Social Media in Government. Alex Howard Government 2.0 Correspondent O Reilly Media
|
|
|
- Tracey Watson
- 8 years ago
- Views:
Transcription
1 Social Media in Government Alex Howard Government 2.0 Correspondent O Reilly Media
2 Agenda A brief history of social media e-government, open government & We government The growth and future of Gov 2.0
3 What is social media? Try today s Wikipedia entry: social media is media for social interaction, using highly accessible and scalable publishing techniques
4 A read-write Web Think of it another way: Social media are messages, text, video or audio published on digital platforms that the community to create the content
5 Social media isn t new Consider the Internet before the Web ( ) Used by military, academia and hackers Unix-to-Unix Copy (UUCP), Telnet,
6 Bulletin Board Services (BBS) (1979) Ward Christensen and the First BBS
7 Usenet (1979) First conceived of by Tom Truscott and Jim Ellis. Usenet let users post articles or posts to newsgroups.
8 Commercial online services (1979)
9
10 Online chat rooms (1980)
11 Internet Relay Chat (1988) IRC was followed by ICQ in the mid- 90s. First IM program for PCs.
12 World Wide Web (1991)
13 Blogging rapidly grew in use in 1999, when Blogger and LiveJournal launched. Blogs (1994)
14 Wikis (1994) Ward Cunningham started development on the first wiki in 1994 and installed it on c2.om in Cunningham was in part inspired by Apple s Hypercard Cunningham developed Vannevar Bush s ideas of allowing users to comment on and change one another s text
15 America Online (1995)
16 Social networks (1997)
17 From one to hundreds of millions Six Degrees was the first modern social network. Friendster followed in MySpace founded in Facebook, Digg, Flickr and LinkedIn in For government, Military.com (1999), Exchanges Connect from State.gov (2008) Govloop (2008)
18 P2P/ Social filesharing (1999)
19 RSS (2002)
20 Second Life (2003)
21 YouTube (2005)
22 Real-time status updates (2006)
23 Livestreaming (2006) ustream.tv Justin.tv Livestream.com
24 First YouTube Presidential Debate (2007)
25 Tumblr (2007) Lifestreaming + microblogging platform
26 My.Barack.Obama.com (2007) 2 million members Most contributed to the nearly half a billion dollars the candidate raised online.
27 Open Government President Obama's first order on January 21, 2009 is to issue the Memorandum for the Heads of Executive Departments and Agencies on Transparency and Open Government
28 #IranElection (2009) #IranElection on Twitter + YouTube opened the world's eyes to events on the ground in Iran
29 Foursquare (2009)
30 Posterous (2009)
31 Real-time social productivity (2009) Google Wave
32 Secure use of Social Media (2009)
33 DoD Social Media Policy (2010)
34 Future? Augmented reality Mobile Virtual Geolocation Mashups
35 Why is using social important? The use of government websites for information and transactions is nearly ubiquitous among Internet users. -Pew Internet and Life Project
36 Consumption of government social media growing Nearly one third of U.S. Internet users are using social media and new tools to access government services and information.
37 Social media and the digital divide Embrace of social media by government has particular appeal for minorities Younger adults, minority Americans and those at lower levels of income all use the tools at the same rate as other citizens.
38 For online users, government is increasingly participatory Nearly one-quarter of online Americans have participated in the broader online debate over government issues by publishing their own commentary or media -Pew Internet and Life Project
39 No avoiding death and taxes Federal agencies lead the most-visited.gov sites. The top two sites?
40 The Social Security Administration and the Internal Revenue Service.
41 Higher use of government websites led to more trust Heavy government data users have different attitudes about government in terms of it being more open and accountable -Pew Internet and Life Project
42 Government uses for social media?
43 Communicating Info About the Gulf of Mexico Oil Spill EPA Administrator and used Facebook. Open oil spill data
44 Using Twitter for Storm Reporting
45 Helping Kids Get Up and Move LetsMove.gov
46 What is Gov 2.0? The analogue of Web 2.0, in terms of tech Government as a platform Technology that enables more efficient or productive delivery of e-services, open government or We-government
47 Open government e-government We-government
48 Open questions What are the risks, rewards and potential that different tools that constitute social media hold for open government? How does social media change the relationship of citizens to government? And within government?
