Do you prefer CRM with a Social sauce of Social with a CRM sauce?
|
|
|
- Ralf Briggs
- 8 years ago
- Views:
Transcription
1 Do you prefer CRM with a Social sauce of Social with a CRM sauce?
2 My links with SocialCRM Citobi «From Customer Interaction to Business Intelligence» Interest from clients & (european) prospects SCRM>>CRM ( ) MediQuality Sole online physician community in BeLux, soon active in Netherlands too (=Social Media for Physicians) Dialog Solutions & GrowthBridge (Raz*War)
3 5 minutes spent to «contextualize» You are currently working in the past.
4
5
6 Obvious now: the screen you will soo use to sell more stuff at the right moment... But have you seen this marvelous 3D food printer? They are people thinking about combining this technology with CRM...
7 Lines are blurring: this e-health device will help take care of diabetes,... but will also help sell more antidiabetic drugs
8 e-compliance Platfom based on device fit for purpose Smartsticker Fits in real-life treatment process Patient can easily stick it to blistered drug No prior deblistering required No constraint for practical use by patient Reliable material Adaptable to 95% of blister formats Can be integrated in simple logistical flow Disclaimer : This is not only a bullshit speech Citobi is the first player worldwide having used this (now old) technology in a CRM program
9
10
11
12
13 Key Message 1 The PACE of changing changes
14 Key Message 2 We will be living in a completely interconnected world! (Devices, Places, Knowledge, People)
15 Now that the context is set Let s go one level down.
16
17 Now that it is clear that you (will) need to «connect the dots» Let s go another two levels down. The subject of today.
18 From CRM to Social or Social to CRM CRM Social Social? CRM?
19 If you got my messages right CRM with a social sauce? Social and CRM are bound to be integrated! Social with A CRM sauce?
20 It does not Happen!
21 Why it DOES NOT Happen? Different departments Lack of skills at agency level Fear («What if»?) Budget (Perception)
22 What could be CRM with a Social Sauce look like?
23 Starting from CRM. Lead Generation Lead Management Welcome Programme Cross-selling Programme Loyalty Programme Churn Management p. 23
24 Lead generation: Social Sauce clearly posible for many categories. Share Like (On your e-direct mail) Simple Share and Win campaign Shareable e-coupons Lead Generation Lead Management Welcome Programme Cross-selling Programme Loyalty Programme Target FaceBook database (Use same Message) p. 24 Churn Management
25
26 Welcome program: less obvious, but Lead Generation Lead Management Welcome Programme Share Like (On your Loyalty e-direct mail) Programme Use FaceBook as Welcome page p Cross-selling Programme Churn Management
27 Loyalty:Many opportunities Lead Generation Lead Management Post your experience Welcome Cross-selling Tell Programme us what Programme do you think Special CRM approach towards identified fans /recommenders Loyalty Programme p. 27 Churn Management
28 What could be Social with a CRM Sauce could like?
29 (Ok, I know your are experts but ) Just realize (again) the IMPACT of one discussion
30 Indeed, «Social Media» can be «Self Sufficient» Social Media often perceived (Rightly) as branding tool.
31 Top 3 pages #Likes! Register (to newsletter/contest/get informed) Suggest new B2B places
32 Top 3 pages #Engagement Register to suggest more Brand Engagement (Drive Test)
33 Yes, but, if you are a small brand?
34 If you are a small brand, have a Guerilla Mind! CRM with a social sauce? Do Both! With a «Guerilla» mind Social with A CRM sauce?
35 Put a social sauce on CRM: Link towards Instagram : «Shave of the Day campaign» One e-dm campaign +Social Media features Shaving oils x17!
36 A customer Journey CRM...till the last mile! Bloggers! (If you are IceWatch or Stella Artois, secondary. Not if your are Loréal or a small brand) CRM...To manage bloggers!...and KOL s! Social Media to share experiences!
