1 Understanding the Impact of Social Media on College-Bound Youth David S. Peck, MBA Associate Vice President Azusa Pacific University Pamela Kiecker, PhD Head of Research Royall & Company
2 Overview When we say social media, what are we talking about? When we think about college-bound youth, what are the important trends in their media use? What do we need to know/do about social media to best serve prospective students and their families? 2
3 Overview When we say social media, what are we talking about? When we think about college-bound youth, what are the important trends in their media use? What do we need to know/do about social media to best serve prospective students and their families? 3
4 What is social media? Social media is... the combination of activities that use one or more our senses of sight, sound, or motion to create (1) visual displays, (2) picture-sharing opportunities, and (3) shared meaning through words and pictures. Social media involves... online communities that are participatory, conversational, and fluid. These communities enable members to produce, publish, control, critique, rank, and interact with online content. Social media draws upon... the wisdom of crowds to create information in a collaborative manner using text, images, audio, and video to provide context and meaning. 4
5 But for many, social media is simply Facebook!
6 Facebook Facebook is a social utility that helps people communicate more efficiently with their friends, family, and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people s real-world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Source: Facebook.com
7 About Facebook More than 100 million active users Most-trafficked social media site in the world Over 55,000 regional, work-related, collegiate, and high school networks More than half of Facebook users are outside of college The fastest growing demographic are those 25 years old and older Maintain 85 percent market share of 4-year U.S. universities Sources: Facebook.com and comscore
8 But, it really is more! Social Networks Facebook, MySpace, YouTube Virtual Worlds Second Life, There, Kaneva Social News Sites Digg, Del.icio.us, Stumble Upon Social Opinion-Sharing Sites Epinions, College Confidential, Student.com 8
10 30,875,318 views since May 2008
11 1,432 new members to APU
12 New Dance Fad Is Stepping Out When Cliff Sheckles decided to host a dance, he didn t call everyone he knew and invite them. He didn t put up posters or hand out fliers. He just logged on to Facebook. Large-scale private dances, like the one he coordinated, have been easier to promote since Facebook opened its doors to high school students several years ago. Sheckles, who says he grossed more than $13,000 in cover charges at his April dance, isn t the only Seattle-area youth coordinating events. A number of high school and college-age students are making thousands off the parties. Facebook s event feature, like its group feature, creates a page that is linked to the user s page. Users can plan to attend an event by accepting an invitation or simply going to the page and clicking on attending. Having joined, they can invite as many of their friends as they want. Source: Seattle P.I.
13 When we say social media, what are we talking about? When we think about college-bound youth, what are the important trends in their media use? What do we need to know/do about social media to best serve prospective students and their families? 13
14 Youth Technology Trends
15 More than half (55%) of all American youth online, ages 12-17, use online social networking sites. 48% of teens visit social networking websites daily or more often; 26% visit once a day; 22% visit several times a day. 91% of all social networking teens say they use the sites to stay in touch with friends they see frequently, while 82% use the sites to stay in touch with friends they rarely see in person. Use of Social Networks Source: Pew Internet & American Life Project, 2007 On many campuses, upward of 80% of students use social networking sites on a regular basis. Source: emarketer, 2007
16 University Research Partners urcompass Panel Findings 16
17 Last year, 55% of urcompass panelists indicated they used social networking sites like Facebook and MySpace. We asked for an update in July: Do you have an account on a site like MySpace or Facebook? High School College Yes 84.0% 93.6% No 16.0% 6.4% High School College Facebook 42.6% 84.2% MySpace 55.9% 14.9% Other 1.5% 1.0%
18 How do you use social networking sites? High School College To keep in touch with friends I don t see very often 85.3% 99.0% To communicate with friends I see a lot 76.5% 76.2% To view and read other peoples profiles and pictures 73.5% 74.3% To search for old friends 60.3% 73.3% To post personal pictures 42.6% 57.4% To make new friends 42.6% 23.8% To get announcements about upcoming events and news 42.6% 59.4% To instant message with friends on the site 41.2% 39.6% To get information about entertainment (bands, shows, movies, etc.) 39.7% 20.8% To be part of groups of people who have similar interests 30.9% 44.6% To learn about things of interest to me 26.5% 20.8% To play games 11.8% 20.8% To get information about colleges 2.9% 6.9% To enter contests 2.9% 5.0%
