CCB AWARDS jury the results

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1 CCB AWARDS JURY 2014 : THE RESULTS OUTDOOR - president of the jury: Arnaud Pitz (BBDO) COMMENTS TITLE BRAND AGENCY BILLBOARDS Household : cleaning products, home appliances & furnishing shortlist Lumberjack 1, Lumberjack 2, Lumberjack 3 Sthil Publicis Miscellaneous SILVER Pedigree dogwalk Pedigree DDB Cars, other vehicles, auto products & services shortlist Rules? No thanks MINI TBWA\ SILVER Bear, Marriage, Funeral TNT Duval Guillaume Modem Public awareness BRONZE Merci om trager te rijden Stad Antwerpen LDV United POSTERS Fundraising, charities, appeals, non profit org, public health & safety, public awaresness shortlist Did you know? Amnesty International Air AMBIENT SPECIAL BUILTS SILVER Open Happiness Coca Cola Belgium Duval Guillaume Modem GOLD The alcohol barrier RYD Publicis shortlist The muscles from Studio Brussel Studio Brussel mortierbrigade STUNTS & LIVE ADVERTISING BRONZE Poker Carlsberg Duval Guillaume Modem SILVER The alcohol barrier RYD Publicis TRANSIT shortlist #nofilterjustrayban Ray-Ban Belgium DDB PRESS - president of the jury: Arnaud Pitz (BBDO) Household : cleaning products, home appliances & furnishing SILVER Lumberjack 1, 2, 3 Stihl Publicis cars, other vehicles, auto products & services BRONZE Renault Courtesy Ad Renault Publicis travel, transport & toursim, entertainment & leisure shortlist Roulette, slot Napoleon Games Duval Guillaume Modem shortlist Fan! Ads Unibet Bowling BRONZE Opa, lijden, paard De Standaard mortierbrigade GOLD Bear, Marriage, Funeral TNT Duval Guillaume Modem public awareness shortlist Skin cancer Euromelanoma TBWA\ shortlist Zaadcel Opvoedingslijn Duval Guillaume Modem

2 RADIO - president of the jury: Arnaud Pitz (BBDO) Miscellaneous BRONZE Don't trust your memory 3M Post it Famous travel, entertainment & leisure shortlist Voeding, huishouden, op reis Nationale Loterij mortierbrigade BRONZE Concert, scooter Nationale Loterij mortierbrigade shortlist Cursussen, glaasje, jas De Morgen Make Lemonade GRAND PRIX E.T., Indiana Jones, Star Wars, Mission Impossible Klara Famous GOLD Vooruitgang, naaste, roeping, stemmenboven Hebbes Famous BRONZE Canvas, seksfilm (sorti par le jury) 2BE Famous commercial public services shortlist Zwanger, Camembert, Tanden poetsen Proximus BBDO public awareness shortlist Ritual slaughters GAIA Famous FILM - president of the jury: Arnaud Pitz (BBDO) savoury & sweet foods, snacks BRONZE Boem Patat Vlam Boondoggle alcoholic & non-alcoholic drinks shortlist Fuck me rich Vallformosa Duval Guillaume Modem Clothing, footwear and accessories shortlist Hypnotized Lee Caviar/Satisfaction Cars, other vehicles, auto products & services shortlist Prolong your goodbye D'Ieteren Belgium DDB travel, transport & tourism, entertainment & leisure shortlist Michel Wuyts, Frank Raes Stad Antwerpen LDV United BRONZE School is cool, compact disk dummies, Zornik Studio Brussel mortierbrigade corporate image GOLD Belgian Mountains BOIC BBDO public awareness messages, fundraising & appeals shortlist Oscar for disabled Cap 48 Air OTHER FILM CONTENT INTERNET FILM shortlist Komen eten BIVV BBDO GOLD Poker Carlsberg Duval Guillaume Modem SILVER Mindtunes documentary Smirnoff Duval Guillaume Modem OTHER SCREENS BRONZE The multi device music video Mobistar mortierbrigade shortlist The ultimate speed date Renault Publicis BRONZE Behind the science University of Antwerp LDV United

