Leveraging standards and open source software to address emerging business challenges

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1 Leveraging standards and open source software to address emerging business challenges Dr. Angel Luis Diaz, VP Software Standards and Cloud, IBM Mark Collier, VP Marketing and Business Development, Rackspace Scott Handy, VP PowerLinux Strategy and Business Development, IBM

2 Agenda 1. We ve seen this before - standards & open source fuels agility a new approach to standards drives better business results. 2. Towards a ubiquitous Infrastructure as a Service (IaaS) open source cloud computing reference platform OpenStack. 3. IBM PowerLinux standards and open source software-based solutions dirves innovation: 2

3 New IT approaches help our clients optimize dynamic business services, processes & relationships * Source: IBM CEO Study Build operating dexterity Reinvent customer relationships Uncover new Profit opportunity 3

4 We have seen this before Platforms Cloud builds on and leverages the standards which preceded this market cycle Cloud Computing Transaction Systems Web, e-business and SOA 4 Mainframe, IMS and CICS HTTP, HTML, WSFL, XLANG, REST Java, Java EE, XML, XML Schema, SOAP, WSDL, UML, Web2.0,... Web Services, SCA, BPEL, SAML, XACML WebSphere BPMN, SBVR, RIF, SOA Governance Framework, SOA Reference Architecture, Open Social, HTML 5, CMIS, OpenAjax, OAuth, IBM SmartCloud s s 2010s Open Virtualization Format, Cloud Management, Cloud Audit, Reference Architecture, Cloud Standards Customer Council Time

5 A Smarter Approach to Standards Development Interoperable. Flexible. Customer Driven. Innovative Open standards for cloud: Invention? Reinvention? Cloud computing is changing the economics of IT and requires a rethinking of how we all engage in standards development Practical Business success is not theoretical. Practical cloud computing is grass roots plain and simple: it involves leveraging real world implementations of standards & open source User-driven The members of the Cloud Standards Customer Council create a cross-industry view into market-leading Cloud use cases and best practices Architectural Standards allow enterprises to manage change across market evolution cycles extending the value of customers services based architectures and investments 5

6 Provide customer-lead guidance to the multiple cloud standards-defining bodies Establishing the criteria for openstandards-based cloud computing CSCC Forms New Security Working Group Co-chaired by The Kroger Co. and Boeing CSCC Publishes Practical Guide to Cloud SLAs Co-chaired by Boeing & IBM 50% 340+ companies are participating operate outside the IT realm Join today and let your voice be heard! 6

7 Cloud Computing Reference Architecture Based on open standards and building off our SOA expertise, the CCRA supports a full spectrum of cloud service models Cloud Service Consumer Cloud Service Provider Cloud Service Creator Cloud Services Common Cloud Management Platform (CCMP) Cloud Service Integration Tools Existing & 3 rd party services, Partner Ecosystems Business-Processas-a-Service Software-as-a-Service Platform-as-a-Service Operational Support Services (OSS) Business Support Services (BSS) Service Creation Tools Consumer In-house IT Infrastructure-as-a-Service Infrastructure Security, Resiliency, Performance & Consumability Governance The Open Group sincerely thanks IBM for the generous contribution of its Cloud Computing Reference Architecture (CC RA) to The Open Group s Cloud Computing Work Group, said Dave Lounsbury, Chief Technology Officer, The Open Group. Having CCRA as a foundation to work fromand build open consensus on will significantly accelerate the Cloud Work Group s Cloud Architecture 7

8 Continuous Cloud Software Delivery LinkedData & OSLC Open Services for Lifecycle Collaboration (OSLC) Open Architecture Dynamic Interaction Federated Data Common Services For Data Centers For Design & Delivery For Industries Community Driven open-services.net Current work on ALM, PLM, ISM Interoperability specifications Loosely coupled integration Inspired by Internet architectures Based on W3C Linked Data Key technology for continuous delivery across development, test and operation teams (DevOps). OSLC Performance Monitoring work group New! IBM sponsored W3C Workshop leads to formation of Linked Data & OSLC Core WG 8

