Smart Business Solution for Chinese Companies China & Eastern Germany Partners for European Business Success
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1 Chris Schmidt - istockphoto Smart Business Solution for Chinese Companies China & Eastern Germany Partners for European Business Success Guangzhou, September 5,
2 I. The Company s Profile: About Germany Trade and Invest II. Chinese-German Economic Relations III. Business Location Germany IV. Contact
3 The Company s profile: About GTAI Foreign Trade Inward Investment Promotion International Location Marketing Pictures: Deutscher Bundestag / Thomas Trustschel; Deutscher Bundestag / Simone M. Neumann / Bundespresseamt 3
4 The Company s profile: About GTAI Two Headquarters in Germany - 50 Locations Worldwide Chicago New York San Francisco Toronto Washington D.C. Buenos Aires Bogotá Mexico City Santiago de Chile Sao Paulo Berlin Bonn Athens Brussels Helsinki London Madrid Milan Paris Stockholm The Hague Jerusalem Accra Cairo Johannesburg Nairobi Tunis Almaty Belgrade Budapest Bucharest Kiev Moscow Prague Warsaw Zagreb Dubai Istanbul Riyadh Bangkok Beijing Hanoi Hong Kong Jakarta Kuala Lumpur Mumbai New Delhi Seoul Shanghai Taipeh Tokyo Sydney June
5 The Company s profile: About GTAI Integral Part of the German Foreign Trade Promotion Landscape German Chambers of Commerce Worldwide Network (AHKs) Economic Development Agencies of the Federal States Chambers of Commerce in Germany (IHKs) Embassies & Consulates Industry Associations Multipliers June
6 I. The Company s Profile: About Germany Trade and Invest II. Chinese-German Economic Relations III. Business Location Germany IV. Contact
7 Germany as Global Player Germany is the focal point for goods and services in Europe. German Exports (2012, in EUR bn) Total German Exports to the World: EUR 1,097 bn 17 Russian Federation Japan USA 87 UK 42 Poland Czech Republic France Italy German Exports to China 78 Chinese Exports to Germany China Source: Federal Statistical Office 2013 September 9,
8 Asian-German Trade Relations China is Germany s most important trade partner in Asia. German Trade with Asian countries (2012*) Germany s Imports (2012) Germany s Exports (2012) Import Origin EUR million Export Destination EUR million China 77,586 China 66,629 Japan 21,847 Japan 17,101 South Korea 8,401 South Korea 13,373 India 7,015 India 10,384 Taiwan 6,531 Singapore 6,527 Malaysia 5,429 Hong Kong 5,933 Vietnam 5,118 Taiwan 5,780 Singapore 5,094 Malaysia 4,948 Thailand 4,147 Thailand 4,195 Indonesia 3,930 Indonesia 3,134 Hong Kong 1,580 Vietnam 1,943 Source: Federal Statistical Office, 2013 Note: * Preliminary data for 2012; The Federal Statistical Office in Germany uses other data ascertainment than JETO September 9, 2013 Germany Trade & Invest 8
9 Chinese Foreign Trade Germany is China s most important trading partner in Europe. Chinese Imports by Country (2011, shares in percent) Chinese Exports by Country (2011, shares in percent) Japan 11,2% USA 17,1% Others 43,6% Korea Rep. 9,3% Others 40,6% Taiwan 7,2% Hong Kong 14,1% Russia 2,3% Saudia Arabia 2,8% Brazil 3,0% Malaysia 3,6% USA 7,0% Germany 5,3% Australia 4,7% Singapore 1,9% Russia 2,0% UK 2,3% India 2,7% Netherlands 3.1% Japan 7,8% Korea Rep. 4,4% Germany 4,0% Source: Germany Trade & Invest
10 Foreign Direct Investment Chinese investors are very active in the German market. In 2011, Chinese foreign direct investments stocks in Germany amounted to EUR billion, while German companies held EUR billion in FDI stocks in China. Number of Chinese companies in Eastern Germany (2013) Berlin 75 Reliable investment environment Chinese FDI stocks in Germany more than quadrupled since % of Chinese investment projects in Europe were conducted in Germany in Brandenburg Mecklenburg- Vorpommern Sachsen Sachsen-Anhalt About 1,000 Chinese companies were registered in Germany in 2012 creating more than 12,000 jobs. Thuringia Source: Bundesbank 2013, Bureau van Dijk Electronic Publishing, Markus Datenbank 2013; fdi markets
