GRAPHIC IDENTITY STYLE GUIDE

Transcription

1 C E N T R A L P I E D M O N T C O M M U N I T Y C O L L E G E GRAPHIC IDENTITY STYLE GUIDE Current as of 4/2016

2 GRAPHIC IDENTITY STYLE GUIDE Central Piedmont Communit College Graphic Identit Stle Guide establishes standards for the institution s identit and conves strategies, methods and standards for communications activities. Institutional Identit is the totalit of all visual impressions of an institution. This includes, but is not limited to, the institutional trademark, stationer, color palette, advertising, publication packages and vehicle graphics. The visual identit is a large part of what our customers perceive of as our brand. Like superior customer service, convenient & accessible locations and high qualit instruction, our visual identit is part of the total customer eperience. This is branding. Central Piedmont Communit College s Graphic Identit Stle Guide provides a framework to ensure the consistent use of our identifing marks, such as: College Signature Official Fonts Photograph College Mission and Vision Equal Opportunit and SACS statements Cost Statements College Logo and Color Palettes College Seal and Color Palettes Secondar logos COLLEGE SIGNATURE For advertisements, press releases, brochures and flers, when referencing the college in materials, the first reference of the college name will be spelled out in full, with subsequent references using the abbreviated version (CPCC). OFFICIAL FONTS The college has purchased and has license to use three (3) different font families to use in print materials. Futura STD - Light - Light Oblique - Medium - Medium Oblique - Bold - Bold Oblique - Light Condensed - Light Condensed Oblique - Medium Condensed - Medium Condensed Oblique - Bold Condensed - Bold Condensed Oblique Times New Roman MT STD - Regular - Italic - Bold Univers LT STD - 45 Light - 45 Light Oblique - 55 Roman - 55 Oblique - 65 Bold - 65 Bold Oblique - 75 Black - 75 Black Oblique MARKETING PHOTOGRAPHY For advertisements, press releases, brochures and flers, it is preferred that the photograph be taken b the official college photographer, or an independent contract photographer hired b the college. Photo shoots can be scheduled in advance for use in marketing materials b contacting the Communit Relations and Marketing Services office. As a last resort, stock photograph can be purchased b the department or client to use in the materials.

3 MISSION, VISION and COMPLIANCE The Equal Opportunit statement should be on collateral material for units that are part of the College. This includes Foundation and Harris Conference Center. Eceptions to this need to be agreed upon prior to publication. The full version of the Vision, Mission and E/O statement is to be used as follows: VISION: Central Piedmont Communit College intends to become the national leader in workforce development. MISSION: Central Piedmont Communit College is an innovative and comprehensive college that advances the life-long educational development of students consistent with their needs, interests and abilities while strengthening the economic, social and cultural life of its diverse communit. The college accomplishes this purpose b providing high-qualit, fleible pre-baccalaureate and career-focused educational programs and services which are academicall, geographicall and financiall accessible. This purpose requires a fundamental commitment to student success through teaching and learning ecellence within a supportive environment. COMPLIANCE: Central Piedmont Communit College is committed to equal opportunit and non-discrimination based on an legall protected classification, including race, color, national origin, religion, gender, seual orientation, disabilit, age, genetic information and political affiliation. The college provides access, equal opportunit and reasonable accommodation in services, programs, activities, education and emploment for individuals with disabilities. Reasonable accommodations will be provided to individuals with disabilities upon request 10 business das in advance of the activit. To request accommodation, call Inquiries concerning the application of Title IX ma be referred to Central Piedmont Communit College s Title IX Coordinator or to the U.S. Department of Education s Office for Civil Rights. Central Piedmont Communit College s Title IX Coordinator s office is in the Hall Building, Room 218. This office can be contacted b phone at or b at titleicorrespondence@cpcc.edu. SACS COMPLIANCE STATEMENT The following statement is to show that the College is accredited b SACS: Central Piedmont Communit College is accredited b the Commission on Colleges of the Southern Association of Colleges and Schools to award associate degrees, diplomas and certificates. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia or call or see sacscoc.org for questions about the accreditation of Central Piedmont Communit College. Inquiries regarding the programs and services of Central Piedmont Communit College should be directed to the college; the Commission on Colleges should be contacted onl for questions relating to the college's accreditation. STATEMENT USAGES The following college publications alwas include the complete version of the mission, vision and compliance statements: 1. Catalogs 2. Annual Reports 3. Graduation Programs Adult and High School 4. Viewbooks 5. CCE Schedules 6. Goals & Accomplishments Booklets 7. Performance Reports 8. Reports to the Communit 9. Arts Viewbooks 10. Foundation Campaign Materials 11. Strategic Goals Brochures 12. Institute for Entrepreneurship / Small Business Center Course Schedules COST STATEMENT An printed marketing materials that use state mone to pa for printing need to include a cost statement that shows how much mone was used (before ta), the quantit of the pieces, the breakdown per piece cost and the CPCC job reference number: XXX copies of this document were produced at a total cost of $XXX or $.XX per piece. CPCC (job number) Direct mail, brochures and fliers receive abbreviated E/O statement plus cost statement and job number as follows: E: Central Piedmont Communit College is an equal opportunit institution. XXX copies of this document were produced at a total cost of $XXX or $.XX per piece CPCC (job number)