Social Media Statistics. What is going on out there
Social Media Statistics What is going on out there What is Social Media? It s a great big machine allowing people to talk to each other, about everything and nothing, all the time, where ever the are or..
How To Make Money From Social Media
Business in Real Time Are you part of the conversation? by Bridget Ayers Get Smart Web Consulting Communication Then Communication NOW Stats via Onlineducation.net/internet Stats via Onlineducation.net/internet
WHITE PAPER Social Media in Government. 5 Key Considerations
WHITE PAPER Social Media in Government 5 Key Considerations Social Media in Government 5 Key Considerations Government agencies and public sector stakeholders are increasingly looking to leverage social
Your Trade Show Participation
Using Social Media to Promote Your Trade Show Participation A Short Introduction About Koelnmesse Global exhibition and conference company 68 events in 7 countries, over 2.3 million participants, 31,817
Above the fold: It refers to the section of a web page that is visible to a visitor without the need to scroll down.
Above the fold: It refers to the section of a web page that is visible to a visitor without the need to scroll down. Access: It is the ability to see what you are trying to view (e.g. you can see a friend
C10: Using Online Tools and Social Media to Attract New Students
C10: Using Online Tools and Social Media to Attract New Students Doodie Meyer, Howard Design Group, NJ Diane Harris, Rutgers University, NJ Chris Ferguson, The New School, NY Brad Ward, BlueFuego, IN Peter
Social Media Lessons from the. Adrienne Royer Director of Development and Communications Girls Incorporated of Chattanooga February 2, 2009
Social Media Lessons from the 08 Election Adrienne Royer Director of Development and Communications Girls Incorporated of Chattanooga February 2, 2009 What is social media? Social media consists of electronic
Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction
Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction There has been a dramatic increase in the number of people who are becoming self-reliant travelers; using online communities,
Purpose. Introduction to the Guidelines. Social Media Definition. http://www.ohioerc.org
http://www.ohioerc.org Purpose SOCIAL MEDIA: THE RECORDS MANAGEMENT CHALLENGE As society shifts from traditional methods of recordkeeping to electronic recordkeeping, the issues surrounding the management
Consumer Reaction to Advisor Use of Social Networking
Consumer Reaction to Advisor Use of Social Networking Presentation for LIMRA Marketing & Research Conference May 2013 Mathew Greenwald & Associates BACKGROUND: Multi-Sponsor Surveys & Greenwald Research
SOCIAL MEDIA CHRIS SIGFRIDS SENIOR ONLINE MARKETING MANAGER CARIE FREIMUTH VICE PRESIDENT, ASSOCIATE PUBLISHER
SOCIAL MEDIA CHRIS SIGFRIDS SENIOR ONLINE MARKETING MANAGER CARIE FREIMUTH VICE PRESIDENT, ASSOCIATE PUBLISHER INTRODUCTIONS SOCIAL MEDIA Why? SOCIAL MEDIA We are living in the first generation where the
Carianne T. Muse, MPH
1 Carianne T. Muse, MPH MPH in Health Behavior and Health Education 5 years in Public Health Research 8 years in Public Health Consulting with the CDC Strategy, Informatics, Evaluation and Program Management
SOCIAL MEDIA MARKETING 101. By Debbie Laskey, MBA
SOCIAL MEDIA MARKETING 101 By Debbie Laskey, MBA Marketing, Strategic Branding, Communications & Website Consultant December 2009 What is social media? According to Wikipedia, the term social media has
Social Media Marketing UCSB Extension
Social Media Marketing UCSB Extension Instructor: Amber Wallace Class dates: October 10 th October 24 th Amber Wallace // 805.681.1930 // amber@dowitcherdesigns.com 1 Welcome! Introductions Class Overview
A How-to Guide to Social Media Marketing
A How-to Guide to Social Media Marketing Objectives What is social media? Why you need social media to market your product or service Types of social media How to effectively utilize the popular social
INTRODUCTION TO SOCIAL MEDIA
