Consolidate Your Middleware to the #1 Application Server: Oracle WebLogic Suite Chuk Munn Lee Oracle

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1 <Insert Picture Here> Consolidate Your Middleware to the #1 lication Server: Oracle WebLogic Suite Chuk Munn Lee Oracle

2 Evolving From Silos to Grid 2

3 Combining Virtualization and Grid Better Together 3

4 Shared Services, Shared Infrastructure 4

5 Why Consolidate on WebLogic? WebLogic is the World s #1 lication Server #1 Market Share #1 Innovation #1 Performance #1 Growth Oracle WebLogic Server #1 Market Share #1 Innovation #1 Performance #1 Growth Gartner s most recent worldwide application server market share report* shows Oracle at 44% Oracle market share is higher than its four closest competitors combined 5

6 Enterprise Manager Admin and Operations Oracle WebLogic Suite #1 lication Server Best integration with Oracle stack WebLogic Suite WebLogic Server Java EE: Reliability, Availability, Scalability & Performance Coherence High Performance, Reliable, Scale Out for Java, C++ and.net JRockit Real Time and JRockit Virtual Edition High Performance JVM with Extreme Low Latency Most complete platform for Cloud JDeveloper/Eclipse Development Tools SPECjServer2004 WebLogic Suite Best Performance Most Reliable Lowest Operational Cost 6

7 Customer Success Story 1: Parrimark Technology Expects Annual Revenue Growth of 40%, Cuts Licensing Costs by 80% Customer: Parrimark Technology (Sydney, Australia) Business Challenges Need of expanding business quicker to more countries while reducing the complexities need of off-site on-demand software service (SaaS) Oracle Solution Oracle WebLogic Server + Oracle Database Consolidation for Events Perfect Business Benefits Achieved hosted on-demand Software-as-a-Service (SaaS) providing better solutions to their customers at a lower cost, which will result in higher earnings Helped their customers organize events 60% faster Reduced software licensing costs by 80% Will save US$150,000 administration costs in the 1 st year, US$210,000 in the 2 nd year Expected year-on-year revenue growth of up to 40% in 2011 compare to 20% in 2010 For more details, search Parrimark in 7

8 Customer Success Story 2: Starhub Maintains Competitive Edge in Telco Industry Customer: StarHub (Singapore) Business Challenges Need to outdo its competitors by providing premium yet affordable services with innovative and useful features, adopting to the market quickly Oracle Solution: Oracle SOA Solutions & WebLogic Server Consolidation for StarHub CSF (Common Service Framework) Business Benefits Expanded their service offerings which generate US$1.38 billion annual revenue through over 1.76 million mobile subscribers, 504,000 cable TV households, & 246,000 cable broadband households supported by 2,770 employees Allowed customer service staff to immediately determine a customer s eligibility for new services Empowered customers to self-manage accounts online and enjoy immediate access to new services, improving customer satisfaction Provided the ability to launch new services in multiple locations Why Oracle?: Strong BPM capabilities; standards compliance; and proven reliability, accessibility, scalability, and performance For more details, search starhub in 8

9 Challenges without Standardization Constrained efficiency and agility 19% 6% 13% 21% 10% 8% 15% 12% 7% Heterogeneous environments Low utilization Complex, multi-tier apps Time-consuming deployment Inefficient scaling 9

10 Operational Costs without Standardization Deployment and configuration Configuration management Release management Change management Troubleshooting and tuning Monitoring, incident/fault mgmt. Performance tuning Problem mgmt. (root cause analysis) Capacity management, disaster recovery, control Capacity mgmt./sizing HA and DR architecture (business resiliency) Security governance Many organizations are 30%* below achievable IT productivity levels 30% 20% Capacity Mangement, DR Troubleshooting & Tuning Deployment & Configuation Source: Oracle Survey of WebLogic/ ias Customers, 2008 Oracle 50% * Enterprise Management Associates,

11 Step 1: Standardization is a First Step Common software infrastructure and skills Svr Svr Svr Svr Svr Svr Common software infrastructure Common skills, knowledge and practices Still silod and unshared 11

12 Oracle WebLogic Server Standardization Platform for Fusion Middleware and lication Java EE/ISV s SOA Suite Fusion lications lications Portfolio Fusion Middleware 11g WebCente r Suite Content Managemen t Suite Identity Managemen t Suite Business Intelligence Suite Fusion lications Building on Fusion Middleware 11g lications in Process of Planning/Certifying on WebLogic Fusion Middleware 11g Certified and Differentiate on WebLogic Suite WebLogic Suite 11g WebLogic Suite 11g Grid Foundation 12

13 WebLogic Standardization Reduces Operational Costs Deployment and Configuration Developer Productivity FastSwap Split developer directory Componentized installer Capacity Management, Disaster Recovery Server / service migration MAN, WAN session replication Policy-driven resource management Policy-driven overload protection WLST (WebLogic Scripting Tool) Enterprise Manager Configuration Packs Side-by-side deployment WebLogic Server Ongoing Administration Monitoring and Diagnostics WebLogic Diagnostic Framework (WLDF) lication testing Enterprise Manager Diagnostics Pack JRockit Mission Control Enterprise Manager Provisioning Pack Troubleshooting and Tuning WebLogic Diagnostic Framework Enterprise Manger Diagnostics Packs JRockit Mission Control Multi-domain, multi-version management Virtual Assemblies 13

14 Easy Upgrade Migration from Prior Versions WebLogic Compatibility Domain compatibility lication compatibility Interoperability WebLogic Upgrade Wizard Convert existing domains to WebLogic 11g Leverage built-in compatibility Smart Upgrade Upgrade OC4J applications to WebLogic 11g Auto-generate configuration, deployment, application artifacts Upgrade Assistants Upgrade other OAS components to WebLogic Suite 14

