MSACOFP Strategic Plan and Dashboard

Transcription

1 MSACOFP Strategic Plan and Dashboard MSACOFP Mission Statement The mission of the MSACOFP is to preserve and promote the distinct philosophy and practice of osteopathic family medicine by advancing quality education, leadership, and responsible advocacy. MSACOFP Vision Statement Be recognized as the premier leader for osteopathic family medicine in Missouri. Strategic Plan Update: January 2013 MSACOFP Strategic Plan Revision Date January 2013 Page #1

2 Strategic Goal 1: The MSACOFP will offer a high-quality continuing medical education and social event. Relationship to Mission: The Society s continuing medical education program will be a service to osteopathic family physicians as they maintain their professional licensing and certification requirements. The focus of this program is to develop a quality, reasonably priced CME education program and make it available to all physicians. Strategies Strategy #1: An action plan will be developed for the implementation of the annual seminar over five years. Investigate alternative locations for the annual meeting. Convention and Education During 2012, the Society Coordinator performed site visits with Kansas City area hotels to determine a suitable site. Winter Scientific Seminar is booked at the Westin Crown Center in Kansas City for 2014 and 2015 in an effort to grow the exhibit hall and attendance. 1) Continue to investigate any possible facility that may be appropriate for the meeting. 2) Keep in contact with the Kansas City CVB regarding the needs of the meeting. 3) Review with committee and board after the 2014 seminar to determine location for 2016 and beyond. Investigate alternative times of year for the annual meeting Convention and Education None 1) Put on next C & E committee agenda. 2) Present appropriate options to the Board of Governors The continuing medical education program will be enhanced. Convention And Education Additional funds in Winter Scientific Seminar printing and postage budget 1) Added additional exhibit booths. 2) Added the ASBP One- Day Obesity Medical Course 3) Marketing done to MDs, NPs, PAs. 1) Additional revenue anticipated 2) Awareness of the WSS expanded. 1) Evaluate costs and benefits associated with ASBP program after WSS. 2) Discuss options of hosting a joint meeting with Kansas ACOFP A needs assessment will be performed for all CME topics. C&E 2013 Needs Assessment completed. 28 Hours of AOA Category 1-A Credits and AAFP Prescribed Credits awarded None MSACOFP Strategic Plan Revision Date January 2013 Page #2

3 A speaker s bureau will be developed for continuing medical education events. C&E 1) Files of all previous speakers gathered. 1) Begin to do input on speakers and topics. 2) Scan and store speaker CVs Strategy #2: Social events to improve collegiality will be enhanced. Members will be surveyed as to their interests and preference in social events. C&E 1) Provide survey in 2013 WSS Packet. 2) Do an Online survey to the members 1) Compile and review survey results. Social events at the annual meeting will be developed and implemented to better meet member needs. C&E 1) Implemented a student/resident social 1)Contacted student chapter presidents at KCUMB and ATSU 2) ) Student also attended the social and also the President s dinner 1) Continue to work with school ACOFP clubs each year. 2) Determine what social events are requested. MSACOFP Strategic Plan Revision Date January 2013 Page #3

4 Strategic Goal 2: The MSACOFP will maintain financial stability. Relationship to Mission: In order to provide the services to meet the mission, the Society must regain and maintain a strong financial footing. While adequate financial reserves are in place, steps must be taken to preserve those reserves and increase revenues in both dues and non-dues income. Strategies Strategy #1: A plan will be developed and implemented to increase membership in the MSACOFP. Participate in the ACOFP s shared membership solicit. 1) Provided ACOFP with mailing list 2) Notified membership through a mailing. 1) and mail solicit from the ACOFP beginning in October 2) Discovered mistake in ACOFP invoice 3) Had ACOFP correct mistake 1)Status of membership is in flux. 2)More communication to previous members 3) Plan on regular 3 mailing solicit. Separate annual meeting registration costs and membership dues. 1) Presented those options in the 2013 WSS program 1) Several paid non member price 2) Several paid dues based on that information 1) Review membership status monthly. 2) Continue to separate registration and dues in 2014 Develop a comprehensive procedure for annually soliciting members. Postage and Printing funds 1) Schedule 3 mail solicits from February - March Develop and implement a plan to increase member participation in the activities of the organization, including committee and Board involvement. Work with the colleges of Osteopathic Medicine and the student chapters of the ACOFP to raise awareness of the organization. EA Funds to make school visits 1)Attended student orientation at both schools. 2) Attended checkout days at KCUMB-COM 1)Addressed audience at both schools 2) Handed out printed material and promotional items 1)Work with both student clubs to attend a meeting and see how MSACOFP can be of more benefit to the clubs. Raise awareness of the organization to all Missouri Osteopathic Family Physicians MSACOFP Strategic Plan Revision Date January 2013 Page #4

5 Propose a plan to the MAOPS Board of Trustees to enhance membership in both organizations Strategy #2: A plan will be developed and implemented to increase generated revenue at the annual meeting Divide rates into member and non member rates Enhance marketing efforts for physicians BOG/C&E BOG/C&E 1) member rates were divided in 2013 WSS Brochure Will evaluate after 2013 WSS Enhance marketing efforts to exhibitors Seek out sponsorships and grants BOG/C&E C&E Strategy #3: The feasibility of implementing additional continuing medical education events, either onsite or online, will be completed. Work with other state ACOFP Societies to offer programs. Work with other specialty medical societies to partner in programming C&E C&E Strategy #4: A plan will be developed and proposed to increase non-dues revenue BOG MSACOFP Strategic Plan Revision Date January 2013 Page #5

6 Strategic Goal 3: The infrastructure of the MSACOFP will be maintained and enhanced if needed to meet the goals of the strategic plan. Relationship to Mission: In order to achieve the mission goals, adequate infrastructure must be maintained and the assets of the Society preserved. Technological infrastructure is a key to maximize efficiency, keep abreast of member data, communicate with membership, and promote the services and activities of the Society. Staff infrastructure includes hiring qualified personnel and continuously offering training to help staff keep abreast of the ongoing changes in healthcare, technology, communications, and marketing tactics. Strategies Tactics Committee Staff Resources Needed Actions Taken Results of Actions Taken Status and Further Action Strategy #1: Continue to employ a coordinator. Interview and hire qualified candidate. BOG EA Adequate Salary and Benefits Coordinator hired. No further action required Provide continuing education to Coordinator. BOG Adequate funds allocated in annual budget Funds allocated in budget Status is pending financial success of WSS Provide support for professional memberships. BOG Adequate funds allocated in annual budget Funds allocatedin budget Joined MSAE and American Association of Medical Society Executives No further action required Strategy #2: Enhance the relationship with MAOPS to ensure the mission, vision and strategic objectives of both organizations are met. Promote MAOPS programs to the Society including MOPAC, PHP, D.O.c-A- Day Printed brochures 1) Printed brochures included with solicits 2) Printed brochures included in WSS packets No measurable results have been obtained. MSACOFP Strategic Plan Revision Date January 2013 Page #6

7 Strategy #3: Maintain and enhance the Society website and database. Prompt input of all member profile changes. Continue to upgrade website Funds to add website enhancements such as career center, sponsor banner Put on Budget and Finance Committee Upgrade to HTML5 $2000 in funds On Board of Governors agenda. Sell sponsorships and advertising on the website None Prepare a marketing piece to sell advertising space. Marketing piece not complete MSACOFP Strategic Plan Revision Date January 2013 Page #7