Women Entrepreneurs in Rural Tourism

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1 Women Entrepreneurs in Rural Tourism UK/10/LLP-LdV/TOI-336 1

2 Project Information Title: Project Number: Project Type: Year: 2010 Status: Marketing Text: Women Entrepreneurs in Rural Tourism UK/10/LLP-LdV/TOI-336 Transfer of Innovation completed UK-United Kingdom The project aimed to build the competencies of existing and new women entrepreneurs involved in rural tourism and crafts. The project sought to build on the European Rural Tourism Development(ERTD) training package, modify and add new elements to meet the needs of women entrepreneurs, test and evaluate the training package in all partner countries and develop a community of women entrepreneurs across Europe who could benefit from the training. As women's businesses develop, they should increase profitability and ability to employ others thereby strengthening the rural economy. Teachers from VET schools improved their own skills by getting closer to employer needs. Accreditation was considered and a sustainability plan implemented to offer the course more widely through networks and the DestiNet sustainable tourism platform.. Summary: This project aimed to build the competencies of existing and new women entrepreneurs through innovative training in required business skills. It sought to build on the European Rural Tourism Development (ERTD) training package, modify and add new elements to meet the needs of women entrepreneurs, test and evaluate the training package in all partner countries and develop a community of women entrepreneurs across Europe who could benefit from the training. The consortium consisted of 8 partners from 6 European countries with a good geographical spread and representation of more recent EU member countries. VET partners had significant experience of working on European projects and in the rural tourism sector. Two network partners were actively involved in the partnership to ensure that target group needs were considered at every stage and to disseminate outcomes. EfVET added value as the network had the ability to reach 1500 VET institutions in Europe. Two of the partners were involved in the ERTD project and used their experience to transfer and add value to the innovation. A strong communication network was coordinated between the partner countries and a sustainable WERT community of target groups and influencers established on the project web site and linked to the DestiNet forum building on existing networks and expanding across Europe. Tangible outcomes included a needs analysis, modified training package and guides, project web site on which the WERT community was developed, pilot reports including evaluations from target groups based upon which improvements to the package were made and external evaluation reports. Intangible outcomes included a growth in confidence for women entrepreneurs based on skill development and working with others leading to improvements in the rural economy. VET providers also benefitted by narrowing the gap between employer needs and training providers. In line with the 'New Skills for New Jobs' initiative, this project provided better access to training for women in rural areas. As women's businesses developed, they should increase profitability and ability to employ others thereby strengthening the rural economy. Teachers from VET schools improved their own skills by getting closer to employer needs. Accreditation was considered and a sustainability plan implemented to enable the course to be offered more widely across Europe. Description: The project aimed to transfer and adapt a rural tourism vocational training programme to meet the needs and build the skills of women entrepreneurs in rural tourism and craft areas. The European Rural Tourism Development course (ERTD), on which the transfer was based, was an innovative blended learning course developed and tested by partners from the UK, Italy, Bulgaria and Spain. The programme was adapted to meet the needs of women entrepreneurs in Cyprus, Finland, Estonia, Spain and the UK through a detailed needs analysis and active involvement of the target group to build their skills to meet market needs. 2

3 Project Information Themes: Sectors: Product Types: Product information: Projecthomepage: *** Lifelong learning *** Enterprise, SME *** Equal opportunities ** Open and distance learning * Labor market * Sustainability * ICT * Recognition, transparency, certification * Vocational guidance * Access for disadvantaged * Continuous training *** Accommodation and Food Service Activities *** Education *** Arts, Entertainment and Recreation * Wholesale and Retail Trade; Repair of Motor Vehicles and Motorcycles * Other Service Activities teaching material program or curricula open and distance learning modules website evaluation methods material for open learning The products included: Needs analysis survey in all partner countries and languages; Modified training package in all partner languages including trainer and learner guides to meet women entreprenuer needs identified; Pilot and evaluation of training package in all partner countries country & synthesis reports; Website for dissemination, communication, link to learning platform, project progress and key documents; 3 external evaluation reports to evaluate the quality of products and process of transnational team work. 3