11 Chinese Foreign Direct Investment Selection of the most prominent Chinese investment projects into Germany. No Company name Town 1 Baosteel Trading Europe GmbH Hamburg Saarbrücken Mainz Bremen North-Rhine Westphalia Wiesbaden Rheinland- Pfalz Saarland Düsseldorf 9 Bedburg Wettenberg Schleswig- Holstein Hamburg 15 Stuttgart Kiel Niedersachsen Schwerin Hanover Potsdam 4 Magdeburg Aschersleben 14 Nordhausen Halle (Saale) 13 Thuringia Hessen Eschborn Frankfurt Baden- Württemberg Mecklenburg- Vorpommern Saxony- Anhalt Erfurt 17 Arnstadt Königssee Bavaria Munich Brandenburg 4 5 Berlin Saxony Dresden 2 China Shipping (Europe) Holding GmbH Hamburg 3 COSCO Europe GmbH Hamburg 4 Schiess GmbH 5 Huawei Technologies Duesseldorf GmbH Aschersleben/ Berlin Düsseldorf/ Berlin 6 Midea Europe GmbH Düsseldorf 7 MINMETALS GERMANY GmbH Düsseldorf 8 ZTE Deutschland GmbH Düsseldorf 9 Sany Germany GmbH Bedburg 10 Air China Frankfurt Branch 11 Bank of China Ltd 12 China Construction Bank Corporation Frankfurt Branch Frankfurt Frankfurt/ Berlin, i.a. Frankfurt 13 Sinoi GmbH Nordhausen 14 GA Pack Manufacturing GmbH Halle (Saale) 15 Lenovo (Deutschland) GmbH Stuttgart 16 Haier Deutschland GmbH Wettenberg 17 Werkö GmbH Königssee 18 Hainan Airlines Berlin 19 Hutchison 3G Austria GmbH NL Erfurt Erfurt 20 Sunways Production GmbH Arnstadt
12 Foreign Direct Investment Chinese entrepreneurs invest mainly in automotive, machinery/ equipment, electronics and consumer goods sector. Number of Chinese FDI Projects in Germany ( *) Chinese FDI Projects in Germany by sector ( *) Healthcare, Pharma, Biotechnology 5% Textiles 4% Chemicals, Plastics, Paper 3% Transportation, Storage & Logistics 2% Others 3% Automotive Industrial Machinery & Equipment 29% (40) Business & Financial Services 6% Energy, Minerals, Metals 7% ICT & Software 7% Consumer Goods (incl. Food & Beverages) 16% Electronics & Semiconductors 18% Source: fdi markets, 2013 Note: FDI projects refer to greenfield and expansion investment projects. M&A projects are not included. * Preliminary data for
13 Comparison of International Investment Locations The study is based on a survey of 400 managers of Chinese (large) companies in the period from April to May "Which country in Europe offers the best conditions for the location of the following institutions?" * Regional Headquarters Research and Development Center Logistics Center Production facility Germany 67% Germany 72% Germany 50% Germany 46% France 8% France 8% Netherlands 14% Poland 12% UK 5% UK 4% France 12% France 9% Italy 4% France 4% Poland 6% Netherlands 5% Switzerland 3% Italy 4% Italy 6% Spain 4% *top 5 countries listed for each Source: Ernst & Young, Ernst & Young s attractiveness survey Germany 13
14 Comparison of International Investment Locations Western Europe is the future investment focus "Does your company plan to allocate its future investments in the following regions?" (Multiple answers possible) Western Europe 24% Western Europe North America Africa South-East Asia Latin America Eastern Europe India Russia 9% 7% 6% 6% 5% 4% 4% Germany 14% UK 2% Spain 2% France 2% Italy 1% All respondents Japan 2% Answers: "Yes, certainly and "Yes, probably," in % Source: Ernst & Young, Ernst & Young s attractiveness survey Germany 14
15 I. The Company s Profile: About Germany Trade and Invest II. Chinese-German Economic Relations III. Business Location Germany IV. Contact
16 What Germany Offers 1. Close to all European markets. 2. Proximity to equipment suppliers. 3. High incentives on investment and R&D. 4. Reliable investment environment. 5. High productivity. 6. Stable labor cost and flexible working time. 7. High level education and training. 8. R&D and hightech leader. 9. World s best infrastructure. 10. Made in Germany quality. June
17 Leading Economy Germany is widely recognized among executives as a business location with highly efficient production processes. Assessment of Sophistication of Production Process (2011, Opinion Poll) Japan Germany 6,4 6,6 Netherlands 6,0 USA UK France 5,5 5,4 5,7 Czech Rep. Spain Slovak Rep. 4,5 4,5 4,7 Poland China 3,9 4,1 Hungary 3,6 0,0 1,0 2,0 3,0 4,0 5,0 6,0 7,0 (1=labor-intensive methods or previous generations of process technology; 7= the world`s best and most efficient process technology) Source: World Economic Forum
18 High Technology Germany s high-tech industries are leading among the industrialized countries. Share of Research-intensive Industries of Gross Value Added (in %, 2010) 1 16,0 14,0 13,9 12,0 10,0 11,0 10,6 8,0 7,4 6,0 5,9 6,3 4,0 2,8 3,2 4,1 3,1 3,2 2,0 1,8 0,0 Germany Japan EU-14 USA Research-intensive Industries (Total) High-Tech Industries Cutting-Edge Technologies Source: German Institute of Economic Research (DIW) 2013; Note: 1 High-tech industries are characterized by high internal R&D expenditures of between 2.5%-7% of the average OECD turnover; Cutting-edge technologies show an internal R&D intensity of more than 7% of the average OECD turnover
19 Power of Innovation Germany is Europe s number one and one of the global leaders in creating innovations for the future. Patents Granted at the European Patent Office (2012, in absolute numbers) USA Germany Japan France United Kingdom Netherlands Spain Hungary China Czech Republic Poland Slovak Republic Source: European Patent Office
