10 12 May 2016 Messe Wien

Transcription

1 The trade fair for industrial automation May 2016 Messe Wien Parallel with INTERTOOL

2 SMART AUTOMATION AUSTRIA 2016 The SMART Automation Austria is Austria s only trade fair for industrial automation technology. It is held annually and alternates between Vienna and Linz. At the last edition of the show, held for the first time in Vienna in 2014, the new-look refocused SMART welcomed the active support of 215 direct exhibitors from 10 countries to the capital city of Austria, many of whom were market and technology leaders. Together with the parallel INTERTOOL, the trade fair for production technology, the two shows attracted 20,617 trade visitors. In 2016 the mutual benefits of staging these shows alongside each other is expected to generate even more added value. The SMART Automation Austria in Vienna is the ideal commercial stage for doing business with the eastern industrial regions. As members of the SMART Austria consulting committee we have worked together with Reed Austria on integrating some of the ideas in past visitor polls to develop an even more attractive showcase for automation technology. All of the big-name manufacturers are in one hall and the scheduling has been adapted to the availability of the very latest innovations. The redesigned, re-focused SMART Automation Austria in Vienna and Linz is a real Austrian alternative to visiting expensive foreign shows. Hermann Obermair Bernecker + Rainer IndustrieElektronik Ges.m.b.H. The results of the trade visitor poll carried out in 2014 by the independent research institute market from Linz highlighted the good mood in the sector and predominantly positive reaction to this Vienna show. 9 out of 10 recommend their tradeshow to others 86,7% benefited from their visit in ,4% were CEOs or general managers 13,9% came from foreign countries 65,2% were very satisfied with the SMART SMART Automation Austria

3 ORGANISER & LOCATION Reed Exhibitions, the world s market leader in the trade fair sector, offers international know-how, experience and absolute professionalism. The expo centre in Vienna offers the very latest architecture. The infrastructure at the venue provides an excellent framework for the show. Smart Automation provides visitors with an opportunity to gain information face-to-face. The focus on industry 4.0 opens up the next level of network automation and robotic technology for close-up B2C and man-to-machine contact. This is the only way to set new standards in every area of industrial activity. Manfred Malzer (Dipl.-Ing. TU) ABB AG Vienna has excellent links and contacts to all the important surrounding industrial regions as a hub for comercial contact with regions in the east. HALL OVERVIEW Foyer A Messe turm PRESS CENTER Congress Center Mall PRESS CENTER Foyer D Halle / Hall A Halle / Hall B Halle / Hall C Halle / Hall D 3

4 FEATURED CONTENT CORE THEME: INDUSTRY 4.0 IN PRACTICE The intelligent networking of industrial processes in line with the smart manufacturing principles of Industry 4.0, and the associated increase in the degree of automation and digitalisation of engineering and production processes, are the central themes at the SMART Automation Austria 2016 in Vienna. The aim is to cover the entire scope of content - from the smart manufacturing vision of Industry 4.0 to its practical influence in real situations. There is a particular need for the implementation of smart manufacturing in Austria, where most companies are small or medium-size industrial operations. Practical examples and a special show section entitled Intelligent Production enable visitors to gain hands-on experience of the latest hardware and approaches, and to be able to see the potential and real competitive advantages they provide. The SMART Automation Austria will also be spotlighting other current themes in the automation sector, such as industrial data processing and data security, energy efficiency in the industrial manufacturing sector and the collaboration between humans and robots. KEY THEMES: Industrial IT & Security - Built-in IT systems with a high degree of data security for optimal workflow. Energy-efficient production - Energy management and efficient technology for the 2020 energy goals. Man & robot collaboration - Safe technology with ultra-modern sensor technology generates new opportunities for the division of labour between man and machine. 4 SMART Automation Austria

