CREATIVE BELGIUM AWARDS 2016 RADIO

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1 RADIO A. Use of Radio Bosch Home electronics & audiovisual The quietest vacuum cleaner BBDO BELGIUM A. Use of Radio RSF (Reporters Sans Frontières) Public health & safety, public awareness, fundraising Audio Cartoons Publicis Brussels A. Use of Radio Re- born To Be Alive Public health & safety, public awareness, fundraising Reborn Radio Duval Guillaume A. Use of Radio Missing Children Europe Public health & safety, public awareness, fundraising Missing Children Famous A. Use of Radio SBS Belgium Publications & media Crime Night BBDO BELGIUM A. Use of Radio De Tijd Publications & media Kaaiman Famous A. Use of Radio Ketnet Publications & media Ketnet Junior Famous B. Copywriting Radio SBS Belgium Publications & media Crime Night BBDO BELGIUM C. Branded Radio Content Radio 1 Publications & media Watch soccer on the radio mortierbrigade A. Use of Radio STIB/MIVB Travel, transport & tourism, entertainment & leisure Give Priority to the Tram mortierbrigade C. Branded Radio Content VRT Travel, transport & tourism, entertainment & leisure Tomorrowland Classic Famous FILM A. Film & Cinema ING Banking, investment, insurance Divorce/Cougar/Grandma/Wedding/Factory Havas Worldwide Brussels B. Internet Film Proximus Commercial public services De Snelste Soap BBDO BELGIUM A. Film & Cinema National Lotery Corporate image The Snowman mortierbrigade C. Branded Film content BASE Miscellaneous Back To Base DDB A. Film & Cinema Gaia Public health & safety, public awareness, fundraising Ahhh Christmas... BBDO BELGIUM A. Film & Cinema Studio Brussel Public health & safety, public awareness, fundraising De Warmste Week DDB A. Film & Cinema RSF (Reporters Sans Frontières) Public health & safety, public awareness, fundraising Audio Cartoons Publicis Brussels B. Internet Film RSF (Reporters Sans Frontières) Public health & safety, public awareness, fundraising Audio Cartoons Publicis Brussels A. Film & Cinema Rode Kruis Public health & safety, public awareness, fundraising Rode Kruis Bloed CZAR A. Film & Cinema Equal Pay Day Public health & safety, public awareness, fundraising The Undubbed Truth mortierbrigade A. Film & Cinema BBC Brit Publications & media Save The Hoff Duval Guillaume B. Internet Film Canvas Publications & media Bevergem in het Limburgs Bowling E. Copywriting Film Humo Publications & media Kerstboomholocaust mortierbrigade A. Film & Cinema Lidl Retail stores, restaurants & fast food Fresh food now, or later... BBDO BELGIUM A. Film & Cinema NMBS/SNCB Travel, transport & tourism, entertainment & leisure World Heritage Air

