Winners Book. American Advertising Federation AAF - Tallahassee AAF - Tallahassee
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1 SALES PROMOTION Product or Service Sales Presentation 01-B Sales Kits or Product Information Sheets Interstate Hotels & Resorts Interstate Hotels Sales Kit Point of Purchase 03-B Free-Standing Flowers Foods Inc Nature's Own Slice of Summer POP Audio/Visual Sales Presentation 05 Audio/Visual Sales Presentation Moore Communications Group Jon Kohler & Associates Greenwood Plantation Promotional Video COLLATERAL MATERIAL Stationery Package 06-A Flat Printed Tacos Gringos Tacos Gringos Business Cards 06-B Multiple Process ReaktDesign Tryst Salon Tryst Collateral Brochure 08-B Four-color The Ritz Carlton Club and Residences Ritz Carlton Brochure 2/13/2013 3:30:26 PM 1 of 13
2 Taproot Creative The Mosaic Company Built by People. Bound by Purpose. and BEST OF SHOW PRINT ADDY Taproot Creative The Mosaic Company The Mosaic Company Corporate Style Publication Design 09-E Book Design (Entire Book) Moore Communications Group University of Florida Alumni Association University of Florida Alumni Association Florida Department of Agriculture and Consumer Services Florida Department of Agriculture and Consumer Services Savory Socials Recipe Booklet Poster 10-A Single WFRF 1070 AM Faith Radio Faith Radio Poster Ron Sachs Communications Florida State University Women's Basketball Florida State University Women's 10-B Campaign Alphabout Alphabout Poster Campaign Special Event Material 11-C Announcement 2/13/2013 3:30:27 PM 2 of 13
3 Ron Sachs Communications Envision Credit Union Envision Credit Union Grand Opening DIRECT MARKETING Specialty Advertising 14-A Apparel Kandzer Design RPGwithme/Rob Eisenberg "Fantasy Coffee" T-shirt for RPGwithme Zombie Run T-Shirt OUT-OF-HOME Outdoor Board 15-B Extension/Dimensional Tower Hill Insurance Tower Hill Dragon Billboard Site 17-D Exterior Still or Static Fatz Restaurants (Cafe Enterprises Inc) FATZ Gas Pump Topper NON-TRADITIONAL ADVERTISING Non-Traditional Advertising 20-A Single Fatz Restaurants (Cafe Enterprises Inc) FATZ Antenna Kabob CONSUMER OR TRADE PUBLICATION Fractional Page 2/13/2013 3:30:27 PM 3 of 13
4 B Four-color Crystal Coast Tourism Authority North Carolina's Crystal Coast Magazine Full Page 22-B Four-color Capital City bank Capital City Bank Student Checking Ad Flowers Foods Inc Nature's Own BreakFASTer Magazine Homes.com Homes.com House Ad Magazine Ad Spread, Multiple Page or Insert 23-B Four-color Pilot Pens US Pilot Pen - Camo Magazine Spread Campaign 24-B Four-Color Pilot Pen Pilot Pen - Power to the Pen Campaign HDT Global HDT Global Magazine Campaign NEWSPAPER Fractional Page 2/13/2013 3:30:27 PM 4 of 13
5 B Color (any color other than black) Pensacola Energy Pensacola Energy Chuck Norris Pensacola Energy Pensacola Energy John Wayne Newspaper Specialty Advertising 29-A Single Insert (of any type) and JUDGES CHOICE ADDY Florida Prepaid College Board Florida Prepaid Baby Diploma Insert Campaign 30-B Color (any color other than black) Pensacola Energy Pensacola Energy More Energy DIGITAL ADVERTISING Websites, B-to-B 32-A Products Onyx Creative Group, Inc. F4Devices F4Devices Website 32-B Outlets Taproot Creative adidas adidas TEAM 32-C Services 2/13/2013 3:30:27 PM 5 of 13
6 Onyx Creative Group, Inc. Contribution Link Contribution Link Website Websites, Consumer 33-A Products and BEST OF SHOW DIGITAL ADDY Onyx Creative Group, Inc. Full Press Apparel Full Press Apparel Website Pilot Pen Pilot Pen - Power to the Pen Website 33-B Outlets Twelve Saturdays Twelve Saturdays Website 33-C Services Taproot Creative Hopping Green & Sams Hopping Green & Sams Website Onyx Creative Group, Inc. Barineau Heating and Air Conditioning Barineau Heating and Air Conditioning Micro Sites 35-A Products Net10 Wireless Net10 - Samsung Galaxy S II Microsite 35-C Services 2/13/2013 3:30:27 PM 6 of 13
7 Net10 Wireless Net10 Tension Breakers Social Media 36-B Single Platform, Consumer Flowers Foods Natures Own - Portrait On A Plate Advertising and Promotion 38-B Banners, Standard Pensacola Airport Fly Pensacola Banners Video 39-B Commercials Flowers Foods Two Sweet Things Lead to Another 39-D Branded content, more than 60 seconds Onyx Creative Group, Inc. Full Press Apparel Full Press Apparel Video Campaign 41 Campaign (for categories 32A-40C) and BEST OF SHOW CAMPAIGN ADDY Pilot Pen Pilot Pen - Power to the Pen Digital RADIO Regional/National 43-B :60 or more 2/13/2013 3:30:27 PM 7 of 13
