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38 Thursday, October 22, :18 PM

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45 Thursday, October 22, :12 PM

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62 Tuesday, October 13, :53 AM

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87 On the 5 th and 6 th of October 2015, the Aspire Academy Global Summit gathered some of the and a selection of in Berlin. to the event, some of the were present at the congress,. At the venue, in. During the two day occasion, we delivered two focusing on the event s most interesting parts for, especially Borussia Dortmund manager and star talk as well as the Summit s news regarding sports development. Among the top media at the Summit: as well as sports information service SID, both of which have a over many different media platforms. Regarding German papers, the as well as several more influential publications sent their representatives to the event. In addition to those, ARD/rbb (public TV) as well as Sky appeared at the Summit, filming during the whole day. As invited by us, covered most of the event, collecting original quotes from the celebrities. Overall, media appearance was and led to. Among the media picking up the Summit s news: FOCUS ONLINE, DIE ZEIT, DIE WELT, Handelsblatt, N24 as well as Sport1, 11Freunde, and Goal. One of the used by a lot of media: Thomas Tuchel calling Bayern Munich an inspiration a statement which aspire today, inspire tomorrow. As expected, German football experts amongst German media. After Mr. Tuchel s big game vs. Bayern Munich, he was one major center of interest for German media. This is well-documented in the subsequent clippings.

88 After the Summit, we talked to the present at the venue and asked them about their thoughts regarding the event. The overall opinion: The Summit gathered an. For the journalists, it was important to get close to the celebrities, especially to Mr. Tuchel, Johan Cruyff, Stefan Effenberg and Frank Rijkaard. As we offered them that chance and the opportunity of conducting interviews with those stars, and collected the celebrities' quotes directly. Media coverage shows that this was the absolutely as most articles feature those quotes. We and pointed out interview opportunities and similar to them. Also, we provided them with additional input regarding the event. They stated to be and reacted to the whole event.

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93 By getting press agencies dpa and SID to the event, we reached maximum coverage for the Aspire Academy Global Summit. The news agency cooperates with more than 90 national agencies and is the of world leading agency. is the. Its reports reach far beyond sports platforms and are often picked up by Germany s top media, including quality papers such as Handelsblatt and Frankfurter Allgemeine Zeitung which are especially important to.

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124 Quotes from Stefan Effenberg were also his remarks regarding. In his talk, Effenberg mentioned that he was, stating that he expected there to be after the successful tournament in 2022.

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126 As one of several other publications, news website RP ONLINE used the of Thomas Tuchel provided by to enhance their online article, delivering.

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134 Media attention was. The Summit s events and quotes were also picked up by several other German speaking media.

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136 Among the top media to broadcast:,. On top of TV coverage, some of the most prestigious online platforms showed videos about the Aspire Academy Global Summit. Among them: BILD.de, the.

137 . The Morgen Magazin focuses on politics, economics, sports and society in Germany. The TV Report is about 2 minutes long and offers a of the whole event.

138 Advertising Tour for Qatar with superstars The Emirate of to the football world in Berlin. Top clubs and federations should benefit from the Qatari sports laboratory. The, based in Doha, qualifies young talents for the World Cup in Qatar Director of Performance and Enhancement and Football Science at the Aspire Academy Valter di Salvo: We are preparing players, we are preparing the doing of performance of the players to arrive to the World Cup in the possible. (sic) and wants to : BVB coach Thomas Tuchel: I enjoyed seeing there and I was impressed by the goal of. Therefore, I am convinced that Qatar can build a competitive team.

139 The reporter also mentioned. Retired German football Star Stefan Effenberg's comment on this issue: There will about Qatar. On the one hand it s important to take these seriously but on the other hand it s good to handle such statements with a smile."

140 The dpa-news was also published as a radio report, which achieved. Local German radio stations which aired the report, have a total range of to listeners in an average hour.

141 Several important TV stations and online platforms reported about the conference of the Aspire Academy:

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