19 Some colleges and universities have their own pages on social networking sites. Have you ever visited one of these pages? High School College Yes 16.2% 43.6% No 83.8% 56.4% Do you think it is a good idea for colleges and universities to have their own pages on social networking sites? High School College Yes 94.1% 83.2% No 5.9% 16.8%
20 Why do you think it is a good idea for colleges & universities to have their own pages on social networking sites? High School % It would provide easy access to information about colleges and universities 60.0 It s a way to communicate on the student s level or in a medium that they already use 31.7 There is heavy traffic on these websites from the target market of colleges and universities 25.0 It would make it easy for prospective students to contact current students 15.0 It would make contacting the school easy 8.3 It would be a more personal form of communication 3.3 College % Such websites are a great source of information for current and prospective students 61.0 Using such sites puts the information on the student s level 37.3 Such websites help facilitate student interaction and planning 23.7
21 Colleges on Social Networking Websites 15.7% of students indicated they have visited a college or university page on a social networking website The highest percentage of students found the page by: Searching for the school using the social networking website s Search feature (40.0%) Linking to it from a friend s page (32.0%) Linking to the site from a communication sent from the specific school (21.9%) 21
22 Students Interest in College Pages The majority of students are interested in a college or university page on a social networking website for the following three reasons: 1. To see current students profiles to determine what kinds of people attend the school (65.6%) 2. To learn more about the school by gathering information posted on the site (62.9%) 3. To communicate with students enrolled at the school (53.4%), admissions counselors (41.3%), other students interested in the school (38.2%), and faculty members (26.6%)
23 Trustworthiness of College Information on Social Networking Websites Most students indicated information needed to be taken with a grain of salt, and they said they believe the credibility and trustworthiness of the information depends on who is posting the information. 23
24 Do you believe information on these sites? (verbatim responses) For the most part yes, but then again, it depends on who is providing the information. Some students are biased, while others give you the true facts on school and campus life. Depending on who the information was posted by, I think for the most part, the information can be trusted. I don't see why a student would post information that they didn't feel was true, since they would have very little motivation to do so. To a degree, yes, but I would have to take everything with a grain of salt because they are trying to sell the school to me.
25 In your opinion, what are the best sources of information about colleges provided on social networking sites? High School College Current students % 85.7% College or university officials 67.4% 71.4% Former students/alumni 51.0% 57.1% Other prospective students 0.0% 28.6%
26 In what ways would you like to communicate with current students on a social networking site? High School College Read their bulletins or blogs/notes on the website 66.2% 54.0% Instant messaging via the website 58.5% 51.0% Post comments on their page or wall 53.8% 63.0% Give your address and communicate via regular 47.7% 33.0% via the tool on the website 46.2% 52.0% Get their address and communicate via regular 33.8% 38.0% Get their cell phone information and communicate via text message 15.4% 16.0% Give your cell phone information and communicate via text message 12.3% 11.0% Get their telephone information and communicate via phone 10.8% 8.0% Give your telephone information and communicate via phone 3.1% 9.0% I don t like the idea of communicating with current college students through a social networking site 9.2% 8.0%
27 Have you ever visited a discussion board, message board, and/or forum that provides college information? High School College Yes 32.1% 56.7% No 67.9% 43.3% 27
28 How helpful was the information on these discussion boards, message boards, and/or forums? A three-point scale was used, where 1 = Not at all helpful and 3 = Very helpful High School Mean College Mean CollegeConfidential.com Ratemyprofessor.com SparkNotes.com CampusDirt.com* *Since this study was conducted, CampusDirt.com has been taken offline for unknown reasons
29 What do you think of the idea of colleges having discussion boards, message boards, and/or forums? Check all of the following statements you believe are true. High School College It s a good way to get questions answered by a large group of people 66.7% 58.7% It s a good way to remain anonymous when asking questions about a college 60.3% 47.1% It s a great way to get the real story about a campus and its students 47.4% 44.2% It s a more personalized approach to sharing information with prospective students 43.6% 33.7% It s too anonymous; you don t know who s really answering the questions 29.5% 29.8% It s a more credible source of information about the schools 23.1% 19.2% It s a less credible source of information about the schools 16.7% 30.8%
