FOOTBALL S MOST INSIGHTFUL BRAND EXCLUSIVE HUMOROUS WHOLEHEARTED
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1 FOOTBALL S MOST INSIGHTFUL BRAND EXCLUSIVE HUMOROUS WHOLEHEARTED
2 FourFourTwo is the first football magazine to treat fans as intelligent adults. Humorous but wholehearted, polished but readable, substantial but accessible, Four- FourTwo is football s most insightful brand with added F.U.N.
3 IN SHORT FOOTBALL MAGAZINE IN POLAND SINCE JUNE 2010 CIRCULATION: COPIES PRICE: 5.90 PLN OVER POINTS OF SALE HIGHEST EDITORIAL QUALITY UNIQUE ARTICLES FROM POLAND AND ABROAD ISSUED IN OVER 20 COUNTRIES IN THE WORLD
4 PUBLISHER S PERSONAL DATA TEST GROUP: 1091 READERS FROM ALL AROUND POLAND TARGET GROUP: MAGAZINE TOMASZ KUSZCZAK One of the best Polish goalkeepers THE BEST POLISH PLAYERS CHOOSE FOURFOURTWO EVERY MONTH MEN, LARGE CITIES, AGE 18-35, READERS MEN 86,4 % LARGE CITIES 59,2 % MEDIUM CITIES 25,7 % TOP 5 WARSZAWa, KRAKÓW, POZNAŃ, WROCŁAW, ŁÓDŹ ,4 % ,5 % ACTIVE, DYNAMIC, PASSIONATE ABOUT SPORT PROFESSIONALS, AMATEURS, FANS
5 TARGET GROUP: FACEBOOK PUBLISHER S PERSONAL DATA TEST GROUP: 2043 READERS FROM ALL AROUND POLAND THROUGH FACEBOOK MAIN GROUP GENDER AGE TOP 10 CITIES - MEN 86.4% - MEN 52,3 % Warszawa 6. Szczecin YEARS 13.2% - WOMEN 25,2 % Kraków 7. Lublin - LARGE CITIES 17,8 % Poznań 8. Gdańsk - INCOME: 4. Wrocław 9. Bydgoszcz PLN Łódź 10. Toruń
6 DISTRIBUTION OVER POINTS OF SALE NEWSSTANDS EMPIK KOLPORTER RUCH INMEDIO RELAY TOP PRESS SUPERMARKETS TESCO AUCHAN REAL SHOPS BOMI KAUFLAND INTERMARCHE MARCPOL PETROL STATIONS SHELL ORLEN BP LOTOS LUKOIL
7 PROMOTION LONG-TERM COOPERATION DEDICATED SUBPAGE PROMOTION ON HOME PAGE PROMOTION ON SPORTS PAGES: ESPECIALLY FOOTBALL DOZENS OF ADVERTISING SPOTS EACH MONTH HIGH-REACH CAMPAIGN, BANNERS, SPONSORED ARTICLES SELECTED SPORTS PORTALS: THEMED CAMPAIGNS PROMOTION IN POINTS OF SALE EDITORIAL COOPERATION HIGH-REACH CAMPAIGN, BANNERS, SPONSORED ARTICLES MEDIA PATRONAGE OF FOOTBALL BUSINESS CONFERENCE
8 UNIQUE CONTENT INTERVIEWS WITH THE BIGGEST FOOTBALL STARS Pele Maradona Beckenbauer Mourinho Guardiola Messi Rooney Xai Ibrahimoić Szewczenko Scholes Podolski Lewandowski Błaszczykowski SzczęsnY UNIQUE COVERAGE FROM AROUND THE WORLD Montserrat EgYPT LibYa PALESTINE SENEGAL BRASIL UNITED STATES AMERICAN SAMOA AlbinoS FROM TANZANIA AND MANY OTHERS
9 UNIQUE CONTENT IN-DEPTH ANALYSES SOCIAL PROBLEMS RELATED TO FOOTBALL IN THE WORLD SECRETS OF THE BIGGEST FOOTBALL POWERHOUSES UNKNOWN FACTS ABOUT STARS, TEAMS AND REGIONS FEATURED ARTICLES Jerzy Dudek Tomasz Kuszczak Robert Lewandowski WIN! YOU CAN WIN ORIGINAL KITS SIGNED BY THE STARS OF THE WORLD S BEST FOOTBALL CLUBS
10 EVERY MONTH ONE ON ONE READERS INTERVIEW UPFRONT INDIRECTLY ABOUT FOOTBALL FEATURES INTERVIEWS, ANALYSES, ETC. PLANET FOOTBALL - A REVIEW OF WORLD NEWS PERFORMANCE WHERE PROS REVEAL THE SECRETS OF THEIR GAME
11 EVERY MONTH ACTION REPLAY FOOTBALL S HISTORY WITH UNIQUE PHOTOGRAPHS POLAND NATIONAL TEAM CHAMPIONS LEAGUE FIRST DIVISION SPECIAL SUPPLEMENTS THE BIGGEST FOOTBALL TALENTS THE GREAT BOOKMAKER S SUPPLEMENT FOOTBALL CHRISTMAS GIFTS PROFESSIONAL TRAINING PROGRAMS
12 OPINIONS ABOUT THE MAGAZINE THE MAGAZINE FOR EVERYONE, NOT ONLY FOR FOOTBALL FANS Michał Markiewicz, READER A VOGUE ON THE FOOTBALL MAGAZINES MARKET Marta Kaczmarska, READER THE BEST MAGAZINE EVER Damien Kaczmarek, READER GREAT LAYOUT, ARTICLES THAT CANNOT BE FOUND ANYWHERE ELSE, THE BEST FOOTBALL MAGAZINE IN POLAND Piotr Krajewski, READER A WONDERFUL SOURCE OF INFOR- MATION ABOUT FOOTBALL AND THE EVENTS THAT SURROUND IT Marek Nakonieczny, READER GREAT COVERAGE, INTERESTING INTERVIEWS, MAGNIFICENT PHOTOGRAPHS, NO WEAK POINTS Ireneusz Makowski, READER
13 RATE CARD Format Price Format Price FULL PAGE (RIGHT) BACK COVER FULL PAGE (LEFT) IFC DPS IFC + FULL PAGE /2 PAGE IBC /3 PAGE *WE OFFER GREAT DISCOUNTS
14 CREATIVE ADVERTISEMENT CONCEPTS NIKE - Readers could tear the coer apart NIKE- THREE COVERS signifing THE UNIFICATION OF THE NATIONAL TEAM CANON - DOUBLE PAGE WITH A GLIMPSE OF GREAT FOOTBALL MOMENTS APART - DOUBLE PAGE WITH A SPECIALUEFA EURO 2012 COLLECTION ADIDAS - REVERSED BACK COVER WITH A SUPPLEMENT ABOUT EURO 2012
15 OUR CLIENTS...AND MANY OTHERS.
16 ONLINE PRODUCTS FACEBOOK PROFILE OVER active MAGAZINE FANS Performance24.pl PROFESSIONAL TRAINING PORTAL WITH UNIQUE VIDEO COVERAGE; adice from THE GREATEST names IN FOOTBALL ONLINE PACKAGE OVER 40 WEBSITES, 4 MLN UNIQUE USERS PER MONTH, SPONSORED ARTICLES, DISPLAY ADVERTISING FORMATS
17 CONTACT ADVERTISING SALES DIRECTOR KONRAD CICHOSZ ACCOUNT MANAGER MICHAŁ KAMIŃSKI PUBLISHER Wojciech Szaniawski
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