A bi-monthly magazine published since 2002 Circulation of copies Distributed by subscription only Editorial staff with Michał Bardel as chief
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1 A bi-monthly magazine published since 2002 Circulation of copies Distributed by subscription only Editorial staff with Michał Bardel as chief editor The largest circulation among wine magazines in Poland Regular cooperation with Jancis Robinson (since the beginning of 2008) Media patronage over the biggest and most important wine and spirits events organized in Poland.
2 COVER STORY PROJECT 3 pages presenting a winery and wines forming the Monthly Collection 3 pages presenting the Connoisseur s Collection 3 pages presenting the Premium Collection Articles about the relevant regions Interviews with winemakers Regional cuisine and recipies and restaurant guide The cover story project represents approx. 35% of club sales. Each issue of the magazine contains two Tourist attractions main topics related to two different monthly wine selections offered in the Wine Club.
3 COVER STORY PROJECT
4 Readers Our reading public is composed of companies owners, high qualified specialists, business leaders and representatives of freelance occupations. 22% importers, distributors of wines and spirits, restaurants and hotels owners, 20% lawyers and economists, 17% managers and senior management, 17% pharmacists and chemists owners, 15% phisicians and dentists, owners of private medical and dental clinics, 5% other professions, 4% representatives of freelance occupations. Our readers: achieve high income, are satisfied with their financial situation, appreciate good brand and quality, posses their own house or apartment, second car in the family, make use of private banking services, are active in their free time; do sports, travel. 3
5 Distribution A bi-monthly magazine is printed in copies copies distribution among Dom Wina Club members: subscribers 60% reward for loyalty program 35% club promotion 5% copies shipment dedicated to VIP, sale during fairs and trade events, sale at Dom Wina stores SALE CITIES 31% cities over 500 thous. 30% cities 500 thous. 100 thous. 21% cities 100 thous. 50 thous. 16% cities 50 thous. 10 thous. 2% cities less than 10 thous. 4
6 Deadlne for sending the materials issues timetable 20 grudnia 2012 Issue number of Issue February/March 2015 no kwietnia April/May 2015 no czerwca June/July 2015 no sierpnia August/September 2015 no października October/November 2015 no lutego no 78 December 2015/January 2016 Deadline for sending the materials Publication date 5 January 1 February 5 March 1 April 5 May 1 June 5 July 1 August 5 September 1 October 31 October 20 November Advertising Agency Justyna Korn-Suchocka , wew j.suchocka@czaswina.pl sp. z o.o., ul. Balicka 255, Kraków, NIP
7
8 portal Portal is a perfect complement of the advertisement placed in magazine. Each month we reach 10 thousand readers. Advertisement in the portal may consist of: banners promotional articles newsletter regularly sent to over 3 thousand receivers is also available in an electronic version prepared for ipad, Windows and Android platform available in e-kiosk and e-gazeta services. e- offers services unavailable in printed press: active links to internet services multimedia widening the content of the articles and advertisements it also gives a possibility of searching the content of the magazine, underlining the interesting fragments and taking notes e- reduces to the minimum the time of reaching the readers: subscribers may download a digital version of the magazine through Internet immediately after the appearance of the issue in the system. 6 E-CzasWina: edition for tablets
9 CZAS WINA S PERSON OF THE YEAR 2010 Agusti Torello 2011 Michel Rolland & Jair Agopian 2012 Patricia Atkinson Person of the year is a special distinction for enologists, owners of wineries, wine writers and wine critics, as well as for all other people committed to promoting the idea and culture of wine Hugh Johnson Victor Schoenfeld
10 ARCHIVE CONTACT Publisher: sp. z o.o. ul. Balicka 255, Kraków, Poland Advertising agency: Justyna Suchocka Tel. (+ 48) j.suchocka@czaswina.pl Editor-in-chief - Michał Bardel m.bardel@czaswina.pl Senior editor - Wojciech Gogoliński w.gogolinski@gmail.com 9
Czas Wina magazine Czas Wina Wojciech Gogoliński Michał Bardel Jancis Robinson
About the magazine Czas Wina magazine Czas Wina magazine has been published since 2001. The readers of the magazine are people looking both for the best wines and knowledge concerning the wines origin,
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