Social Media Lessons from the. Adrienne Royer Director of Development and Communications Girls Incorporated of Chattanooga February 2, 2009

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Social Media Lessons from the. Adrienne Royer Director of Development and Communications Girls Incorporated of Chattanooga February 2, 2009"

Transcription

1 Social Media Lessons from the 08 Election Adrienne Royer Director of Development and Communications Girls Incorporated of Chattanooga February 2, 2009

2 What is social media? Social media consists of electronic or web-based media that is interactive, changes in real time and can be used by multiple people across many different devices. Also known as new media, Web 2.0, emerging technologies Examples are Wikipedia, Facebook, Twitter, iphone, MySpace, blogs, YouTube

3 Generations Online Pew, Generations Online in 2009

4 More Adults Online Majority of users on social networks are between % of people ages are active online. Biggest overall increase by age. Boomers and older primarily . Gen X & Y use the web for socialization and relaxation in addition to work. Gen X most likely to use online banking.

5 Social Networking: Not Just for Kids or Bored College Students Adults with profiles on social networks have quadrupled since % to 35% Adults over 35 are the fastest growing segment on Facebook 7% of adults on social networks are 75+

6 Who Uses Social Networks 75% of adults % of use social networks (first generation to use socnets has exited college and in workforce) 30% of have a profile 19% of have a profile 10% of have a profile 7% of 65+ have a profile

7 What are people doing on social networks 6% of social networks users are on LinkedIn 72% are on Facebook or MySpace (professional and private use) 89% use social networks to keep up with friends 83% of people have profiles on multiple sites 60% of adult social network users restrict access to profiles to only friends

8 What drive social media use? Broadband access drives social media use more than any other factor. speed=increased use.

9 Traditional/Broadcast Model

10 The New Reality

11 Social media is about building relationships not selling a brand or product.

12 Goal: Build a Community Social media allows organizations to build meaningful relationships with existing communities or create new communities. Impossible to predict the multiplier effect or end result. Electrical Engineering Environmental Engineering Chemical Engineering Civil Engineering Chattanooga Engineers Club

13 2008 by the Numbers Pew found that 59% of all voters took part in some campaign activity online 44% sent or received campaign-related s 39% watched online political videos 37% visited politically-oriented websites or blogs Pew, Post-Election Voter Engagement

14 Since the Election 62% of Obama voters expected to be asked to support the policies of the new administration 46% of Obama voters and 33% of McCain voters expect to hear directly from their candidate or party leaders during % of online Obama supporters expect ongoing online communication with administration (MyBarackObama.com turned into Organizing for America two weeks ago).

15 Lessons from If you don t join the world of social media, you risk becoming obsolete. AFP/Getty Images

16 Lessons from Social media enhances but does not replace traditional news media. Example: Newspapers and blogging have become symbiotic. Social media presents additional ways to reach people.

17 Obama by the Numbers 13 million addresses (a.k.a. The List) 6 million cell phone numbers 3 million online donors. 1 in 3 on list contributed to the campaign Obama raised half a billion online. Average gift was $80 Average donor gave more than once. 3 million donors made 6.5 donations online 6 million donations were in increments of $100 or less. Via

18 Obama Online/Offline Traditional/Offline Get Out the Vote Phone banking Media appearances Door-to-door Rallies Fundraisers Direct mail Yard signs Bumper stickers Obama gear New/Online Web site MyBarackObama.com (a.k.a. MyBO) Facebook: - 3,170,590 friends - 88 apps iphone: app for change YouTube Twitter: 133,346 followers

19 Lessons from Build a community vs. selling a candidate

20 Lessons from Get your presence out there or someone will beat you to it.

21 McCain allowed the Obama campaign to set the message. While Obama was on the offensive, McCain was constantly defending or reacting.

22 Lessons from Empower people. Don t order them or tell them what to think. Think Bottom-up. Not top-down. Our job isn t to run in here and tell you how it s going to be. This is your campaign. Not our campaign. -Adam Ukman, Obama organizer, Rolling Stone

23 Lessons from 08 App for Change Obama empowered people to take ownership of his campaign. They were part of a movement rather than an electoral race or warm bodies. McCain ran a very traditional, militaristic campaign that was topdown. Volunteers were ordered to complete tasks invented by the campaign. Obama s volunteers were empowered to develop creative solutions.

24 Lessons from Use a story to promote your cause/brand.

25 Lessons from Be genuine. Let people know that there is a real person behind the profile, or web site. first

26 Lessons from Be transparent. Ex) Obama vs. McCain in online giving McCain fully disclosed all giving, including gifts smaller than $200. Obama did not disclose gifts under $200. Contributions from foreigners, repeat donors (whose gifts totaled more than $2,000) and fraudulent gifts were discovered.