9 TOSCA, the Topology and Orchestration Specification for Cloud Applications Specification The Topology and Orchestration Specification for Cloud Applications (TOSCA) aims to substantially enhance the portability of cloud applications and the IT services that comprise them running on complex software and hardware infrastructure. What is it? Structural model for services, components & relationships - including policy annotations for non-functional aspect Process model for build- and management plans based on the BPMN 2.0 standard APIs for requesting and managing Cloud services Packaging specification for Cloud services and related deployment artifacts What is new? OASIS press release on TOSCA TC received favorable treatment Announce and favorable press seem to have prompted attention from HP and Google who both joined the TC Interest expressed from other vendors such as SAVVIS and Nebula Why is it important? Intensified effort to create a freedom of choice ecosystem for high-value Cloud services by standardization at or above the IaaS layer. Create a marketplace where leading Cloud Solutions and platforms highlight open standards as the preferable approach to avoid lock-in and establish interoperability and portability of applications across providers Membership as of March 20, 2012: 3M HIS, ActiveState Software, ASG Software Solutions, Axway Software, CA, Capgemini, China Internet Network Information Center, Cisco Systems, Citrix Systems, EMC, Gale Technologies, Huawei (joined yesterday), IBM,Jericho Systems, Morphlabs, NetApps, PricewaterhouseCoopers, Primeton, Red Hat, SAP, Software AG, Virunomic, WSO2, Yaana 9

10 Continuing IBM s commitment to open standards & a broad ecosystem Foundation Cloud Enablement Technologies A foundation for enabling and managing Cloud services. Services Managed Cloud Services A secure, scalable cloud platform for deploying apps rapidly & efficiently Solutions Cloud Business Solutions Accelerate businesses impact by leveraging Cloud business applications Commitment to open standards and a broad ecosystem 10

11 OpenStack today 11

12 Explosive community growth Developers Conference Attendees Essex created by >200 Developers from 55 companies worldwide Many New Companies Joining

13 Users deploying OpenStack across the globe 13

14

15 How the Open Development process works Every 6 months: New Release of Software (Essex now, Folsom in Fall) Design Summit to plan next release Recent Trends Focus on quality (improved tools, dedicated QA time) Diverse contribution: 200+ devs from 55 companies

16 Where To Get Started DISTRIBUTIONS DEVSTACK TRYSTACK.ORG

17 Road to the OpenStack Foundation October 2011 Announced plans to launch Foundation in 2012 April companies announced intention to back community Q Framework & documents ratified by community July 2010 OpenStack community established Jan/Feb 2012 Created framework for Foundation as a community April 2012 Drafting committee formed creating legal documents Q Formation of OpenStack Foundation

18 Foundation Approach Provide a permanent legal home for OpenStack, with broad industry support and the resources to support OpenStack s success While preserving what s working a.k.a. The OpenStack Way Technical people making technical decisions based on merit Dedicated resources building the community and ecosystem A strong ecosystem of companies making money Encouraging and rewarding contribution in all forms, such as testing, documenting, translating, integrating, extending, educating, financing, training, supporting, facilitating, evangelizing, designing, or art making. Always maintaining the proper balance between the individuals who invest their time and effort, and the companies who build businesses.

19 Foundation Mission The OpenStack Foundation is an independent body providing shared resources to help achieve the OpenStack Mission by Protecting, Empowering, and Promoting OpenStack software and the community around it, including users, developers and the entire ecosystem. Latest:

20 What does it mean? Leading technology companies are standing strong with OpenStack and backing the Foundation as the long-term, independent home for the projects. Together, these companies can move the industry forward in an open direction while continuing to innovate the collective reach of these companies drives adoption, and our joint commitment ensures the long-term viability of the project. We are all committed to The OpenStack Way: an open development process that is driven by a technical meritocracy and making significant investments in community building This is all about doubling down on our community and driving key initiatives like interoperability

