MEDIA KIT 2014 MEDIA KIT think spring! ENFIN LE PRINTEMPS! LES DÉLICIEUX SECRETS DE NOS BLOGUEUSES divins desserts, ultra crémeux

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2 OUR MISSION Kraft what s cooking/qu est-ce qui mijote is the go-to source for the busy home cook seeking delicious, achievable ways to feed her family. Wherever and whenever she needs inspiration, we re there with easy meal ideas and recipes to make mealtime better. We surround our reader with smart, relevant food ideas that help her manage her time and budget. Each of our recipes are rigorously tested making us Canada s trusted resource for recipes that work, every time. For every occasion from everyday to special gatherings, home cooks know that Kraft what s cooking/ qu est-ce qui mijote is there to make life taste better.

3 haut en couleurs haut en couleurs content that lives wherever she goes Powerful brand that resonates with 360MM+ engaged consumers across multiple channels. Massive scale and distribution unmatchable integration potential.

4 massive scale and reach 93 million s sent (ENGLISH AND FRENCH) 1.5MILLION OVER youtube views (combined) 1.2MILLION unique web visitors (MONTHLY) 3NEARLY MILLION MOBILE SITE VISITS annually 20 million advertising impressions 465,000 Facebook likes +growing 3,635,000 readers **PMB 2013 Fall Source: Kraft Canada Internal Analytics and PMB Fall 2013 *Combined English and French

5 PRINT MAGAZINE print assets fast facts editorial categories integration reach canadian print distribution print rate card publishing calendar ad specs

6 compelling content, trusted environment Consumers turn to Kraft what s cooking/qu est-ce qui mijote for the solutions they need to create deliciously simple and affordable dishes every day. Four times a year, we deliver seasonal recipes, meal-planning tools, step-by-step techniques and more to empower over 1 million readers to create delicious meals. Every recipe is rigorously tested by the Kraft Kitchens Experts, providing a trusted and highly relevant environment for your brand message. FAST FACTS Kraft what s cooking: Canada s #1 women s magazine* to reach: AUDIENCE %REACH Women million 23% Women million 25% Moms 1.1 million 25% Principal Grocery Shopper 1.5 million 25% Launched: January 2000 Distribution National: English: 800,000 French: 400,000 Issues: Spring, Summer, Fall and Festive Kraft qu est-ce qui mijote: French Canada s #1 women s magazine* to reach: AUDIENCE %REACH Women ,000 33% Women ,000 34% Moms 327,000 36% Principal Grocery Shopper 483,000 30% total readership: 3,635,000 English 1,250,000 French Kraft Kitchens Expert Susanne Stark Kraft Kitchens Expert Michele McAdoo Source: PMB Fall 2013, Based on English Women 18+*Magazine set: CHE, CLV, FLR, FAS, ELLE, CH&H, SAH, TP, Parents Canada, LLE, Cdn Family, Cdn Health + Lifestyle, HELLO Source: PMB Fall 2013, Based on French Women 18+*Magazine set: Châtelaine. Coupe de Pouce, Ricardo, Clin D oeil, ElleQuebec, Les Idees, MOI & Cie, Chez Soi, Selection du RD, Decormag, LOULOU, Enfants Quebec, 5 ingrediencts-15 minutes, Yoopa

7 editorial categories The latest On On the menu In season cooking Essentials: Short recipes, tips and fun facts, inspired by seasonal topics and ingredients what s New: New products to make your day a little better what s Online: A taste of the hottest recipes and features across the Kraft what s cooking/qu est-ce qui mijote digital platforms Everyday Eating: Family-pleasing mains, sides and desserts simple Entertaining: Delicious ideas for get-togethers, big and small Fast and Easy Dinner Ideas: Supper recipes that are ready in a flash Quick Snacks and Desserts: Handy ideas for fast-paced days Made in Canada: Cooking with ingredients that are grown or created in Canada get Fresh: Tasty ways to get the most out of seasonal produce cooking School: A seasonal dish made simple with step-by-step photos plus Kitchen 411: Our experts respond to reader concerns such as how to keep a cheesecake from cracking

