AFFILIATE MARKETING RUNNING A SUCCESSFUL & PROFITABLE AFFILIATE PROGRAM

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1 AFFILIATE MARKETING RUNNING A SUCCESSFUL & PROFITABLE AFFILIATE PROGRAM

2 GENERAL INFORMATION Presented By Luke Atherton & Rich Himsworth Head of Network & Head of Sales At Visualsoft Who we are - Award winning ecommerce and marketing company. Private affiliate network - We operate our own private affiliate network using the Trade Doubler white label platform.

3 STRUCTURE Types of publisher Types of incentive Common misconceptions Building strong partnership with publishers Advanced Strategies Getting your setup right for you Developing long term growth & future proofing your activities What the future holds!

4 HOW DOES AFFILIATE MARKETING WORK

5 PUBLISHERS WHO CAN YOU WORK WITH?

6 TYPES OF PUBLISHER VOUCHER CASHBACK PRICE COMPARISON REWARDS CONTENT BLOGS & FORUMS EMPLOYEE BENEFITS SOCIAL DISPLAY & REMARKETING Pay-Per-Click MOBILE ON-SITE TOOLS

7 CHOOSING WHO TO WORK WITH VOUCHER CASHBACK PRICE COMPARISON REWARDS CONTENT BLOGS & FORUMS EMPLOYEE BENEFITS SOCIAL DISPLAY & REMARKETING Pay-Per-Click MOBILE ON-SITE TOOLS

8 INCENTIVES WHAT ARE YOUR OPTIONS?

9 VOUCHERS Control your landing pages, remove unnecessary offers Consider a free delivery offer by adding a minimum spend Always negotiate for an exclusive code Don t blanket discount unless absolutely necessary Push specific brands, categories and products Look into cross-channel promotions (mobile, offline ) Choose your partners carefully Consider PPC rights for specific terms Competitions

10 CASHBACK Always negotiate for an increase Keep an eye on your competitors Create different cashback offers based on brand or category Use tenancy and newsletters to increase brand awareness Seasonal and targeted increases can produce performance uplifts (e.g. payday cashback) Offers & promotions can also be added Some cashback affiliates offer the ability to add products

11 PRODUCT LEAD Competitions are a great way to extend visibility Offer bloggers products to review Use viral campaigns to promote a specific product offer or price (e.g. HotUKDeals) Use product reviews to incentivise purchases (e.g. Reevoo)

12 MISCONCEPTIONS NOT EVERYTHING IS BAD

13 COMMON MISCONCEPTIONS First 6 months of VS AFFILIATE NETWORK 23% OF ALL ORDERS INCLUDED A VOUCHER CODE 29% OF ORDERS GENERATED FROM DISPLAY ADVERTISING 18% OF ORDERS GENERATED FROM CASHBACK

14 RELATIONSHIPS BUILDING STRONG PARTNERSHIPS WITH PUBLISHERS

15 BUILDING STRONG PARTNERSHIPS Communicate regularly with your publishers Use the tools that your network provides Be open to discussion on incentives Plan quarterly and plan in advance Secure extra promotion with publishers Ask how you can improve performance on their platforms Meet them!

16 ADVANCED STRATEGIES RETARGETING & CONVERSION TOOLS

17 ADVANCED STRATEGIES - DISPLAY/RETARGETING Add Facebook Ads to your retargeting campaign Target customers differently based on pages they visit Consider using dynamic banners if available Create geo-targeted campaigns Request forecasts from your provider Increase CPA during key times of the year Weather based ads

18 ADVANCED STRATEGIES - CONVERSION TOOLS Consider triggered overlays to help save customers You can trigger overlays based on mouse position & behaviour Interact with the customer if try to close your website or switch to another tab Consider search assist tools to help show relevant products Both overlays and search assist can increase the ROI of PPC campaigns

19 SETUP GETTING YOUR SETUP RIGHT FOR YOUR BUSINESS

20 FINDING THE RIGHT SETUP Consider different options for CPA - Sale items? - New customer vs. returning? - Discounted items? - Performance based CPA increase? - Seasonal CPA increases? Show your management company the kind of margins you have Don t be afraid to speak to publishers and try new things

21 FUTURE PROOFING DEVELOPING LONG TERM GROWTH

22 FUTURE PROOFING Don t restrict your performance by relying on 1 or 2 publishers Be open to the benefits that all publishers may bring Aim to have around 20 publishers performing well Plan in advance, you should aim to be at least a quarter ahead Communicate well!

23 FUTURE PROOFING Don t restrict your performance by relying on 1 or 2 publishers Be open to the benefits that all publishers may bring, including voucher publishers Aim to have around 20 publishers performing well A healthy mix will produce the best results (voucher, cashback, display, content, blogs, price comparison etc )

24 WHAT THE FUTURE HOLDS! NEW CHANNELS AND NEW IDEAS AHEAD

25 WHAT THE FUTURE HOLDS MOBILE & APPS OFFLINE INTEGRATION ATTRIBUTION

26 THANK YOU FOR LISTENING! FIND US AT STAND 202