37 Two key remarks Can be applied to a lot of (content rich) brands! Possible to build extremely creative and effective campaigns with these principles
38 Conclusions Go faster you are late (Me Too ) Try it! Make experiments. It s not expensive. Social with CRM or CRM with social. When possible/needed think about integrated campaigns «Connect the dots»
Building Loyalty in a Web 2.0 World
Building Loyalty in a Web 2.0 World A Consona CRM White Paper By Nitin Badjatia, Enterprise Solutions Architect Over the last decade, a radical shift has occurred in the way customers interact with the
BETTER RELATIONSHIP SELLING
BETTER RELATIONSHIP SELLING A Proven Formula For Acquiring and Developing Relationships with High Value Customers Three actions your company can take today to improve relationship selling performance and
Do It In Durham is a celebration of Global Entrepreneurship Week. 40 events to celebrate, inspire and grow entrepreneurship allowing businesses to
Do It In Durham is a celebration of Global Entrepreneurship Week. 40 events to celebrate, inspire and grow entrepreneurship allowing businesses to come together, to learn, connect, grow and succeed Constant
The audio portion of today s presentation is available via broadcast audio.
The audio portion of today s presentation is available via broadcast audio. You can also dial in to hear audio: Participants (US & Canada, Toll Free): 800.909.4891 Participants (international): +1 212.231.2901
SOCIAL CHAIN WELCOME TO MILLION WORLDWIDE WHERE FROM DEMOGRAPHICS OUR AUDIENCE
MEDIA PACK WELCOME TO SOCIAL CHAIN Social chain offers something that no other agency in Europe can offer; we have the ability to make a maximum of 66 million people see a certain message at once. This
Daniel Mlynář, Sales and Marketing Director, WDF Web Design Factory written for the Marketing & Media magazine
Case studies Case study Online advertising: New types of traditional online advertising Daniel Mlynář, Sales and Marketing Director, WDF Web Design Factory written for the Marketing & Media magazine The
Brought to you by. Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up.
1 Brought to you by Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up. At The Paperless Agent, our mission is to help real estate professionals from all experience
Top 4 Ways Social Media is Helping to Reshape Marketing
Top 4 Ways Social Media is Helping to Reshape Marketing How implementing social media into your business strategy can position your brand for the better Inside, you ll find information on: The ever-changing
webinars creating blog posts customer quotes CONTENT MARKETING for MINISTRIES video tutorials lead strategy inform sharing A publication of
creating webinars customer quotes blog posts CONTENT MARKETING for MINISTRIES 1 1 video tutorials lead strategy sharing inform A publication of Content Marketing 101 Whether you ve attended a webinar,
A Sales Strategy to Increase Function Bookings
A Sales Strategy to Increase Function Bookings It s Time to Start Selling Again! It s time to take on a sales oriented focus for the bowling business. Why? Most bowling centres have lost the art and the
YOUR BIG DATA AUDIENCE INSIGHT
YOUR BIG DATA AUDIENCE INSIGHT Sam Zindel _ DATA MODELLING ANALYST TODAY S AGENDA BIG DATA IN THE DIGITAL WORLD BUILDING THE BRAND/CUSTOMER RELATIONSHIP SIGN-POSTING THE CUSTOMER JOURNEY AUDIENCE INSIGHT
Masterclass Series. Sales Training Courses
Masterclass Series of Sales Training Courses Testimonials I always enjoy how I feel after a durhamlane workshop empowered and motivated to attack my sales objectives. Cost effective and very good value
Social media is a powerful tool. Many people are well aware of this and with the 1.6 billion people on Facebook, surely that is enough to at least
Social media is a powerful tool. Many people are well aware of this and with the 1.6 billion people on Facebook, surely that is enough to at least consider being there to promote your business? Today,
10 Steps To Getting Started With. Marketing Automation
So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.
2011 B2B Marketing BenchMark Report
EXCERPT Special Rate Sponsor: 2011 B2B Marketing BenchMark Report Practical instructions to generate, Research and Insights on Elevating qualify and nurture new business Marketing Effectiveness from Lead
Intro: Increase your Financial IQ Get Smarter with Your Money - Written by Robert Kiyosaki
Intro: Increase your Financial IQ Get Smarter with Your Money - Written by Robert Kiyosaki As you may know, I am a big fan of Robert Kiyosaki. He knows what he is doing when it comes to financial education
Marketing Tactics Through Which Marketers and Ad Agencies Worldwide Create a Personalized Customer Experience 72.20% 58.40% 56.00% 53.
