Title. The Benefits of Enterprise Video. Qumu, Inc.

Transcription

1 Title The Benefits of Enterprise Video Qumu, Inc.

2 Enterprise Video Benefits Overview Video is a more effective communications tool than text. Employees have become savvy creators and consumers of video in their leisure time. They increasingly expect their corporate communications to be as vivid and interactive as the content they encounter on sites such as Hulu and YouTube. Video use has been on the rise inside enterprises for the past five years. Now is the time for organizations to adopt an enterprise video system and reap the benefits. With video, enterprises realize competitive advantage, communications efficiency, cost reduction, time savings, better team morale, faster time to knowledge, improved productivity, reduced travel costs, quicker crisis management communications, and better compliance and record-keeping. However, to maximize return on investment (ROI), video needs to be implemented via an automated system that reaches distributed employees, with tight security, clean integration to existing IT infrastructure, and appropriate portal publishing capabilities. For additional quantified information on the benefits of video, download the Executive Briefing, A Proven Case for Enterprise Video, HERE Streaming Video Benefits by Department Department Uses Cases Benefit Corporate Communications HR Corporate messaging CEO Webcasts Live and on-demand New Product introductions Company-approved statements, crisis communications message consistency Emergency info/communications Brand use and application/brand consistency Presentations how to, when to, etc. Reminder of the change to your Benefits deadline... Special Events Internal marketing products and services to promote New employee training Benefits presentation Policies and procedures Emergency procedures Company communication Events SharePoint integration HR forms, information with video explanation; welcome videos from management Aggregate critical department information from across the enterprise and provide global rapid, easy access to information. Better branding Better outreach Higher morale Cultural: People no longer want to be talked-at... i Thought leadership Delivers a secure way to broadcast to employees and partners. Web conferencing doesn't do it, video conferencing doesn't do it. Streaming does. Improved morale for employees Attraction of new employees Higher retention rates Lower-cost compliance Enhance the effectiveness of customer service and sales teams Searchable management applications provide liability coverage. ii Benefits to HR (by audience importance): increases frequency of communications; Improves productivity; cuts travel costs; Improves comprehension. iii 2

3 Education Company University Support Lecture capture & recording useful for extending audience of classrooms, students re-learning information and university outreach. Distance learning provides access to students who may be remote for any given number of reasons. Video capture enables students to replay the learning and capture information at their speed and on their time for further learning. Enable supervisors to review course information taught to students and assist with key course concepts. Minimize repeat teachings professors need not spend class time replaying what was already taught. Lecture recording enables students to perform this function on their time, and then reach out to professors with more qualified questions requiring professor assistance. Video product training Installation videos FAQs Upgrades, use of external hardware Visitor use how to access Increases learning 25% Added Value to students relearn critical information, augment class notes with review of exercises, examples, etc. Studies show this capability does NOT reduce attendance at classrooms Decrease student drop-out rates having access to classroom and other material online enables self-learning, repeat learning and can accommodate conflicting work/school schedules. Reduce support call time for repeated or common questions Reduces the return rate and on-site installation calls. Reduces overall support calls/call length by 20% Finance Policy and process communication -- Reduced taxation and cross-region Finance issues (policies and procedures are in place or can be updated rapidly depending on regulations) Internal monthly/quarterly results communication and reinforcement of goals New tax law adherence; expense report adherence cross-company Deadline and expense/invoice filing process Accrual procedures cross company Purchasing procedures Required input for budgets Productivity increase Reduced costs from incorrect finance, expense report submissions Reduced time and consultant use Important measures of video effectiveness for Finance (by audience importance): Improves productivity; Generates revenue; Increases audience reach; Generates sales leads. iv Operations Emergency procedures Building security procedures What to do when something happens IT contact for equipment or laptop/software issues More regular and effective communication Better maintenance and emergency response 3

