Rate card. The best sides of life

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1 Rate card effective For a download of the rate card and for further information, please visit our website The best sides of life

2 The magazines The market Profits of far more than 5 billion Euros carefully estimated are made every year in Germany with the equestrian sport. About 2,6 billion Euros are annually spent by horsemen, drivers, vaulters and breeders for equestrian sport and keeping. 4 million of the German speaking population over 14 years of age are riding on horseback frequently or at least occasionally. More than 1,24 million are especially active riders. 730,000 riders are organized in clubs (source: AWA 2012, Deutsche Reiterliche Vereinigung). Since 1900 one of the most important equestrian magazines for riders and breeders Strong reader involvement; share of subscribers of more than 58% (IVW III/2012-II/2013) Official organ of Deutscher Reiterund Fahrer-Verband (DRFV) Concept ST.GEORG is the most traditional equestrian magazine in Germany and one of the opinion leaders in the equestrian scene. Competent reports of topical interest about all fields of the equestrian sport and breeding make ST.GEORG an indispensible and one of the most influential equestrian magazines in the German-speaking countries. Every month ST. GEORG offers comprehensive information about the equestrian sport, training, breeding and horse-keeping as well as exciting spot reports with an attractive lay-out according to most modern criteria. Basicdata Coverage: (AWA 2013) Paid circulation: (Ø IVW III/2012-II/2013) Size of magazine: 215 x 280 mm Type size: Copy material: 185 x 248 mm material in digital form to druckunterlagen@st-georg.de Digitally successful: The magazine for the active horseman Number two of all German equestrian magazines (IVW III/2012-II/2013) net-paid circulation 41,303 copies) modern - competent - emotional Taps the pulse of the increasing target group of leisure horsemen Concept MEIN PFERD addresses the active leisure horsemen of any discipline, independent of the breed, who have one thing in common the love for horses. All relevant subjects better riding, equipment, fitness & research, the keeping of horses, portraits of fascinating horses and exciting spot reports are thoroughly investigated and written full of verve. MEIN PFERD is modern and authentic and conveys to the reader apart from competence especially the emotional and fascinating world of riding as a hobby. MEIN PFERD is published monthly in all Germany, Austria and Switzerland. Basicdata Paid circulation: (Ø IVW III/2012-II/2013) Size of magazine: 215 x 280 mm Type Size: 185 x 248 mm Copy material: material in digital form to druckunterlagen@mein-pferd.de ST.GEORG and MEIN PFERD also available as digital edition in our App store 2

3 General Information 3 ads 3% 6 ads 5% 9 ads 8% 3 pages 3% 6 pages 8% 9 pages 13% Frequency discount Volume discount 12 ads 12% 24 ads 18% 12 pages 18% 16 pages 20% Loose inserts, bound-in inserts do not qualify for a discount. Ads in special issues are not eligible to earn a certain frequency or volume discount. Short rating and reimbursements will apply at the end of the contract year according to the actual ad volume. Partial insertion Partial insertion, adverts, loose- and bound inserts is possible. Prices on request. Extra charges for premium positions Inside front cover: 15% Outside back cover: 20% Fixed position (for instance contents, editorial) upon inquiry. Special shapes and Ad Special (for instance head position) upon inquiry. Special Services You are looking for attention-getting advertising and marketing ways as an alternative to traditional advertising? No matter whether it is print, digital or face to face advertising at training colleges and events: We are of assistance when it comes to exclusive communication with your clients and customers and develop individual concepts for the most effective presentation of your brand. Corporate Publishing Booklets/Pocket Guides Advertorials Editorial Features Seminars/Events DVD/Videos App/emag Market research Newsletters Combined Rates ST.GEORG and Mein Pferd New! If you book St.GEORG and Mein Pferd inbetween one month (min. size 1/1 page) you receive 10% combination discount. Further combination discounts by inquiry. Bank account: The Publishing Company Hamburger Sparkasse Konto (BLZ ) IBAN: DE BIC Code: HASPDEHHXXX All rates mentioned in this price list are quoted plus the legal added value tax. Terms and Conditions: Advertising orders are subject to the General Terms and Conditions for Advertisements and Inserts in Magazines with the additional terms and conditions of the publishing company. Our current AGB/ZGB as well as circulation figures and market data are to be found at Terms of Payment: Within 30 days after date of invoice without deduction. 2% discount in case of advance payment of the total amount of invoice up to delivery day, unless former invoices are overdue. Orders from abroad only against advance payment. New! Book space for your classified advertisements in a simple and uncomplicated way including numerous A & M possibilities at or 3