4 INSTITUTIONAL (PRIMARY) LOGO bug logotpe (Futura STD Medium) C: 100 Y: 78 K: 42 PMS 3425 He: He: R: 0 G: 112 B: 74 VARIATIONS Acceptable variations in the logo are black and gra, reversed out white for situations where the logo needs to appear on a dark background. No other variations in colors should be used. The color logo should not appear on the color red at an time, the BW version or the reversed is preferred in this situation. Logo ma not be stretched or distorted in an wa.

5 DIVISION LEVEL LOGOS Logos for specific departments of the college are not allowed. Onl the division level will be allowed a mark, where the name of the division is added to the Institutional logo with a line seperating the name and logo. The name of the division will be centered above the line and logo. The name of the division will be tpeset in Futura STD Medium. A template of the logo is available on the Marketing server. These marks will be approved b Marketing Services, Director of Creative and Art Services. DIVISION Applied Technologies DEPARTMENT Welding Technolog

6 COLLEGE SEAL He: FOIL STAMPING / GOLD In instances where the color needs to go to gold and for foil stamping, the following color is to be used onl: C: 27 M: 36 Y: 66 K: 2 PMS 874 He: BB9B68 R: 187 G: 155 B: 104 PURPOSE The purpose of the seal is to designate an official, formal relationship with the college. The college seal should not be substituted for the college logo and/or name. The use of the seal should be designated b authorized personnel onl. Questions about the CPCC College Seal should be directed to Marketing Services, Director of Creative and Art Services. The college seal is reserved for: official degrees, diplomas and certificates. official letters from the college president. transcripts from the registrar s office. SEAL USAGE

7 SOCIAL MEDIA ICONS With so man variations for social media icons available, the college has elected to create their own set of branded icons to show the various social media sites where CPCC posts content. Each social media outlet that the college uses has its own icon, with future icons that ma be necessar having a similar treatment. Facebook Twitter Instagram YouTube LinkedIn Pinterest Snapchat Tumblr Vine Google+ Foursquare CPCC Blog CPCC App Download Storif VARIATIONS Acceptable variations of the social media icons are gra (with solid white center social media logo) and reversed out white (with solid black center social media logo) for situations where the icons need to appear on a dark background. No other variations in colors should be used. BE SOCIAL TEXT The tet treatment portion of the college s social media branding is used as 100% black for light backgrounds or 100% white for reversed out on dark backgrounds. Both black and white treatments are stored on the server in the same folder as the social media icons. The vector versions of the tet should be used to eliminate an tpe/font issues. Futura STD Light Futura STD Bold C: 100 Y: 78 K: 42 PMS 3425 He: R: 0 G: 112 B: 74 He: % Black

8 SOCIAL MEDIA ICONS USAGE SIZING The size relationship between the Be Social and the proper social media icon(s) should be the height () from the bottom of Be Social to the bottom of the icon and the height of the social media logo inside the icon (or green circle ) being equal. The center lines of the Be Social and the proper social media icon(s) should be centered. The size relationship between the Be Social (with the proper social media icon) and the institutional logo should be the height () from the bottom of the tagline to the bottom of the icon and the height of the bug (or green bo ) being equal. The base lines of the icon and the bug should be even along the bottom edge. MULTIPLE ICON USAGE In the instances where multiple social media icons are necessar, each additional icon is added to the right of Be Social at even intervals. A maimum of five icons is allowed. If more than five social media sites are used, the top five as determined b the Senior Digital Communications Specialist will be used. STACKING If the piece being designed is too narrow for the left to right horizontal use, a stacked usage option is available. The social media icons should be centered below the Be Social. Alignment is similar to the horizontal option with base lines of the icon and the bug being aligned along the bottom edge. PLACEMENT The placement of the Be Social should be in the lower left corner of the document, with the institutional logo in the opposite lower right corner. The distance awa from the edge of the page (z) should be the same for each with respect to the side on which it appears. z z OR z z

