COMPA N Y PRESENTAT ION

Transcription

1 COMPA N Y PRESENTAT ION

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3 BRAND HISTORY BUSINESS CONCEPT OUR PRODUCTS THE COMPANY S SUCCESS COMPANY PRESENTATION BUSINESS ADVANTAGES THE COMPANY IN NUMBERS OUR CUSTOMERS WHAT DO WE OFFER TO OUR PARTNERS

4 THE et BUSINESS When we decided to start this business, we begun, first and foremost, with the idea that we want to do what we like. Our wish was not to get rich over night, but to have a nice and welcoming working place. During a few months we tested in the kitchen, on our hob, different donuts recipes with different ingredients until, in the end, we got what we needed. 04 page

5 BRAND HISTORY JULY 2014 We started renovating the shop JUNE 2015 The first express, street shop in Cluj-Napoca DECEMBER 2015 The third shop in Cluj-Napoca, is opened with a new concept and an extended serving surface MARCH 2014 The first, street, window serving shop, opened in Tg. Mureș SEPTEMBER 2014 We reopened the shop under a new concept, with serving seats inside SEPTEMBER 2015 The second shop in Cluj-Napoca, a serving stand inside the mall with seating seats page 05

6 ADVANTAGES WHY OPEN A DONUTERIE? UNIQUE BUSINESS CONCEPT HIGH PROFIT INCOME HIGH DEMAND ON THE MARKET FAST RETURN OF INVESTMENT 06 page

7 BUSINESS CONCEPT The essence that concentrates the idea of Donuterie is the capacity to offer all our clients a unique experience based on the following aspects: fresh products, baked during the entire day quality ingredients handmade and heartcrafted affordable prices for all social categories easy to serve products, suitable both To Go and also inside our shops real and open communication that helps our clients love the Donuterie brand. friendly and cozy shops page 07

8 THE COMPANY IN NUMBERS CLUJ-NAPOCA TÂRGU MUREȘ 2CITIES 4SHOPS 08 page

9 SALES DYNAMICS Days of existence 6632 Working hours 65 Employees 2000 Customers / day Facebook fans Instagram followers page 09

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11 Our PRODUCTS The most wanted dessert from the local market and not only. page 11

12 DONUTS over 20 recipes our products are created entirely by our team, so we have unlimited possibilities of combinations in the future. 12 page

13 Mini donuts over 10 recipes mostly appreciated by children, but not only, having more than 10 assortments and easy to be served To Go Gourmet Sandwiches 7 recipes with umami taste they were cooked by chefs that are already known and appreciated for these salty treats Drinks quality coffee, frappe, fresh juices and smoothies made out of fresh fruits, available also To Go page 13

14 A COMPLETE experienc In order for our offer to be a constant and attractive presence on the market, we have recently added to our team a new department that is in charge with testing and developing new products and also constantly participates in trainings. We try day by day to offer more than some donuts, we offer an entire experience. 14 page

15 Our CUSTOMERS children teenagers students office employees families In order to be open to all their needs, we are present in: Pedestrian locations Shopping centers Delivery DELIVERY conferences // meetings // parties // birthdays // weddings etc. page 15

16 THE COMPANY S SUCCESS We created the first real donut shop from the Romanian market. We are the pioneers of this market niche and the core for all the local donuts consumers. We operate in street shops, malls and also shop productions or separate locations. The perfect mix that offers the uniqueness of our business and place us as leaders for this particular segment are: Solid partnerships with tested providers Quality products appreciated by thousands of daily clients Our customers become our friends Research and continuous development 16 page

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18 WHAT DO WE OFFER YOU The success of the business is centred on the precision of implementing the business model and the Donuterie brand, according to manuals, procedures and the support that we offer, as follows: Support in site selection and the shop design Operating manual Comprised of: manager manual, employee manual, franchise manual. Marketing procedures and visual identity manual Consultancy Ongoing business Audit system Ongoing business Software system comprised of: Selling soft, Production soft, Planning and Data Analyser soft, Administration soft Training before opening, during opening ongoing (management training, staff training). 18 page

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