21 Linux at IBM - continuing to enable new ways of doing business Edge and Web Infrastructure Characteristics: Community Driven Internet Enabled Worldwide Volunteers Application and Data Serving Characteristics: Open Industry Driven Open elements of IT industry join existing community Linux adoption in the enterprise accelerates Business-Critical Workloads Characteristics: Competition driven Accepted as mature, open, lower-cost platform for DB, BI, ERP, CRM Cornerstone of datacenter strategies Steady adoption through downturn Next Generation Workloads Characteristics: Innovation driven Fully established for business-critical use Workload allocation by platform capability IT-led cloud adoption Utility billing models Accelerated adoption post-downturn Make Linux better Enable IBM products Mainstream for IBM Key to IBM growth

22 Watson a system designed for answers Watson is a workload optimized system tuned for Big Data Hardware Cluster of 90 commercially available Power 750s featuring POWER7 running Linux Software Open Source Apache Hadoop on Linux plus IBM Research DeepQA software technology Domain knowledge and expertise Using Hadoop, Watson turns terabytes of data from various sources into potential answers In less than 3 seconds, Watson uses IBM DeepQA analytics to determine best answer Watson technology at work now to help clients Wellpoint Healthcare Wall Street Journal - Monday Sept 12, 2011 WellPoint said it plans to use Watson's data-crunching on Power 750s running Linux to help suggest treatment options and diagnoses to doctors. Cedars-Sinai s Cancer Clinic Los Angeles Times December 17, 2011 "I don't see Watson taking the place of a doctor," said Dr. William Audeh, head of the Oschin institute, "but I do see it acting as a super library for a doctor.

23 The big data challenge and use cases All kinds of data Extreme volumes Valuable insight, but difficult to extract Often extremely time sensitive IBM Watson Answers in less than 3 seconds Make risk decisions based on real-time transactional data Detect life-threatening conditions at hospitals in time to intervene Big Data platform Scale-out clusters Distributed filesystem Petabytes of storage MapReduce parallel programming model Multi-channel customer sentiment and experience analysis Faces The best way to find IBMers. Just type. No waiting

24 Extending Watson capabilities to other challenges Workload optimized - just like Watson Key Linux workload stacks tuned to exploit Power and deliver higher value Workload optimized accelerators High value, emerging Linux solutions Tuned for new industry standard Linux only servers, PowerLinux 2-socket, rack server and compute node IBM InfoSphere Streams IBM InfoSphere BigInsights Powered by Big Data Analytics Industry Application Solutions Open Source Infrastructure Services IBM PowerLinux 2-socket, rack server and compute node optimized for POWER7 and PowerVM Comparably priced to x86 Linux IBM PowerLinux TM 7R2 IBM Flex System p24l

25 IBM PowerLinux solution examples Delivering new services faster Turnkey Big Data Analytics system for SMB customers in Healthcare, Retail and Finance IBM InfoSphere BigInsights Powered by IBM InfoSphere Streams Delivering higher qualities of service Hardened platform pre-tested and integrated by RAMEC for Russian market and ISV ecosystem Delivering services with superior economics Improved file serving performance by 50% & lowered TCA by 30 % with virtual fileservers on 2 PowerLinux 7R2s vs. 10 x86 Linux servers OpenStack coming! Big Data Analytics Industry Application Solutions Open Source Infrastructure Services

26 We encourage YOU to get involved! Cloud Standards Customer Council Angel Luis Diaz: Provides guidance to the multiple cloud standards-defining bodies Delivers content in the form of best practices, case studies, use cases, requirements, gap analysis and recommendations for cloud standards Member Application: Web Site: OpenStack Mark Collier: OpenStack s User Committee Provides feedback and input on user priorities - a formal mechanism for users to be heard and raise important issues Web Site: PowerLinux Scott Handy: IBM PowerLinux Open source software based solutions and servers for emerging business challenges Web Site: 26

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