30 Sources Used Most Frequently During College Search Websites of specific colleges and universities 82% Other students/peers 63% Letters from specific colleges 51% messages from specific colleges 42% Brochures and/or viewbooks from specific colleges 36% General Internet search engines 35% Teachers/guidance counselors 28% Third-party sources (e.g., guidebooks) 21% Campus visits 20%
31 Most Trustworthy Sources of Information about Colleges and Universities The institution s official website was the source trusted by most students (39.3%). Other trusted sources include: Current students and alumni (17.6%) Printed materials such as brochures (13.6%), and Admissions counselors at the school (13.2%). 31
32 When we say social media, what are we talking about? When we think about college-bound youth, what are the important trends in their media use? What do we need to know/do about social media to best serve prospective students and their families? 32
33 A Social Media Vocabulary Avatar = icon which represents a user in a virtual reality/ Internet setting Blog = short for Web log; online commentary Content = text, visual, or audio material that is published on a website Friending = requesting someone to be your friend on Facebook IM = Instant Messaging; real-time online conversation Page/Wall = user site on Facebook and MySpace, respectively Wiki = collection of web pages designed to be modified/edited by users
34 Six keys to using social media to serve prospective students and their families
35 1. Hang out in social media venues. Social media is a utility that connects people through communities. The only way to get to know a community is through participating. Play. Work. Join groups.
36 2. Look, Listen, Feel. Develop your intuition about social media. Looking at postings on your group/page as well as other groups. Check out pictures, see what is of interest, discover what others are posting about your campus.
37 3. Social media is a living, dynamic organism. Develop a sense of your brand, and how it s perceived. Add pictures, add words, add friends.
38 4. Research. It s difficult to measure the effects of social media. That doesn t mean that we shouldn t attempt to do it. Create a method to ask students regularly what they are doing, where they spend their time, and what matters to them. Some research can be done on your group or page. Use questions that allow students to share their words, images, etc. We want their stories and narratives to review. Sometimes it s primary research, sometimes it s secondary research, and sometimes it s anecdotal research.
39 5. Play. Create games. Have fun. Create a place that balances academic pursuits and purpose with some of the light-hearted activities on campus. In a community whether it is virtual or face-to-face play is a critical component.
40 6. Visit. All roads lead to campus (even if the behavior does not support it). Present multiple opportunities for students to come to campus and interact with your students. One downside of technology is that it may allow students to avoid face-to-face interactions. Don t let that happen. In every relationship, there comes a time when you transition to the next level. The highest level of a relationship can only be realized when people are face-to-face.
41 Social Networking Recommendations Use Facebook as a way for admitted students to connect and, thereby, work to positively effect melt and retention Find roommates Meet people from the same area Explore common interests Express hopes and dreams Demystify the process 41
42 Social Networking Recommendations If prepared, create a page on a social networking website like MySpace or Facebook Have staff or volunteers manage the page by updating information, answering questions, and engaging students Use the page as a portal for students (or parents) to get more information by directing them to contact a counselor, go to the website, and/or visit the campus 42
43 Edgewood College MySpace Page Page is run by an admissions counselor Links to the Edgewood website & other interactive media
44 Wikipedia Recommendations Monitor your school s information on Wikipedia for accuracy. Because the site is open for editing by anyone, it is important to make certain all information is correct. Add information about your school to strengthen your position, correct misperceptions, etc. Research shows a large number of students are using Wikipedia to learn about colleges and universities during their search. 44
45 Harvard University Wikipedia Page
46 Blog Recommendations Students are reading college blogs to learn more about the school Current students have great potential as blog authors, but they need to be managed If appropriate, have a diverse set of students (different genders, majors, ethnicities, etc.) author blogs Prospective students are looking to blogs to give them an image of how life would be like for them if they attended 46
47 Student Blogs at Ball State University
48 Message Board Recommendations Monitor what students are saying about your school on websites like CollegeConfidential.com While you cannot control what is being said, you will have information to guide your development of other marketing communications 48