27 Lessons from Don t be afraid to try new things Ex) Obama was the first to launch a Facebook app and an iphone app.

28 Lessons from But realize that mistakes will happen. Ex) Biden s announcement via text.

29 How YOU can use social media Set up a Facebook page for the Chattanooga Engineers Club Add a blog to your web site and post stories about new developments in the field, relevant stories or chapter updates Create individual LinkedIn or Facebook profiles Set up a YouTube account and post videos of speakers Record speakers and create podcasts

30 Adrienne Royer Questions? Blog Twitter:

Policy Brief 9. The Use of Social Media in the 2010 Niagara Municipal Election. March 2011. Introduction

Policy Brief 9. The Use of Social Media in the 2010 Niagara Municipal Election. March 2011. Introduction 1 Policy Brief 9 March 2011 The Use of Social Media in the 2010 Niagara Municipal Election Introduction The traditional tool of the municipal election has been shoe leather. Candidates walked from door

More information

Obama Web-based Campaign Strategy

Obama Web-based Campaign Strategy Obama Web-based Campaign Strategy We believed in human being to human being communication. - David Plouffe, Obama s campaign manager Content should come from the bottom up, not from the top down. - Jalali

More information

Video, Social Media and Mobile

Video, Social Media and Mobile WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types

More information

Essential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government

Essential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government Essential Communication Methods for Today s Public Social Media 101 Presented by Tom D. Trimble, CIO Tulsa County Government What you will learn today Why Social Media is important to you Today s Social

More information

How has Web 2.0 reshaped the presidential campaign in the United States?

How has Web 2.0 reshaped the presidential campaign in the United States? How has Web 2.0 reshaped the presidential campaign in the United States? Dennis Anderson, Ph.D. Professor of Information Systems Pace University, New York, NY, USA dennis.danderson@gmail.com Abstract In

More information

In early 2007, Barack Obama was a

In early 2007, Barack Obama was a The European Business Review Obama and the power of social media and technology This case was prepared by Victoria Chang under the supervision of Professor Jennifer Aaker as the basis for class discussion

More information

How to Attract More Customers Using the. Power of Online Marketing

How to Attract More Customers Using the. Power of Online Marketing How to Attract More Customers Using the Power of Online Marketing Introduction: Businesses of all types and scopes are just starting to become aware of what a small percentage of early adopters already

More information

& Salford University

& Salford University & Salford University Where is Salford? Salford a city or a suburb? Approx 220,000 people in Salford Over 2.2 million people in Manchester City or suburb??? One of 10 Greater Manchester councils; therefore

More information

Social Media How to use social media to enhance your reach. Ashton Wingate

Social Media How to use social media to enhance your reach. Ashton Wingate Social Media How to use social media to enhance your reach Ashton Wingate Agenda The What & Why of Social Media Know Your Audience Language & Direction Facebook Twitter Social Media Making a Change Lessons

More information

Media. Are You Involved?

Media. Are You Involved? Social Media Are You Involved? Social Media Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures,

More information

International Conference PRSSA meeting

International Conference PRSSA meeting International Conference PRSSA meeting Social Media and the 2012 Election Larry Parnell George Washington University David Almacy Edelman Joe Garofoli San Francisco Chronicle Agenda Introductions and Overview

More information

Internet Marketing Rules!

Internet Marketing Rules! Internet Marketing Rules! A Playbook of Game Changing Strategies for Marketing Your Business Online by Lane Jones, Content Strategist Internet Marketing Rules! Game Changing Strategies for Marketing Your

More information

As General Election Nears, Internet Gains Most as Campaign News Source but Cable TV Still Leads

As General Election Nears, Internet Gains Most as Campaign News Source but Cable TV Still Leads Social Media Doubles, but Remains Limited As General Election Nears, Internet Gains Most as Campaign News Source but Cable TV Still Leads By Tom Rosenstiel and Amy Mitchell of PEJ With the election less

More information

SPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like

SPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like SPECIAL REPORT How Businesses Are Leveraging New Internet Marketing Platforms Like VIDEO, SOCIAL MEDIA, and MOBILE to Acquire New Customers and Dominate Their Markets Introduction Businesses of all types

More information

WHITE PAPER Social Media in Government. 5 Key Considerations

WHITE PAPER Social Media in Government. 5 Key Considerations WHITE PAPER Social Media in Government 5 Key Considerations Social Media in Government 5 Key Considerations Government agencies and public sector stakeholders are increasingly looking to leverage social

More information

Social Influence Marketing The Opportunity for the Road Industry

Social Influence Marketing The Opportunity for the Road Industry Social Influence Marketing The Opportunity for the Road Industry Siobhan McKelvey Marketing Manager Nynas Bitumen IRF Lisbon Congress 26 th May 2010 Social Influence Marketing (SIM) What is SIM?