8 put the power of Kraft Canada to work for your brand The expert team of content creators at Kraft can seamlessly integrate your brand message into the pages of Kraft what s cooking/qu est-ce qui mijote. Tapping into our knowledge of the Kraft consumer, our content team will develop highly effective integration opportunities that support your message while addressing readers needs precisely when they are looking for information that is relevant to your brand. print editorial integration opportunities: Editorial: Food and CPG products can be highlighted within recipes, preparation techniques and tips Photography: Partner products can be incorporated into photography as part of the food display or environment

9 BUILDING REACH WITH RMI BRANDS Kraft what s cooking 2.4 million women turn to Kraft what s cooking for easy, affordable and helpful ideas in their kitchens. Build on the success of the Kraft what s cooking magazine brand and expand your exposure to 4.7 million women by adding the unique readers of Chatelaine, Today s Parent and Canadian Health & Lifestyle. REACH ACCUMULATION BY TARGET 30% 42% 46% 47% 44% 26% 39% 43% 44% 41% 23% 39% 37% 37% 37% Kraft what s cooking Chatelaine 15% 21% 25% 25% 23% Today s Parent Canadian Health & Lifestyle Adults 18+ Women 18+ Women Moms Pricipal Grocery Shopper Women Source: PMB FALL 2013

10 BUILDING REACH WITH RMI BRANDS Kraft qu-est qui mijote 837,000 women turn to Kraft qu est-ce qui mijote for easy, affordable and helpful ideas in their kitchens. Build on the success of the Kraft qu est-ce qui mijote magazine brand and expand your exposure to 1.2 million women by adding the unique readers of Châtelaine and Enfants Quebec. REACH ACCUMULATION BY TARGET 30% 44% 50% 50% 44% 30% 43% 49% 48% 43% Kraft qu est-ce qui mijote 21% 30% 34% 36% 30% Châtelaine Enfants Quebec Adults 18+ Women 18+ Women Moms Primary Grocery Shopper Women Source: PMB FALL 2013

11 canadian MEDIA KIT print 2014 distribution Kraft what s cooking/qu est-ce qui mijote readers are well-balanced by province and region. total readership Kraft what s cooking 3,635,000 Kraft qu-est qui mijote 1,240,000 *PMB fall 2013 Distribution as of Festive 2013 Yukon Territory 0.1% % = Kraft what s cooking % = Kraft qu est-ce qui mijote NORTHWEST TERRITORIES 0.1% NEWFOUNDLAND & LABRADOR 3% BRITISH COLUMBIA 9.9% 0.1% ALBERTA 12.0% 0.1% MANITOBA 5.6% QUEBEC 4.8% 95.5% SASKATCHEWAN 4.6% ONTARIO 50.9% 1.9% NEW BRUNSWICK 3.5% 2.3% NOVA SCOTIA 4.8% PRINCE EDWARD ISLAND 0.6%

12 2014 MEDIA rate KIT 2014 card (GROSS) 2014 Rate Card (GROSS) 2014 national (english & french) FREQUENCY 1x 3x 5x Full Page (P4CB) $33,763 $32,750 $32,075 Spread $67,526 $65,501 $64,150 Half Page $21,946 $21,288 $20,848 Third Page $14,631 $14,191 $13, Kraft what s cooking (english) FREQUENCY 1x 3x 5x Full Page (P4CB) $22,509 $21,830 $21,384 Spread $45,017 $43,667 $42,767 Half Page $14,631 $14,191 $13,899 Third Page $9,754 $9,462 $9, Kraft qu est-ce qui mijote (french) FREQUENCY 1x 3x 5x Full Page (P4CB) $11,255 $10,917 $10,691 Spread $22,509 $21,834 $21,384 Half Page $7,315 $7,096 $6,949 Third Page $4,877 $4,731 $4,633 *Insert and outsert rates available upon request TALK to your Rogers One Call representative about exclusive integration opportunities for your brand