15 Step 2: Consolidation is the Next Step Increase efficiency Svr Svr Svr Svr Svr Svr OS OS OS OS OS OS Streamline operations Simplify to improve flexibility 15

16 Automation Enables Consolidation Unified management infrastructure across Fusion Middleware Provision Domain Templates Operational Automation Configure WebLogic Scripting Tool Cluster WebLogic Clusters Built for Large Scale Operations Deploy Enterprise Level WebLogic Deployment Enterprise Manager Grid Control & Business Transaction Management Operational Diagnostics and Monitoring Middleware Level Fusion Middleware Control Server Level Composite Level Enterprise Manager Diagnostics Enterprise Manager Composite lication Management 16

17 Step 3: Virtualisation Takes Us Further Increase efficiency and agility Svr Svr Svr Svr Svr Svr Svr Svr Svr OS OS OS OS OS OS OS OS OS Virtualization Improve utilization Adjust allocation more quickly 17

18 Server Virtualisation Options from Oracle Centralised VM Lifecycle Management Dynamic Domains Oracle VM for SPARC Containers Oracle VM for x86 HYPERVISOR HYPERVISOR M-Series T-Series All SPARC & x86 All x86 18

19 WebLogic Suite with Virtualisation Option 32% Better Performance vs. Guest OS Runs natively on hypervisor Higher density Better performance Reduced operational cost Simpler patching Improved security Same administrative infrastructure WebLogic console + scripting Enterprise Manager JRockit Mission Control Custom Java appliances Building blocks for larger assemblies Simple deployment 19

20 Oracle Virtual Assembly Builder lication-aware virtualization Package software components into collections of software appliances Standardized building blocks Create multi-tier application assemblies using virtualized appliances Simplified and rapid provisioning Single step, template-based deployment of multi-tier applications to virtualized environments Assembly of liances SOA Svc RAC WLS Web RAC WLS Web Web Cache 20

21 Enterprise Manager Aggregated cross-domain management via Grid Control Monitor and manage multiple WebLogic domains Monitor and manage multiple WebLogic Server and ias versions Monitor and manage multiple Coherence clusters EM Grid Control WebLogic Server 11g WebLogic Server 8.1/9.2 Oracle ias / Coherence Admin. Server Admin. Server OPMN Managed Server 1-n Managed Server 1-n OC4J 1-n Coherence 1-n Domain a Domain b Cluster Cluster 21

22 WebLogic Server Management Pack EE Complete management for all WebLogic Servers Manage applications application performance Improves performance and availability of enterprise Java Manage configuration changes in your WebLogic Servers across deployment lifecycle Improves service by avoiding down time, reduces vulnerability by enforcing compliance Automates Operations Reduces cost by automated deployment procedures to install/patch middleware and O/S Production lication Performance Development Configuration Management Operation/Deployment Automation Test 22

23 Business Values of WebLogic EM Pack Oracle Business Transaction Management (BTM) Online Banking Customer using Online Services Confirm $1,000 Payment Transaction Details Telco Self-Service WebLogic Bill Error!! Payment Online Shops E- Government Business Impacts Lost Revenue Lost Customers High costs of Call Centre to resolve transaction issues Poor customer service + WebLogic EM Pack (new in 2011) Auto Save ALL KEY ORDERS No matter what the outcome is NO lication Change needed ALERT of transaction failure Database Save automatically Business Benefits Higher Revenue from recovered transactions Lower Costs from customer calls Higher Customer Satisfaction 23 23

24 Identifying the Bottleneck With Business Transaction Management You can see where the bottleneck is. 24

25 Tracking Purchase Order Details With Business Transaction Management You can see the details of transactions spanning across multiple heterogeneous systems in business and user friendly terms. > If a customer calls you and tell you that the page returned some errors after pressing the Submit Order button, you can track what s going on with the customer s transaction based on the info the customer gives you. i.e. My address is. 25

26 Standardisation and Consolidation Next Steps Engineered Hardware and Software Building the 21 st Century Datacenter 26

27 Oracle Exalogic Elastic Cloud World s best foundation for cloud Fastest Java Performance - lication performance improved up to 10X Foundation for Mission-Critical Cloud - Best for application consolidation - Best for elastic capacity on demand Engineered System - Lowest cost to deploy and operate - Fastest path to production 27

28 Oracle Exalogic Elastic Cloud Software Tuned, optimized, and hardened Oracle Enterprise Manager WebLogic Server Coherence Grid Control JRockit and HotSpot Exalogic Elastic Cloud Software Tuxedo Ops Center Oracle Linux or Solaris Exalogic Elastic Cloud Hardware 28

29 Oracle Exalogic Elastic Cloud Ultimate consolidation platform Custom IBM Consolidation Platform for heterogeneous consolidation 29

30 Oracle Exalogic Elastic Cloud Ultimate consolidation platform Integrated stack Cost-effective High-performance CICS/ COBOL CRM E20 IDM Custom 3 rd Party Scale on demand Rapid application deployment Integrated management Batch Jobs ERP E20 Content Custom Logs 3 rd Party SOA 30

31 Old Summary - Consolidating to WebLogic Server Dedicated stacks Heterogeneous app components Complex, costly management JBoss WebLogic OC4J Tomcat WebSpher e New Shared resources More homogeneous, reusable components Consistent, efficient management WebLogic WebLogic WebLogic WebLogic WebLogic 31

32 32

33 Thank you for attending! To keep up to date on upcoming Webcasts, follow the Oracle Tech Guru on For even more information on Oracle Webcasts have a look at our new events site: 33

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