8 Fatz Restaurants (Cafe Enterprises Inc) FATZ Carnivores Club Radio Florida Prepaid College Board Florida Prepaid College Bottom Line TELEVISION Local (one DMA) 45-A :15 or less Pensacola Energy Pensacola Energy Norma Jean TV Pensacola Energy Pensacola Energy Prince TV 45-B :30 Pensacola International Airport Pensacola Airport Rocker TV 45-D Campaign Capital City Bank Capital City Bank Born To Be Your Regional/National TV, Single 47-A Products Pilot Pen US Pilot Pen - Power To The Pen TV 47-C Services 2/13/2013 3:30:28 PM 8 of 13
9 Florida State University Florida State University Spirit of Florida State Regional/National TV Campaigns 48-A Products Pilot Pen US Pilot Pen - Power To The Pen TV INTEGRATED CAMPAIGNS Consumer, Regional / National 54 Consumer, Regional / National Pilot Pen US Pilot Pen - Power To The Pen ADVERTISING FOR THE ARTS & SCIENCES Broadcast/Electronic/Digital 57-D Digital Advertising Alphabout Alphabout PUBLIC SERVICE Collateral 62-C Brochure / Sales Kit Florida Department of Agriculture and Consumer Services Florida Department of Agriculture and Consumer Services Fresh From Florida Kids "Rooted for Life" Broadcast/Electronic/Digital 64-A TV United Way of the Big Bend United Way of the Big Bend ReadingPals Video 2/13/2013 3:30:28 PM 9 of 13
10 Campaign 68-B Integrated Campaign (for categories 62-67) Ron Sachs Communications Lauren's Kids Safer, Smarter Kids! Curriculum Kit ADVERTISING INDUSTRY SELF-PROMOTION Creative Services and Industry Suppliers 69-B Stationery Package BowStern BowStern BowStern Wooden Biz Cards 69-D Newsletter, Printed The Pod Advertising The Pod Advertising PeaZine 69-F Broadcast Agency Christmas Video 69-G Digital Advertising Onyx Creative Group, Inc. Onyx Creative Group, Inc. Onyx Website Ad Club or Marketing Club 70 Ad Club or Marketing Club AAF Tallahassee AAF Tallahassee Havana Nights Silver Medal Award Party ELEMENTS OF ADVERTISING Visual 73-A Logo 2/13/2013 3:30:28 PM 10 of 13
11 ReaktDesign Tryst Salon Tryst Logo Taproot Creative Sarah Mac Band Sarah Mac Band Logo Taproot Creative Burton Farms Burton Farms Logo 73-B Illustration, Single Pilot Pens US Pilot Pen - Power To The Pen Illustration Ron Sachs Communications Lauren's Kids Safer, Smarter Kids! Illustration 73-G Photography, Campaign TREW Media, Inc Flemming Agency & Andrew's 228 Andrew's 228 Ron Sachs Communications Florida State University Women's Basketball Florida State University Women's 73-H Animation or Special Effects Flowers Foods Two Sweet Things Lead to Another 2/13/2013 3:30:28 PM 11 of 13
12 The Pod Advertising Fit Weight Loss & More FIT Wieght Loss & More Commercial Pensacola International Airport Pensacola Airport Rocker Animation 73-I Cinematography TREW Media, Inc Whole Foods Market Whole Foods Market - Dominick's Sound 74-A Music Only Pilot Pen US Pilot Pen - Power To The Pen Music Digital Creative Technology 75-A Interface & Navigation The Lodge and Spa at Callaway Gardens Callaway Lodge And Spa 75-B Responsive Design Taproot Creative Hopping Green & Sams Hopping Green & Sams Website Taproot Creative Foundation for Excellence in Education Foundation for Excellence in Education STUDENT ADDY Categories Sales Promotion S01-B Point of Purchase 2/13/2013 3:30:28 PM 12 of 13
13 Student Gold ADDY Kai Parker, Tallahassee Community College Tallahassee Community College Cosmic Bakery Collateral Material S05-E Publication Design, Book Design (Entire Book) Student Gold ADDY Arrowhead Advertising, Florida State University Florida State University Nissan 2012 Plans Book Newspaper S10-A Ad - Fractional page or Full page Student Silver ADDY Arrowhead Advertising, Florida State University Florida State University Nissan In-Language Newspaper Ad Digital Advertising S11-A Website Student Silver ADDY Kai Parker, Tallahassee Community College Tallahassee Community College Dogtopia Website 2/13/2013 3:30:29 PM 13 of 13
SALES & MARKETING SALES PROMOTION DIRECT MARKETING PUBLIC SERVICE COLLATERAL MATERIAL ADVERTISING INDUSTRY SELF- PROMOTION PRINT ADVERTISING
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Product or Service Sales Presentation Printed sales material used to sell products and/or services such as brochures and sell sheets
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