LG Telecom NG Billing & MDM

Transcription

1 LG Telecom NG Billing & MDM Sung Soo Park 15/OCT/2009

2 Objective MDM Implementation Case Study

3 Contents About LG & LG TeleCom Next Generation Telecom Billing System Why? Master Data Management

4 About LG & LG TeleCom LG foundation : 1947 Jan 53 Companies : LG Electronics, Display, TeleCom, Dacom Revenue : 94 billion US$ (2008) LG TeleCom : 8.6 million customer, revenue 4 billion US$ CDMA 3G R A N/W l CDMA, 3G Rev.A N/W, employees 2,100 (Voice,Wap,SMS, Roaming, VAS etc)

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7 Mobile market analysis & challenges As Korea is one of the most completive & leading edge market in the world, LGT is offering the brand new 3G & customer-centric t services to improve the customer value Highly competitive market No subsidy regulation! KT Telco company mergers 32% LGT 18% SKT 86M 8.6M 50% 15.5M 23.8M Korean Market Share by Subscribers (2009.3Q) No. of Million Customer

8 Mobile market revenue trend & Issues Revenue trend change 20% data rev take 80% IT cost Transaction explosion Hybrid customer data Distributed customer, product data KTF Voice SMS DATA Mobile Services Revenue Trend

9 LG TeleCom data revenue strategy t Korean 3G strategy What is OZ? Mobile Internet Complex business model! Large Trx. More than15trx/day, increase!

10 N/G Billing system MDM base Project objective Any Customer Mobile, Fix line Broadband Any Service Voice, Data, No svc limitations Project background Scalable Billing System +2,000 M customer Only Support XXX-YYYY-ZZZZ Mobile type customer Voice Oriented Svc Product Creation > 1 month Difficult to increase System Capacity Next Generation Billing (ncsbs) S) Project : 6,2006 ~ 12,2007 Service Launch Jan,2008

11 LGT Legacy PIM Problem Distributed information (sync problem) Only PRICE PLAN Information SQL plus price plan define Definition & hard testing g( (4~8 week)

12 LGT N/G Billing System Architecture LGT implements domestic large scale legacy system implementation using web service SOA. So LGT secure business timely and I/F flexibility with various channel. LG Telecom has competitiveness in cable/mobile connected product market. Call Center Credit inquiry Banking, GIRO Credit card No. Portability Dealer Roaming Prepaid ERP Identity mgt N/W MSC, SMS Membership 2G & 3G WAP Full Browsing UI Tier Middle Tier Biz1 WTC (Web/Tux Connector) 2Tier (Tuxedo) User Screen Presentation Layer (X- Internet) Biz 2 Biz3 Biz4 BPM ( Business Process Manager) End to End Svc Quality Assurance ESB (Enterprise Service Bus) DB/System Tier Data Hub Oracle MDM (Master Database Management) Oracle 10g RAC (Real Application Cluster) 23*365 Channel System Web SVC Mobile C/C Dealer Portal E- Manual E-Document Accounting HR Web campaign Connects ABAS Authentication ez-i Music svc E- Hyundai

13 LGT Mater Data Strategy To meet Customer demands on various services and achieve customer satisfaction, we provide new architecture against product, service, fee rate and fee policy. convers sence Pric cing Product needs Bundle products Composition product with Mobile + Broadband + Contents Multi products in noncommunication area like DMB, Bank. Various Pricing Rule & various fee conditions (packet, sec, record, amount, Time, distance) Customer needs Voice Call SMS Caller ID Packet MMS Needs Shopping On Music On Bank On Pass On TV On Provide various conversions service beyond customer Product Service Fee rate Fee analysis Another service PCS DMB Internet Time To market Discount, Free Bundling Develop the customer requirement product within short notice. Provide Near Real-time charge service Free & discount policy, various fee rate connection quality connection bandwidth Connection speed Convenience acceptable mobile Bank On Basic service

14 Data Integration Concept Peer-to-Peer, EAI Bus and Consolidated Data using Global Single Instance 1G Peer-To-Peer 2G EAI Bus 3G Global Single Instance BS CS CS BS CAS PPS Music On CCS ecare CS BS Global Single CRM CCS Interface DSCS EAI CAS PPS Instance MPS AR ecare e PPS CP/SP Ez-I DSCS MyLGT CAS ecare CCS DSCS Channel N 2 -N Integration 2N+1 Integration No Integration!!! 10 systems: = 90 system integration 10 systems: 2*10+1 = 21 Integration Perfect Data Consolidation

15 LGT NG Billing MDM Architecture Customer DB and Next CSBS DB are merged into single DB instance. In order to Implement the Data hub model, it has additional AP server in To-Be Architecture End User Call Center LGT agency Presentation Server Web Server X-Internet Server OS Application Server APM Data Service Framework WAS DataHub Product/customer AP Super user Oracle Application Framework Register the product by Admin Oracle Manage the Forms customer Profile OS Database Server 1 RAC DataHub DBMS HACMP OS Database Server 2 RAC DataHub DBMS HACMP OS integration Database CSBS DataHub EAI/ESB/ BPEL (BEA/Vitria) Synchronize Database Only 30 super users can use it out of LGT Provides admin screen to setup data model of Datahub Oracle WAS No issue with integration data synchronize

16 How Datahub works? Order 1. Call center employee registers new customer Royalty program 8. When the other app subscribes CDH, it creates it if necessary. Sales lead Call center Web Sites 2. make business event as new customer Create OAS 10g Integration Services Customer Data Hub Web Services 7. Creates customer info to particular application in almost real time CAS 3. CDH subscribes the event and creates customer data Marketing Data Mart Data Quality Services 4. CDH finds duplicated data and cleanse data and creates customer master data. 5. Approve new customer master 6. make new customer Create event in CDH (Triggering) g) AR system

17 MDM Benefit (1/2) Data Hub, introduced by Oracle MDM solution, is a master data management solution. It has specific data model in terms of Common Component (e.g security, create/modify/delete process and data integration between systems) for data management as based on Global Single Schema of ebusiness Suite that is Oracle ERP. Data Hub Overview Key Benefits Call Center B2C Site Marketing Data Mart CSBS Any Integration Integration Services Data Hub Data Quality Services Web Services CAS SP/CP Sales Support Single Source of Truth for customer Retain consistent by removing dup Data High Quality Data Consistency Support the point of multiple business based on the same Data Set Reduce maintenance costs Reduce the cost of system maintenance Simplification and Improvement of Disaster recovery

18 MDM Benefit (2/2) Fast product deployment (under 2 week) Maintain rich product information CRM keep more crystal product information Marketing dept. can access PIM

19 Key Performance Customer No. 8.6M, 20 product/customer product, 5M contents link +60 equipment sync master data (50 NE) +1,700 WAS transaction /sec +2,000 CDR rating /sec (call detail record)

20 Conclusion Oracle MDM is heart of LGT billing System Power of master data ownership Removed duplicated cust, product data Synchronized customer & product data

21 Summary About LG & LG TeleCom Next Generation Telecom Billing System Why? Master Data Management

22 Call to Action Changing the billing system is Be careful Changing the billing system is more difficult than changing g the engine of the flight, on the wing!

23 Call to Action Support! time to market & business strategy Make MDM friendly business peoplep Good Relationship btw customer & vendor

24 Contact Information Sung Soo Park General manager Billing Information Team (N/G Billing Project PM) LG GTeleCom, Ltd Thank you!