9 SOCIAL MEDIA ICONS USAGE #HASHTAG AND ADDRESS SPECIFIC NEEDS When a #hashtag or social media account name is needed to send viewers directl to a specific site, adding the wording centered below the BeSocial (with the icons) is acceptable. The size relationship of the tet below will be the height () of a capital letter in the wording matching the height of the interior of the O in Social. Wording should not touch the circle social icons. The font for the #hashtag or address will be Futura STD Medium. The wording for the #hashtag and account name should be cleared with the Senior Digital Communications Specialist prior to adding to the BeSocial mark. CPCC Arts #CPCC CPCC Arts #CPCC PLACEMENT The placement of the Be Social remains the same as the BeSocial without the #hashtag or account name and should be in the lower left corner of the document, with the institutional logo in the opposite lower right corner. The distance awa from the edge of the page (z) should be the same for each with respect to the side on which it appears. z CPCC Arts OR z z CPCC Arts z

10 50th ANNIVERSARY LOGO C: 100 Y: 78 K: 42 PMS 3425 He: R: 0 G: 112 B: 74 He: % Black VARIATIONS Acceptable variations in the logo are black and gra, reversed out white for situations where the logo needs to appear on a dark background, with the 0 as solid black when logo appears on a light colored background, or without tagline or dates for pieces smaller than letter size paper where the tet would be hard to read. No other variations in colors should be used. SIZING The size relationship between the 50th anniversar logo and the institutional logo should be the height () from the bottom of the tagline to the bottom of the ears bar and the height of the bug (or green bo ) being equal. The base lines of the two logos should be even along the bottom edge. If the tagline is dropped, make the size adjustment, and then delete the tagline portion. PLACEMENT The placement of the 50th anniversar logo should be in the lower left corner of the document, with the institutional logo in the opposite lower right corner. The distance awa from the edge of the page should be the same for each logo with respect to the side on which it appears.

11 CPCC ARTS LOGO PMS: 3425C CMYK: c-100 m-0-78 k-42 RGB: r-0 g-112 b-74 He: # PMS: 7461C CMYK: c-92 m-48-8 k-0 RGB: r-0 g-118 b-178 He: #0076b2 100% Black PMS: 143C CMYK: c-0 m k-0 RGB: r-251 g-176 b-64 He: #fbb040 60% Black CMYK: c-0 m-0-0 k-60 RGB: r-128 g-130 b-133 He: # PMS: 7425 CMYK: c-10 m k-13 RGB: r-193 g-56 b-94 He: #c1385e PMS: Process Can CMYK: c-100 m-0-0 k-0 RGB: r-0 g-174 b-239 He: #00aeef PMS: 368 CMYK: c-50 m k-0 RGB: r-140 g-198 b-63 He: #8cc63f Acceptable variations in the logo are (L to R) reversed in color, black and gra or reversed out white for situations where the logo needs to appear on a dark background. Far right logo is stacked for cases where the logo needs to be more square or more vertical than the primar; it should be used onl as a secondar option. No other variations in colors should be used. SIZING The size relationship between the Arts logo and the Institutional logo should be the height () of the s in Arts and the height of the bug (or green bo ) being equal. The base lines of the two logos should be even along the bottom edge of the at CPCC from the Arts logo and the base of the bug. The Arts logo is meant to be more prominent than the Institutional logo on Arts pieces. The placement of the Arts logo should be in the lower left corner of the document. The distance awa from the left edge of the page should be the same distance from the bottom of the at CPCC to the bottom edge of the page. In cases where the Institutional logo needs to appear on the same side as the Arts logo, use the same spacing between the right edge of the page and the college logo. See page 2 for more detailed eamples of placement on different tpes of collateral.

