Multi-Domain Master Data Management. Subhash Ramachandran VP, Product Management

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1 Multi-Domain Master Data Management Subhash Ramachandran VP, Product Management

2 8 June 2011 ProcessWorld DONT OPEN THE ENVELOPE! WAIT FOR THE SURPRISE CONTEST!

3 8 June 2011 ProcessWorld The Grand MDM Give Away Be the first to assemble the Nut and the Bolt in the packet you received and win our Grand Prize

4 8 June 2011 ProcessWorld Oops, we made a mistake! We did ship a bolt and a nut However, the specifications of the nut in the marketing catalog was different from the PLM database Software AG lost money You the customer are unhappy Bad Master Data is a Serious Business Problem

5 8 June 2011 ProcessWorld What is Master Data? Master Data Management is a business capability enabling an organization to first identify trusted master data and then leverage Product Master Data master Wrench data to improve business Produc Description Corp. Prod. Product Unit t ID Code Category processes Class and Measure decisions. - Forrester Core enterprise data used across business processes. Example Customer, Product, Vendor, Partner etc Small Wrench 33 SM-01 TLWR-34 EACH 1235 Medium Wrench 33 MD-01 TLWR-44 EACH Consistent & uniform Identifiers & attributes Reused widely

6 8 June 2011 ProcessWorld Drivers for MDM #1 Driver - Improve Business Processes

7 8 June 2011 ProcessWorld Business Value of MDM Run The Business Reduce Costs Improve Compliance Greater Productivity Grow The Business Improved Customer Retention Faster Product Introduction New markets Transform The Business Respond to market changes Dynamic decision making Competitive advantages

8 8 June 2011 ProcessWorld Master Data Domains & Subject Areas Location Asset Customer ( Party ) Product ( Thing ) Reference Data Customer Prospect CounterParty Product Services Materials Supplier Interest Rates Code Lists Exchange Rates Account

9 8 June 2011 ProcessWorld Cause & Effect of Bad Master Data Customer Data Product Data Increased Marketing Costs Errors in Product Orders CRM Mkt DB PLM SD Lower Customer Satisfaction Silos of Silos Huge Business Challenges

10 8 June 2011 ProcessWorld Single Domain MDM Single View of Customer Misses the Full Picture Sales Better up-sell and crosssell Better management of regions Customer Service Improved customer experience Multi-channel sales and service Marketing Better customer segmentation Better marketing techniques Finance Improved billing and invoicing Better analysis and decision making

11 8 June 2011 ProcessWorld But, what about Product, Location, Hierarchy Sales Better up-sell and crosssell Better management of regions Customer Service Improved customer experience Multi-channel sales and service Marketing Better customer segmentation Better marketing techniques Finance Improved billing and invoicing Better analysis and decision making

12 8 June 2011 ProcessWorld MDM is a Multiple Domain and Subject Area Problem Sales Better up-sell and crosssell Customer + Better Product management of regions Customer Service Improved customer Customer + experience Multi-channel Hierarchy sales and service Marketing Better customer segmentation Better Location marketing techniques Customer + Finance Improved Customer billing + and invoicing Better Reference analysis and decision making Customer ( Party ) Location Reference Data Supplier Asset Account Product ( Thing )

13 8 June 2011 ProcessWorld Multi-Domain MDM is the Answer Location Asset Multiple Types of Data Customer ( Party ) Reference Data Product ( Thing ) Transactional Use Cases Supplier Account Multiple Implementation Styles Multi-Domain MDM Platform Data Quality & Governance

14 8 June 2011 ProcessWorld Multi-Domain: Multiple Types of Data Model-Driven Hierarchy Management Open and Extensible Flexible Relationships Governance & Change Control Business User Presentation Layer Validation & Workflow Granular Security

15 8 June 2011 ProcessWorld Multi-Domain: Transactional Use Cases Operational Analytical Data Warehouse Legacy BI Data Acquisition Real-Time WS*, REST, JMS Data Propagation Batch Oriented ETL, Data Integration

16 8 June 2011 ProcessWorld Multi-Domain: Multiple Implementation Styles Consolidation Centralized Hybrid B2C Customer (consolidation) B2C Customer + Product (centralized) B2C Customer (hybrid) + Product

17 8 June 2011 ProcessWorld Multi-Domain MDM: Data Quality & Governance Data Quality Data Governance Configurable Rules Enforcement Survivorship, Match, Merge/Unmerge Cleansing & Enrichment Configurable Business Workflows Business UI Presentation Layer Concurrent Change Management

18 8 June 2011 ProcessWorld Introducing webmethods OneData Multi-Domain MDM Platform Proactive Data Governance Operational & Analytical Use Cases End-to-End MDM Lifecycle

19 8 June 2011 ProcessWorld Proactive Governance thru End to End MDM Lifecycle Dual Schema with Deployment Workflow

20 8 June 2011 ProcessWorld Process-Driven MDM Process-Driven MDM is Software AG s business-oriented approach to MDM that supports process optimization or transformation. MDM as a business discipline supporting process optimization or transformation. Process improvement needs directly drive scope of MDM programs. MDM investments tied to specific process improvement ROI.

21 8 June 2011 ProcessWorld How does Software AG enable Process-Driven MDM? webmethods OneData Multi-Domain Model-Driven Governance Enforced Services & Methodology for Process-Driven MDM Technology for Process-Driven MDM

22 Process-Driven MDM in Action 8 June 2011 ProcessWorld

23 8 June 2011 ProcessWorld Summary Most organizations have Master Data problems Multi-Domain MDM is the Preferred Approach webmethods OneData is a leading Multi-Domain MDM product webmethods OneData is tightly integrated with the Suite Software AG has clear differentiation using Process-Driven MDM

24 8 June 2011 ProcessWorld Next Steps Visit the Exhibition Hall Stop by the Master Data Management Booth webmethods OneData s Multi-Domain MDM capabilities Integration of webmethods OneData with ARIS and webmethods Suite

25 Thank you!

26 8 June 2011 ProcessWorld webmethods OneData 2011 Roadmap 8.2 Release (April) Integration Process Driven MDM - ARIS data model integration SOA Enablement REST based ESB integration Unified Installation -via common SAG Installer Customer MDM B2B, B2C and hybrid templates DQ integration with Trillium and D&B Built on OneData platform with native match, merge and survivorship 8.3 Release (Sept) Innovation Governance Dashboard Pluggable DQ integration OneData introspection into ESB and BPMS Product MDM Product master data templates Integration with GDSN/1Sync data pools (via webmethods B2B) Built on OneData platform with configurable product data workflows 8.4 Release (Dec) Infrastructure Unified app server (common SAG Tomcat) SQL Server and DB2 database support Internationalization Continuous Innovation Enhanced Flex based business user interface Virtual Object Federated Query Enhanced memory caching

27 8 June 2011 ProcessWorld Customer & Product MDM features Customer MDM Pre-templated data model of customer and/or counterparty Support for appropriate architectural styles of MDM Address validation Matching/cleansing as part of data acquisition Adaptors to industry-specific data feeds such as Dun & Bradstreet High volume processing that can support tens of millions of records that are typical requirements of B2C organizations Product MDM Product attribute standardization Flexible and extensible model support Support of unstructured constructs Flexible data interchange both inbound and outbound Strong workflow capabilities

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