Micro to Mega: Trends in Business Communications

Transcription

1 A Questex Company Micro to Mega: Trends in Business Communications Business Development Strategies

2 M i c r o t o M e g a : T r e n d s i n B u s i n e s s C o m m u n i c a t i o n s Introduction Businesses and organizations of all sizes invest significantly in efforts to communicate with customers. Organizations of all sizes rely on a broad communications mix to steer operations, accelerate sales, and drive revenues. Customer communications span many channels print, online, mobile, social media and the challenge many organizations face is selecting the right mix to maximize results. Digital media continues to disrupt corporate communication requirements and spending, and organizations are integrating channels to deliver the most effective and efficient mix to serve and engage customers. This research study evaluates communication trends, identifies media usage and spending, and defines key decisions makers criteria for selecting media and providers across small and medium-sized business and large enterprise organizations in key vertical industries Report on the adoption of , mobile, and social media marketing Identify main objectives in using media types Evaluate the effectiveness of cross- media communications Document shifts to electronic document delivery Track adoption of variable data printing Assess provider preferences and selection criteria Identify strategies and recommendations for business growth by market and application SMB markets considered: - Construction - Education - Entertainment - Financial Services/ Insurance - Healthcare - Hospitality ( accommodations and food services) - Manufacturing Project Objectives: Profile communication service requirements ( print and online) across 8 to 10 key vertical industries in the U.S. Focus on large enterprises with 500+ employees and - Non- profits - Personal Services - Professional Services - Real Estate - Retail small-and-medium size business with less than 500 employees Quantify spending by key application area and media type

3 Enterprise markets considered: - Automotive - Education - Financial Services/ Insurance - Gover nment - Healthcare - Hospitality - Manufacturing/ Pharma - Retail - Utilities/ Telecom - Non- Profit Who Should Subscribe? Print service providers including commercial, quick, franchise, statement, and digital printers Document outsourcing service providers Analysis & Project Deliverables InfoTrends professional staff will perform an extensive analysis of the research to develop an understanding of the opportunities and challenges in serving the SMB and enterprise markets. Subscribers of the study will receive: Two executive summaries, delivered in PowerPoint format, with key findings and recommendations for enterprise and SMB Markets Summary of interviews with key decision makers across markets Research charts Data cross- tabulations by vertical, company size, SM/Enterprise In Excel & PDF Presentation of summary level research findings Cross- media and marketing services companies Business process outsourcing companies Equipment manufacturers who serve the printing industry Software providers Any company interested in communication trends in the enterprise and/or SMB market Timeline May-June 2015: July 2015: August- November: Early Subscriber Sales Preperations & Survey Development Survey Research & Analysis Research Methodology December: Study Delivery Web-based surveys of executives and decision- makers within each vertical - 1,092 SMBs Enterprises - Survey sample will include a mix of job titles including VPs, directors, functional Terms and Conditions Liability for Advice InfoTrends is not liable for any actions taken by the client in connection with the information, opinions, or advice allocated with this study. owners, and marketing executives In-depth telephone interviews with companies across targeted industries Desk research

4 Copyrights InfoTrends retains all copyrights. The reproduction of any materials is prohibited without written consent from InfoTrends. Confidentiality InfoTrends will use its best efforts to ensure that any confidential information obtained about the client and its business during the course of the proposed study is not, unless agreed otherwise in advance, disclosed to any third party without the prior written permission of the client. InfoTrends retains the right to re-use any non-proprietary information as part of its ongoing analysis of the digital imaging industry. About InfoTrends InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industries. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Headquarters U.S. 97 Libbey Industrial Parkway Weymouth, MA USA Europe 960 Capability Green Luton, Beds LU1 3PE United Kingdom Japan Ebisu IS Bldg. 8F Ebisu, Shibuya-ku Tokyo Japan [email protected]

5 Authorization Form Micro to Mega: Trends in Business Communications Subscriber Rate Enterprise and SMB ( 2 reports) $28,995 Enterprise or SMB (1 report) $16, 995 Subscription includes: - Executive summaries with key findings and recommendations - Summary of interviews with key decision makers across markets - Research charts - Data cross tabulations - by vertical, company size, SMB/ Enterprise - Presentation of summary level research findings Subscribers may also add the following option: On-site Presentation (1/2 day) $2,500 (+ travel) Purchase order number Signature Name Title Company Address City, State, Zip Country Telephone the completed form to [email protected] or fax to