A GLOBAL SNAPSHOT OF SOCIAL RECRUITING ACTIVITY: WHERE ARE THE JOBS? THE BULLHORN REACH COUNTRY REPORT
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1 A GLOBAL SNAPSHOT OF SOCIAL RECRUITING ACTIVITY: WHERE ARE THE JOBS? THE BULLHORN REACH COUNTRY REPORT TM APRIL 2012 COPYRIGHT 2012 BULLHORN, INC. ALL RIGHTS RESERVED.
2 Recruiters are increasingly using social media to source and recruit candidates all over the world. The Bullhorn Reach Country Report takes a look at the global recruitment activity among recruiters posting jobs to LinkedIn, Facebook and Twitter, as well as an in-depth look at the social network usage among recruiters in four major English-speaking countries. Social media usage among recruiters is much higher in these countries than the rest of the world. This report shows that recruiters in the U.K. leverage LinkedIn and Twitter the most, while recruiters in the U.S. post the most jobs to Facebook. In addition, it confirms that social recruiting activity does align with company size, as recruiters at small companies tend to post more jobs to Twitter and Facebook, while recruiters at large companies leverage LinkedIn the most. Finally, this report reveals that there is a wide variation in use across industries in all four countries evaluated Australia, Canada, the U.K. and U.S. EXECUTIVE SUMMARY AUSTRALIA UNITED KINGDOM CANADA UNITED STATES THE BULLHORN REACH COUNTRY REPORT APRIL
3 Recruiters in the U.K., Canada and Australia Use LinkedIn More Than Recruiters in the U.S. WORLDWIDE % of Recruiters Posting Jobs To 90% 85% 84% 82% 80% 78% 76% 74% 72% 70% 68% AUSTRALIA 86% 88% 87% 86% 84% 75% CANADA UNITED KINGDOM UNITED STATES REST OF WORLD THE BULLHORN REACH COUNTRY REPORT APRIL
4 Recruiters in the U.K., Canada and Australia Are Trailing Behind the U.S. In Terms of Facebook Usage, but Are Still Above the International Average WORLDWIDE % of Recruiters Posting Jobs To 30% 25% 23% 24% 23% 27% 20% 17% 15% 10% 5% 0% AUSTRALIA CANADA UNITED KINGDOM UNITED STATES REST OF WORLD THE BULLHORN REACH COUNTRY REPORT APRIL
5 U.K. Recruiters Use Twitter the Most (53%), while Recruiters in the U.S. and Canada Use it the Least (44%) WORLDWIDE % of Recruiters Posting Jobs To 60% 50% 48% 44% 53% 44% 40% 30% 28% 20% 10% 0% AUSTRALIA CANADA UNITED KINGDOM UNITED STATES REST OF WORLD THE BULLHORN REACH COUNTRY REPORT APRIL
6 Recruiters at Larger Companies Use LinkedIn Slightly More Than Recruiters at Smaller Companies WORLDWIDE % of Recruiters Posting Jobs to LinkedIn by Company Size 90% 89% 89% 89% 88% 87% 87% 86% 85% 84% Company Size (No. of Employees) THE BULLHORN REACH COUNTRY REPORT APRIL
7 Recruiters at Smaller Companies Use Facebook the Most with 30% Posting Jobs to the Network WORLDWIDE % of Recruiters Posting Jobs to Facebook by Company Size 35% 30% 25% 30% 24% 24% 20% 10% 5% 0% Company Size (No. of Employees) THE BULLHORN REACH COUNTRY REPORT APRIL
8 Recruiters at Small Companies Tend to Use Twitter the Most with 49% Posting Jobs to the Network WORLDWIDE % of Recruiters Posting Jobs to Twitter by Company Size 50% 49% 48% 47% 46% 45% 44% 43% 49% 43% 47% 42% 41% 40% 39% Company Size (No. of Employees) THE BULLHORN REACH COUNTRY REPORT APRIL
9 RECRUITING ACTIVITY IN AUSTRALIA AUSTRALIA Australian Recruiters at Large Companies Are the Least Active Users of Social Networks % of Recruiters Posting Jobs to Networks by Company Size 100% 98% 80% 91% 81% 60% 56% 58% 40% 20% 25% 25% 14% 14% 0% # OF EMPLOYEES THE BULLHORN REACH COUNTRY REPORT APRIL
10 Top 10 Industries Posting Jobs to 1 HOTEL/RESORT/CASINO 2 MEDICAL DEVICE 3 AEROSPACE + DEFENSE 4 LEGAL 5 INTERNET SERVICES 6 TELECOMMUNICATIONS 7 INSURANCE 8 ARCHITECTURAL 9 BIOTECH & PHARMA 10 ACCOUNTING AUSTRALIA 1 EDUCATION 2 ADVERTISING + PR 3 NON PROFIT 4 ARCHITECTURAL 5 DESIGN 6 MARKETING 7 INTERNET SERVICES 8 TELECOMMUNICATIONS 9 RETAIL 10 MANUFACTURING 1 RETAIL 2 ENERGY 3 PUBLISHING 4 MANUFACTURING 5 NON PROFIT 6 HEALTHCARE 7 MARKETING 8 SECURITY 9 EDUCATION 10 TECHNOLOGY THE BULLHORN REACH COUNTRY REPORT APRIL
11 RECRUITING ACTIVITY IN CANADA CANADA Canadian Recruiters at Mid-sized Companies Leverage Facebook and Twitter the Least, and LinkedIn the Most % of Recruiters Posting Jobs to Networks by Company Size 100% 93% 80% 89% 91% 60% 40% 20% 27% 27% 21% 51% 40% 52% 0% # OF EMPLOYEES THE BULLHORN REACH COUNTRY REPORT APRIL