4 Project Contractor Norton Radstpck College Radstock Gloucestershire, Wiltshire and North Sommerset UK-United Kingdom initial training Contact Person Address: Telephone: Fax: Peter Hodgson South Hill Park Radstock UK-United Kingdom

5 Coordinator Norton Radstpck College Radstock Gloucestershire, Wiltshire and North Sommerset UK-United Kingdom initial training Contact Person Address: Telephone: Fax: Peter Hodgson South Hill Park Radstock UK-United Kingdom

6 Partner Partner 1 Escuela Superior de Hosteleria de Gipuzkoa San Sebastian Pais Vasco ES-Spain initial training Partner 2 Cyprus Chamber of Commerce and Industry Nicosia Kypros / Kibris CY-Cyprus association/non-governmental organisation Partner 3 Ylä-Savo Municipal Federation of Education IISALMI Itä-Suomi FI-Finland initial training Partner 4 PRISMA Athens Attiki EL-Greece research institution 6

7 Partner Partner 5 Estonian Rural Tourism Organisation Tallinn Eesti EE-Estonia association/non-governmental organisation Partner 6 EDEX-Educational Excellence Corporation Ltd. (Intercollege) Nicosia Kypros / Kibris CY-Cyprus university/fachhochschule/academy Partner 7 EfVET Brussels Bruxelles Cap, Brussel Hof BE-Belgium association/non-governmental organisation Partner 8 Vocational Centre of Pärnu County Pärnu Eesti EE-Estonia initial training 7

8 Project Files 1 WERT Community Strategy.ppt WERT Community Strategy 2 WERT invitation.doc WERT invitation 3 RegistrationForm.docx WERT Community registration form 4 Networking_Letter.doc WERT networking letter 5 Destinet proposal.doc DestiNet proposal 6 WERT Community Destinet_intro_users.pdf DestiNet user introduction 7 Sustainability Report.doc Sustainability report Country dissemination strategies.zip Country dissemination an exploitation strategies Country sustainability reports.zip Country sustainability reports WERT minutes meeting 1 UK.doc Meeting 1 minutes WERT minutes meeting 2 GR.doc WERT minutes meeting 2 8

9 Project Files WERT minutes meeting 3 FI.doc WERT minutes meeting 3 WERT minutes meeting 4 CY.doc WERT minutes meeting 4 WERT minutes meeting 5 EE.doc WERT minutes meeting 5 WERT project summary.doc WERT project summary including target groups, partner roles, work packages and key timings. WP6 Dissemination & exploitation strategy.doc Dissemination and exploitation strategy 9

10 Products Needs Analysis Country and Synthesis Reports WERT Training Package External evaluation WERT leaflet WERT website Pilot 10

11 Product 'Needs Analysis Country and Synthesis Reports' Title: Needs Analysis Country and Synthesis Reports Product Type: procedure for the analysis and prognosis of the vocational training requirement Marketing Text: A needs analysis survey was conducted in all partner countries to identify primary business needs of women entrepreneurs in rural areas. Results are summarised in country reports and a synthesis report. Description: The Needs Analysis identified the current business training needs of the target groups of new and existing women entrepreneurs. This ensured that when adapting and updating the ERTD product on which the transfer was based, the project team was able consider these training needs including the new sectors of food and crafts. The research also provided useful information to help ensure the accessibility of training in terms of delivery to suit the cultural needs of partner countries. Target group: Women entrepreneurs in rural areas and potential women entrepreneurs Result: Synthesis report and country reports Area of application: The needs analysis was used to develop the training package Product Languages: Estonian Greek Finnish Spanish English product files efvet_survey.pdf EfVET survey WERT WP3 country reports.zip Needs analysis cpountry reports Needs analysis synthesis reports WERT WP3 synthesis reports.zip Needs analysis synthesis reports &prd=1 11