4 Rate card no. 57 effective Size (page & fractionals) 1/1 1/2 vert. 1/3 vert. 1/4 vert. 2col. Ad rates in the editorial part type area (non-bleed ads) width/height mm Size (in mm) trim size width/height mm* * For bleed ads please add 4mm on all sides for trimming. Classified ads in Rates (in Euro) mono/4c 6,200. 3,286. 2,232. 1,736. Business ads/trade ads: 3, per mm Reduced millimetre Breeders, equestrian events, stud farms, riding organizations and schools: Holiday: Number of columns: 4 Width of column: 45mm (for 1-column ads: 43mm) Box number ad rates: 7,50 Schedule/Deadlines Issue On sale Ad close 1 Material due 2 02 February 03 March 04 April 05 May 06 June 07 July 08 August 09 September 10 October WEG 3 11 November 12 December 01 January Jan Feb Mar April May June July Aug Sep Oct Nov Dec Dec Jan Feb Mar Apr May June July Sep Sep Oct Nov 14 1 For materials still to be produced 2 Last deadline for digital data 3 World Equestrian Games Advertising Media Fullbanner Big Size Banner Skyscraper Content Ad Video Pre Roll Online Rates Cost per thousand (CPT) Dec Jan Feb Mar Apr May June July Sep Sep Oct Nov 14 Prices for other formats and fixed rates on request Special discount: Advertisements from equestrian events, associations, breeders, auctions, get a 30% discount extra 4

5 Rate card no. 9 effective Size (page & fractionals) 1/1 1/2 vert. 1/3 vert. 1/4 vert. 2col. Ad rates in the editorial part type area (non-bleed ads) Size (in mm) trim size Rates (in Euro) width/height mm width/height mm* mono/4c , * For bleed ads please add 4mm on all sides for trimming. Classified ads in 2,142. 1,428. 1,092. Business ads/trade ads: 3, per mm Reduced millimetre Breeders, equestrian events, stud farms, riding organizations and schools: Holiday: Number of columns: 4 Width of column: 45mm (for 1-column ads: 43mm) Box number ad rates: 7,50 Schedule/Deadlines Issue On sale Ad close 1 Material due 2 02 February 03 March 04 April Equitana 05 May 06 June 07 July 08 August 09 September 10 October 11 November 12 December 01 January Jan Feb Mar April May June July Aug Sep Oct Nov Dec 14 1 For materials still to be produced 2 Last deadline for digital data Advertising Media Fullbanner Big Size Banner Skyscraper Content Ad Video Pre Roll Online Rates 13 Dec Jan Feb Mar Apr May June July Aug Sep Oct Nov 14 Cost per thousand (CPT) Dec Jan Feb Mar Apr May June July Aug Sep Oct Nov 14 Prices for other formats and fixed rates on request 5

6 Rate card effective January 1st 2014 Contact for Be-Ne-Lux Mediaware International Anita Rodwell Gooierserf 254c 1276 KZ Huizen Netherlands Phone: +31 (0) Contact for Switzerland Gruner + Jahr (Schweiz) AG Hans H. Otto Zeltweg Zurich Switzerland Phone: +41 (0) 44/ Fax: +41 (0) 44/ guj.schweiz@guj.de Contact for Spain Publicitas Internacional S.A. c/fernando el Santo No. 24. Esc. Izquierda - 1 D Madrid Spain Phone: +34 (0) 91/ Fax: +34 (0) 91/ adsales.spain@axelspringer.de Contact for UK, Ireland Axel Springer AG - UK Branch Patricia Meier Woster 6th Floor 120 Charing Cross Road London WC2H 0JR Great Britain Phone: +44 (0) 207/ Fax: +44 (0) 207/ adsales.uk@axelspringer.de Contact for France Axel Springer Media France Jean-Robert Mamin 192, Avenue Charles de Gaulle Neuilly sur Seine cedex France Phone: +33 (0) 1/ Fax: +33 (0) 1/ adsales.france@axelspringer.de Contact for Italy Media & Service Int. S.r.l. Meike Belloni Piazza Wagner Milano Italy Phone: +39 (0) 02/ Fax: +39 (0) 02/ info@it-mediaservice.com Axel Springer Media Italia S.r.I. Christiano Merlo Via Leopardi No Milano Italy Phone: +39 (0) 02/ Fax: +39 (0) 02/ info@axelspringer.it Contact for USA Axel Springer Group Inc. Michael Monheim 286 Madison, 2001 New York, NY USA Phone: +1 (0) 212/ Fax: +1 (0) 212/ adsales.usa@axelspringer.de Contact for Japan Tandem Inc. Yutaka Mogi Kyodo Bldg. 4F Ginza, Chuo-ku Tokyo Japan Phone: +81 (0) 3/ Fax: +81 (0) 3/ adsales.japan@axelspringer.de JAHR TOP SPECIAL VERLAG GmbH & Co. KG Phone: +49 (0) 40/ Advertisement Sales Manager Jasmin Seitter Phone: +49 (0) 40/ jasmin.seitter@jahr-tsv.de Int. Marketing Wilfried Harms Phone: +49 (0) 40/ wilfried.harms@jahr-tsv.de 8 Ad Coordination Silvia Haase Phone: +49 (0) 40/ silvia.haase@jahr-tsv.de