5 THE TRADE FAIR: AN IDEAL MARKETING TOOL Viability in the future requires sustainability now. The Smart is the most important showcase for automation expertise in Austria, alternating between Vienna and Linz, and confirms the industry s yearly rhythm. As well as showcasing the latest trends and innovative developments, it also shows trade visitors automation that can further enhance their production processes. To remain competitive on a global scale and make the right decisions in favour of innovation, businesses need to keep up with the latest technologies and trends in their industries. We provide expertise, trendsetting ideas and credibility to ensure the Smart Automation is a success because credibility is sure to be a decisive factor in the development of the show! Walter Eichner, (Ing., MBA) Pilz GmbH, Sichere Automation For many years trade fairs have been much more than marketplaces. They have long since become multifunctional stages for communication. The dominance of trade fairs over other marketing tools can be explained via the tangible 3-dimensional presentation of products, the power of personal contact, the realistic market overview, the level of expertise behind the information provided, the up-to-the-second nature of all input and impressions, assuredness that the right decisions have been made, and the establishment of a bond of trust between the manufacturer or suppliers and the customer. Market concentration reflects the make-up of specific markets Multifunctional platform with event elements Market transparency ensured and increased Acquisition of new customers without scattering loss Intensive exchange of information Quality business contacts TRADE FAIR No other marketing instrument can achieve an equally varied and profound presentation of a company and its products by fostering such a high degree of face-to-face contact. There isn t a more direct means of communicating with customers and potentials, the demand for information can t be stimulated more effectively, nor can this interest be responded to better than here on site! We provide expert professional help as you prepare for the show! Exploit the potential of being an exhibitor at this show to the full and achieve the best possible results. Optimum planning, professional preparation and follow-up work are the keys to maximising expo success. We would be delighted to assist you with our expertise and provide perfectly tailored personal advice in every phase of trade fair participation. Our targeted promotional work provides additional support, and access to the very latest online tools enables you to conduct effective lead management before, during and after the fair. 5

6 FOCUS EXHIBITION SECTIONS The correct division of product groups ensures exhibitors and visitors can find their way around the show quickly and easily. Drive technology (electrical / mechanical) Automated handling Operating and monitoring / Visualisation technology Bus systems and industrial communication Engineering for automation Industrial electronics Gauging and regulation technology Low voltage technology Pneumatics for automation Process control engineering Sensor technology & industrial image processing Control technology / PLC VISITOR TARGET GROUPS Clear focus on specific target groups ensures a high concentration of the right trade visitors and increases the potential for commercial success. Manufacturing & processing industries Machine and plant construction Planning and engineering services Retailers and wholesalers Energy businesses Research facilities and institutes Educational and training establishments THE SIDE EVENTS An excellent programme of side events accompanies the industry showcase and increases the benefits for all participants. Special displays, theme parks and workshops Central speakers zone Key-note speakers Podium discussions Exhibitor and visitor get-together evening event 6 SMART Automation Austria

7 YOUR BENEFIT PROFIT FROM... Especially developed online services for exhibitors and visitors, such as the matchmaking options of the expo contact network The premium visitor programme Platinum Card The voucher system: 5 admission vouchers per m² of rented space for your customers and guests Target group orientated visitor advertising provided by the organiser The very latest web-based promotional tools and services EXPO CONTACT NETWORK The SMART AUTOMATION AUSTRIA expo contact network is an interactive platform for registered visitors and exhibitors. Set up profiles in the online expo contact network for employees and customer service staff who will be on site at your expo stand. Visitors to your website can contact your members off staff to arrange meetings ahead of the show. HOW YOU BENEFIT: Open up your digital expo stand before the fair begins! Make sure your schedule is filled with meetings before the show has started! Provide advance information about your portfolio and attract trade visitors with specific needs to your stand! BENEFIT FROM INCREASED ADDED-VALUE Participation at the SMART AUTOMATION AUSTRIA entitles you to four days of face-to-face contact and discussion with specialists from your sector. Exhibiting at the SMART AUTOMATION AUSTRIA 2016 at Messe Wien is: an effective means of establishing new contacts, cultivating existing business relations, introducing new goods and services, and showcasing new trends and business ideas. 7

8 WHEN Tuesday, 10 Thursday, 12 May 2016 Daily from WHERE Messe Wien, hall A Entrance A, Messeplatz 1, 1020 Vienna U2-station: Messe-Prater ORGANISER Reed Messe Wien GmbH Messeplatz 1, A-1020 Vienna EXPO TEAM Exhibition Manager Markus Reingrabner (Ing.) T: Exhibition Coordinator Christoph Schrammel (Ing.) T: Sales Manager Alexander Eigner (MA) T: Exhibition Coordinator Christina Zotter (MBA) T: F: E: smart@messe.at CONTACT ABROAD CONTACT - GERMANY Balland Messe-Vertriebs GmbH Vogelsanger Weg 45a, D Cologne Contact: Hendrik Taise T: , Fax: E: info@balland-messe.de CONTACT FOR CENTRAL & EASTERN EUROPE Schwarz & Partner CEE Promotion, Benediktska 691/5, CZ Prague 1, Old Town T: E: eurokontakt@spexpo.eu REGISTRATION Marketing and service fee (including registration fee) For exhibitors 560 For co-exhibitors 645 REGISTER NOW EXPO SPACE FEE From 143/sqm Stand allocation begins / Close of registration: 30 September 2015