49 Message Board on CollegeConfidential
50 Other ideas. Your suggestions. Success stories. Words of caution.
Job hunting in the digital age Leveraging the web in your job search and preventing social media from hindering your efforts. It s a digital world. Job hunting has changed dramatically in the past decade.
Building an E-Recruitment Network Connecting With College-Bound Seniors in the Era of MySpace The growing influence of the Internet on recruitment has flattened the traditional funnel. Students are turning
American Marketing Association 2010 Symposium for the Marketing of Higher Education Email Me, Text Me, Facebook Me: Mobile and Social Communication Preferences in the Neomillennial College Search Presented
TM Navigating Toward E-Recruitment Ten Revelations About Interacting With College-Bound High School Students They re out there. Looking at your Web site, making instant decisions about whether to remain
Close x Homepage Home > Data, Reports & Research > Higher Ed Trends & Related Reports > studentpoll National Surveys > Social Networking Sites Social Networking Sites Print Page Social Networking Sites
Understanding the Buzz Around Social Media WSI White Paper Prepared by: Baltej Gill Social Media Strategist, WSI Introduction You might have heard that social media can help build your brand, promote your
1 Fireside Script INTRO MODERATOR: ALL DIGITAL PRODUCTS LIKE IPODS, CELL PHONES, COMPUTERS, WEBCAMS, DIGITAL CAMERAS AND GAME CONSOLES CONNECT TO WEB 2.0, WHICH ALLOWS US TO UPLOAD AND DOWNLOAD INFORMATION.
Experiences Using Social Media By Michael Sola @michaelsola Hashtag: #trashsummit Using Technology in Social Media Asking WHY before HOW BUT Don t discount reverse engineering! Agenda Should you care about
C10: Using Online Tools and Social Media to Attract New Students Doodie Meyer, Howard Design Group, NJ Diane Harris, Rutgers University, NJ Chris Ferguson, The New School, NY Brad Ward, BlueFuego, IN Peter
Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction There has been a dramatic increase in the number of people who are becoming self-reliant travelers; using online communities,
2011 MOBILE FORECAST FOR HIGHER ED With the rise of smartphones and mobile technology, we are now entering a new frontier revolutionizing the way we connect. Mobile trends are especially strong for teens
How to Set Up, Run and Manage a Social Media Campaign Presented by: Jamie Turner Chief Content Officer 60 Second Marketer 60 Second Online University Yesterday: The Good Old Days Today: A World of Opportunities
BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing
The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO
GRADUATE EDITION Advanced Degrees of E-Recruitment The E-Expectations of Prospective Graduate Students Many university e-recruitment programs are built around enrolling undergraduates, but what about students
pagina 1 van 8 How companies are marketing online: A McKinsey Global Survey A survey of marketers from around the world shows where online tools are most important, how they re being used, and on which
Step #1 Define Your Ideal Client Step #1 Define Your Ideal Client In today s online environment, having just a web site doesn t usually cut it. As a business owner, your ultimate goal should be to build
PUBLIC RELATIONS GUIDE GlobalShop is the largest annual store design and at- retail marketing show in the world, bringing together retailers, brand marketers and industry suppliers each year since 1993.
5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (email@example.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There
FACEBOOK TIMELINE FOR COLLEGES AND UNIVERSITIES Leveraging the New Facebook Timeline Prepared by: Leveraging the New Facebook Timeline PAGE 2 Since March 30, 2012, your college or university s Facebook
Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for
SOCIAL MEDIA AT BLOOMSBURG UNIVERSITY Guidelines for University Communications and Marketing Professionals October 2010 These guidelines were created by Bloomsburg Office of Marketing and Communications.