More information

SEO, Search Engine and Online Reputation Management

SEO, Search Engine and Online Reputation Management SEO, Search Engine and Online Reputation Management Presented By: Kathleen Dorsey, Founder & CEO, Global Results & Inner Circle Member 1-800-408-0093 x 210 kdorsey@globalseoresults.com Today s Topics Overview

More information

April 4, 2012. Frequently Asked Questions Regarding Social Media and the Hatch Act 1

April 4, 2012. Frequently Asked Questions Regarding Social Media and the Hatch Act 1 U.S. OFFICE OF SPECIAL COUNSEL 1730 M Street, N.W., Suite 218 Washington, D.C. 20036-4505 202-254-3600 April 4, 2012 Frequently Asked Questions Regarding Social Media and the Hatch Act 1 In light of the

More information

#Fail: The Misuse of Social Media in the 2012 US Presidential Campaign

#Fail: The Misuse of Social Media in the 2012 US Presidential Campaign #Fail: The Misuse of Social Media in the 2012 US Presidential Campaign Presented by: Jonathan Chavez @jschavez Co-Founder and Director of Analytics - SocialSphere, Inc. May 2012 1 Overview 1 Politics and

More information

Inside the Obama Analytics Cave Andrew Claster, Deputy Chief Analytics Officer Obama for America 2011-2012 W INNING K N OWLEDGE T M

Inside the Obama Analytics Cave Andrew Claster, Deputy Chief Analytics Officer Obama for America 2011-2012 W INNING K N OWLEDGE T M Inside the Obama Analytics Cave Andrew Claster, Deputy Chief Analytics Officer Obama for America 2011-2012 W INNING K N OWLEDGE T M Political Landscape Obama faced the highest unemployment rate of any

More information

How Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community

How Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types

More information

The Social Pulpit Barack Obama s Social Media Toolkit

The Social Pulpit Barack Obama s Social Media Toolkit The Social Pulpit Barack Obama s Social Media Toolkit Barack Obama won the presidency in a landslide victory (by a margin of nearly 200 electoral votes and 8.5 million popular votes) by converting everyday

More information

First they Ignore You, Then they laugh at You, Then they fight You, Then YOU WIN!!! Be the Change that you want to see in the world!!

First they Ignore You, Then they laugh at You, Then they fight You, Then YOU WIN!!! Be the Change that you want to see in the world!! First they Ignore You, Then they laugh at You, Then they fight You, Then YOU WIN!!! Be the Change that you want to see in the world!! Mahatma Gandhi Presentation on Relevance of Social Media 2 INTERACTING

More information

Small Business Internet Marketing. Just What You Want to Know (So, What Do You Want to Know?)

Small Business Internet Marketing. Just What You Want to Know (So, What Do You Want to Know?) Small Business Internet Marketing Just What You Want to Know (So, What Do You Want to Know?) During this presentation we re going to talk about the 3 Biggest Secrets and 3 Biggest Mistakes in marketing

More information

How much does this all cost?

How much does this all cost? Welcome Introduction Online marketing is growing at an exponential rate where thousands of websites, blogs, videos, tweets and posts are created and distributed every single day. A digital strategy that

More information

Become a World Leader Using Social Media. Derived from : Rahaf Harfoush, Yes We Did

Become a World Leader Using Social Media. Derived from : Rahaf Harfoush, Yes We Did Become a World Leader Using Social Media Derived from : Rahaf Harfoush, Yes We Did Become a World Leader Using Social Media The Book Rahaf Harfoush, Yes We Did The Big Idea Social Media can be used to

More information

Social Media Strategy

Social Media Strategy Social Media Strategy March 2010 Onur Baspinar Nancy Flanagan Blumenfeld Jennifer Juckett Alan Melgarejo May Nakamura Barbara Zubillaga 2 Content I. Introduction Issues Goals II. Proposal People Objectives

More information

Six Big Things to Watch in Marketing in 2013

Six Big Things to Watch in Marketing in 2013 Six Big Things to Watch in Marketing in 2013 1 Technology is the catalyst for new marketing trends 2 3 4 5 Technology isn t inventing completely new things it s inventing new expectations about things

More information

Creating the Ask: Red Cross Clubs: Recruit, Retain and Recognize Club Members

Creating the Ask: Red Cross Clubs: Recruit, Retain and Recognize Club Members s: Recruit, Retain and Recognize Club Members There are many different stages in the life of a club. Some of you might just be starting a while others have a well-established program. Regardless of how