E NEWSLETTERS: MORE RELEVANT THAN EVER Angela Schneeman, High Point Creative With all the newer forms of communication like Facebook, Twitter and RSS feeds, it s easy to overlook one of the most effective
Wilma Online in a Nutshell
August 2013 Wilma Online in a Nutshell Wilma Online Ltd. is a leading supplier of premium traffic to the igambling market via email marketing Company established in late 2011 by close friends, veterans
Beyond the Referral: The Growing Role of Customer Advocates in Technology Marketing
Beyond the Referral: The Growing Role of Customer Advocates in Technology Marketing Barb Pfeiffer Senior Consultant & Chief Channel Expert The Partner Marketing Group Beyond the Referral: The Growing Role
Product-centric to Customer-centric: Why CRM is the Business Strategy for School Market Success
Product-centric to Customer-centric: Why CRM is the Business Strategy for School Market Success As the education market matures, companies seeking to sell to ever-moresavvy product and service buyers are
13 Simple Facebook Best Practices To Build Your Business Facebook Page
13 Simple Facebook Best Practices To Build Your Business Facebook Page 1. Be Engaging When crafting updates for your page, you need to aim for fan engagement as your main goal. Posting blanket statements
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS
MARKETING BENEFIT MARKETING PLATFORMS RELATIVE COST CONSTRAINTS & LIMITATIONS INTEGRATION STARTERS Generate positive impressions / awareness ADVERTISING Need to control the message content/timing/audience
Campaigner Salutes U.S. Presidents, Pulls Presidential Wisdom to Help Email Marketers Succeed
Campaigner Salutes U.S. Presidents, Pulls Presidential Wisdom to Help Email Marketers Succeed Know Your Constituents, Kiss Babies and Segment Messages to Make Customers Pledge Allegiance to Your Company
What was the impact for you? For the patient? How did it turn out? How has this helped you in your job? What was the result?
EXAMPLE VALUE BASED INTERVIEW QUESTIONS VALUE LEADING QUESTION FOLLOW UP QUESTIONS KEY CRITERIA Compassion Give me an example of a time when you were particularly perceptive regarding a Describe what you
30 Ways To Do Real-Time Personalization
30 Ways To Do Real-Time Personalization 30 Ways To Do Real-Time Personalization Today s modern marketers must be empowered to act on data any kind of data, from any source to deliver relevant, individualized
Making Sense of Multichannel Marketing
22 Oct 2012 Vol. 11, No. 9 Published by VirSci Corp. www.pharmamarketingnews.com www.virsci.com Making Sense of Multichannel Marketing Towards Achieving the Holy Grail of Marketing Effectiveness Author:
Double Your Revenue. In 12 Months. Constant Contact 2015
Double Your Revenue In 12 Months Constant Contact 2015 5 Ways To Double Your Small business Constant Contact 2015 Welcome Matt Ward President / CEO of inconcert Web Solutions Inc. Email: matt@inconcertweb.com
The Secret to a Lasting Relationship or How Proactive Customer Contact Improves Customer Satisfaction
The Secret to a Lasting Relationship or How Proactive Customer Contact Improves Customer Satisfaction Mathew Erickson Sr. Product Manager Interactive Intelligence Featuring Contributions Copyright 2011-2012
FACEBOOK STATISTICS Q4-15
SOCIAL MEDIA 2015 Visit Greenland (VG) posts 3-4 times a week on the following social media, by priority: Facebook (28.792 followers), Instagram (8.652 followers), Twitter (5.061 followers), LinkedIn (546
CREATIVE S SKETCHBOOK
Session Plan for Creative Directors CREATIVE S SKETCHBOOK THIS SKETCHBOOK BELONGS TO: @OfficialSYP 1 WELCOME YOUNG CREATIVE If you re reading this, it means you ve accepted the We-CTV challenge and are
Boosting Customer Loyalty and Bottom Line Results
Boosting Customer Loyalty and Bottom Line Results Putting Customer Experience First in Your Contact Center TABLE OF CONTENTS Meeting Today s Customer Expectations...1 Customer Service is an Ongoing Experience...2
100 Ways To Improve Your Sales Success. Some Great Tips To Boost Your Sales
100 Ways To Improve Your Sales Success Some Great Tips To Boost Your Sales 100 Ways To Improve Your Sales Success By Sean Mcpheat, Managing Director Of The Sales Training Consultancy What makes a successful
Post Net Business to Business M arketing Plan
Post Net Business to Business M arketing Plan Introduction 3 Situational Analysis 4 The proposed Post Net family of Business Products: 4 Environmental Analysis 4 Competition 5 Post Net s place in the Environment
The Best Practices of High Performing Sales Teams: Consultative Selling Skills
The Best Practices of High Performing Sales Teams: Consultative Selling Skills By Steve Andersen, PMI President and Founder Fifth in a Series, October 2009 High Performing Sales Teams Transition Their
The Top 5 Lessons Every Small Business Owner Needs to Learn to be Successful in Today s Unforgiving Business Climate TOP
5The TOP LESSONS EVERY SMALL BUSINESS OWNER NEEDS TO LEARN TO BE SUCCESSFUL IN TODAY S UNFORGIVING BUSINESS CLIMATE Lessons learned Change happens to you or with you We ve been working with small businesses
Communication Process
Welcome and Introductions Lesson 7 Communication Process Overview: This lesson teaches learners to define the elements of effective communication and its process. It will focus on communication as the
Acquire with retention in mind.