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
2 nd Annual Social Media Study Contact: Aliza Freud CEO & Founder, SheSpeaks firstname.lastname@example.org October 20, 2009 Study Overview In 2008, we conducted a survey of our SheSpeaks members, to understand their
SOCIAL MEDIA MARKETING 101 By Debbie Laskey, MBA Marketing, Strategic Branding, Communications & Website Consultant December 2009 What is social media? According to Wikipedia, the term social media has
Social Media Strategy: The Beginners Guide to Strategy Success in 7 Steps A Simple Guide In association with: Chapter Title Contents Page Page 2 What is Social Media...3 What is a Social Media Strategy
Mark Besh VISUAL INTRODUCTION Using Video To Get Listed Quicker on Search Engines There s a lot of talk about Search Engine Optimization (SEO) these days. Even though all this does need to be done to get
How to Use for Business http:// Become a Fan of HubSpot on Facebook: http://facebook.hubspot.com Join the Pro Marketers Group on Facebook: http://facebook.promarketers.com Grade Your Facebook Profile or
Presented by: Social Media: Making it Work for Your Business Presented by: Cheryl Musial Mopdog Creative + Strategy and Bill Musial Mopdog Creative + Strategy Objectives Understand the importance of Social
2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications
Today s Presentation Lesson 1. What's the big deal?- Understand how your prospective student customer communicates- The digital native Lesson 2. Internet marketing- Improve your organisations website Lesson
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
Parenting 2.0 Summary Report: Parents Use of Technology and the Internet Report prepared by: Jessie Connell, M.A. March 2012 http://www.cehd.umn.edu/fsos/parent20 For questions, please contact: Jodi Dworkin,
Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 1 Webinar Audio Options Mic & Speakers
Social Media Policy Overview... 2 Using Social Media on Behalf of Cedarville University... 3 Content Management... 4 Best Practices... 4 Facebook... 5 Twitter... 5 Blogs... 6 Photos... 6 Video... 6 Comments
Turn Your Degree into a Career LERN Awards Category: Marketing LERN Award Marketing According to recent statistics over a third of graduates from the 2010/2011 cohort are unemployed or underemployed, working
Page 1 Page 2 INTRODUCTION... 3 WHAT S NEW THIS YEAR?... 4 SOCIAL MEDIA RESULTS... 5 FEW COMPANIES TRACK ROI... 5 ROI METRICS... 6 WHAT PEOPLE SAY:... 6 REE... 7 SOCIAL MEDIA BUDGETS... 7 INVESTMENT CREATES
Elements of a Social Media Strategy How New Technologies Can Help You Do Old Things Better By Derek Belt The term social media means different things to different people. For some, it s a set of marketing
Eastern University Social Media Policy & Guidelines for Use Office of University Relations August 2015 Table of Contents Eastern University and Social Media Personal Social Media Use How to Get Started
Central Ohio s Small Business Resource Who is @Tonya Wilson? Program Coordinator for the Ohio SBDC at Columbus State Manage SBDC marketing, branding, outreach, digital media & events AAS Multimedia Production
BEST PRACTICE IN ENTREPRISE SOCIAL NETWORKING - 2013 BY WITH 0 ZYNCRO 2013. All right reserved CONTENU - 1/ GUIDELINES FOR USING ENTERPRISE SOCIAL NETWORKS - P.02 2/ HOW AND WHEN TO USE ENTERPRISE SOCIAL
Presented by David Vane Traditional Marketing for the SME? What are the problems? Identifying market? How to reach them? Knowledge of activities? Skill? Budget? Time? Online Marketing for the SME? Online
Purpose for Social Media Guidelines: Guilford County Schools (GCS) realizes that part of 21st century learning is adapting to the changing methods of communication. The importance of teachers, students
Above the fold: It refers to the section of a web page that is visible to a visitor without the need to scroll down. Access: It is the ability to see what you are trying to view (e.g. you can see a friend
to Drive Traffic to Your Website 2 What is Social Media Marketing? In a nutshell, social media marketing is the process of participating in social media networks in order to further build a brand and enhance