More information

SOCIAL MEDIA DID YOU KNOW: WHAT IS SOCIAL MEDIA? IGNORE IT AT YOUR PERIL! WWW.SPORTENGLANDCLUBLEADERS.COM ANYWHERE GETTING GREYER

SOCIAL MEDIA DID YOU KNOW: WHAT IS SOCIAL MEDIA? IGNORE IT AT YOUR PERIL! WWW.SPORTENGLANDCLUBLEADERS.COM ANYWHERE GETTING GREYER The world s top brands are using social media as a meaningful way of deepening relationships with their customers. Is it now time for Sport Clubs to join in? WHAT IS SOCIAL? According to the Chartered

More information

Social Media Creating an Approach That Will Bring You More Business

Social Media Creating an Approach That Will Bring You More Business 2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications

More information

Social Media in Government. Alex Howard Government 2.0 Correspondent O Reilly Media

Social Media in Government. Alex Howard Government 2.0 Correspondent O Reilly Media Social Media in Government Alex Howard Government 2.0 Correspondent O Reilly Media Agenda A brief history of social media e-government, open government & We government The growth and future of Gov 2.0

More information

Tips, Tricks and Best Practices

Tips, Tricks and Best Practices Social Media Tips, Tricks and Best Practices Georgia Statewide Afterschool Network Atlanta, Ga. 30303 404.521.0355 www.afterschoolga.org Table of Contents Section 1 - Understanding Social Media & The Big

More information

WHAT IS SOCIAL MEDIA MARKETING?

WHAT IS SOCIAL MEDIA MARKETING? Social media is quickly catching up to email as a primary way people share news and information online. Facebook has over 1 billion users, more than 55 million messages are posted to Twitter daily, and

More information

Barack Obama won the battle on social media too!

Barack Obama won the battle on social media too! Think... Special Edition Barack Obama won the battle on social media too! On the 4th of April 2011, Barack Obama announced his candidacy for the 2012 US Presidential election on Youtube* Yesterday evening

More information

Using Social Media to Build Your Business. John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA

Using Social Media to Build Your Business. John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA Using Social Media to Build Your Business John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA Overview Social & Mobile Media generate leads and build relationships What s new with

More information

Digital Training Academy. The Obama Campaign

Digital Training Academy. The Obama Campaign The Obama Campaign Case study Digital Relationship Marketing (RM) Academy Extending the consumer journey with RM The Obama Campaign: Moving message changing the beliefs and engagement of a generation of

More information

The Saylor Foundation s Develop Your Own Social Media Strategy and Sample Solution

The Saylor Foundation s Develop Your Own Social Media Strategy and Sample Solution The Saylor Foundation s Develop Your Own Social Media Strategy and Sample Solution Provided by Dr. David T. Bourgeois, Associate Professor of Information Systems at Biola University under a Creative Commons

More information

Social Media Guidelines

Social Media Guidelines MARKETING AND MEDIA RELATIONS Social Media Guidelines Emporia State University Last Updated: July 09, 2011 Introduction What is Social Media? Social media consists of web-based tools used to interact with

More information

SOCIAL NETWORKING. And Employment Considerations. Bonnie Curran, Human Resources Consultant University of Tennessee, MTAS.

SOCIAL NETWORKING. And Employment Considerations. Bonnie Curran, Human Resources Consultant University of Tennessee, MTAS. SOCIAL NETWORKING And Employment Considerations Bonnie Curran, Human Resources Consultant University of Tennessee, MTAS Page 1 of 20 SOCIAL NETWORKING Up to 300 million users (Sept. 2009) 100+ million

More information

The DuckFunder Guide to Crowdfunding

The DuckFunder Guide to Crowdfunding University of Oregon DuckFunder Crowdfunding Program The DuckFunder Guide to Crowdfunding Congratulations on starting your crowdfunding project! Running a successful project takes a good amount of preparation

More information

WORKING RELATIONSHIP: This position reports directly to the President with mandatory check-in 1-2 times per week via phone or person.

