CASE STUDY RED BULL ONLY SANDRO IS FASTER THAN SATELLITE A 22 YEAR OLD CHAMPION CELEBRATES HIS VICTORY. follow us.
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1 CASE STUDY RED BULL ONLY SANDRO IS FASTER THAN SATELLITE A 22 YEAR OLD CHAMPION CELEBRATES HIS VICTORY.
2 HIGH SPEED WIFI ACCESS POINT HOW MINICASTER SATELLITE UPLINK UNITS HELPED RED BULL TO UPLOAD MEDIA DATA IN A RURAL AREA This iphone app was used by the Radio 7 reporter team, grabbing audio statements and uploading them to the station For those you did not want to use the wireless Internet, a switch was placed on the desks Close the church, the minicaster satellite car grabbed the Eutelsat signal
3 Early in the morning, Sandro Cortese stopped by at the minicaster satellite car uplink unit and Martin Weber, Sales Director Channel Sales, explained the technology Red Bull, an Austrian beverage producer is one of the most active advertising companies in the market. The companies has its own Formula One team, football clubs and sponsors many sportsmen and -woman. Motocyclist Sandro Cortese is one the fastest drivers in the Moto3 class. This year, he won the World Championship and Red Bull invited his fans to a big party in his home town Berkheim, Germany. Red Bull also sent its X-Fighters with cool Motocross stunts, an aerobatic plane and Mattias Ekström, giving Sandro Cortese a ride in his Audi DTM race car people followed the invitation and cheered the burnouts. Although Germany has one of the best internet networks in the world, it is still a challenge to get dedicated upload bandwith.using cellular networks never works, if several hundred people are on site using the same cell. Even bonding does not help, since available bandwith is still to poor when bonded. The only relieable solution is satellite technology with its dedicated upload bandwidth. Therefore it was time for the minicaster satellite uplink car unit. After arriving in Berkheim, the minicaster team was ready to go LIVE after 45 min. including the cabling for the Red Bull media center. This was the place where all the journalists worked and contents were uploaded during the day. Aside a powerful WiFi access, Ethernet connections were also established for maximum hardwired speed. Radio 7, a regional radio station sent two reporters generating audio and video footage. After editing, they uploaded the content in some seconds. dpa (German press agency), represented by a photo reporter and a journalist, uploaded their text and photos in less then 2 minutes. Fast upload means faster at home was one of the quotes, you could hear in the late afternoon, when a long day came to its end and you could look into happy faces all over the place. A great day for minicaster.
4 Getting a fast ride on four wheels, Sandro driven by Mattias Ekström Berkheim, a village with 3000 citizens hosted the party, and people came Swimming was also a discipline - when Sandro was giving autographs
5 One TV crew takes a rest The main street of Berkheim was transformed into a race track and the crowd was celebrating its idol Sandro Cortese in a interview for TV station Sport1 Hosting up to 30 media people, the media center was inside the church facilities
6
7 FAST, FASTER, SANDRO. Sandro was in the mood for some extra rounds on the small race track that was built by the officials of his home town. Even on this short track he demonstrated how fast he can get on his Motorbike. His Fans and of course all Media representatives were delighted to see this authentic and highly motivated Champion in action. THE FAST & THE FURIOUS NOBODY IS FASTER THAN SANDRO CORTESE For those who wanted to be independent, the powerful access point provided full speed internet in the whole building The link to the world - Our sat modem providing up to 6 Mbit/s dedicated bandwidth No time for a break Sandro rushing to the next appointment This tool was used to upload the photos to the picture server of the German Press Agency
8 The star on stage PROJECT: LOCATION: CONNECTIVITY: UPLINK: HIGH SPEED INTERNET UPLINK BERKHEIM (GERMANY) EUTELSAT KA-SAT 9 W MINICASTER SATELLITE CAR UPLINK UNIT ENCODING: - PROTOCOL: HTTP, FTP BANDWITH: 6 MBIT/S UPLOAD TIME ON AIR: 11 HRS CDN: - CUSTOMER: RED BULL
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