I. Logo, Seal, and Design Applications

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1 I. Logo, Seal, and Design Applications Departments and offices may request Classic Crest Natural White letterhead, second sheets, and envelopes--or standard white stationery.the logo on stationery can be all black, black with a silver swoosh and red star, or black with a foil-stamped silver swoosh with foil-stamped red star. Please note that a subsidiary system can be used that establishes individual variations of a larger institutional look, e.g., adding the departmental name under the primary logo. Palomar College Graphic Standards and Style Manual 3

2 LOGO Logo may be used in two versions: Screened or Solid. PRIMARY FONTS Italic RECOMMENDATIONS: Use the screened logo for most print applications and for the web. Use the solid logo for copy, screenprinting, web and reverse applications. NOTES: No substitution of fonts or graphics should be used in the logo. Obtain the logo at 4 Palomar College Graphic Standards and Style Manual

3 LOGO USAGE Logo may be used with all three elements: name, comet, vision statement. Logo may be used as name only Logo may be used as name and comet PRIMARY FONTS Italic NOTES: Use of the name without the comet and vision statement is referred to as the wordmark Palomar College Graphic Standards and Style Manual 5

4 THE SEAL The seal is used for official documents only, diplomas and certificates. 6 Palomar College Graphic Standards and Style Manual

5 TYPOGRAPHY GILL SANS abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ <>?-=[];,./) GILL SANS ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ <>?-=[];,./) GILL SANS BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ <>?-=[];,./) PRIMARY FONTS Italic GILL SANS EXTRA BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ <>?-=[];,./) Palomar College Graphic Standards and Style Manual 7

6 OFFICIAL COLORS COLORS: Red PMS 186 CMYK RGB Silver PMS 877 CMYK RGB SECONDARY COLORS: Gold PMS 714 CMYK RGB RECOMMENDATIONS: Contact Creative Services for specific formats of each version shown. NOTES: The logo must be used in the black, red and silver combinations shown here. No substitutions are permitted. 8 Palomar College Graphic Standards and Style Manual

7 OFFICIAL LETTERHEAD 8.5 X 11 Sherrill L.Amador, Ed.D. Superintendent/President 1140 West Mission Road, San Marcos, California (760) Classic Crest Color: Natural White 24lb (letterhead) Governing Board Robert L. Dougherty, Jr., M.D. Silverio H. Haro, Ed.M. Ralph G. Jensen, B.A. Darrell L. McMullen, M.B.A. Michele T. Nelson, Ph.D. Student Trustee: ASB President FOIL STAMPING: Comet will be in silver foil, the star will be in red foil and the words will print in black Palomar College Graphic Standards and Style Manual 9

8 OFFICIAL LETTERHEAD with Personal Identifier 8.5 X 11 Sherrill L.Amador, Ed.D. Superintendent/President 1140 West Mission Road, San Marcos, California (760) Classic Crest Color: Natural White 24lb (letterhead) Governing Board Robert L. Dougherty, Jr., M.D. Silverio H. Haro, Ed.M. Ralph G. Jensen, B.A. Darrell L. McMullen, M.B.A. Michele T. Nelson, Ph.D. Student Trustee: ASB President Name Title Department FOIL STAMPING: Comet will be in silver foil, the star will be in red foil and the words will print in black 10 Palomar College Graphic Standards and Style Manual

9 OFFICIAL LETTERHEAD with Center Name 8.5 X 11 Sherrill L.Amador, Ed.D. Superintendent/President Governing Board Robert L. Dougherty, Jr., M.D. Silverio H. Haro, Ed.M. Ralph G. Jensen, B.A. Darrell L. McMullen, M.B.A. Michele T. Nelson, Ph.D. Student Trustee: ASB President 1951 E.Valley Parkway, Escondido, California (760) , ext ESCONDIDO CENTER Classic Crest Color: Natural White 24lb (letterhead) FOIL STAMPING: Comet will be in silver foil, the star will be in red foil and the words will print in black Palomar College Graphic Standards and Style Manual 11

10 UNOFFICIAL LETTERHEAD 8.5 X 11 Sherrill L.Amador, Ed.D. Superintendent/President 1140 West Mission Road, San Marcos, California (760) Name, Title Phone Number Classic Crest Color: Natural White 24lb (letterhead) Governing Board Robert L. Dougherty, Jr., M.D. Silverio H. Haro, Ed.M. Ralph G. Jensen, B.A. Darrell L. McMullen, M.B.A. Michele T. Nelson, Ph.D. Student Trustee: ASB President FOIL STAMPING: Comet will be in silver foil, the star will be in red foil and the words will print in black RECOMMENDATIONS: Secondary type for body copy, not for logo or address information. 12 Palomar College Graphic Standards and Style Manual

11 OFFICIAL ENVELOPE 9.5 x Department 1140 West Mission Road San Marcos, California Classic Crest Color: Natural White FOIL STAMPING: Comet will be in silver foil, the star will be in red foil and the words will print in black Department 1140 West Mission Road San Marcos, California NOTES: Matching envelope stock Palomar College Graphic Standards and Style Manual 13

12 OFFICIAL BUSINESS CARD Name Title Department (760) , Ext FAX (760) West Mission Road San Marcos, California x 2 Classic Crest Color: Natural White 80lb Cover (Business Card) FOIL STAMPING: Comet will be in silver foil, the star will be in red foil and the words will print in black NOTES: Copy is limited to the information on the card above. 14 Palomar College Graphic Standards and Style Manual

13 BROCHURES Department Name 8.5 X 11 Choose what is appropriate for your project Choose what is appropriate for you project 1140 West Mission Road San Marcos, California West Mission Road San Marcos, California Department Name Palomar College Graphic Standards and Style Manual 15

14 FOLDERS 9 x 12 Choose what is appropriate for your project FOIL STAMPING (Optional): Silver and or red foil 16 Palomar College Graphic Standards and Style Manual

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