WORKING RELATIONSHIP: This position reports directly to the President with mandatory check-in 1-2 times per week via phone or person. Social Media Director Femergy is seeking a Social Media Director Intern to assist in the development of our brand awareness online and maintenance of social media accounts. The intern will report directly

More information

Social Media: Making it Work for Your Business

Social Media: Making it Work for Your Business Presented by: Social Media: Making it Work for Your Business Presented by: Cheryl Musial Mopdog Creative + Strategy and Bill Musial Mopdog Creative + Strategy Objectives Understand the importance of Social

More information

Digital Tactics for Community Engagement Marketing

Digital Tactics for Community Engagement Marketing A Little About Me: Patricia Wilson-Smith President and CEO, Online Media Interactive, LLC Author, Lecturer, Radio Show Host David s Mother Workaholic. Sleepy. Always. No, really. ALWAYS. About This Workshop:

More information

A healthy dose of social media 2015 checkup

A healthy dose of social media 2015 checkup A healthy dose of social media 2015 checkup How Ohio hospitals use social channels to build relationships Exclusive research by A healthy dose of social media Executive summary When hospitals need to communicate,

More information

Managing Effective Brand Relationships. friend is someone you can rely on, truly enjoy being around, and depend on even when

Managing Effective Brand Relationships. friend is someone you can rely on, truly enjoy being around, and depend on even when Kristin Dziadul MK 440- Marketing Seminar Professor McKeon Marketing Theory Managing Effective Brand Relationships Think back to one of your first true friendships and what that meant to you. A true friend

More information

The Research Insighter Podcast Interview Series 2013 Volume, Episode 1

The Research Insighter Podcast Interview Series 2013 Volume, Episode 1 The Research Insighter Podcast Interview Series 2013 Volume, Episode 1 Guest: Gillea Allison, Client Manager, Blue State Digital (Former Digital Operation Vote Lead, OBAMA FOR AMERICA) About The Research

More information

Democratic Process and Social Media: A Study of Us Presidential Election 2012

Democratic Process and Social Media: A Study of Us Presidential Election 2012 Democratic Process and Social Media: A Study of Us Presidential Election 2012 Abstract Susanta Kumar Parida M.Phil Scholar Dept. of Political Science Utkal University, Vanivihar, Bhubaneswar, Odisha India

More information

5 Killer Strategies for Engaging. 11-11:45 a.m. Online Marketing

5 Killer Strategies for Engaging. 11-11:45 a.m. Online Marketing 5 Killer Strategies for Engaging New Prospects for 2012 Tuesday, April 17, 2012 11-11:45 a.m. Online Marketing PLEASE SILENCE YOUR CELL PHONES THANK YOU! Online Marketing Moderator: Jeff James Speakers:

More information

LEVERAGING WEB 2.0 FOR MARKETING ADVANTAGE

LEVERAGING WEB 2.0 FOR MARKETING ADVANTAGE LEVERAGING WEB 2.0 FOR MARKETING ADVANTAGE Discover the By Professor Stuart Read - January 2009 IMD Chemin de Bellerive 23 PO Box 915, CH-1001 Lausanne Switzerland Tel: +41 21 618 01 11 Fax: +41 21 618

More information

THANK YOU FOR YOUR COMMITMENT TO FUNDRAISE FOR WORLD BICYCLE RELIEF.

THANK YOU FOR YOUR COMMITMENT TO FUNDRAISE FOR WORLD BICYCLE RELIEF. FUNDRAISING TOOLKIT THANK YOU FOR YOUR COMMITMENT TO FUNDRAISE FOR WORLD BICYCLE RELIEF. We are here to make sure your fundraising journey is rewarding and impactful for both you and the people we serve.

More information

Your online image makeover

Your online image makeover Day 1 article Your online image makeover Your online image How to monitor your reputation on social networks Skim any news website these days and you are likely to find a story about online privacy and

More information

Exhibiting at a Trade Show? Use this digital engagement checklist for greater success

Exhibiting at a Trade Show? Use this digital engagement checklist for greater success Exhibiting at a Trade Show? Use this digital engagement checklist for greater success Exhibiting at a Trade Show? Use this digital engagement checklist for greater success Negotiating, Closing and Announcing

More information

Social Media Marketing for Local Businesses

Social Media Marketing for Local Businesses Social Media Marketing for Local Businesses The average number of hours a U.S. consumer spends on social media per week. - PQ Media, 2013 Social is the Norm A lot has changed in the 10 years since Facebook

More information

Future Media Politics in US and Japan Noriko Amanuma Waseda University

Future Media Politics in US and Japan Noriko Amanuma Waseda University 2013. May 2 Future Media Politics in US and Japan Noriko Amanuma Waseda University Abstract United States has been known as one of the media political countries where Internet takes such a big role. My

More information

ASSIGNMENT 7: YOUR MARKETING/PR PLAN AND ONLINE THOUGHT LEADERSHIP

ASSIGNMENT 7: YOUR MARKETING/PR PLAN AND ONLINE THOUGHT LEADERSHIP ASSIGNMENT 7: YOUR MARKETING/PR PLAN AND ONLINE THOUGHT LEADERSHIP Read the following assignment. Then read Chapters 11 and 12 in your textbook. Be sure to complete Self-Check 7 to measure your progress.