2 PROMO & ACTIVATION A. Use of Promo & Activation KBC Banking, investment, insurance The Pop- up Webshop TBWA D. Self Promotion Boondoggle Business equipment & services Adblock Recruiting Boondoggle A. Use of Promo & Activation Renault Mégane Cars, other vehicles, auto products & services Real Views Publicis Brussels A. Use of Promo & Activation Pimkie Clothing, footwear and accessories Mini Fashion Bar Happiness A. Use of Promo & Activation Telenet Commercial public services Choices These Days D. Self Promotion These Days Corporate image Christmas Cookieswitch These Days A. Use of Promo & Activation IKEA Miscellaneous KüSS DDB C. Copywriting Promo & Activation De Vloer Miscellaneous Copywriter needed De Vloer D. Self Promotion De Vloer Miscellaneous Copywriter needed De Vloer A. Use of Promo & Activation ALS Liga Public health & safety, public awareness, fundraising Eye Click Donation Publicis Brussels A. Use of Promo & Activation Re- born To Be Alive Public health & safety, public awareness, fundraising Reborn Waiting Lines Duval Guillaume A. Use of Promo & Activation Stichting tegen Kanker / Liga contra el cancer Public health & safety, public awareness, fundraising Shadow Wifi Happiness A. Use of Promo & Activation WWF Public health & safety, public awareness, fundraising Families on the verge of extinction Famous B. Integrated Campaigns Vlaamse Parkinson Liga vzw Public health & safety, public awareness, fundraising The Write Thing BBDO BELGIUM A. Use of Promo & Activation Studio Brussel Publications & media Drops Boondoggle DIRECT A. Use of Direct Marketing KBC Banking, investment, insurance The Pop- up Webshop TBWA A. Use of Direct Marketing Boondoggle Business equipment & services Adblock Recruiting Boondoggle A. Use of Direct Marketing Renault Mégane Cars, other vehicles, auto products & services Real Views Publicis Brussels A. Use of Direct Marketing Pimkie Clothing, footwear and accessories Mini Fashion Bar Happiness A. Use of Direct Marketing Telenet Commercial public services The Fan Commentators TBWA C. Copywriting Direct De Vloer Miscellaneous Copywriter needed De Vloer A. Use of Direct Marketing IKEA Miscellaneous KüSS DDB A. Use of Direct Marketing Orde van Vlaamse Balies Miscellaneous Nacht van de Ondernemer Famous B. Integrated Campaigns Vlaamse Parkinson Liga vzw Public health & safety, public awareness, fundraising The Write Thing BBDO BELGIUM A. Use of Direct Marketing Panthera Public health & safety, public awareness, fundraising Tiger Royalty Happiness A. Use of Direct Marketing CAP48 Public health & safety, public awareness, fundraising A school bell for the Minister Air A. Use of Direct Marketing WWF Public health & safety, public awareness, fundraising Families on the verge of extinction Famous A. Use of Direct Marketing ALS Liga Public health & safety, public awareness, fundraising Eye Click Donation Publicis Brussels A. Use of Direct Marketing Re- born To Be Alive Public health & safety, public awareness, fundraising Reborn Waiting Lines Duval Guillaume A. Use of Direct Marketing Stichting tegen Kanker / Liga contra el cancer Public health & safety, public awareness, fundraising Shadow Wifi Happiness

3 PRESS A. Use of Press Studio Brussel Public health & safety, public awareness, fundraising De Warmste Week DDB A. Use of Press Amnesty International Public health & safety, public awareness, fundraising Potence, Peloton d'exécution, Chaise électrique Air A. Use of Press WWF Public health & safety, public awareness, fundraising Families on the verge of extinction Famous A. Use of Press De Tijd Publications & media Paul, the drawing robot Famous A. Use of Press Canvas Publications & media Canvas - Bevergem - Advertentie zonder logo Bowling B. Copywriting Print De Tijd Publications & media Fabels & Sprookjes Famous B. Copywriting Print Radio 1 Publications & media Heerlijk Helder mortierbrigade A. Use of Press Humo Publications & media Anti- stress coloring plates for adults mortierbrigade A. Use of Press De Lijn Travel, transport & tourism, entertainment & leisure Sleepy Famous OUTDOOR B. Ambient - Stunts & Live Advertising AUDI Cars, other vehicles, auto products & services Cityligths DDB B. Ambient - Stunts & Live Advertising Renault Mégane Cars, other vehicles, auto products & services Real Views Publicis Brussels B. Ambient - Transit Renault Mégane Cars, other vehicles, auto products & services Real Views Publicis Brussels B. Ambient - Bar, Restaurants, Stores Pimkie Clothing, footwear and accessories Mini Fashion Bar Happiness B. Ambient - Small Scale Special Solutions IKEA Miscellaneous KüSS DDB B. Ambient - Special Builts IKEA Miscellaneous Hasselt Mons DDB A. Outdoor Billboards & Street Posters IKEA Miscellaneous Bleuyellowgreen DDB A. Outdoor Billboards & Street Posters Studio Brussel Public health & safety, public awareness, fundraising De Warmste Week DDB C. Indoor Posters Amnesty International Public health & safety, public awareness, fundraising Potence, Peloton d'exécution, Chaise électrique Air B. Ambient - Stunts & Live Advertising Re- born To Be Alive Public health & safety, public awareness, fundraising Reborn Waiting Lines Duval Guillaume B. Ambient - Special Builts Stichting tegen Kanker / Liga contra el cancer Public health & safety, public awareness, fundraising Shadow Wifi Happiness A. Outdoor Billboards & Street Posters Le Soir+ Publications & media Zoom Air C. Indoor Posters Humo Publications & media Anti- stress coloring plates for adults mortierbrigade B. Ambient - Stunts & Live Advertising Brussels Airlines Travel, transport & tourism, entertainment & leisure The Blackout Bus TBWA A. Outdoor Billboards & Street Posters De Lijn Travel, transport & tourism, entertainment & leisure Sleepy Famous