Social Media and College Admissions: The First Longitudinal Study Conducted by: Nora Ganim Barn es, Ph.D. (email@example.com) Eric Mattson (firstname.lastname@example.org) It s no surprise that social media has
NACAC s Research to Practice Brief A RESEARCH SERIES OF THE NATIONAL ASSOCIATION FOR COLLEGE ADMISSION COUNSELING ISSUE 7 009 Social Media: Considerations and Implications in College Admission Information
CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,
Email and Mobile Digital channels have many strengths, but they also have weaknesses. For example, many companies routinely send out emails as a part of their marketing campaigns. But people receive hundreds
The E-expectations of College-Bound High School Juniors and Seniors Stephanie Geyer Associate Vice President for Web Strategy and Interactive Marketing Services Warning: Data Overload Imminent! E-Expectations
THE CAREER COUNSELOR S GUIDE TO LINKEDIN by Kevin Grubb National Association of Colleges and Employers 62 Highland Avenue Bethlehem, PA 18017 Phone: 610.868.1421 www.naceweb.org Copyright 2013 by the National
How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important
NAVIGATING THE SOCIAL MEDIA LANDSCAPE: UNIVERSITY OF WISCONSIN-EXTENSION March 2011 Introduction What s on the agenda? Why did UW-Extension start using social media? What is social media? How has UW-Extension
Social Media Marketing for Small Business Demystified General Overview, Strategies and Tools for Small Business Marketing on Social Media [Learn How to Effectively Use the Social Media for Making Connections
MARKETING AND MEDIA RELATIONS Social Media Guidelines Emporia State University Last Updated: July 09, 2011 Introduction What is Social Media? Social media consists of web-based tools used to interact with
I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S Social Media Use in the Industrial Sector Contents Executive Summary...3 An Introduction to Social
Research Study: What Do Prospective Students Want From College Web Sites? June, 2013 About the Study Web sites have replaced brochures and catalogs as the first place prospective students turn when evaluating
Communication Plan Information Technology Services UC Santa Cruz Updated November 2010 Version 1.4 Author: Lisa Bono Table of Contents TABLE OF CONTENTS... I 1 PURPOSE... 1 2 GOALS AND OBJECTIVES...2 3
TOWER MARKETING smart. creative. anatomy of a social media campaign Social Media...or Social Media Marketing. You ve heard about it a lot. Twitter, FaceBook, YouTube, Flickr, blogs, viral video. How does
Auburn University at Montgomery Policies and Procedures Title: Responsible Office: Social Media Policy University Relations I. PURPOSE This policy outlines the procedures governing social media pages created
Activities for Protecting Your Identity and Computer for Elementary and Middle School Students Overview There are three posters about protecting your computer for this grade span. We recommend that these
Why Social Media Matters to Your Business Findings from Recent Research on Social Media from Chadwick Martin Bailey and Imoderate Technologies By Brant Cruz and JoshMendelsohn Chadwick Martin Bailey Our
Teen Online & Wireless Safety Survey Cyberbullying, Sexting, and Parental Controls Research Findings May 2009 Contact: Kim Thomas Cox Communications email@example.com 404-269-8057 Cox Communications
Social Media The Technology 2011 HCCA Compliance Institute Orlando, Florida Jim Donaldson, M.S., MPA, CISSP,CIPP Director of Compliance, Privacy and Security Officer Baptist Health Care Corporation 850-469-7773
8 Tips for creating a savvy Social Media Policy Introduction In today s modern world, the number of people using social media continues to rise on a daily basis. Whether or not you re using social channels
Military Community and Family Policy Social Media Guide Staying Connected Introduction...3 Table of Contents Social Media Tools and Platforms...3 Social Networks...3 Blogs and Microblogs...7 Podcasts...8
Earn Money Sharing YouTube Videos Get Started FREE! Make money every time you share a video, also make money every time the videos you have shared get watched! Unleash The Viral Power of Social Media To
