1 Performance Management Applications Gain Insight Throughout the Enterprise
2 Applications that Span the Enterprise Managers need a consolidated view of their key enterprise metrics and performance indicators in order to make intelligent decisions. Performance Management Applications Analytics deliver focused solutions to meet your business requirements by providing insightful and timely analysis, which allows users to take immediate action to address key business issues. Prepackaged Intelligence Performance management applications represent the next generation of business intelligence (BI). They consist of domain-focused business metrics, prebuilt dashboards and scorecards, and best-practice analysis techniques for gaining business insights. Applications can also provide your managers with a framework for business analysis. In addition, your entire organization can benefit from management of disparate data sources using a data warehouse, as Performance management applications from Business Objects provide prepackaged metrics, reports, and analytics covering customers, products and services, supply chain, human resource, and finance functions. These applications contain best practices for business analysis and are supported by a customizable framework that enables them to be adapted to the unique needs of each customer. well as unprecedented flexibilty to implement and customize prepackaged analytics. The Buy-and-Extend Approach Performance management applications are extensible to reflect the different needs of our customers. From prebuilt data models right through to analytics, customers can extend the applications to match their unique requirements: Buy applications with built-in best practices and data models for a faster time to return on investment, less cost, and less risk Extend the base data models and applications to reflect that which is unique to your own business The Business Objects product line provides the industry's leading suite of business intelligence products. 1
3 Prepackaged Applications Industry-Leading Analytics Performance Management Applications from Business Objects provide guided analysis, a feature that walks your users through each application to help them get to the heart of their question. And because users are often outside their comfort zone when analyzing other areas of the organization, each application has an embedded encyclopedia that offers tutorial elements for every analytic. These tutorials include business descriptions, a glossary of terms, and answers to key business questions. Our performance management applications include: Analytic applications that drive insight throughout your key business segments: customers, products and services, supply chain, human resources, and finance Analytic solutions that enable users to understand and analyze key information, to answer specific business issues within industry verticals, and throughout compliance environments Analytic Applications Increase Profitable Relationships While it s important to retain customers, it s even more important to retain the right customers. But how do you know who the right customers are? The rich functionality of BusinessObjects Customer Intelligence makes it possible for your organization to identify your most profitable customers, optimize sales activities around those customers, identify successful marketing campaigns, and take action. In addition, the application gives managers insight into call center activity and changing customer behavior, allowing them to take action before it s too late. Customer Intelligence also analyzes information pertaining to customer-facing account teams. It can answer questions such as: How does my pipeline look? How are we closing compared to our forecast by region/by sales person/by product? Which customers are contributing to our profitability and which ones are not? Industry best practices across the enterprise. 2
4 Deliver Industry Best Practices with Applications Optimizing product profitability requires you to make decisions based on a variety of factors including product mix and pricing, product promotions, sales channel performance, and customer behavior. BusinessObjects Product and Service Intelligence is tailored for your organization s sales, marketing, and operational managers, as well as brand and category managers. It provides key insights into product behavior that impacts brand strategy, promotional and merchandising mix, and product lifecycle management issues. Product and Service Intelligence helps you answer questions such as: How is my growth, value, and volume for a particular product? How much impact do new and de-listed products have on our total revenue? Are my promotional sales higher than last year? Product and Service Intelligence allows you to optimize product profitability and identify cross-sell and up-sell opportunities, while tying into the other analytics in the suite. This ensures that sales opportunities are profitable to the overall business, and can be sourced through the existing constraints in your organization s supply chain. We chose analytics from Business Objects because their solution offers analytics that help us make fast decisions that have a positive impact on our business. Olivier Paijens, Software Development Manager, Sanoma Magazines Belgium Improve Supply Chain Performance Flexibility, responsiveness, and reliability are the critical elements that make up a successful supply chain in today s marketplace. BusinessObjects Supply Chain Intelligence provides you with a comprehensive solution that allows you to evaluate, monitor, and improve your supply chain performance and efficiency. With this application, you can improve supplier management, increase manufacturing efficiency, optimize delivery and return management, and more. Following the proven supply chain operations reference (SCOR) framework from the Supply Chain Council, a leading industry trade association, Supply Chain Intelligence provides key performance indicator (KPI) benchmarks and best practice methodologies to help your users analyze supply chain cycle times, inventory holding costs, and demand forecasts. Use industry best practices to analyze your buisiness. Highlight key variances to take corrective action. Supply Chain Intelligence provides visibility and actionable insight across the supply chain. Dig into the details behind the numbers. 3
5 Extreme Business Insight Deploy custom dashboards and scorecards across the organization to increase alignment. Maximize Employee Recruitment, Retention, and Results Organizations are faced with more complex employee issues than ever before from designing compensation and incentive plans around the company s highest performers to dealing with independent contractors, foreign visa requirements, and a myriad of payroll and federal reporting requirements. BusinessObjects Human Resource Intelligence can provide insights to your human resources (HR) managers by supplying the answers to a variety of critical issues. Whether they are dealing with employee retention and turnover rates, or sales commissions and bonus payouts, your HR team needs to have confidence in the security, confidentiality, and accuracy of their data. Like our other applications, Human Resource Intelligence allows your HR managers to access the data they need when they need it, so they can make highly informed personnel decisions. Measure Financial Performance BusinessObjects Finance Intelligence provides your finance managers with the ability to evaluate