3 DIRECT - president of the jury: Peter Ampe (DDB) Fast moving consumer goods shortlist Open Happiness Coca Cola Duval Guillaume Modem Cars and automotive services BRONZE Headhunters Audi A8 DDB SILVER Residential showrooms D'Ieteren Belgium DDB GOLD Opel Gabriel Opel LDV United Financial products & services GOLD Het gat in de markt KBC TBWA\ shortlist Het gesprek halfweg KBC TBWA\ Travel, entertainment & leisure BRONZE Run the Village Napoleon Games Duval Guillaume Modem Retail and e-commerce, incl. Restaurants SILVER online signeersessie BOL.COM DDB Business to business : advertising & media shortlist Cobra Ad recorder Cobra Radio Brewery Cobra Radio Brewery Public awareness BRONZE Haiyan - Click, drag, donate & rebuild Consortium mortierbrigade SILVER Reborn Apps Reborn to be alive Duval Guillaume Modem BRONZE The alcohol barrier RYD Publicis CYBER - president of the jury: Peter Ampe (DDB) WEBSITES & MICROSITES Financial services shortlist Het gesprek halfweg KBC TBWA\ Retail and e-commerce, incl. restaurants BRONZE Online signeersessie BOL.COM DDB Public awareness BRONZE Hayian - Click, drag, donate & rebuild Consortium mortierbrigade INTERACTIVE CAMPAIGNS BRONZE online signeersessie BOL.COM DDB shortlist Opel Gabriel Opel LDV United ONLINE ADVERTISING Cars & automotive services shortlist Weather cam wobblers D'Ieteren DDB OTHER ONLINE ADVERTISING mobile advertising SILVER Interrail Global Pass Gie Eurail Group Havas GOLD Reborn Apps Reborn to be alive Duval Guillaume Modem interactive tools for PC's, MAC's etc SILVER Het gat in de markt KBC TBWA\ Community applications shortlist Payback time BNP Paribas Fortis Publicis Games SILVER Run the Village Napoleon Games Duval Guillaume Modem VIRAL Advertising / viral video GOLD Poker Carlsberg Duval Guillaume Modem

4 MEDIA - president of the jury: Peter Ampe (DDB) BEST USE OF MIXED MEDIA GOLD Het gat in de markt KBC TBWA\ BEST USE OF TELEVISION BRONZE Slowmercial D'ieteren DDB SILVER Behind the science University of Atwerp LDV United BEST USE OF NEWSPAPERS shortlist Renault Courtesy ad Renault Publicis BEST USE OF OUTDOOR BRONZE Open Happiness Coca Cola Belgium Duval Guillaume Modem BRONZE #nofilterjustrayban Ray-Ban Belgium DDB BEST USE OF AMBIENT (small scale) shortlist Kaatje kop Ketnet Boondoggle BEST USE OF SPECIAL EVENTS & LiVE ADVERTISING shortlist Online signeersessie BOL.COM DDB BRONZE Residential showrooms D'Ieteren Belgium DDB shortlist Postponed Platinum Klara Famous shortlist The alcohol barrier RYD Publicis BEST USE OF ONLINE ADVERTISING shortlist Haiyan - Click, drag, donate & rebuild Consortium mortierbrigade BRONZE Run the village Napoleon games Duval Guillaume Modem BEST USE OF OTHER DIGITAL MEDIA (incl. Mobile devices) BRONZE Interrail Global Pass Gie Eurail Group Havas GOLD Reborn Apps Reborn to be alive Duval Guillaume Modem PR BRONZE A final message BIVV TBWA\ BRONZE Life theft Febelfin Duval Guillaume Modem shortlist Dear Brad Pitt Stop darmkanker 10 Advertising INTEGRATED - president of the jury: Peter Ampe (DDB) shortlist Residential Showrooms D'Ieteren Belgium DDB BRONZE Stressmannetje De Lijn Famous GOLD Het gat in de markt KBC TBWA\ SILVER Behind the science University of Antwerp LDV United INNOVATIVE - president of the jury: Peter Ampe (DDB) shortlist Haiyan - Click, drag, donate & rebuild Consortium mortierbrigade shortlist Interrail Global Pass Gie Eurail Group Havas shortlist Opel Gabriel Opel LDV United BRONZE Reborn Apps Reborn to be alive Duval Guillaume Modem