20 High-level Education and R&D Leader International managers value Germany as a top R&D location and the country also attracts a high number of Chinese students. Top R&D locations assessed by international managers (2009, in %) German-Chinese Cooperations In 2012 around 24,000 Chinese studied in Germany, that makes them the largest group of foreign students. Around 580 cooperation projects exist between Chinese and German universities Note: The survey is based on the views and opinions of 700 international decision makers; Source: Ernst & Young
21 World s Best Infrastructure Every week there are numerous direct flights between China and Germany. 637,632 Chinese visitors arrived in Germany in % came for vacation and 59% for business respectively. Berlin TXL Shenyang SHE Beijing PEK Düsseldorf DUS Frankfurt FRA Chengdu CTU Nanjing NKG Shanghai PVG daily Munich MUC daily Hong Kong HKG *as of June 2013; flights per week
22 Excellent Workforce Models of Employment Ensuring Flexibility: German labor law provides investors with flexible employment solutions especially in the starting phase of a business. Employment Solutions Regular Employment Fixed-term Contracts Temporary Employment Mini-jobs Short-term Employment Midi-jobs No time restriction Contract duration limited to a certain period Staff is hired via temporary employment agency Low-skilled and part-time employment with reduced SSC 1 exempt employment, time restricted Low wage employment form SSC 1 Note : 1 Social Security Contributions
23 Chinese Population in Germany In 2011, there were around 86,435 Chinese living in Germany. Embassy Consulates * 16 states are divided into four consular districts by one Chinese embassy and three consulates Consular District Hamburg Number of Chinese: 12,877 3,509 in Hamburg 1,039 in Bremen Consular District Frankfurt Wiesbaden Rheinland- Pfalz Mainz Saarland Düsseldorf Saarbrücken North-Rhine Westphalia Bremen Schleswig- Holstein Kiel Hamburg Niedersachsen Hessen Hanover Frankfurt Baden- Württemberg Schwerin Saxony- Anhalt Magdeburg Erfurt Thuringia Bavaria Mecklenburg- Vorpommern Brandenburg Potsdam Saxony Dresden Berlin Consular District Berlin Number of Chinese: 15,478 6,701 in Berlin 976 in Leipzig Consular District Munich Number of Chinese: 12,385 4,993 in Munich Number of Chinese: 45,695 2,472 in Frankfurt 2,161 in Stuttgart 2,242 in Cologne 2,531 in Düsseldorf Stuttgart Munich Source: German Federal Statistical Office 2012, Statistical Offices of the Cities
24 Education in Germany Alongside the numerous high quality public schools, there are 30 international schools in Germany. International School Programs Hamburg In Germany seven schools are offering all three International Baccalaureate (IB) Bremen Hannover Berlin (7) programs: 1. Primary Years Program (Age: 3-12) 2. Middle Years Program (Age: 11-16) Düsseldorf (2) Leipzig 3. Diploma Program (Age: 16-19) Cologne Bonn (2) Weimar Dresden Further Links: Association of German International Schools Frankfurt (3) Seeheim-Jungenheim Heidelberg Erlangen Berlin (7) City with more than one international school No IB Program International Schools Directory (IB) Kandern Stuttgart Neu-Ulm Augsburg Munich (2) Primary Years Program Diploma Program What are IB programs? European Council of International Schools All 3 Programs Source: Association of German International Schools 2012, European Council of International Schools 2012, International Baccalaureate 2012 September 9,
25 UNESCO World Heritage Sites in Eastern Germany There is a lot of German history and culture to be explored. (selected sites) Garden Kingdom of Dessau-Wörlitz, Saxony-Anhalt Historic Centres of Stralsund and Wismar, Mecklenburg-Western Pomerania Museumsinsel (Museum Island), Berlin Classical Weimar, Thuringia Palaces and Parks of Potsdam, Brandenburg Muskauer Park, Saxony Source: UNESCO World Heritage List, UNESCO Welterbe Deutschland,
26 I. The Company s Profile: About Germany Trade and Invest II. Chinese-German Economic Relations III. Business Location Germany IV. Contact
27 Contact Thank you for your attention! Germany Trade & Invest Foreign Trade and Inward Investment Promotion Agency Friedrichstraße Berlin Germany T. +49 (0) F. +49 (0) Villemombler Straße Bonn Germany T. +49 (0) F. +49 (0) Germany Trade & Invest All information provided by Germany Trade & Invest has been put together with the utmost care. However we assume no liability for the accuracy of the information provided
Setting Up Business Operations in Germany: Company Establishment, Corporate Taxation and Incentives
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