More information

Obama s Wired Campaign: Lessons for Public Health Communication

Obama s Wired Campaign: Lessons for Public Health Communication Journal of Health Communication, 14:415 423, 2009 Copyright # Taylor & Francis Group, LLC ISSN: 1081-0730 print=1087-0415 online DOI: 10.1080/10810730903033000 Obama s Wired Campaign: Lessons for Public

More information

Social media importance in Businesses

Social media importance in Businesses Social media importance in Businesses Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media

More information

The #GivingTuesday Event Marketing Toolkit

The #GivingTuesday Event Marketing Toolkit The #GivingTuesday Event Marketing Toolkit Best practices and resources to help amp your marketing efforts before, during, and after your fundraiser. In This Toolkit Event Marketing Checklist Important

More information

How to Use the Internet to Market Your Business

How to Use the Internet to Market Your Business How to Use the Internet to Market Your Business What are your marketing goals? If you don t think Social Media marketing is powerful, just ask someone from Egypt. 89% of US internet users search online

More information

Millennials - Generation O!

Millennials - Generation O! Millennials - Generation O! Rachel I. Reiser Associate Dean, Academic Services Babson College, Massachusetts On November 9, 2008, the New York Times published Generation O Gets Its Hopes Up, an article

More information

Social Media Marketing UCSB Extension

Social Media Marketing UCSB Extension Social Media Marketing UCSB Extension Instructor: Amber Wallace Class dates: October 10 th October 24 th Amber Wallace // 805.681.1930 // amber@dowitcherdesigns.com 1 Welcome! Introductions Class Overview

More information

WAY OUT OF OFFICE. Notes from a Market Research Executive on Obama Campaign

WAY OUT OF OFFICE. Notes from a Market Research Executive on Obama Campaign WAY OUT OF OFFICE Notes from a Market Research Executive on Obama Campaign WHO AM I Nick Nyhan Worked in politics, advertising and market research for ~20 years Started a company called Dynamic Logic Bought

More information

Marketing automation is a buzzword in the marketing world. This chapter

Marketing automation is a buzzword in the marketing world. This chapter In This Chapter Chapter 1 Introducing the Concepts of Marketing Automation Defining marketing automation Defining the modern buyer Knowing why companies implement marketing automation Starting the conversation

More information

WSI White Paper. Prepared by: Baltej Gill Social Media Strategist, WSI

WSI White Paper. Prepared by: Baltej Gill Social Media Strategist, WSI Understanding the Buzz Around Social Media WSI White Paper Prepared by: Baltej Gill Social Media Strategist, WSI Introduction You might have heard that social media can help build your brand, promote your

More information

Your Fundraising Campaign: A How-To Guide for Maximizing Success

Your Fundraising Campaign: A How-To Guide for Maximizing Success Your Fundraising Campaign: A How-To Guide for Maximizing Success Hello Fundraisers! We created this guide to help you maximize your fundraising success on Volunteer Forever. First of all, congratulations

More information

SMALL BUSINESS MARKETING PLANNING

SMALL BUSINESS MARKETING PLANNING SMALL BUSINESS MARKETING PLANNING A guide to some activities that could prove useful One universal small business goal is to sell the business's products and services. This is usually best accomplished

More information

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom. BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing

More information

The Electoral Process STEP BY STEP. the worksheet activity to the class. the answers with the class. (The PowerPoint works well for this.

The Electoral Process STEP BY STEP. the worksheet activity to the class. the answers with the class. (The PowerPoint works well for this. Teacher s Guide Time Needed: One class period Materials Needed: Student worksheets Projector Copy Instructions: Reading (2 pages; class set) Activity (3 pages; class set) The Electoral Process Learning

More information

PR Basics How to Tell Your Story and Get Results. PRESENTED BY: Anat Gerstein

PR Basics How to Tell Your Story and Get Results. PRESENTED BY: Anat Gerstein PR Basics How to Tell Your Story and Get Results PRESENTED BY: Anat Gerstein Overview Importance of PR Good Public Relations Builds recognition and reputation Generates interest and support Raises awareness

More information

Rushern L. Baker, III County Executive. Presented By: Eben Smith, Contract Compliance Officer Minority Business Development Division

Rushern L. Baker, III County Executive. Presented By: Eben Smith, Contract Compliance Officer Minority Business Development Division Rushern L. Baker, III County Executive a Presented By: Eben Smith, Contract Compliance Officer Minority Business Development Division 1 2 3 4 5 Social media includes web- and mobile-based technologies