White Paper A Driver of Long-Term Profitability for Personal Auto Carriers Acquire with retention in mind. Use data and analytics to help identify and attract prospects with the highest potential for long-term
Bizzmaxx Intelligent Sales & Marketing Errol van Engelen Managing Director Errol.vanengelen@bizzmaxx.nl
Bizzmaxx Intelligent Sales & Marketing Errol van Engelen Managing Director Errol.vanengelen@bizzmaxx.nl Bizzmaxx 2012 - Internal use only Agenda About Bizzmaxx Intelligent Sales & Marketing Expertise,
How To Optimize your Marketing Strategy with Smart WiFi
How To Optimize your Marketing Strategy with Smart WiFi The Case for Smart WiFi When it comes to acquiring fans, large corporations like Nike may be at an advantage compared to a neighborhood ice cream
Sink or Sell. Your Guide to Modern Sales Survival. Stay focused, win faster, and build trust with modern productivity tools.
Sink or Sell Your Guide to Modern Sales Survival Stay focused, win faster, and build trust with modern productivity tools. Introduction Part 1 A sales world turned upside down Part 2 Change the way you
You recently called the Medicare Rights helpline for assistance with a denial from your Medicare private health plan.
Date: Dear Helpline Caller: The Medicare Rights Center is a national, nonprofit organization. We help older adults and people with disabilities with their Medicare problems. We support caregivers and train
sponsored by White paper What can CRM bring to your business? A study of the benefits offered by CRM across all areas of the business
sponsored by >> White paper What can CRM bring to your business? April 2011 A study of the benefits offered by CRM across all areas of the business Contents Executive summary p 3 The evolution of CRM p
Reaching, Attracting and Retaining Service Customers Never Let Them Forget You
Feature Reaching, Attracting and Retaining Service Customers Never Let Them Forget You By Trey Hiers As I talk to dealers about the new challenges of customer relationship management (CRM) coming out of
GFI Partner Program. Find out why you should join today
GFI Partner Program Find out why you should join today Focused on driving teamwork and profitability Welcome to the GFI Software Partner Program The GFI Partner Program is a global channel-wide program
On Customer Experience
On Customer Experience Benefits. Best Practices. Truth. Storyminers, Inc. All rights Reserved. 770.425.9830 mike@mikewittenstein.com On Customer Experience There s certainly nothing new about focusing
Planning a Successful Facebook Fan Promotion
Planning a Successful Facebook Fan Promotion 10 things you need to do to make your campaign a success 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business What is
10/21/2010. Overview. The Purpose of Compliance Training. Your Stay Out of Jail Free Card : Best Practices in Business Ethics and Compliance Programs
Your Stay Out of Jail Free Card : Best Practices in Business Ethics and Compliance Programs JOEL KATZ VICE PRESIDENT, ASSOCIATE GENERAL COUNSEL & CHIEF ETHICS OFFICER CA TECHNOLOGIES Overview The compliance
Customer Relationship Management. Annie POSTIC - Program Manager SAS Institute Europe
Customer Relationship Management Annie POSTIC - Program Manager SAS Institute Europe Agenda Customer Relationship Management The SAS Solution for CRM The SAS CRM Methodology Real-Life Examples The Route
Communication skills at work an introduction
1 Communication skills at work an introduction this chapter covers... This chapter is an introduction to the Applied business communications and personal skills Unit it explains how all the parts of the
Invitation and Follow Up Scripts
Send Out Cards Invitation and Follow Up Scripts Warm Market Phone Invitation Scripts 1. If you have a few minutes and are near an internet connection, I d like to show you something really cool. 2. In
Best practices to optimize CPG digital targeting
Best practices to optimize CPG digital targeting Digital targeting has evolved That was then Until recently, digital marketing tactics have largely focused on scale and placement: advertisers served content
Do you wish you could attract plenty of clients, so you never have to sell again?