Amy De Genaro, Summer 2011 INTRODUCTION TO SOCIAL MEDIA AND ITS USES IN GOVERNMENT AGENCY RECYCLING CAMPAIGNS Connecticut Department of Energy & Environmental Protection Source Reduction & Recycling Program
Tentative Schedule for Webinar Version
Drury University's Graduate Level Social Media Program http://socialmediacertificate.net/ For questions about the program, contact: Curt Gilstrap, Ph.D. Director, Social Media Certificate Drury University
Introduction to Social Media
Introduction to Social Media Today s Discussion Overview of Web 2.0 and social media tools How EPA and other agencies are using these tools Agency and governmentwide policies governing use of tools Case
Riding the Waves of Web 2.0 More than a buzzword, but still not easily defined
Backgrounder Riding the Waves of Web 2.0 More than a buzzword, but still not easily defined By Mary Madden and Susannah Fox Pew Internet Project October 5, 2006 Web 2.0 has become a catch-all buzzword
US Charities Adoption of Social Media Outpaces All Other Sectors for the Third Year in a Row Conducted by: Introduction
US Charities Adoption of Social Media Outpaces All Other Sectors for the Third Year in a Row Conducted by: Nora Ganim Barnes, Ph.D. (nbarnes@umassd.edu) Eric Mattson (eric@ericmattson.com) Introduction
STAFF SOCIAL MEDIA POLICY
STAFF SOCIAL MEDIA POLICY Postal Address: PO Box 252 Cloverdale Western Australia 6985 Tel: (618) 9362 5340 Fax: (618) 9355 2988 Email: info@aic.wa.edu.au Website: www.aic.wa.edu.au Thornlie College: 17
Why? Online Social Networks in Health & Healthcare. Why? Why? What makes an online social network? Why? Take Two 2/10/2009
Online Social Networks in Health & Healthcare PF Anderson, Emerging Technologies Librarian, Health Sciences Libraries, pfa@umich.edu Are social networks really worth it? Why? The web is better when it
Searching the Social Network: Future of Internet Search? alessio.signorini@oneriot.com
Searching the Social Network: Future of Internet Search? alessio.signorini@oneriot.com Alessio Signorini Who am I? I was born in Pisa, Italy and played professional soccer until a few years ago. No coffee
Social Media for Project Managers
Social Media for Project Managers Joseph Guarino Owner/Sr. Consultant Evolutionary IT CISSP, LPIC, MCSE 2000/2003, PMP Toastmasters ACS www.evolutionaryit.com Objectives Define & explore modern social
IPCE Institute for Policy and Civic Engagement http://www.uic.edu/cuppa/ipce/
IPCE Institute for Policy and Civic Engagement http://www.uic.edu/cuppa/ipce/ TRANSPARENCY, CIVIC ENGAGEMENT, AND TECHNOLOGY USE IN LOCAL GOVERNMENT AGENCIES: FINDINGS FROM A NATIONAL SURVEY April 2011
SEO, Search Engine and Online Reputation Management
SEO, Search Engine and Online Reputation Management Presented By: Kathleen Dorsey, Founder & CEO, Global Results & Inner Circle Member 1-800-408-0093 x 210 kdorsey@globalseoresults.com Today s Topics Overview
Social Media and Workforce Development
Social Media and Workforce Development Lorraine Faulds, Certified Workforce Specialist IAWP International Website & Social Networking Chair SC Chapter Communications Chair June 2012 Labor has a huge opportunity
NSW Government. Social Media Policy and Guidelines
NSW Government Social Media Policy and Guidelines December 2012 Table of Contents 1 Policy 1 1.1 Policy Statement 1 1.2 Context 1 1.3 Objectives 2 1.4 Guiding principles 2 1.5 Scope 3 1.6 Definitions 3
SOCIAL MEDIA: LEVERAGING VALUE WHILE MITIGATING RISK
SOCIAL MEDIA: LEVERAGING VALUE WHILE MITIGATING RISK Safeguarding Health Information: Building Assurance through HIPAA Security NIST / HHS OCR 2013 David Etue VP, Corporate Development Strategy May 21,
Essential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government
Essential Communication Methods for Today s Public Social Media 101 Presented by Tom D. Trimble, CIO Tulsa County Government What you will learn today Why Social Media is important to you Today s Social
Social Media Branding in the Age of Obama Assembling the Social Media Puzzle
Social Media Branding in the Age of Obama Assembling the Social Media Puzzle The Obama Social Media Strategy Social media web sites such as Facebook and Twitter have become popular Internet destinations.