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the

More information

Social Media Management Pricing

Social Media Management Pricing Social Media Management Pricing Facebook Monthly Management Packages Option 1 Connecting with your customers Four posts relevant to the company, organization and/or customers. Up to two custom branded

More information

Guide To Successful Social Recruitment Through Refe r r a l s Page 1. White Paper. Guide To Successful Social Recruitment Through Referrals

Guide To Successful Social Recruitment Through Refe r r a l s Page 1. White Paper. Guide To Successful Social Recruitment Through Referrals Guide To Successful Social Recruitment Through Refe r r a l s Page 1 White Paper Guide To Successful Social Recruitment Through Referrals Guide To Successful Social Recruitment Through Referral s Page

More information

BARBARA SEMEDO Strategic Advisor, Communications & Media www.linkedin.com/in/bsemedo basemedo@gmail.com

BARBARA SEMEDO Strategic Advisor, Communications & Media www.linkedin.com/in/bsemedo basemedo@gmail.com Proposal LAUNCH NATIONAL COMMUNICATIONS & MARKETING CAMPAIGN Sharing the story & building a strong brand for SAVE Students Against Violence Everywhere Thank you for the opportunity to offer a proposal

More information

Dean College Social Media Handbook

Dean College Social Media Handbook Dean College Social Media Handbook Goals of this Handbook To help Dean College employees and groups engage with social media in constructive and fun ways while contributing to the overall goals of the

More information

The Public Sector Guide to Social Media Strategy and Policy

The Public Sector Guide to Social Media Strategy and Policy The Public Sector Guide to Social Media Strategy and Policy Use social media with confidence. This guide contains practical steps that will help public sector agencies, organizations and departments develop

More information

Online Communications Best Practices. Amanda Flick Marketing and Communications Specialist, The Nonprofit Partnership

Online Communications Best Practices. Amanda Flick Marketing and Communications Specialist, The Nonprofit Partnership Online Communications Best Practices Amanda Flick Marketing and Communications Specialist, The Nonprofit Partnership Writing for the Web Answer readers questions Google and bing are popular because people

More information

Noor College of Professional Education. Management

Noor College of Professional Education. Management Noor College of Professional Education Proposed Course Outline for Social Media Management (Digital Interaction) 532/1, Business Recorder Road, Garden East, Karachi. Tel: 021-32256161, 021-32251034. Email:

More information

A Brief History About Social Media

A Brief History About Social Media Table Of Contents Executive Summary...3 A Brief History About Social Media...4 Evaluating Social Media Tools...5 Facebook...5 Twitter...6 MySpace...6 YouTube...7 Blogging...8 LinkedIn...8 Conclusion...10

More information

BDPA Education & Technology Foundation (BETF) United Way Marketing Plan

BDPA Education & Technology Foundation (BETF) United Way Marketing Plan BDPA Education & Technology Foundation (BETF) United Way Marketing Plan Authors: Owner: Document Type: Document Identifier: Revised Filename: Brandi Royal Washington Lorrinda S. Michieka BETF PLAN BETF-UWCC

More information

6 Tips for Reaching Boomers & Seniors with Digital Marketing

6 Tips for Reaching Boomers & Seniors with Digital Marketing 6 Tips for Reaching Boomers & Seniors with Digital Marketing Table of Contents 1 Reaching Boomers and Seniors with Digital Marketing 2 The Growing Boomer and Senior Demographic 3 Boomers and Seniors Are

More information

Campaign 2012 The 24 second news cycle. Vincent Harris www.harrismediallc.com

Campaign 2012 The 24 second news cycle. Vincent Harris www.harrismediallc.com Campaign 2012 The 24 second news cycle Vincent Harris www.harrismediallc.com The Video that Started it all. http://www.youtube.com/watch?v=r90z0pmn KwI The internet can t win an election by itself (yet)

More information

Social Marketing & Reputation Management

Social Marketing & Reputation Management Social Marketing & Reputation Management > TOUCH POINTS 1. 2. 3. Customer Behavior General Facts and Trends Value of each Platform & Opportunities > WHERE DO YOU BEGIN? > GET REAL ABOUT SOCIAL MEDIA Social

More information

Recruiting for Clinical Trials via Social Media. Recruiting Patients Driving Enrollment Around the Globe

Recruiting for Clinical Trials via Social Media. Recruiting Patients Driving Enrollment Around the Globe 1 Recruiting for Clinical Trials via Social Media Optimize Your Online Presence for Patient Enrollment Chris Trizna ctrizna@cssienroll.com 443-308-5801 Recruiting Patients Driving Enrollment Around the

More information

Jessica Miller-Merrell, SPHR. Founder & Chief Blogger of Blogging4Jobs. Blogging4Jobs 2014 Workplace Social Media Survey, Page 1

Jessica Miller-Merrell, SPHR. Founder & Chief Blogger of Blogging4Jobs. Blogging4Jobs 2014 Workplace Social Media Survey, Page 1 In 2013, I launched my first social media workplace survey asking my Blogging4Jobs.com readers to weigh in on how they are using social media as an HR and recruiting professionals in their own organizations.