The 9 Secrets to Signing up Clients Without Selling Do you wish you could attract plenty of clients, so you never have to sell again? Imagine having an endless supply of great clients who approach you
WWW.WIPRO.COM. LEAP AHEAD FROM INSIGHT TO FORESIGHT Consumer & Retail Insights
WWW.WIPRO.COM LEAP AHEAD FROM INSIGHT TO FORESIGHT Consumer & Retail Insights WIPRO CONSUMER GOODS DO BUSINESS BETTER PROVIDING MARKETERS WITH THE BEST-IN-CLASS PLATFORM TO DEPLOY DIGITAL MARKETING CAPABILITIES
Evaluating Customer Loyalty Solutions
Evaluating Customer Loyalty Solutions Customer Loyalty Programs (CLP) have come a long way from their early beginnings in the 1970 s. Conceptualized with the original idea of gaining a better understanding
in the Kingdom Where Content Rules, Telemarketing is
in the Kingdom Where Content Rules, Telemarketing is the Royal Chariot 1555 Pony Express Hwy, Home, KS 66438 (800) 882-0803 ronen@bluevalley.net www.bluevalleytelemarketing.com Content marketing is one
Drive optimized customer interaction at the point of contact, based on predicted outcomes and behavior to achieve desired results.
1 Drive optimized customer interaction at the point of contact, based on predicted outcomes and behavior to achieve desired results. 2 3 Today s customers live out loud Age of the Empowered Customer Organizations
Advertising Strategy Advertising, Design & Creative Aspects of Marketing Communications
Advertising, Design & Creative Aspects of Marketing Communications Chris Price- International Director, MJD Consultancy If you don t do any advertising/marketing promotions (with good creative) something
The Influence of Media Channel on the Booking Behavior of Hotel Guests
1 Table of Content Background of presenter Importance of Topic Situation in the Industry Theoretical Background Data analysis and Formulation of Marketing-CRM Model 2 Introduction TS&C founded in 2005,
Microsoft Dynamics Food and Beverage Distribution Telesales Guide
Microsoft Dynamics Food and Beverage Distribution Telesales Guide This telesales guide provides an overview of the information you will need to drive demand for Microsoft Dynamics ERP or CRM solutions
Guide to Trade Marketing. A guide to give you support and ideas for reviewing your trade marketing
Guide to Trade Marketing A guide to give you support and ideas for reviewing your trade marketing Synergy Creative works with clients to plan, design and implement trade marketing campaigns. Here we share
Marketing Communications. Ryan Gerds, APR, CPRC Director, Marketing Communications RTI Surgical
Marketing Communications Ryan Gerds, APR, CPRC Director, Marketing Communications RTI Surgical Marketing Communications What is Marketing Communications How can it benefit an organization The Evolution
REPUTATION MANAGEMENT SURVIVAL GUIDE. A BEGINNER S GUIDE for managing your online reputation to promote your local business.
REPUTATION MANAGEMENT SURVIVAL GUIDE A BEGINNER S GUIDE for managing your online reputation to promote your local business. About Main Street Hub: Main Street Hub is the voice for more local businesses
How much should you spend on marketing?
How much should you spend on marketing? An e-guide to help small businesses with small budgets work out what they need to spend on marketing 1 Marketing Angels How much should I spend on marketing? Copyright
Marketing Communication in Digital Environment
Marketing Communication in Digital Environment What digital media has brought Dialogic communication Interactivity Engagement Relationship Speed/Instantaneous communication User generated content/customer-centricism
EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING TOOL: AN EMPIRICAL STUDY
EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING TOOL: AN EMPIRICAL STUDY Abu Bashar Assistant Professor, Brown Hills College of Engineering & Technology, Faridabad, Haryana, Irshad Ahmad Assistant Professor,
Email Marketing to Boost Sales
Email Marketing to Boost Sales Presented by: Patrick Launspach Thank you to our Sponsors: Media Sponsor: Email Marketing: simple strategies for success Patrick Launspach Marketing Specialist TheNextMarketplace
IBM SPSS Direct Marketing
IBM Software IBM SPSS Statistics 19 IBM SPSS Direct Marketing Understand your customers and improve marketing campaigns Highlights With IBM SPSS Direct Marketing, you can: Understand your customers in
Together, we can make a difference in the fight against brain tumors!
