Emerald Web Sites-SEO 1

Transcription

1 Overview of New Website Features 4 Things You Can Do to Help Your SEO Sponsored Links: Name Placement Linking: Local Business Listings Support Services Emerald Web Sites-SEO 1

2 Website FAQs This document contains a list of frequently asked questions on the various features and services of Emerald Connect s New York Life Website Program. Features 1. What are the new features of the New York Life Websites? The feature list is as follows: New Website design with mobile friendly responsive capability Home Page Sliders Updated Banner Library Ask-a-Question Form Talk to Me or Talk to Us button Newsletter Sign-Up Form New and Updated Content Home Page audience specific content Professional Title Services and Product Pages Full Video library New Website Analytics New York Life Website FAQs 2

3 2. What makes the new design mobile friendly? The new website template has been developed in a responsive design structure. This structure allows the website to respond to the size of any device and conform the elements on the page to fit that device. For example, if you choose the new design and then want to see how your site will respond to a mobile device you can simply drag the web page to the left and reduce the page and you will see how the site display changes. 3. What is the difference between mobile vs. responsive? Mobile and responsive differ in that the mobile format, content, and structure are separate then the current website format. Two website structures have to be maintained when using a mobile format. The other limitations are that not all the content is available on the mobile view. The responsive format allows for all content and links to be accessible to the user whether you are on a computer, tablet or smart phone 4. Can I create my own home page sliders? Currently you do not have the ability to add your own home page slider. All slider content is added by your home office Marketing department. They strive to make sure they have the most current slider content that is on the corporate site. If there is content that you would like to add that would be applicable to the broader audience, please contact Aaron Brickman at aaron_brickman@newyorklife.com for more information on upcoming marketing home page sliders. 5. Can I create my own banner image? Yes. The currently functionality of allowing you to upload a custom banner is still available to you. Upload to fit the new brand or view the library of banners on the New York Life portal. 6. Will the form submissions from my enewsletter automatically populate to my enewsletter client list? No. Currently every form submission you receive from a visitor of your site is sent to you via and posted to the Message log within your site admin under reports. You are able to take the contact information and add to your current enewsletters contact list. New York Life Website FAQs 3

4 7. What if I don t want the Talk to Me button on my site? Like most features you can turn items on or off to meet the needs of your website. To turn off this button go to the Website Options of your site administrator, click edit and see the selection to turn the Talk to Me or Talk to Us button off from your site. 8. Can I add my own videos to the current video library? No. Currently the video library is managed by the home office and individuals can t add their own specific videos to the library. However a user can upload a video to their stored files and add to a custom page. Or you can work with Emerald Connect s custom services group to convert the video, upload, and add to an html 5 video player. Our video player allows users to view video on all mobile devices. 9. How are the new Web Analytics different than the old traffic report? The new Web Analytics provides a more comprehensive set of reports and a central portal that allows you to see all the reports in one place. See how many people are visiting your site, how long they stay on your site, what pages they click on, and where they are coming from.. A full FAQ document can be downloaded within the site admin under Reports Web Analytics. 10. How can I optimize my site to get better SEO? There are really 4 basic steps you can take to ensure your site is optimized for search engines. 1. Add a browser site title to your website How: Within your website admin go to company info>browser site title Example: Mark Reynolds & Associates 2. Add a site description How: Within your website admin go to company info>site description Example: Advisor name, LLC. offers investment products and services in Sacramento. We provide suitable advice & deliver high levels of customer service. New York Life Website FAQs 4

5 3. Add metadata and description to each custom page. Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages to display preview snippets for a given page. How: Add Within your website admin go to custom pages>see meta description. Example: We have the knowledge & skill required to give you investment advice. 4. Add fresh content to your Website. Fresh content added to your pages frequently greatly improves your SEO. Make sure the content reinforces your name, region, expertise and the products and services you offer. How: Add relevant content to your home page company info>home page text. Example: Mark Reynolds & Associates is located in the heart of Sacramento and specializes in investment and financial strategic planning. 12. What is good content for SEO? Content is king. Creating compelling and relevant content will do more for your site than any of the SEO factors. Good content that is updated on a regular basis will bring users back to your site and provide the ability for search engines to consistently crawl the site. Create content primarily to reach target audience but make the content organized to be easily accessible to search engines. 13. Should meta tag keywords be used at all? Meta keywords are a legacy of web 1.0 and are slowly being phased out completely. Your title tags, heading tags and content play a much more important role and really if you have time to spare to work on SEO you should be writing great new content that people will link to, not cramming your pages with redundant keywords. It definitely should not be prioritized and if you have other, better SEO things to do worry about don t spend time on your meta keywords. If you insist on using meta keywords use them sparingly, only a handful, about 10 maximum, and keep them very relevant to the page content. Less is more in this case. New York Life Website FAQs 5

6 14. How are Emerald s websites structured for SEO? Emerald Connect follows Google s SEO Best Practices guidelines to ensure we adhere to the ever changing guidelines of search engine optimization. SEO Visual How Emerald Web Sites Are Structure for SEO New York Life Website FAQs 6

7 15. What is SEM? Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. It encompasses: SEO: Earning traffic through unpaid or free listings SEM: Buying traffic through paid search listings Originally called search engine marketing, the shorter phrase search marketing is now often used as the umbrella term over SEO and SEM. The longer phrase search engine marketing or SEM is now typically used to describe paid search activities. 16. Does Emerald provide Search Engine Marketing? Yes. Emerald Connect now offers Name Placement Sponsored Ads for Google, Bing, and Yahoo. 17. How does Sponsored Name Placement Ads work? When someone Searches for your name First.Last on Google, Yahoo and Bing in the city you are located your Adword will show up on the top or left of the page. 18. What search engines will my Sponsor Name Placement Ad appear? Google, Yahoo, and Bing 19. Where on the search engine page will I be located? The location of your ad will appear either on the top of the page or on the right side and at sometimes on the bottom of the page. The ad will never appear on the center as this is for organic listings only. 20. What keywords can I get? The only words that will be used in addition to your full name are your business address and financial title. 21. What is the benefit of Sponsored Name Placement? Name Placement is a referral and branding tool to provide an easier way for your clients and prospects to find you. Plus now you become more visible then your competition. New York Life Website FAQs 7

8 New York Life Website FAQs 8