4 MEDIA I. Special Event, Stunts & Live Advertising Renault Mégane Cars, other vehicles, auto products & services Real Views Publicis Brussels F. Outdoor AUDI Cars, other vehicles, auto products & services Cityligths DDB O. Public Relations Pimkie Clothing, footwear and accessories Mini Fashion Bar Happiness A. Television Telenet Commercial public services The Fan Commentators TBWA A. Television Telenet Commercial public services Choices These Days J. Online Advertising These Days Corporate image Christmas Cookieswitch These Days O. Public Relations Remed Pharma Cosmetics & beauty, toiletries, pharmacy Football or Father BBDO BELGIUM G. Ambient Media: Small Scale IKEA Miscellaneous KüSS DDB L. Other Digital Media BASE Miscellaneous Phoneaddress DDB A. Television Continental Foods Belgium Miscellaneous Breakvertising These Days J. Online Advertising RSF (Reporters Sans Frontières) Public health & safety, public awareness, fundraising Audio Cartoons Publicis Brussels J. Online Advertising ALS Liga Public health & safety, public awareness, fundraising Eye Click Donation Publicis Brussels O. Public Relations Wel Jong, Niet Hetero Public health & safety, public awareness, fundraising The Rainbow Jersey TBWA M. Sponsorship Panthera Public health & safety, public awareness, fundraising Tiger Royalty Happiness O. Public Relations Benetiet Public health & safety, public awareness, fundraising Win een borstreconstructie LDV United I. Special Event, Stunts & Live Advertising Re- born To Be Alive Public health & safety, public awareness, fundraising Reborn Waiting Lines Duval Guillaume H. Ambient Media: Large Scale Stichting tegen Kanker / Liga contra el cancer Public health & safety, public awareness, fundraising Shadow Wifi Happiness J. Online Advertising WWF Public health & safety, public awareness, fundraising Families on the verge of extinction Famous K. Social Media Marketing De Opvoedingslijn Public health & safety, public awareness, fundraising WTF tweets by a politician Duval Guillaume O. Public Relations Rode Kruis- Vlaanderen Public health & safety, public awareness, fundraising The disastrous Press Conference Duval Guillaume N. Integrated Campaigns Humo Publications & media A very irritating campaign to announce Humo's Stress Special mortierbrigade E. Radio VRT Travel, transport & tourism, entertainment & leisure Tomorrowland Classic Famous INTERACTIVE B. Integrated Cross Platform Campaigns KBC Banking, investment, insurance The Pop- up Webshop TBWA C. Interactive Applications Record Bank Banking, investment, insurance Get This Car app Happiness A. Websites & Microsites Renault Mégane Cars, other vehicles, auto products & services Real Views Publicis Brussels A. Websites & Microsites BOIC Commercial public services Team Belgium - Choose your OlymPIC Famous E. Best Practices BASE Miscellaneous Phoneaddress DDB C. Interactive Applications BASE Miscellaneous Phoneaddress DDB D. Viral Advertising BASE Miscellaneous BacktoBASE DDB B. Integrated Cross Platform Campaigns BASE Miscellaneous BacktoBASE DDB F. Copywriting Digital Famous Miscellaneous Famous Christmas Card Famous A. Websites & Microsites ALS Liga Public health & safety, public awareness, fundraising Eye Click Donation Publicis Brussels A. Websites & Microsites WWF Public health & safety, public awareness, fundraising Families on the verge of extinction Famous D. Viral Advertising De Opvoedingslijn Public health & safety, public awareness, fundraising WTF tweets by a politician Duval Guillaume A. Websites & Microsites Radio 1 Publications & media Watch soccer on the radio mortierbrigade