Team Captain Guide Together, we can make a difference in the fight against brain tumors! Get Started Decide on a team name and register online. Go to /events and select the event for which you would like
Leveraging Big Social Data
Leveraging Big Social Data Leveraging Big Social Data New ways of processing and analyzing Big Data have led to innovations across many industries from software that can diagnose Parkinson s to earthquake
GETTING STARTED WITH THE REAL ESTATE MARKETING DUDE
GETTING STARTED WITH THE REAL ESTATE MARKETING DUDE To get the most out of your training and to fully implement everything you are about to learn follow this guide step by step. DO NOT Skip ahead. All
See how social media listening and engagement can help your business
See how social media listening and engagement can help your business In a socially connected world, engagement with your customers can happen anywhere or anytime. Microsoft Social Engagement puts powerful
Must have law firm experience. Where are the new ideas coming from?
Must have law firm experience. Where are the new ideas coming from? Same old same old. Must have previous law firm experience. This has to be the most common phrase to appear on job descriptions for marketing
Argyle Conversations
by Argyle Executive Forum SM Leverage a Customer-Centric Strategy! Merkle's David Williams Discusses How Businesses Can Use a Customer-Centric Strategy to Transform Their Brands Into World-Class Organizations
Grow Your Business with Email & Social Media simple marketing strategy for small business & nonprofits
Grow Your Business with Email & Social Media simple marketing strategy for small business & nonprofits Bonnie Kantor President, Pressing Issues, Inc. Constant Contact Authorized Local Expert bonnie@pressingissues.com
Brand Strategy Plan Template
Brand Strategy Plan Template A Brand and Content Guru Tool Developed by Jackie Deutsch Delivering messaging with a point > on-point copywriting and content marketing that increases sales and brand awareness
Digital Marketing Starter Packages. Why use Search Engine Optimization? Creative Design Photography Video Print Websites
Thank you for considering Iconica as a trusted partner to manage your digital marketing. We are excited to work with you and are committed to balacing your vision with industry best practices to help increase
STARBUCKS CARD CORPORATE SALES
STARBUCKS CARD CORPORATE SALES Connecting the thoughts Well done. You can do it! Thank you. www.starbucks.co.uk it s always a good time for the starbucks card The Starbucks Card offers something for everyone.
Persuasive. How to Write Persuasive. Social Media Proposals
Persuasive Social Media Proposals How to Write Persuasive Social Media Proposals How to Write Persuasive Social Media Proposals! You got started in social media because you wanted to connect with people
Newsletters Why some are profitable... and most don t work Tom Ahern
Newsletters Why some are profitable... and most don t work Tom Ahern 1 Why bother? 2 1 A good newsletter helps you increase giving immediately and hold on to more of your donors far longer. 3 A good newsletter
Chapter 2. The Elements of Internet Marketing
Chapter 2 The Elements of Internet Marketing Everyone is concerned about how to market their business in the new age of the internet. In the early years, just having a website was enough. Soon it became
FIELD GUIDE TO LEAN EXPERIMENTS
FIELD GUIDE TO LEAN EXPERIMENTS LEAN ENTERPRISE ACCELERATOR PROGRAM HOW TO USE THIS GUIDE This guide is designed to be used in conjunction with the Experiment Map posters. If you have not done so already,
Delivering Transformation. Together. The challenges of the new customer experience. Delivering Transformation. Together.