Resource 2.19 An Introduction to Social Media for Business Types of social media
Page 1 of 5 An Introduction to Social Media for Business Social media is the general term used to describe the growing number of websites and networks whose users can submit and share content, communicate,
City of Edmonton Social Media Guidelines
City of Edmonton Social Media Guidelines June, 2011 Table of Contents Introduction What are Social Media? Risks and Benefits of using Social Media General guidelines Speaking to the media Personal accounts
Processing Social Media Posts in Contact Centers
Marjo Brander Processing Social Media Posts in Contact Centers Helsinki Metropolia University of Applied Sciences Master s Degree in Industrial Management Master s Thesis 6 May 2011 Instructor: Marjatta
Social Media Marketing for Local Businesses
Social Media Marketing for Local Businesses The average number of hours a U.S. consumer spends on social media per week. - PQ Media, 2013 Social is the Norm A lot has changed in the 10 years since Facebook
Social Media Marketing
Social Media Marketing Dave Hatter Libertas Technologies, LLC dhatter@libertastechnologies.com January 21st, 2010 Our Clients Include Agenda History of the web What is SMM and why does it matter? Goals
Digital Marketing Last chance to level the playing field
Digital Marketing Last chance to level the playing field Areas for discussion Stats on the market & digital adoption Framework for digital marketing for B2B companies What role does social media play for
Slide 7. Jashapara, Knowledge Management: An Integrated Approach, 2 nd Edition, Pearson Education Limited 2011. 7 Nisan 14 Pazartesi
WELCOME! WELCOME! Chapter 7 WELCOME! Chapter 7 WELCOME! Chapter 7 KNOWLEDGE MANAGEMENT TOOLS: WELCOME! Chapter 7 KNOWLEDGE MANAGEMENT TOOLS: Component Technologies LEARNING OBJECTIVES LEARNING OBJECTIVES
NAVIGATING THE SOCIAL MEDIA LANDSCAPE: UNIVERSITY OF WISCONSIN-EXTENSION
NAVIGATING THE SOCIAL MEDIA LANDSCAPE: UNIVERSITY OF WISCONSIN-EXTENSION March 2011 Introduction What s on the agenda? Why did UW-Extension start using social media? What is social media? How has UW-Extension
Social media importance in Businesses
Social media importance in Businesses Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media
strategy execution results build your brand grow your sales
strategy execution results build your brand grow your sales Social Media Connect Facebook has a market cap of $220bn 1.15 billion Facebook Users Socialnomics Erik Qualman http://www.youtube.com/watch?v=zxpa4dnvd3c&list=uulc9cx5
UNSW Social Media communication guidelines
\ UNSW Social Media communication guidelines UNSW Marketing Services CONTENTS: 1. Purpose... 2 2. Definition of social media... 2 3. Risks associated with social media... 3 4. Social media branding...
Gartner Top 10 Strategic Technologies
Gartner Top 10 Strategic Technologies for 2011 October 2010 Gartner, Inc. today highlighted the top 10 technologies and trends that will be strategic for most organizations in 2011. Gartner defines a strategic
The Importance of Social Media in Public Relations
Integrating social media in communications Introduction The range of social media platforms that have emerged in this decade create wonderful new opportunities for businesses and brands to engage in relatively
Non-Official/Personal Use of Social Media and Social Networking. Availability of Information and Access to Persons Without Internet Access
Department of the Interior Social Media Policy ~ 1 ~ Table of Contents Section 1: Social Media and Social Networking Policy Overview of Policy Official Use of Social Media and Social Networking at DOI
Introduction. During this presentation we will:
Introduction The advancement of information technologies and the emergence of social media provide new opportunities for public health professionals. This session will explore the phenomena of social media
Integrating Social Media Into Your Marketing Mix. Jereme Wong (COO, clicktrue) @jeremewong
Integrating Social Media Into Your Marketing Mix Jereme Wong (COO, clicktrue) @jeremewong 1 Image by Roo Reynolds used with Attribution as directed by Creative Commons http://www.flickr.com/photos/zerega/1366292835
Using Social Media Marketing to Drive Traffic to Your Website
to Drive Traffic to Your Website 2 What is Social Media Marketing? In a nutshell, social media marketing is the process of participating in social media networks in order to further build a brand and enhance
Job hunting in the digital age
Job hunting in the digital age Leveraging the web in your job search and preventing social media from hindering your efforts. It s a digital world. Job hunting has changed dramatically in the past decade.