12 Top 10 Industries Posting Jobs to 1 ARCHITECTURAL 2 AIRLINE 3 GOV + MILITARY 4 REAL ESTATE + PROPERTY 5 NON PROFIT 6 WAREHOUSE 7 TRANSPORTATION 8 CHEMICALS/PETRO 9 ENGINEERING 10 MANUFACTURING CANADA 1 FOOD SERVICE + CATERING 2 PUBLISHING 3 COMMUNICATIONS 4 STAFFING/RECRUITING 5 ADMIN + CLERICAL 6 CHEMICALS/PETRO 7 LEGAL 8 ADVERTISING + PR 9 ARCHITECTURAL 10 SALES 1 HEALTH + FITNESS 2 SECURITY 3 MEDICAL/DEVICE 4 STAFFING/RECRUITING 5 AEROSPACE + DEFENSE 6 ADMIN + CLERICAL 7 HEALTHCARE 8 FOOD SERVICE + CATERING 9 RETAIL 10 HUMAN RESOURCES THE BULLHORN REACH COUNTRY REPORT APRIL
13 RECRUITING ACTIVITY IN THE U.K. UNITED KINGDOM Recruiters at Mid-sized Companies in the U.K. Are the Heaviest Users of Social Networks % of Recruiters Posting Jobs to Networks by Company Size 100% 98% 80% 91% 81% 60% 56% 58% 40% 20% 25% 25% 14% 14% 0% # OF EMPLOYEES THE BULLHORN REACH COUNTRY REPORT APRIL
14 1 REAL ESTATE + PROPERTY 2 EDUCATION 3 CONSUMER GOODS 4 AIRLINE 5 NON PROFIT 6 BIOTECH + PHARMA 7 WAREHOUSE 8 DESIGN 9 TRANSPORTATION 10 MINING Top 10 Industries Posting Jobs to UNITED KINGDOM 1 RESTAURANT 2 HOTEL/RESORT/CASINO 3 FOOD SERVICE + CATERING 4 HEALTHCARE 5 ADVERTISING + PR 6 HUMAN RESOURCES 7 LEGAL 8 NON PROFIT 9 MINING 10 GOV + MILITARY 1 SECURITY 2 ADMIN + CLERICAL 3 HOTEL/RESORT/CASINO 4 RESTAURANT 5 HEALTH + FITNESS 6 COMMUNICATIONS 7 HUMAN RESOURCES 8 INTERNET SERVICES 9 MARKETING 10 AGRICULTURE + FORESTRY THE BULLHORN REACH COUNTRY REPORT APRIL
15 RECRUITING ACTIVITY IN THE U.S. UNITED STATES U.S. Recruiters at Smaller Companies Are Less Likely to Use LinkedIn, but More Likely to Use Facebook or Twitter % of Recruiters Posting Jobs to Networks by Company Size 100% 87% 90% 89% 80% 60% 50% 46% 47% 40% 20% 32% 26% 25% 0% # OF EMPLOYEES THE BULLHORN REACH COUNTRY REPORT APRIL
16 1 SECURITY 2 LEGAL 3 OTHER 4 STAFFING/RECRUITING 5 CONSUMER GOODS 6 INSURANCE 7 AUTOMOTIVE 8 ENERGY 9 AEROSPACE + DEFENSE 10 COMMUNICATIONS Top 10 Industries Posting Jobs to UNITED STATES 1 WAREHOUSE 2 ADMIN + CLERICAL 3 NON PROFIT 4 INSURANCE 5 INTERNET SERVICES 6 FOOD SERVICE + CATERING 7 AEROSPACE + DEFENSE 8 RESTAURANT 9 TELECOMMUNICATIONS 10 HEALTH + FITNESS 1 RESTAURANT 2 AGRICULTURE + FORESTRY 3 FASHION + APPAREL 4 DESIGN 5 FOOD SERVICE + CATERING 6 HOTEL/RESORT/CASINO 7 ADVERTISING + PR 8 SALES 9 NON PROFIT 10 TRAVEL THE BULLHORN REACH COUNTRY REPORT APRIL
17 ABOUT THE REPORT The Bullhorn Reach Country Report compares how recruiters in the United States (U.S.), United Kingdom (U.K.), Australia, Canada and the rest of the world leverage LinkedIn, Facebook and Twitter as part of their recruitment activity. Overall usage among recruiters may differ from company size data due to the fact that companies of unknown sizes were included in the total percentages. The information documented in this report does not represent a subjective projection, but an objective summary of the actual activity data pulled from the Bullhorn Reach user network of over 65,000 recruiters. THE BULLHORN REACH COUNTRY REPORT APRIL
18 ABOUT BULLHORN REACH Bullhorn Reach is a software-as-a-service (SaaS) social recruiting solution, designed to help recruiters leverage social media to source candidates and identify potential movers more efficiently. Launched in February 2011, the Bullhorn Reach social sourcing suite offers robust recruiting solutions that empower recruiters to engage as thought leaders, enhance their personal brands, and increase their visibility online. With over 65,000 registered users worldwide, Bullhorn Reach delivers advanced technology that brings recruiters, hiring managers and job seekers together more efficiently than ever before. Bullhorn Reach is a division of Bullhorn, Inc., the global leader in software-as-a-service (SaaS) for recruitment. Headquartered in Boston, Massachusetts with offices in London, United Kingdom and Sydney, Australia, Bullhorn s recruiting ATS/CRM and social recruiting products serve over 15,000 clients and 90,000 users across 90 countries. Privately owned, Bullhorn is principally backed by Highland Capital Partners and General Catalyst Partners. TM FARNSWORTH STREET 5TH FLOOR BOSTON, MA TM THE BULLHORN REACH COUNTRY REPORT APRIL TM
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