12 USAGE EXAMPLES MagicNet - Use the MagicNet template with Institutional logo embedded at 30% black or 30% white depending on background. Brochures - Arts logo placement is in the lower left of the cover of the brochure. Institutional logo needs onl to appear as part of the return address on the mailing panel. Sponsor logos will appear on the mailing panel above the cost statement. (refer to job 11636) (back panel) (mailing panel) (cover) SunTrust Bo Office P.O. Bo Charlotte, NC ti.cpcc.edu Summer Theatre 2012 Central Piedmont Communit College is an equal opportunit institution. XX,000 copies of this document were produced at a total cost of $X,XXX or $0.XX per piece. CPCC Ads - Arts logo placement is in the lower left of the cover of the brochure. Institutional logo does not need to appear. This will be the same for both print and online ads. This is so the ads do not become cluttered due to the necessit to include required sponsor logos. INCREDIBLE. AFFORDABLE. THEATRE. Wood Allen s Pla It Again, Sam* April Pease Auditorium - Tickets $16 * A part of CPCC s Sensoria, an annual celebration of arts and culture. Learn more at sensoria.cpcc.edu. CPCC Arts For tickets or more information: ti.cpcc.edu Posters and Fliers - Arts logo placement is in the lower left of the cover of the brochure. Institutional logo follows the placement rules in the lower right. Sponsor logos will appear above the Institutional logo. 50th ear logo usage - Arts logo placement is in the lower left corner. 50th logo replaces the institutional logo and goes to the lower right with the height of the 50 and the height of the r in Arts being equal. Spacing from the edge is equal and the baselines of the Arts and 50 are aligned. The full name Central Piedmont Communit College needs to be used at the top of the page as shown at right. This will go in effect on all materials after the CPCC Summer Theatre 2012 concludes. This is the onl time the 50th logo will appear in the lower right. Sponsor logos will appear centered between Arts and 50th logos. C E N T R A L P I E D M O N T C O M M U N I T Y C O L L E G E

13 ASPIRE BISTRO LOGO For use on promotional materials such as advertising, posters, direct mail, chef coats, signage, etc. Secondar logo - For use on packaging, coasters, stickers and buttons. C: 45 M: 100 K: 55 PMS 262 He: 56004E R: 86 G: 0 B: 78 C: 28 M: 39 Y: 11 K: 0 R: 184 G: 157 B: 186 PMS 262 (30% tint) He: B89DBA He: K: 50 R: 147 G: 149 B: 153 (50% tint) He:

14 GREENWAY RESTAURANT LOGO For use on promotional materials such as advertising, posters, menus, chef coats, signage, etc. Futura STD Medium Futura STD Light C: 50 Y: 100 K: 0 PMS 376 He: 8dc63f 60% Black R: 141 G: 198 B: 63 C: 51 Y: 9 K: 0 PMS 305 He: 6fcde4 30% Black R: 112 G: 205 B: 227 He:

15 PBS CHARLOTTE LOGO For use on promotional materials such as advertising, posters, vehicles, signage, etc. VARIATIONS A service of CPCC mark can be used on screen to tie the station back to the college C: 75 M: 100 K: 0 PMS 526 He: 662D91 R: 102 G: 45 B: 145 C: 71 M: 16 K: 24 PMS 7459 He: 1D88B5 R: 29 G: 136 B: 181 He: C: 100 Y: 78 K: 42 PMS 3425 He: R: 0 G: 112 B: 74 Other PBS Charlotte logos:

16 CPCC FOUNDATION LOGO Primar usage is in color using the horizontal version. Stacked version can be used onl when necessar for places where a more square orientation will fit best. PRIMARY HORIZONTAL USAGE Futura STD Medium Palatino Bold VARIATIONS SECONDARY STACKED USAGE C: 27 M: 36 Y: 66 K: 2 PMS 874 He: BB9B68 R: 187 G: 155 B: 104 C: 51 M: 42 Y: 52 K: 10 PMS 416 He: 7F7E73 R: 127 G: 126 B: 115 C: 100 Y: 78 K: 42 PMS 3425 He: R: 0 G: 112 B: 74 He:

17 CPCC CAMPUS PRINTING MARK Primar usage is in color using the horizontal version. Stacked version is also available when necessar for places where a more square orientation will fit best. Futura STD Bold PRIMARY HORIZONTAL USAGE Futura STD Light VARIATIONS SECONDARY STACKED USAGE C: 100 Y: 78 K: 42 PMS 3425 He: R: 0 G: 112 B: 74 He: K: 70 PMS 70% Black He: 6D6E70 R: 109 G: 110 B: 112 C: 61 M: 2 Y: 8 K: 0 PMS 636 He: 4EC0E0 R: 78 G: 192 B: 224 C: 31 Y: 68 K: 0 PMS 366 He: B8D87A R: 184 G: 216 B: 122 C: 61 M: 14 Y: 92 K: 1 PMS 7489 He: 72A84D R: 114 G: 168 B: 77

18 PBS CHARLOTTE LOGO For use on promotional materials such as advertising, posters, vehicles, signage, etc. Logo can be used with and without the Tuned in. tagline depending on where it appears. VARIATIONS A service of CPCC mark can be used on screen to tie the station back to the college, non-tagline version onl. C: 72 M: 100 Y: 9 K: 2 PMS 526 He: 662D91 R: 106 G: 42 B: 131 He: C: 100 Y: 78 K: 42 PMS 3425 He: R: 0 G: 112 B: 74