ICC New Independent Sales Rep Training

Transcription

1 ICC New Independent Sales Rep Training I. Welcome Aboard a. Success: You are very valuable to us and we want to serve you to help you become successful in your new position. We are there for you so please call us, ask questions anytime, brainstorm, dream big and try things. We want you to achieve your goals. b. ICC Independent Sales Rep Job Description As an independent Sales Rep for Ice Coffee Company you set your own hours, you create your own performance expectations and have your own sales quotas/goals. ICC does expect you to thoroughly know the products we offer, the means of offering our products and to know our website. We want you to learn techniques for introducing our products and the means of selling our products to all your clients. II. Getting Started 1) ICC Products a. Mocha Mountain ICC s original product 100 % all natural Water, Coffee, Cream, Sugar and Molasses with a touch of Natural Cocoa. Product contains no preservatives, additives, fillers or stabilizers 100 % natural goodness. Mocha Mountain must be refrigerated, shaken up before serving and is best served very cold. The product is date stamped for freshness and contains 196 Calories. b. Vanilla Avalanche ICC s second product % all natural Water, Coffee, Cream, Sugar and Molasses with a touch of Natural Vanilla. Product contains no preservatives, additives, fillers or stabilizers 100 % natural goodness. Vanilla Avalanche must be refrigerated, shaken up before serving and is best served very cold. The product is date stamped for freshness and contains 226 Calories. c. Carmel Sunrise ICC s third product % all natural Water, Coffee, Cream, Sugar and Molasses with a touch of Natural Carmel. Product contains no preservatives, additives, fillers or stabilizers 100 % natural goodness. Carmel Sunrise must be refrigerated, shaken up before serving and is best served very cold. The product is date stamped for freshness and contains 226 Calories. d. We are working on a low fat/low calorie product with hopes to be introduced in 2014.

2 2) ICC Website a. Catch Phrases - Best Ice Coffee on the Planet, Shake up the Goodness, Ice Cold - Direct to your Door and Free Shipping are a few of the catch phrases that you will see on the website and you will be repeating to all your potential customers. b. Our Story - We're just a couple of guys (John & Jeff) that love coffee, and love people! While hanging out in the kitchen, making coffee for everyone our story began to unfold. People love great coffee. Made with freshly roasted coffee beans. So after a rather cold winter and all our friends enjoying hot coffee sweetened just right to warm the soul someone asked, have you ever made ice coffee? No, but The quest was on, to create the best all natural ice coffee ever made. Now days, most say that it is the Best Ice Coffee on the Planet! c. Retailers Retailer s are stores that sell products from a location or locations. Retailers can buy at wholesale prices which fluctuate so ICC will provide an updated price list to all Sales Reps so that they can approach retail stores. ICC would like to have retailers ordering online using the Sales Rep code to identify the servicing Sales Rep. This page shows current retailers and locations on a map. d. Join The Team Sales Reps can access their administrative screen to track sales and commissions by logging in on this page. This page also explains what is included in the Sales Rep Kit and the current cost. e. E- Fundraising Organizations can raise money for their organization or their charity using this platform. This page also allows the organization to track their sales and goals. Explanations of the fundraising are included on the page. f. Press Kit The Press Kit button at the bottom of the website has downloadable files for electronic and print use. ICC has developed flyers and has other media available for sales and marketing. g. Gifts The Gifts button at the bottom of the website is currently being developed. 3) Sales Scripts a. Sampling Suggestion: How would you like to try the Best Ice Coffee on the Planet? We are an all natural product made from scratch with just 4 ingredients, Coffee, Cream, Sugar and Molasses. It comes in 3 fantastic flavors, Mocha Mountain, Vanilla Avalanche and Carmel Sunrise which flavor would you like to sample? As you are pouring about 3 oz into the sampling cup you can say something like this We begin by selecting and roasting the finest Arabica coffee beans to just the right profile for the flavor we re brewing. We brew the coffee and add the ingredients in our special way to get the flavor s perfect every time. We bottle it ice cold, move to cold storage and ship it even colder right to your door.

3 b. C- Store and Small Grocery Stores Suggestions: i. Flyer in hand ii. Ask for the store manager iii. We make the Best Ice Coffee on the Planet? We are an all- natural product made from scratch with just 4 ingredients, Coffee, Cream, Sugar and Molasses. iv. Would like you like to try some? v. We are a direct ship company. The Best Ice Coffee on the Planet is delivered ice cold to your door. vi. Bottle price 1. $2.99 SRP 2. $2.09 Wholesale / 52 count case (16 count available) 3. 30% Margin 4. Cases are sold by flavor or assorted vii. Present the store collateral viii. Help setup the online account and explain the ordering process c. E- Fundraising Suggestion: The Ice Coffee Company Fundraising/ has a delicious way to raise money for your organization; e- Fundraising - easy - effective - electronic - "Free Shipping" - "Residual Income" Your organization never touches the product or collects any money. "The Best Ice Coffee on the Planet" is delivered ice cold directly to the customer s door. Just go to Fundraising/ to get started. 1. With the e- Fundraising starter kit your Organization receives a unique ID and URL. The starter kit includes a box of 8 bottles - samples of all three flavors... yummmm 2. When the e- Fundraising starter kit arrives to your organization, we suggest you have an Ice Coffee sampling party to experience the Best Ice Coffee on the Planet. 3. Use the unique URL link when you post to your social

4 media sites like Facebook, Twitter, s, text messaging & other digital media as you communicate with your supporters about this opportunity. Your unique link will automatically place your Organizations ID in the rep field on the checkout page for your supporters. 4. Plan on using the personal touch when asking for sponsors. A face- to- face invitation is always the fastest way to raise funds. 5. Images and example flyers are made available for you to use in your campaigns. 6. A 10% commission is credited to your organizations account each time your supporters purchase online using your organizations unique URL. With repeat orders this can really add up! 7. The Ice Coffee Company will issue a commission check to your organization once a month for as long as you maintain an active account. Accounts are renewed annually through the registration of a new e- Fundraising kit. e- Fundraising creates a Win, Win for everyone. Go to Fundraising/ d. Gifts Suggest sending ice coffee as a gift, students care packages, client s, vendors, employees, relatives, etc. e. Social Media Keys to success i. Post your unique URL your sales rep number in all digital media ii. Post fun party photos with Ice Coffee iii. Post recipes that use Ice Coffee and include photos iv. Digital Media includes: 1. Websites 2. Facebook 3. Twitter 4. Text Messages 5. Instagram 6. YouTube 7. Pinterest III. Targets 1. Warm List Relatives, Friends, Co- Workers, Acquaintances etc. 2. Retailers C- Stores, Independent Groceries, Independent Pharmacies, Donut Shops, Lunch places, Bars, Natural Food Stores, etc. 3. E- Fundraisers Organizations you are affiliated with. Church youth groups. Schools, teachers, charities. 4. Events festivals, carnivals, attractions etc.

5 IV. Tools 1. Scripts 2. Website 3. Flyers 4. Cooler 5. ICC Management V. Rewards 1. 10% Commission on each retail account sold 2. 10% Commission on each wholesale account sold 3. Free case of Ice Coffee for each lead where an organization enrolls in an e- Fundraiser