Social Media Tips for ACCED-I Members By Jason Walley Manager, Conference Services UCLA & Walt Martin Assistant Director of Conference and Event Services Rowan University Facebook, LinkedIn, Wordpress,
Optimal Resume s Guide to 2009 edition Table of Contents Introduction Benefits of using LinkedIn 2 Vocabulary 2 Naming Your Assessment 2 Creating a Profile Experience 3 Education 3 Personal information
The Social Media Best Practice Guide A Xander Marketing Guide T: 03302232770 E: firstname.lastname@example.org W: www.xandermarketing.com Social Media Marketing Introduction With an ever increasing number of
Page 1 of 5 An Introduction to Social Media for Business Social media is the general term used to describe the growing number of websites and networks whose users can submit and share content, communicate,
Higher Education in Further Education Webinar Contents 1. Introduction 2. Make an HE Recruitment Calendar 3. Advertise across multiple platforms 4. Understand your digital audience 5. Engage students with
Why does it matter? Alumni from your high school help current students see someone like them who is successful in college or career. Students relate to recent grads Involving alumni also keeps the alumni
1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a
Teens and Cyberbullying EXECUTIVE SUMMARY OF A REPORT ON RESEARCH Conducted for NATIONAL CRIME PREVENTION COUNCIL (NCPC) Released February 28, 2007 By the National Crime Prevention Council Survey conducted
A conversation with Scott Chappell, CMO, Sessions Online Schools of Interviewed by: Steven Groves, StevenGroves.com Guy R. Powell, DemandROMI Can you talk to us a little bit about Sessions and what Sessions
Using New Knowledge to Build a Better Strategy: Insightful New Research and Christian College Marketing Dave Burke, Azusa Pacific University Matt Osborne, Spring Arbor University Richard Whiteside, Ph.D.,
Online Reputation Management How to look better online Online Reputation Management for CEOs, Rising Stars, VIPs and Their Organizations Shannon M. Wilkinson Table of Contents Why This Guide?... 1 Introduction...
Using Social Media to Build Your Business John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA Overview Social & Mobile Media generate leads and build relationships What s new with
PAGE 1 OF 7 Introduction The Michigan State University (MSU) Guidelines for Social Media apply to Michigan State University faculty, staff, and student employees and interns who create or contribute to
Can Social Networking Tools Foster Informal Learning? Barbara E. Jones Registered Nurse Columbia St. Mary s Hospital Simone C.O. Conceição Associate Professor University of Wisconsin-Milwaukee Social networking
Hi, Congratulations for downloading this pdf guide on lead generation. At least you've taken a step forward in the right direction. You are going to learn 15 free sources to get leads online for your business.
Premium Advertising Sweden UK France Germany On behalf of Widespace 05.11.2015 Content Study design Management Summary Sample Results Total Sweden UK France Germany Contact 2 Study design Study characteristics
Online Marketing & Social Media for Best of British Parks David Lakins email@example.com www.keymultimedia.co.uk/seminars We would like to encourage our 51 members to get involved, or more involved
www.appsbar.com How to Create an App For millions of people, there isn t an app for that By Scott Hirsch Founder appsbar.com July 10, 2012 Contents Introduction: 1 App Problems: 1 Tools for Creation: 2
LESSON PLAN Digital Life 102 UNIT 1 Essential Question What is the place of digital media in our lives? Lesson Overview Students test their knowledge of digital media and learn some statistics about media
HOME COLLEGES RANKINGS ASK OUR ADVISOR EDU NEWS BLOG ABOUT US START BUILDING YOUR BEST FUTURE COLLEGE GUIDE CAREER GUIDE ASK OUR ADVISOR NEWS & BLOG POST ARCHIVES Like Tweet 4,816 10 3 28 Creative Ways
USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director firstname.lastname@example.org 2 INTRODUCTION If you or the
Engaging the Social Networking Generation How to Talk to Today s College-Bound Juniors and Seniors The Internet has changed the college recruitment landscape in nearly a blink of an eye. Many of the rules
Your consent to our cookies if you continue to use this website.