Delivering Transformation. Together. The challenges of the new customer experience Delivering Transformation. Together. Sopra Steria Consulting is the Consultancy activity of Sopra Steria Group. With 37,000
How to Become a Data Driven Business
January 2012 Executive summary Becoming a Data Driven Business, particularly from a Marketing perspective, presents significant benefits in helping your business to grow, develop and succeed, by working
3. How has the company evolved over the past 5-10 years? 4. What trends are effecting the industry and how is the company anticipating them?
client questionnaire Corporate Identity 1. How is the company structured? 2. How is it managed? 3. How has the company evolved over the past 5-10 years? 4. What trends are effecting the industry and how
WSI White Paper. Prepared by: Baltej Gill Social Media Strategist, WSI
Understanding the Buzz Around Social Media WSI White Paper Prepared by: Baltej Gill Social Media Strategist, WSI Introduction You might have heard that social media can help build your brand, promote your
Engagement: Measuring the Impact of Social Media
Engagement: Measuring the Impact of Social Media Laura Ramos Vice President, Principal Analyst Forrester Research June 3, 2009 Social media will change how marketing engages with customers and demonstrates
Erkan Eker Ander Gutiérrez
DATABASE PROMOTION: EMAIL MARKETING Selected Issues in Marketing, By Clark Banach HWR BERLIN WS13/14 Erkan Eker Ander Gutiérrez TABLE OF CONTENT DATABASE MARKETING EMAIL MARKETING TYPES OF EMAILS PROS
Market Research Methodology
Market Research Methodology JANUARY 12, 2008 MARKET RESEARCH ANALYST Market Research Basics Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors
CTSO Course Alignments: Advertising and Public Relations
CTSO Course Alignments: Advertising and Public Relations Below you will find standards for the Advertising and Public Relations course aligned with competitive events from appropriate career and technical
LOCAL INTERNET MARKETING FOR YOUR SMALL BUSINESS
LOCAL INTERNET MARKETING FOR YOUR SMALL BUSINESS Presented by: Cline Online Marketing, LLC Dave Cline, Owner 7635 West Ontario Place Littleton, CO 80128 Tel: 720-312-9196 Fax: 303-933-5266 How The Internet
BBC LEARNING ENGLISH 6 Minute Grammar Question forms
BBC LEARNING ENGLISH 6 Minute Grammar Question forms NB: This is not a word-for-word transcript Hello. Welcome to 6 Minute Grammar with me,. And me,. Hello. Today s programme is all about questions. Yes:
Customer Relationship Management Submitted in partial fulfillment of the requirement for the award of degree Of MBA
A Seminar report On Customer Relationship Management Submitted in partial fulfillment of the requirement for the award of degree Of MBA SUBMITTED TO: SUBMITTED BY: www.studymafia.org www.studymafia.org
Introduction to social media marketing. Welcome
Introduction to social media marketing Welcome Learning proverb Tell me, I will forget. Show me, I may remember. Involve me, I will understand. Make me do role play, I will hate you Who are we? - Luke
Smart marketing for small businesses»
Smart marketing for small businesses» 2 Contents» Welcome 04 05 Small businesses: thriving in 2016 06 07 Building relationships with existing customers 08 09 Acquiring new customers 10 11 Using multichannel
Is Direct Mail still alive?
tbd Is Direct Mail still alive? Direct Day Prague, March 31 st 2014 Me Martin Riesenfelder Born in Vienna, Austria Lives in Hamburg McCann-Erickson, Ogilvy, BBDO Proximity, Campbell-Ewald, Scholz & Friends,
A STUDY ON USAGE OF MOBILE APPS AS A IMPACTFUL TOOL OF MARKETING
A STUDY ON USAGE OF MOBILE APPS AS A IMPACTFUL TOOL OF MARKETING Dr. Deepali Bhatnagar Assistant Professor, Amity University, Rajasthan ABSTRACT: Mobile marketing perform two ways or multiple way communication
BUSINESS INTELLIGENCE. Marketing Software Survey 2014
Marketing Software Survey 2014 BUSINESS INTELLIGENCE A snapshot of the current software products & platforms made for and used by marketers across industries. CONTENTS Business Intelligence: Mini Report
Step 1 Self-assessment (Who am I? What do I have to offer?)
Your Job Search Your job search is a process which begins during your studies, when you start thinking about life after you ve completed your studies. It is an ongoing process, from your first job you
Analyzing the Impact of Social Media From Twitter to Facebook
Analyzing the Impact of Social Media From Twitter to Facebook Analyzing the Impact of Social Media: From Twitter to Facebook Engaging and monitoring the new world of social media are the big first steps,
Change Leadership: A Boot Camp to Drive Organizational Change
Change Leadership: A Boot Camp to Drive Organizational Change Presented by: Rachel Schaming Radiology Ltd. Tucson, AZ 520.705.2889 Email: Rachel.Schaming@radltd.com Your Perceptions of Change What are