Enterprise Social Software
Enterprise Social Software The Big Picture Organizations focus the majority of their training efforts and dollars on formal training activities classes, WBLs, Webcasts and meetings. However for years it
Because these days you can t afford to be anti-social. Intellectual Capital from Think Shift brains
WHITE PAPER SOCIAL Because these days you can t afford to be anti-social. Intellectual Capital from Think Shift brains PG2 PG3 PG4 PG6 PG8 PG10 PG11 Introduction Social Media 101 Risk and Liability Balancing
Social Media Glossary
Social Media Glossary API An acronym for Application Programming Interface App App Filename An acronym for Application. See also app filename The filename.app indicates that the file is an application
Web 2.0 Technologies and Community Building Online
Web 2.0 Technologies and Community Building Online Rena M Palloff, PhD Program Director and Faculty, Teaching in the Virtual Classroom Program Fielding Graduate University Managing Partner, Crossroads
The adidas Group Social Media Guidelines
The adidas Group Social Media Guidelines pagina 1 van 17 pagina 2 van 17 1. You have a voice! (...but please remember: only very few people are official spokesperson for the Group or its brands) 2. You
ICAWEB201A Use social media tools for collaboration and engagement
ICAWEB201A Use social media tools for collaboration and engagement Release: 1 ICAWEB201A Use social media tools for collaboration and engagement Modification History Version ICAWEB201A Comments This version
Social Media Guidelines for Best Practice
Social Media Guidelines for Best Practice September 2009 Contents: Listen and research the social media environment Page 3 & 4 Set the parameters before you start Page 4 Getting Started Page 5-6 In Summary
social media - mobile media MediaPro Burgdorf / Olli Alm 30.8.2012 Olli.Alm@metropolia.fi
social media - mobile media MediaPro Burgdorf / Olli Alm 30.8.2012 Olli.Alm@metropolia.fi social What is social media? New platforms of communication providing user generated content and ways for reflecting
State Records Guideline No 18. Managing Social Media Records
State Records Guideline No 18 Managing Social Media Records Table of Contents 1 Introduction... 4 1.1 Purpose... 4 1.2 Authority... 5 2 Social Media records are State records... 5 3 Identifying Risks...
10 Social Media Tips for Your Dental Practice
10 Social Media Tips for Your Dental Practice Social Media 44% of Internet users are look for doctors and other healthcare providers when they search for health information online. Business professionals
Mapping Online Communications (and fundraising!)
Mapping Online Communications (and fundraising!) How to orient yourself in the landscape of online nonprofit applications. Claire Light seelight@sbcglobal.net Kinds of Tools Office Productivity Constituent
Online Marketing for Academic Libraries
Online Marketing for Academic Libraries Sarah Houghton-Jan, MA, MLIS Digital Futures Manager for the San Jose Public Library Author of LibrarianInBlack.net This presentation will be available at LibrarianInBlack.net
A Workshop. By Perry D. Drake Assistant Professor, Social and Digital Medial Marketing University of Missouri St. Louis
A Workshop By Perry D. Drake Assistant Professor, Social and Digital Medial Marketing University of Missouri St. Louis * First of all, stay in the know. Use Google Alerts. * Never delete such comments.
The Power of Social Media - And Significance to Adventure Travel Operators
The Power of Social Media - TrekTraka LLC Level 1, 80 Jephson St Toowong, Qld, Australia e info@trektraka.com p +61 (0)7 3103 2660 w www.trektraka.com 2 Purpose of this paper This paper provides a high
Social Media Optimization: Is SMO the New SEO?