13 publishing calendar print dates 2014 ad close materials due* in-home Spring Jan Jan Mar Summer Mar Mar May Fall June Jul 3 14 Aug Festive aug Sept Nov 5 14 * Fractional materials are due 2 weeks prior. Dates and rates are subject to change. FAST FACTS Kraft what s cooking/qu est-ce qui mijote is published 4 times per year rates are gross and include 4-colour No additional charge for bleed $2,000 plate-change fee for copy splits/ regional buys advertorials and inserts: Rates quoted upon request haut en couleurs no coupons accepted without prior approval the Kraft what s cooking/ qu est-ce qui mijote team reserves the right for final approval of supplied advertisements for creative content, advertisement selection and placement in Kraft what s cooking/ qu est-ce qui mijote ABC Audited

14 ADVERTISING SPECIFICATIONS Advertising Information advertising dimensions WxH in inches ad size trim live area/bleed safety non-bleed bleed Full Page x x x x Full-Page Spread x x x x One-Third Page Vertical x x x x One-Half Page Horizontal x x x x file submission submit FILES to: Firefox browser is recommended when establishing an account, please observe the Minimum Requirements to avoid processing errors 1. Create an account 2. Choose Send My Ad 3. Choose publication: i.e., Kraft what s cooking live matter requirements Set the offset setting to 0.167" when creating PDF/X-1A files so the standard trim, bleed and center marks are included but not in the live image area or bleed area All non-bleed ads should be built to 100% of the non-bleed specs All bleed ads keep live matter a minimum of 0.375" inside the bleed dimensions on all four sides Single-page ads should be built to 100% trim size with the marks and bleeds option turned on. If ad bleeds, extend bleed a minimum of 0.125" beyond trim. Keep live matter to a minimum of 0.25" inside trim dimensions Partial-page ads should be built to 100% of their actual trim size with the marks and bleeds option turned on. If ad bleeds, extend bleed a minimum of 0.125" beyond trim. Keep live matter a minimum of 0.25" inside trim dimensions spread ads keep live matter 0.25" away from either side of center or 0.5" total across the gutter. For spread ads with a headline crossing over the gutter, contact production department if the visual spacing between words or letters is critical 4. Choose issue: i.e., Fall 2013

15 ADVERTISING SPECIFICATIONS file formats Preferred format: PDF/X-1a Acceptable format: PDF resolution requirements Vector (PDF/X-1A, PDF) 300 dpi/2400 dpi for line work questions and proofs should be sent to: Meredith Content Center Kraft what s cooking/ qu est-ce qui mijote (issue/date) Attn: Julee Evans 1716 Locust Street, LS-227 Des Moines, IA Ph: Fax: julee.evans@meredith.com FIle specifications/ general guidelines Do not apply style attributes to basic fonts include and/or embed all fonts, images/scans, logos and artwork Do not nest PDF files in other PDF files Do not nest EPS files in other EPS files use of illegal characters in file names will not be accepted (example: &, /, -, ~, %, (,), #,, $, etc. or anything after the extension) limit file name to 24 characters including the extension on 4/C ads, Pantone colors, other spot colors and non- CMYK elements must be converted to CMYK Four-colour solids should not exceed SWOP density of 300% to create a rich black, use 100% K and 60% C Colour type, reverse type and/or line art should not be less than at the thinnest part of the character. Single-colour type should be no less than at the thinnest part of the character to avoid low-res (soft type) or 4/C black type, type should be built in Quark, InDesign or Illustrator and not within Photoshop reverse type should use a dominant colour (usually 70% or more) for the shape of the letters. Where practicable and not detrimental to the appearance of the job, make the type in the subordinate colors slightly larger to minimize register problems on the production press all supplied materials intended for use in Meredith publications must be properly trapped and, when possible, image trapping should be represented in the accompanying SWOP proofs