5 CRAFT Jury President - Philippe De Ceuster C. AV Design - Production Design Knack Alcoholic & non- alcoholic drinks Festival LOVO Films C. AV Design - Cinematography SPADEL Alcoholic & non- alcoholic drinks Circle of Life DARWIN C. AV Design - Editing Nagelmackers Banking, investment, insurance Blue Convertible Famous C. AV Design - Film Direction Opel Cars, other vehicles, auto products & services Reincarnation LDV United C. AV Design - Cinematography Telenet Commercial public services Straffere fans maken straffere sport - Kompany TBWA B. Visuals BOIC Commercial public services Team Belgium - Choose your OlymPIC Famous C. AV Design - Production Design Telenet Commercial public services Choices These Days C. AV Design - Film Direction Telenet Commercial public services Choices These Days C. AV Design - Animation National Lotery Corporate image The Snowman mortierbrigade A. Art Direction - Art Direction Remed Pharma Cosmetics & beauty, toiletries, pharmacy Football or father? BBDO BELGIUM C. AV Design - Sound Music Re- born To Be Alive Public health & safety, public awareness, fundraising Reborn Radio Duval Guillaume C. AV Design - Sound Music Tinnitus Public health & safety, public awareness, fundraising Tinnitus CZAR C. AV Design - Film Direction Rode Kruis Public health & safety, public awareness, fundraising Rode Kruis Bloed CZAR C. AV Design - Use of Music Studio Brussel Publications & media Summer is Music Caviar Brussels B. Visuals Humo Publications & media Anti- stress coloring plates for adults mortierbrigade A. Art Direction Humo Publications & media Anti- stress coloring plates for adults mortierbrigade C. AV Design - Editing Lidl Belgium Retail stores, restaurants & fast food Fresh food now, or later... BBDO BELGIUM DESIGN Jury President - Philippe De Ceuster A. Branding Degroof Petercam Banking, investment, insurance How to merge two financial brands into a new one valued by all? Base Design B. Graphic Design - Moving Graphics National Lotery Corporate image The Snowman mortierbrigade D. Spatial Design Het Groot Verlof Miscellaneous Het Groot Verlof Uncompressed B. Graphic Design - Point of sale promotional material IKEA Miscellaneous KüSS DDB B. Graphic Design - Poster Design Integrated Miscellaneous Integrated 2015 Mirror Mirror D. Spatial Design IKEA Miscellaneous IKEA street art collection DDB B. Graphic Design - Digital & Mobile Graphics ALS Liga Public health & safety, public awareness, fundraising Eye Click Donation Publicis Brussels A. Branding CAP48 Public health & safety, public awareness, fundraising A school bell for the Minister Air B. Graphic Design - Integrated Ketnet Publications & media Het Ketnet Stambos Famous B. Graphic Design - Digital & Mobile Graphics Ketnet Publications & media Het Ketnet Stambos Famous B. Graphic Design - Poster Design Humo Publications & media Anti- stress coloring plates for adults mortierbrigade B. Graphic Design - Catalogues, Brochures & Leaflets Remed Pharma Retail stores, restaurants & fast food Football or father? BBDO BELGIUM A. Branding Würst Retail stores, restaurants & fast food Würst Uncompressed A. Branding Beerstorming Retail stores, restaurants & fast food Beerstorming branding BBDO BELGIUM B. Graphic Design - Poster Design Jaegher Travel, transport & tourism, entertainment & leisure Balloons Bowling C. Product Design Circus zonder handen Travel, transport & tourism, entertainment & leisure Juggling T- shirt Balls Bowling

6 INTEGRATED Jury President - Andreas Ullenius A. Integrated Telenet Commercial public services Samen Straffer TBWA A. Integrated BOIC Commercial public services Team Belgium - Choose your OlymPIC Famous A. Integrated Ketnet Publications & media Ketnet Junior Famous A. Integrated BBC Brit Publications & media Save The Hoff Duval Guillaume A. Integrated Canvas Publications & media Bevergem Bowling A. Integrated NMBS/SNCB Travel, transport & tourism, entertainment & leisure World Heritage Air INNOVATIVE Jury President - Andreas Ullenius A. Innovative Record Bank Banking, investment, insurance Get This Car app Happiness A. Innovative Renault Mégane Cars, other vehicles, auto products & services Real Views Publicis Brussels A. Innovative Linda VS Clothing, footwear and accessories Sunny Side Up. Koen van de Wouw A. Innovative BASE Miscellaneous Phoneaddress DDB A. Innovative Continental Foods Belgium Miscellaneous Breakvertising These Days A. Innovative ALS Liga Public health & safety, public awareness, fundraising Eye Click Donation Publicis Brussels A. Innovative Stichting tegen Kanker / Liga contra el cancer Public health & safety, public awareness, fundraising Shadow Wifi Happiness NEW TALENT AWARD 2016 Brand Campaign Title School Amnesty International Takeaway stories PXL MAD Amnesty International Victimized Emoticons Sint Lucas Antwerpen Dr. Martens Righteous Radio Luca School of arts Ghent WWF The Local Ranger Belgian Adverting School

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