5 RANKING AGENCY OF THE YEAR ranking 1 Duval Guillaume Modem 82 2 DDB 38 3 TBWA\ 33 4 Famous 28 4 Publicis 28 6 LDV United 26 7 mortierbrigade 22 8 BBDO 9 8 Havas 9 10 Boondoggle 4 11 Air Advertising 1 12 Bowling 1 12 Caviar/Satisfaction 1 12 Cobra Radio Brewery 1 12 Make Lemonade 1 points DESIGN & CRAFT - president of the jury: Arnaud Pitz (BBDO) FRENCH COPYWRITING Print SILVER Une histoire de cœur La fondation du cœur BBDO Film shortlist Belgian Mountains BOIC BBDO DUTCH COPYWRITING Print shortlist Opa, lijden, paard De Standaard mortierbrigade Radio GOLD Star Wars, Indiana Jones, E.T, Mission Impossible Klara Famous BRONZE Schoonfamilie, Erik, baas, Kenny Het Nieuwsblad LDV United shortlist Spray, children, spider Equal Pay Day mortierbrigade ART DIRECTION Print BRONZE Fan! Ads Unibet Bowling BRONZE Jaegher cataloog Jaegher Bowling Digital shortlist unibets.be Unibet Bowling SILVER Les tableaux hors catégorie Jaegher Bowling VISUALS Illustration shortlist Street art Eni TBWA\ Photography SILVER Bear, Marriage, Funeral TNT Duval Guillaume Modem BRONZE Lumberjack 1, 2, 3 Stihl Publicis GRAPHIC DESIGN

6 Packaging & Merchandising : product packaging 4a product packaging GOLD Opel Gabriel Opel LDV United AV DESIGN Visual (commercials) 1a Film Direction SILVER Run the Village Napoleon Games Duval Guillaume Modem GOLD Hypnotized Lee Satisfaction SILVER Belgian Mountains BOIC BBDO 1b Editing shortlist Hypnotized Lee Caviar/Satisfaction shortlist Belgian Mountains BOIC BBDO 1c animation shortlist Milk. A force of nature VLAM Darwin 1d special effects shortlist T Man Tiense suiker Caviar/Havas 1e cinematography SILVER Hypnotized Lee Caviar/Satisfaction shortlist Fuck me rich Vallformosa Czar/Duval Guillaume Modem GOLD Belgian Mountains BOIC BBDO shortlist Fire Jupiler Famous Sound (commercials) 2a sound design SILVER A final message BIVV TBWA\ 2b use of music SILVER Mindtunes Smirnoff Duval Guillaume Modem GOLD Belgian Mountains BOIC BBDO BRONZE Hypnotized Lee Caviar/Satisfaction shortlist Run the village Napoleon Games Czar/Duval Guillaume Modem SELF PROMOTION SILVER Cobra Ad Recorder Cobra Radio Brewery Cobra Radio Brewery SILVER 6 seconds recruitment DDB DDB RANKING DESIGN & CRAFT ranking 1 BBDO 26 2 Duval Guillaume Modem 15 3 Bowling Brussels 12 4 Caviar 10 4 LDV United 10 6 Famous 8 7 Satisfaction 7 8 TBWA 6 9 Cobra Radio Brewery 5 9 DDB 5 11 Publicis 3 12 Czar 2 points

7 12 mortierbrigade 2 14 Darwin 1

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