16 ADVERTISING SPECIFICATIONS retention of materials Materials for all processes will be held for one year then destroyed, unless otherwise notified. Meredith Corporation is a member of the DDAP Association and subscribes to and supports all digital exchange standards developed by CGATS/SC6, the accredited graphic arts standards committee. proof requirements advertiser understands that if it does not supply a SWOP-certified colour proof with colour bars or if it supplies a colour laser proof, Meredith cannot guarantee a colour match to the supplied proof and will print to the supplied file supply a minimum of one composite SWOP-certified proof for color proofs must be made from supplied file proofs must be 100% of size and SWOP-certified For an up-to-date list of SWOP-approved colour proofs, please visit Colour bars are required on all analog or digital halftone proofs Colour bars should include: swop colour bars at 100% size as found on SWOP Web site a solid and 25%, 50% and 75% tints of each process color. Solid overprint at least one gray balance patch (cyan 50%, magenta and yellow 39%) two-colour overprints at 25%, 50% and 75% also recommended the colour bar can be a GCA/GATF Proof Comparator, or a GATF/SWOP Proofing Bar or digital equivalent proofs must indicate the proofing product or system used, pre-press supplier contacts and information showing conformance to the Manufacturer s Application Data ad should be proofed on commercial-grade stock Proofing systems requiring line screens: Commercial-grade stock uses 150 line screen If the guidelines are not met, the colour and quality of print reproduction may vary. Proofs that are not SWOP-compliant will be referenced for content only. Meredith will try to achieve a reasonable match to the supplied proof.