More information

About Me Ifdy Perez (@ifdyperez) addthis.com

About Me Ifdy Perez (@ifdyperez) addthis.com Social Media 101 About Me Ifdy Perez (@ifdyperez) addthis.com 2 Give Local America social media accounts 3 Overview: Social Media for Giving Days 101 1) Storytelling 2) Facebook Tips 3) Twi:er Tips 4)

More information

Social Media Statistics. What is going on out there

Social Media Statistics. What is going on out there Social Media Statistics What is going on out there What is Social Media? It s a great big machine allowing people to talk to each other, about everything and nothing, all the time, where ever the are or..

More information

Part 4: How Can My Events Raise More and Utilize New Strategies? November 18, 2010 Presenters: Amy Braiterman, Blackbaud Kristin Moody, Blackbaud

Part 4: How Can My Events Raise More and Utilize New Strategies? November 18, 2010 Presenters: Amy Braiterman, Blackbaud Kristin Moody, Blackbaud Part 4: How Can My Events Raise More and Utilize New Strategies? November 18, 2010 Presenters: Amy Braiterman, Blackbaud Kristin Moody, Blackbaud Events Boot Camp Series Blackbaud Events Boot Camp Series

More information

Social Media for Relay. How to Raise More Money and Drive More Participants to your Relay For Life event through Social Media

Social Media for Relay. How to Raise More Money and Drive More Participants to your Relay For Life event through Social Media Social Media for Relay How to Raise More Money and Drive More Participants to your Relay For Life event through Social Media Ground Rules Keep an open mind Hold all Question s until the end of each section

More information

Building Common Practice of Social Media Campaign for Public Awareness of Deposit Insurance Systems

Building Common Practice of Social Media Campaign for Public Awareness of Deposit Insurance Systems Building Common Practice of Social Media Campaign for Public Awareness of Deposit Insurance Systems Prof. Dr. Louis Chen Graduate Institute of IP National Taipei University of Technology 9 April 2013 Louis

More information

Marketing for Managers Online Format

Marketing for Managers Online Format Marketing for Managers Online Format Professor Information Professor: Kathy Crosby, B.S., M.A. Course Description & Learning Objectives Marketing is a powerful force that can create tremendous wealth,

More information

Social Media Usage Now Ubiquitous Among US Top Charities, Ahead of All Other Sectors

Social Media Usage Now Ubiquitous Among US Top Charities, Ahead of All Other Sectors Social Media Usage Now Ubiquitous Among US Top Charities, Ahead of All Other Sectors Introduction Conducted by: Nora Ganim Barnes, Ph.D. (nbarnes@umassd.edu) The University of Massachusetts Dartmouth Center

More information

Your guide to using new media

Your guide to using new media Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.

More information

GoFundZonta Using Social Media to Boost Giving & Increase Your Income at All Levels

GoFundZonta Using Social Media to Boost Giving & Increase Your Income at All Levels GoFundZonta Using Social Media to Boost Giving & Increase Your Income at All Levels Grabbing Attention Amidst the NOISE Connect to the World! Facebook is like the 3 rd largest country 1 billion+ users!

More information

Social Media, Traditional Media & Election 2008

Social Media, Traditional Media & Election 2008 + Social Media, Traditional Media & Election 2008 Emily Metzgar ~ SNCR Fellow, Indiana University Albert Maruggi ~ SNCR Sr. Fellow, Provident Partners + Historic Election First African-American major party

More information

The Electoral Process

The Electoral Process Barack and Michelle Obama at the Democratic National Convention in 2004 Narrowing the Field It s Election Time! Candidates for the larger political parties are chosen at party meetings called conventions.

More information

Master Paid Advertising in Social Media

Master Paid Advertising in Social Media Master Paid Advertising in Social Media Reach People Interested in Your Services Guide Introduction There is a plethora of marketing options within social media. Think your budget and business isn t big

More information

SPECIAL REPORT: Preparing for Tomorrow s Real Estate Consumer

SPECIAL REPORT: Preparing for Tomorrow s Real Estate Consumer SPECIAL REPORT: Preparing for Tomorrow s Real Estate Consumer Dominion Enterprises Homes.com /v Two revolutions are reshaping real estate In real estate, there s no such thing as business as usual. Real

More information