected fundraising events in the country. Started in 1984 by a small group who decided to throw a costume party for out-of-town friends, the event quickly grew and became a major AIDS fundraiser. Project Lazarus is the oldest and largest residential facility providing assisted living to people with HIV/ AIDS in the Gulf Coast region. Project Lazarus was founded by a group of clergy and lay people who were asked to help a person with AIDS who was being discharged from the hospital, but had nowhere to live. This year s event will take place Thursday, October 27th - Sunday, October 30th. The Main event on Saturday night will take place at the Contemporary Arts Center in downtown New Orleans. Thursday s kickoff event is a formal affair that includes a silent auction and the Sunday Brunch ends with a Second Line through the French Quarter. Participants Our Hosts and Patrons are a group of over 400 men and women. Approximately 2/3 resides in the New Orleans metro area, while many others come from Houston, Dallas, Atlanta, New York and Los Angeles. The Hosts represent a wide array of professions including physicians, attorneys, accountants, nurses, convention planners, real estate agents, sales people, educators, fashion and style professionals and small business owners. LGBT Market $830 Billion is the estimated buying power of the LGBT market. 80% of lesbians and gays report that they have changed brands based on a company s positive stance toward the gay community. 85% of gays and lesbians prefer to buy from companies that market to them. Halloween guests are primarily gays and lesbians. About half of them live in the New Orleans Metropolitan area or other parts of Louisiana. Although attendees fly in from all over the country, most of these guests live within a short drive or flight having connections to the city or state and return several times a year. Over 5,000 people are expected to attend HNO 2016 from all over the country.
4 Sponsorship Levels Presenting Sponsor: $25,000 Website: Your logo on homepage listed as Presenting Sponsor + top of sponsor page to your website Facebook: 2 custom social posts every month Print ads/flyers: Your logo included and marked as Presenting Sponsor On site: Your logo on top of Thank You sponsor board Host gift bags: Inclusion of an approved item (500 quantity) 10 Host Passes for the weekend (10 VIP entries to all events) First right of refusal for HNO 2016 as Presenting Sponsor This is a presented by billing HNO Fall of the Pharaohs appears first Platinum Sponsor: $10,000 Website: Your logo on sponsor page to your website Facebook: Your logo included in 1 social posts every month Print ads/flyers: Your logo included On site: Inclusion on Thank You sponsor board Host gift bags: Inclusion of an approved item (500 quantity) 4 Host Passes for the weekend (4 VIP entries to all events) Gold Sponsor: $5,000 Website: Your logo on sponsor page to your website Facebook: Your logo included in 1 social post every month Print ads/flyers: Your logo included On site: Inclusion on Thank You sponsor board Host gift bags: Inclusion of an approved item (500 quantity) 2 Host Passes for the weekend (2 VIP entries to all events) Silver Sponsor: $2500 Website: Your logo on sponsor page to your website Your logo included in 3 blasts with link Facebook: Your logo included in 3 social posts On site: Inclusion on Thank You sponsor board 1 Host Pass for the weekend (one VIP entry to all events) Bronze Sponsor: $1000 Website: Your logo on sponsor page to your website Your logo included in 2 blasts Facebook: Your logo included in 2 social post 2 VIP passes to Saturday main event on Halloween night Digital Sponsor: $500 Website: your logo on sponsor page to your website your logo included in 1 blast with link Facebook: your logo included in 1 social post
5 Open Bar Black Tie Preffered Presented by IN ASSOCIATION WITH COME DRESSED IN YOUR BEST NEON ATTIRE Cash Bar Open Bar for Hosts Student discount at door with valid ID. 21+ HOSTED BY Open Bar (enter on St. Joseph Street) Open Bar Costumes required to enter Student discount at door with valid ID. 21+ PERFORMANCE BY (daylight savings ends) AND THE MAIN EVENT CONTEMPORARY ARTS CENTER 900 CAMP ST. 10PM-4/3AM DJ Joe Gauthreaux & DJ Blacklow (enter on St. Joseph Street) Open Bar Costumes required to enter Student discount at door with valid ID. 21+ (daylight savings ends) Costume Contest Stage Parade VIP Host Lounge DISCO BRUNCH & SECOND LINE HOUSE OF BLUES 225 DECATUR ST. 1-4 PM HOSTED BY Shawn Pelofsky Print Ad Open Bar PERFORMANCE BY Thelma Houston SECOND LINE FROM HOUSE OF BLUES TO OZ THE LAZARUS BALL IL MERCATO 1911 MAGAZINE ST. 7:30-10:30 PM SILENT AUCTION & WINE RAFFLE NO IDEA THANKS for their many years of support TICKETS AVAILABLE OZ UPSTAIRS FRIDAY OCT. 30TH 12-4PM AT THE DOOR OF EACH PARTY NEON PARTY REPUBLIC 828 S PETERS ST. 9 PM-2 AM DJ GRIND THE MAIN EVENT CONTEMPORARY ARTS CENTER 900 CAMP ST. 10PM-4/3AM DJ Joe Gauthreaux & DJ Blacklow Costume Contest Stage Parade VIP Host Lounge DISCO BRUNCH & SECOND LINE HOUSE OF BLUES 225 DECATUR ST. 1-4 PM Shawn Pelofsky Thelma Houston SECOND LINE FROM HOUSE OF BLUES TO OZ Blast Product/Brand Placement During Events Facebook Posts For more information on sponsorship opportunities with Halloween New Orleans, please contact info@halloweenneworleans.com or Brian Gartland briangar@aol.com
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