and improve financial performance, review a wide array of financial activities, and optimize internal processes. The modules in Finance Intelligence will provide your organization with a comprehensive report card on its financial health covering everything from the profit and loss sheet, revenue plan and forecast, balance sheet, and general ledger. By managing your revenue cycle, you can make informed cash and revenue forecasts. Plus you can ensure that your decisions contribute to strong business performance. The modules of the Finance Intelligence application enable your users to evaluate and improve financial performance, review financial activities, and optimize financial processes. All modules are designed to cater to either single legal entities and full company-wide consolidated results. Through its web-based interface, the Finance Intelligence analytics facilitate the distribution of information to both your internal and external customers. Performance management applications from Business Objects are the next step in the evolution of business intelligence. Readily deployable, easily learned, and scalable across the enterprise, Performance management applications from Business Objects are engineered to deliver rapid return on investment (ROI) by helping your organization drive revenue, cut costs, and build customer loyalty. 4
6 Focused Analysis for Specific Business Issues Profile Extreme Insight into Key Areas of the Business Analytic solutions from Business Objects are focused solutions which meet the needs of specific business issues in industry verticals today, such as interactions with customers, suppliers, and the performance of products. With this focused and up-to-date information, organizations can react and take action immediately. Process-Aligned Analysis The analytic solutions provide the means by which users can follow a disciplined procedure to ensure that key analysis is performed at each stage of the process, providing direction to the next business decision. Communicate issues to your colleagues, such as the lack of adherence to internal compliance processes, or the success of a particular type of campaign, notify others when a task has been completed and alert others to incomplete tasks. Profile customers Promote effectively Special Offer Monitor campaign success Customer Profiling and Campaign Management Analytics enables retailers to profile their customers, promote effectively, and monitor the campaign process. Analytic Solutions for Retail Customer Profiling and Campaign Management Analytics enables retailers to understand their customers, develop appropriate strategies, run relevant campaigns to them, and monitor the success of those campaigns. Store Assortment Optimization Analytics enables category managers to increase product sales revenue and profitability through improved company-wide, store segment and store assortment composition and by monitoring a standardized best-practice process. Vendor Performance Management Analytics enables supply chain managers to improve stock levels and customer satisfaction through improved stock availability and the frequent and effective monitoring and control of vendor service performance. Analytic Solutions for Consumer Packaged Goods (CPG) Sales and Marketing Effectiveness Analytics enables consumer packaged goods manufacturers to understand their distributors, track their sales execution, and monitor the success of the sales and marketing process. Brand Assortment Optimization Analytics enables brand managers to drive sales and profitability through improved company-wide, customer segment and customer brand composition and through the monitoring of a standardized best-practice process. Analytic Solutions for Finance Sarbanes Oxley Compliance Analytics enables the CEO, CFO, and the finance department to improve the integrity of both financial information and internal controls, giving them the confidence to approve and sign-off on financial results. 5
7 A Data Warehouse for the Enterprise Consolidate Enterprise Data Multiple operational systems, high data volumes, and tactical deployments of disparate BI products can result in inconsistent and outdated information. Data warehouses that are not optimized for analytics, together with a proliferation of disconnected data marts, typically result in limited value for your end users and a high total cost of ownership (TCO). BusinessObjects Warehouse is designed from the ground up to provide robust cross-departmental insight. It packages best-practice data warehousing techniques and provides organizations with consolidated enterprise data that is optimized for reporting and analysis. Built to support the broad, yet modular approach of performance management applications, BusinessObjects Warehouse provides a single definition of entities such as time, customer, product, and sales, to provide users with the ability to make decisions based on a single version of the truth. Open and Flexible Architecture for Easy Customization The goal of a data warehouse is to deliver analytics, metrics, KPIs, advanced analysis, dashboards, and scorecards efficiently to business users while also allowing them to perform their own queries. To do this, a data warehouse must be able to handle complex hierarchies and cope with continuously evolving data sources and business user requirements. It must also be easy to maintain and upgrade, and it must provide integrated metadata from source system to scorecard. BusinessObjects Warehouse is customizable and extensible, allowing it to fit into an already complex infrastructure. To accelerate BI time to value, BusinessObjects Warehouse delivers packaged data integration and a comprehensive, flexible analytic data model. The Best Choice on the Market Today Business Objects has the most comprehensive performance management offering on the market today. With insightful analytics, an unparalleled framework supporting customized development, and an integrated data warehouse, Business Objects provides your organization with the insight you need to extend your competitive advantage. To learn more about Business Objects products and services visit OLAP BusinessObjects Warehouse ERP, CRM, SCM Legacy Data Other Applications Local Data Web Access, integrate, and deliver data from disparate systems with BusinessObjects Warehouse. 6
8 Americas Business Objects Americas 3030 Orchard Parkway San Jose, California USA Tel: Asia-Pacific Business Objects Asia Pacific Pte Ltd 350 Orchard Road #20-04/06 Shaw House Singapore Tel: Europe, Middle East, Africa Business Objects SA rue Anatole France Levallois-Perret Cedex France Tel: Japan Business Objects Japan K.K. Head Office Yebisu Garden Place Tower 28F Ebisu, Shibuya-ku Tokyo Tel: For a complete listing of our sales offices, please visit our web site. Printed in the United States November 2004 (Author: G. Weismantel; Contributors: C. Claiborne, D. Dicochea, J. Meegan) PT#BR337-E. Business Objects owns the following U.S. patents, which may cover products that are offered and licensed by Business Objects: 5,555,403, 6,247,008 B1, 6,578,027 B2, 6,490,593 and 6,289,352. Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Enterprise, Crystal Analysis, Web Intelligence, RapidMarts and Business Query are trademarks or registered trademarks of Business Objects SA or its affiliated companies in the United States and other countries. All other names mentioned herein may be trademarks of their respective owners. Copyright 2004 Business Objects. All rights reserved.