4 Sales Product Management Outreach (Marketing) IT Sales training/new product training Video case studies: Dealing with objections Product updates competitive selling tips from experienced sales people/ Howto s Guidelines to field sales Presentation run-through s how to sell better to specific targets with sales tools and presentation messages Product messaging Product sales training New Product introductions Competitive differentiation Responding to competitive products messages Presentations Demo training Website-based marketing video Blog-embedded marketing video Digital signage: Viewers are 5-10x more likely to notice than regular signage; 2-5x more likely to recall; 75% of customers say it influences choices Memorable information is: relevant, emotional, multi-sensory, varied, attentiongrabbing, credible, timely, repeated, engaging v How to s Problem solving Setup and trouble-shooting Even remote video webcasting (using Qumu Capture Studio or other products) 30% increase in new product sales 12% increase in existing (on market for 6-12-months) product sales Reduce the amount of time that sales reps are taken out of the field (and away from selling!) for training purposes (including travel to training). Maximizes selling days. Increase sales and follow-through Tighten schedules and maintain deadlines Viewers are 5-10x more likely to notice digital signage than regular signage; 2-5x more likely to recall; 75% of customers say it influences choices Bottom line: more retail sales. On website: searchable video increases viewership. vi Reduce IT costs and complexity, by consolidating multiple product investments into a single infrastructure, by reducing infrastructure and support costs, and by getting all your enterprise solutions under a single product license. Reduce development costs, by using comprehensive out-of-the-box components, by using built-in integration with the Microsoft Office 2007 suite, and by using the.net Framework object models to reduce learning curves and development time. Simplify management and training by providing a single interface for end users and for IT administration and governance. 4

5 Training Convergence Company training videos Technical and sales training Operations training Emergency procedure training Training can be as specific as needed, and creation responsibilities can be left to experts within the company. The IT manager, for example, can record an explanation of how to use the company s VPN to remote employees. There s now demand for video dial tone across the enterprise from professionals who ve grown up using video, to people who want to share information and ideas via video. The proliferation of devices and improvements in video network efficiency mean that previously unreached audiences (internal and external) can now see video. The new artifact that has taken over for the word document that maintains knowledge is video (go to market plans, competitive analysis, product training, etc.). It becomes the new encompassing system of record. SharePoint integration - implement collaboration workspaces, self-service Web publishing, social computing features, and business process workflow and forms. Standardized methods and training save time and increase productivity. Videos accessible as needed saves time and travel costs. Content in a video library is reviewable and, available on-demand, it is actually more effective than face-to-face training. Training videos are far more effective than text-based user manuals and explanations. They re also labor-savers: you just need to make one presentation, and then it s accessible as-needed for infinite replays to the viewers you choose, wherever and whenever they want. As a result, video helps facilitate top line growth and bottom line cost containments. Once phonetic and textual search combines with deep tagging, it delivers even greater productivity. 5

6 Learn More Learn about the requirements of enterprise video here: For a video on Qumu s unique capabilities here: qumuuniquecapabilities.html About Qumu Qumu powers the convergence of video. With a decade of proven experience, Qumu is the industry s established leader in live webcasting and VoD distribution and is the only company that provides flexible deployment options including appliance, software, SaaS, managed or hybrid. Qumu integrates with an organization s existing hardware, empowers corporate communications teams, and encourages viewers and content creators across departments and geographies. Qumu delivers the only scalable business video solution that can drive video-powered collaboration through SharePoint and social media tools. Qumu s products streamline the content creation process and leverage userfriendly social collaboration capabilities that allow organizations to manage and deliver expert-employee generated content and powerful webcasts with an enterprise social media experience. Qumu delivers the premier video solution proven in Global 500 companies and major education and government organizations. Contact Qumu at or via Qumu, Qumu 5.0 and the Qumu logo are registered trademarks of Qumu. All other brands and trademarks referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders. Statements herein are based on normal operating conditions and are not intended to create any implied warranty of merchantability for fitness for a particular purpose. Qumu reserves the right to modify at any time without notice these statements, our services, products, and their warranty and performance specifications. i Joe Skorupa, Vice President, Gartner, Jan. 15, 2010 ii Herschel, Richard and Ira Yermish. Knowledge Transfer: Revisiting Video. International Journal of Knowledge Management 4 (2), April-June iii IMS Research: Measuring Video Effectiveness Segmented by Functional Discipline, January iv IMS Research: Measuring Video Effectiveness Segmented by Functional Discipline, January v The Shopping Tribe: Understanding your shopper s behavior to leverage dynamic digital merchandising. IBM retail on demand, March 2006, 2 Allure Global Solutions Inc., Sales Material, Sources used: Retail Technology in the Next Century KPMG/Indiana University In-Store Advertising Becomes a Measured Medium, POPAI 2001 vi Herschel, Richard and Ira Yermish. Knowledge Transfer: Revisiting Video. International Journal of Knowledge Management 4 (2), April-June