Social Media Optimization: Is SMO the New SEO? 5 essential elements every organization needs to know Bill Rogers, CEO, Ektron, Inc. Spreading the message CommonCraft.com produced video Twitter in Plain
Social Media in Government
Social Media in Government Soon Ae Chun City University of New York College of Staten Island 2800 Victory Blvd Staten Island, NY 10314 Soon.Chun@csi.cuny.edu Luis F. Luna Reyes Fundacion Universidad de
New Media WEB in Government:
New Media WEB in Government: Wanda M. Gibson, Chief Technology Officer Gregory Scott, e-gov e Director, DIT Greg Licamele, WEB Content Director, OPA www.fairfaxcounty.gov www.facebook.com/fairfaxcounty
The Pioneer in Social Targeting. Marketing to Social Connections on the Web
The Pioneer in Social Targeting Marketing to Social Connections on the Web Powered by the explosion of social media on the web, Media6Degrees has pioneered a radical approach to ad targeting that moves
NIPISSING-PARRY SOUND CATHOLIC DISTRICT SCHOOL BOARD
POLICY: It is the policy of the Nipissing-Parry Sound Catholic District School Board (the Board ) to support the safe, equitable, professional and responsible use of electronic social media via the Internet
@FSClub and @Chris _Skinner Skinner www.thefinanser.com
Chris Skinner @FSClub and @Chris Skinner @FSClub and @Chris_Skinner www.thefinanser.com Norway (Oslo) Sweden (Stockholm) Scotland (Edinburgh) Ireland (Dublin) England (London) Poland (Warsaw) Austria Slovakia
Small Business Internet Marketing: Just What You Need to Know. ecape 900 Route 134 South Dennis, MA 02660 508-217-4499 x10 julie@ecape.
Small Business Internet Marketing: Just What You Need to Know This presentation is designed to help small business owners at all levels of Internet experience achieve the following: An awareness of the
SOCIAL MEDIA 80 78 76 74 72 70 68 66 64 Access to free content Series 1 To learn Advanced news of products Series 1 A Social Roadmap Understand how and why people use social media Map the social
Social Media and College Admissions: Higher-Ed Beats Business in Adoption of New Tools for Third Year
Social Media and College Admissions: Higher-Ed Beats Business in Adoption of New Tools for Third Year Conducted by: Nora Ganim Barnes, Ph.D. (nbarnes@umassd.edu) Eric Mattson (eric@ericmattson.com) The
The Relationship between Internal Technology Use and Civic Engagement in Local Government Agencies in the United States. Marla Parker PhD Student
The Relationship between Internal Technology Use and Civic Engagement in Local Government Agencies in the United States Marla Parker PhD Student Eric Welch Associate Professor Department of Public Administration
Website, Blogs, Social Sites : Create web presence in the world of Internet rcchak@gmail.com, June 21, 2015.
Website, Blogs, Social Sites : Create web presence in the world of Internet rcchak@gmail.com, June 21, 2015. www.myreaders.info Return to Website Create Presence on Internet and World Wide Web. This article
Getting Interactive and Social
Getting Interactive and Social There s a whole world of social interaction and online interactivity out there to explore. This guide will get you started. Although we don t claim this guide is meticulous,
Getting Started with Social Media
Getting Started with Social Media Over the past decade, social media has emerged as an extremely influential tool for communications. It has become the rule, not the exception, when conducting outreach
Using Social Networking Sites as a Platform for E-Learning
Using Social Networking Sites as a Platform for E-Learning Mohammed Al-Zoube and Samir Abou El-Seoud Princess Sumaya University for Technology Key words: Social networks, Web-based learning, OpenSocial,
The Right Media for The New Reality
The Right Media for The New Reality What Is New Media? What Is Media? Definition: Media Possible Definitions Communication Channel Marketing Message (Marshall McLuhan, 1964, massage ) Marketing media are
Use of Social Media in Graduate Medical Education
Use of Social Media in Graduate Medical Education Curtis L. Whitehair, MD Program Director, MedStar GUH/ MedStar NRH PM&R Residency Training Program 2012 Reynolds Grantee 10 th Annual Meeting October 22,
Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists
Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013 WHITE PAPER Presented by Partnership Group Sponsorship Specialists SPONSORSHIP AND SOCIAL / DIGITAL MEDIA HOW THESE NEW MEDIUMS CAN MAXIMIZE
Impact of Social Media on Marketing
www..org 91 Impact of Social Media on Marketing Rajiv Kaushik Prof. Department of Management Studies Vaish College of Engineering, Rohtak, Haryana (India) rajivkaushikprince@gmail.com Abstract Growing
Whatever your experience relating successfully with traditional media. Crisis Communication Plan in Action: Social Media
7 Crisis Communication Plan in Action: Social Media Keywords: legacy media, social media, digital media, blogs, YouTube, Flickr, Twitter, Facebook, citizen journalist, micro-communities, social media monitoring,
Social Influence Marketing The Opportunity for the Road Industry
Social Influence Marketing The Opportunity for the Road Industry Siobhan McKelvey Marketing Manager Nynas Bitumen IRF Lisbon Congress 26 th May 2010 Social Influence Marketing (SIM) What is SIM?