17 GENERAL TERMS AND CONDITIONS The applicable insertion order (to the extent it does not conflict with the terms hereof), the then current rate card of the publication(s) to which the insertion order relates ( Publication ) and Publication s then current advertising specifications are incorporated by reference into these terms and conditions and are collectively referred to as the Agreement. The person(s), firm or corporation contracting with Rogers Publishing Limited ( Publisher ) for the insertion of advertising in Publication, whether as principal ( Advertiser ) or as agent ( Agency ), shall be deemed authorized for all purposes relating to the Agreement. Rates and Commissions (a) Publisher reserves the right to change its advertising rates at any time. Rate changes shall be made at least 30 days in advance of the closing date of the first issue to which such rates apply. If a rate change is not acceptable to Advertiser or Agency, it may, within 15 days of notification of such rate change, cancel the Agreement without incurring short rate charges (excluding multi-year discounts). (b) Advertising rates are subject to the addition of applicable taxes, including Goods and Services Tax (GST), Harmonized Sales Tax (HST) and a Quebec Sales Tax (QST) where applicable. (c) Agency commissions equal to up to 15% of gross billings for space, colour, position or special insert stock are payable to recognized agencies only. Commissions are not payable on extra mechanical charges, reprints, split runs and other such charges. (d) Any negotiated discounts are only applicable to and available during the period in which they are earned. Rebates resulting from any and all earned advertiser discount adjustments must be used within 6 months after the end of the period in which they are earned, and will expire if unused during such period. Billing and Payments (a) Advertiser and Agency shall be jointly and severally liable for payment of all invoices for advertising published in the Publication(s). (b) Advertiser and/or Agency shall pre-pay for its advertising purchase except with approval from Publisher s credit department. If approved for credit, Advertiser and/or Agency (as applicable) shall pay all amounts due upon receipt of invoice. (c) Publisher shall invoice Advertiser or Agency on a monthly basis unless otherwise stipulated in order. (d) Publisher reserves the right to impose a late payment charge of 2% per month (26.8% per year) from the date of the first invoice until the date Publisher receives such amount in full. (e) Invoiced amounts are payable at Publication s office in Canadian funds, or equivalent funds at the rate of exchange prevailing at the time of payment. (f) Publisher reserves the right to change the payment terms to cash with insertion order at any time. Cancellation (a) Cancellation of the Agreement by Advertiser or Agency is subject to Publisher s approval, in its sole discretion. Agreements for covers, special positions and inserts may not be cancelled by Advertiser or Agency. No cancellations shall be accepted by Publisher after the closing date for advertising space. Short rate charges shall apply to all cancellations by Advertiser or Agency. (b) Publisher may, at its option terminate this Agreement for the breach of any term hereof. Upon termination for breach, all charges incurred, together with short rate charges, shall be immediately due and payable. Advertising Materials (a) All advertising copy is subject to Publisher s approval and Publisher may without notice and without liability reject, discontinue or omit any advertising for any reason at any time. (b) The word Advertisement shall be placed above copy which Publisher determines resembles Publication s editorial material or that is not immediately identifiable as an advertisement. (c) Publisher shall not be responsible for colour or colour trapping or advertising copy that does not conform to digital Magazines Advertising Canadian Specifications ( dmacs ). For further information regarding magazine industry standards, please refer to Magazines Canada or dmacs Proofing requirements may also be found on www. rogersdigitalads.com under Proofing Info. (d) Publisher may insert the advertising anywhere in Publication in its discretion, and any condition on orders or copy instructions involving the placement of advertising shall be treated as a positioning request only and cannot be guaranteed. Publisher s inability or failure to comply with any such positioning request shall not relieve Advertiser or Agency of the obligation to pay for the advertising. (e) Publisher shall not be obligated to return any advertising material. (f) Any advertising published in Publication may, in Publisher s discretion, be published and archived by Publisher or any anyone authorized by Publisher, as many times as Publisher and those authorized by Publisher wish, in and on any product, media and archive (including anything in print, electronic or other form). Warranties, Indemnities, Limitations (a) Advertiser and Agency each warrant, represent and covenant to Publisher that: (i) it has the full right and power to offer the advertising materials to Publisher and to enter into this agreement; (ii) the advertising materials do not contain any defamatory, libelous or slanderous material and will not violate any individual rights, including without limitation, intellectual property rights, rights of privacy, publicity or personality of any person; (iii) it has obtained all consents, waivers, releases and rights necessary for the use of such advertising materials published in the Publication(s), as contemplated by each order. (b) Advertiser and Agency shall be jointly and severally liable for all content (including text, representation and illustrations) of any advertising printed. Advertiser and Agency shall jointly and severally indemnify Publisher, its affiliates and their respective officers, directors, employees, contractors and agents against any and all liability and costs including any legal fees arising from a breach of this Agreement and/or resulting from the publication of the advertising materials, including without limitation, defamation, illegal competition or trade practice, infringement of trademark, trade name, or copyrights, and violation of rights of privacy, property or contract. (c) Publisher shall not be responsible for errors or omissions in any advertising materials provided by Advertiser or Agency (including errors in key numbers) or for changes made to such advertising after the applicable closing date. (d) Advertiser and Agency agree that Publication shall be under no liability for the failure, for any reason, to publish any advertising or circulate any issue of Publication. General (a) If Agency has entered this Agreement on behalf of Advertiser, Agency confirms that Advertiser has been provided with a copy of the terms hereof. (b)this Agreement constitutes the entire agreement between the parties with respect to its subject matter and supersedes all prior agreements and understandings relating to the subject matter. No changes to this Agreement shall be effective unless made in writing and signed by the party sought to be bound. (c) For clarity, Publisher shall not be bound by any conditions, printed or otherwise, appearing on Advertiser or Agency contracts, orders or instructions which conflict with, vary or add to these terms and conditions. (d) Neither Advertiser nor Agency may assign any rights or obligations under this Agreement. (e) Advertiser and Agency agree not to make promotional or merchandising reference to Publication in any way without the prior written permission of Publisher in each instance. (f) No provision of this Agreement shall be deemed waived by a course of conduct unless such waiver is in writing signed by all parties and stating specifically that it is intended to modify this Agreement. (g) This Agreement is governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein. Any proceeding relating to the subject matter of this Agreement shall be within the exclusive jurisdiction of the courts of the Province of Ontario.

18 CONTACt US Advertising Office For correspondence, space orders, insertions and contracts, send to: Advertising Sales Department Kraft what s cooking/qu est-ce qui mijote One Mount Pleasant Road, 11th Floor Toronto, Ontario M4Y 2Y5 Whitney Grove Director of Sales T E whitney.grove@rci.rogers.com Terry Smith Coordinator T E terry.smith@rci.rogers.com