12 Product 'WERT Training Package' Title: WERT Training Package Product Type: modules Marketing Text: he needs identified in the analysis survey were used to modify and add to the learning material from ERTD to enhance the business skills of women entrepreneurs in rural areas Description: Updated and new materials to meet the needs of target groups including a flexible delivery structure and guidance. Translated into partner languages. Target group: Women entrepreneurs in rural areas and potential women entrepreneurs, trainers Result: Hard copy and online training pack including user guide and teacher guide Area of application: Training course for women entrepreneurs Product Languages: Estonian Finnish English Greek Spanish product files Teacher guide translations.zip WERT Teacher Guide translations WERT Teacher guide final (2).zip WERT Teacher Guide WERT training pack Estonian.zip WERT Training Pack Estonian WERT training pack final.zip WERT Training Pack WERT training pack Finnish.zip WERT Training Pack Finnish WERT training pack Greek.zip WERT Training Pack Greek WERT training pack Spanish.zip WERT Training Pack Spanish &prd=2 12

13 Product 'External evaluation' Title: External evaluation Product Type: others Marketing Text: External evaluation of the process of the partnership and products Description: External evaluation input and reports have helped to ensure the quality of implementation of project tasks in line with the application Target group: Women entrepreneurs, trainers Result: 2 Evaluation reports Area of application: To ensure the quality of product and process Product Languages: English product files 1st evaluation report 1 WERT project 1st evaluation report.doc 1st evaluation report 2 WERT project mid-term evaluation report doc 2nd evaluation report 3 WERT final evaluation doc Final evaluation report Partner meeting evaluations.zip Partner meeting evaluations Quality indicator reviews.zip Quality indicator reviews WERT- Quality management plan & indicators.doc Quality managment plan and indicators &prd=3 13

14 Product 'WERT leaflet' Title: WERT leaflet Product Type: others Marketing Text: Leaflet to raise awareness and promote the project Description: Leaflet to raise awareness and promote the project Target group: Women entrepreneurs and trainers Result: Leaflet available in all partner languages Area of application: Distributed at dissemination events, conferences and meetings Product Languages: English Greek Spanish Estonian Finnish product files WERT leaflet Basque.pdf WERT leaflet Basque WERT leaflet English.pdf WERT leaflet English WERT leaflet Estonian.pdf WERT leaflet Estonian WERT leaflet Finnish.pdf WERT leaflet Finnish WERT leaflet Greek.pdf WERT leaflet Greek WERT leaflet Spanish.pdf WERT leaflet Spanish &prd=4 14

15 Product 'WERT website' Title: WERT website Product Type: website Marketing Text: Website to promote the project, provide useful links to WERT Community and training course. Description: Contains project progress, meeting minutes and presentations and links to training course, social media and online community Target group: Women entrepreneurs and trainers Result: Website regularly updated Area of application: Project progress and promotion Product Languages: Greek Spanish Estonian Finnish English &prd=5 15

16 Product 'Pilot' Title: Pilot Product Type: teaching material Marketing Text: Pilot of training materials was conducted in all partner countries. Description: Pilot country and synthesis reports produced Target group: Women entrepreneurs in rural tourism (start up and existing businesses) Result: Pilot country and synthesis reports Area of application: improvements to the online course following pilot Product Languages: English Estonian Finnish Greek Spanish product files WERT WP5 Pilot guidelines.doc Pilot guidelines Pilot country reports Pilot country reports.zip Pilot country reports Pilot synthesis report translations.zip Pilot synthesis report translations Pilot synthesis report.zip Pilot synthesis report &prd=6 16

17 Events EfVET Conference Date Description Target audience Public Contact Information Time and place Dissemination of WERT products at round table VET managers and teachers Closed event Rosaleen Courtney, Norton Radstock College Palma, Mallorca EfVET Conference Date Description Target audience Public Contact Information Time and place Some 200 Managers and European officers / teachers attended Conference - very interactive - opportunity to display products and outcomes of ToI / DoI and mobility projects. Through Roundtables and associated networking project progress and results disseminated to all delegates - all about sharing ideas / objectives and contributions of project to improving attractiveness and quality of VET. Stimulating close transnational partnership and collaboration. VET providers and networks from across Europe Closed event , Malta WERT Dissemination event - Cyprus Date Description Target audience Public Contact Information Time and place Event to raise awareness and encourage involvement in the project Women entrepreneurs in rural tourism Closed event , Nicosia, Cyprus 17

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