Understanding the Impact of Social Media on College-Bound Youth
Understanding the Impact of Social Media on College-Bound Youth David S. Peck, MBA Associate Vice President Azusa Pacific University Pamela Kiecker, PhD Head of Research Royall & Company Overview When
BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.
BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing
Presented by David Vane
Presented by David Vane Traditional Marketing for the SME? What are the problems? Identifying market? How to reach them? Knowledge of activities? Skill? Budget? Time? Online Marketing for the SME? Online
IGO GROUP GOVERNANCE STANDARD 4 - SOCIAL MEDIA INDEPENDENCE GROUP NL
IGO GROUP GOVERNANCE STANDARD 4 - SOCIAL MEDIA INDEPENDENCE GROUP NL CONTENTS 1. PURPOSE... 3 2. SCOPE... 3 3. STANDARD COMPLIANCE... 3 4. DEFINITIONS... 3 5. RESPONSIBILITIES... 4 6. MONITORING... 4 7.
BLOGS, WIKIS, PODCASTS,
S E C O N D E D I T I O N BLOGS, WIKIS, PODCASTS, and Other Powerful Web Tools for Classrooms Will Richardson Contents Preface to the Second Edition Acknowledgments About the Author vii ix xi 1. The Read/Write
Media. Are You Involved?
Social Media Are You Involved? Social Media Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures,
Social Media Marketing
Social Media Marketing Terry Retter Chef@yoursmartkitchen.com http://chefwannabee.com http://yoursmartkitchen.com Background Online retail 2006 Your Smart Kitchen Futurist/Thought Leader 1994 PwC Center
THE POLITICAL AND ECONOMIC POWER OF SOCIAL MEDIA. Charles Mok
THE POLITICAL AND ECONOMIC POWER OF SOCIAL MEDIA Charles Mok Social media has become ubiquitous 2 How many of you actively use at least one social media everyday? How much time do you spend on social media?
Social Media & Events Report 2011: How Is The Event Industry Using Social Networks?
Social Media & Events Report 2011: How Is The Event Industry Using Social Networks? amiando.com - July 2011 Table of Contents Executive Summary... 2 Analysis... 3 What we have asked... 3 How important
Social Media Strategy
Social Media Strategy March 2010 Onur Baspinar Nancy Flanagan Blumenfeld Jennifer Juckett Alan Melgarejo May Nakamura Barbara Zubillaga 2 Content I. Introduction Issues Goals II. Proposal People Objectives
How many audience members: Part One: Content
How many audience members: - Use a content management system or blog - Use RSS feeds (on-site and off) - Tweet? - Have Facebook accounts? - LinkedIn? Quora? DesignFloat? - Have more than 3 social media
UC Small Farm Program Agritourism Webinar Series. Social Media Kristin York - Instructor June 2, 2016
UC Small Farm Program Agritourism Webinar Series Social Media Kristin York - Instructor June 2, 2016 2 3 Where to Start 4 Source: Pew Research Center Website Yelp and TripAdvisor Facebook Youtube and Google
Social Media Glossary of Terms
Social Media Glossary of Terms A Adsense: Google's pay-per-click, context-relevant program available to blog and web publishers as a way to create revenue. Adwords: advertiser program that populates the
Social Media Planning Guide
Social Media Planning Guide for Voluntary Sector Organisations So you think you want to use Social Media? Simon Duncan Regional ICT Champion Yorkshire and The Humber Funded by Capacitybuilders This resource
Social Media Marketing for Personal Trainers
Social Media Marketing for Personal Trainers Mark Nutting, CSCS, NSCA CPT AR Fitness Director/Master Trainer at Saco Sport & Fitness NSCA 2009 Personal Trainer of the Year The New Age of Marketing Traditional
SOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance
SOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance With social media marketing, the power is derived from being able to directly communicate with consumers
Rushern L. Baker, III County Executive. Presented By: Eben Smith, Contract Compliance Officer Minority Business Development Division
Rushern L. Baker, III County Executive a Presented By: Eben Smith, Contract Compliance Officer Minority Business Development Division 1 2 3 4 5 Social media includes web- and mobile-based technologies