Travelling & Tourism Marketing Services

Transcription

1 PR & CONSULTING SERVICES

2 PR & CONSULTING AGENCY We never offer you a standard promotion plan with enormous budget and usual marketing tools. We work only in one niche of tourism and travel, and focus only on two audiences of tourists and travel agents. That is why we always have creative ideas how to bring your brand to the market or keep clients loyalty. Our top-managers have degrees in PR and Publicity. It's not only the work, it is our profession.we have great experience in tourism and travel after 10 work in big Russian tour operator company on top-managers' positions. We professionally speak English and German, and even have degrees in Translation and Linguistics. We have professional editors and journalists in staff to write interesting and correct publications. TOP MANAGEMENT TEAM NATALIA KLIMENOK Graduated from the two most popular Russian universities, from Moscow State Linguistic University in 2001 (specialization linguistics and intercultural communication) and from Moscow State University in 2002 (specialization PR and publicity), she worked on radio station, before she came to tourism industry in She also has PhD in social science. That is why ten years in travel business she mostly devoted to special projects, like holidays with babies, tours for seniors etc. Recently, she can help you to adjust your product to one of niche audiences to get more tourists. TATIANA KLIMENOK Worked as a travel agent for more than five years, and visited almost 50 countries in different familiarization trips, she knows perfectly for what a real travel agent is looking. Good pictures of a hotel and detailed information about a property, plus personal comments, minus general words, this is a recipe of perfect e-marketing, from her point of view. In addition with three years experience in tour operator company in MICE department, she will assist you in making must-to-read direct mail and in getting positive feedback in Internet about your services. MARINA ZATSEPINA Graduated from Penza State University (specialization PR and Marketing), Marina has ten years experience in tourism industry and six of them in position of Marketing Director of one of the biggest Russian tour operator. She also has Master Degree in Russian English Translation of Kent State University (USA). It is her responsibility to prepare the promotion plan for you, and make it work for you the best PROJECT@.COM, ELENA LEBEDEVA With more than 20 years experience in law, Elena can give you aid and advice in any legal matter, starting from response to the traveler s claim and closing with representation in any organization or institution. She has also good practice in legal settlement of employer employee relations. ADVOKAT2@.COM,

3 FULL RANGE OF SERVICES is PR & Consulting agency specialized in tourism and travel. We are good in promotion of hotels, destinations and outgoing tour packages on the Russian market, offering such services as webinars, e-marketing, media relations, individual meetings with travel agents, organization of familiarization trips. We also offer legal services, our lawyers have big experience in legal matters in tourism and travel. OTHER SERVICES in cooperation with our partners ASK FOR INDIVIDUAL PLAN! PROMOTION SERVICES LEGAL SERVICES CONSULTING AGENT S AGREEMENT WEBINARS PRESS TOURS COMPLAINTS COURT CASES SEMINARS, WORKSHOPS WRITING FOR MEDIA NEWSLETTERS FAM TRIPS TRANSLATION DESCRIPTION PROOFREADING MEETINGS WITH AGENTS HOTEL REVIEWS LANGUAGE SERVICES PHONE CALLS INITIATIVES HOTEL REPRESENTATIVE WEB DESIGN HOTEL ANIMATION DESIGN AND PRINTING E-MARKETING 5 REASONS TO WORK WITH US we have more than 12 year- experience in marketing we have 10 year experience in travel, both in tour operating company and in travel agency on top positions we know how to save your money and always offer 2-3 variants of promotion with different budgets we use latest technologies - starting from webinar platform to presentations we have list of reliable partners in other spheres to assist you with any request

4 perfect idea for CONSULTING Regardless, if you just enter the Russian market, or want to have updated information of what is going on, you need consultants - people who tell you information you need. We have more than 12-year-experience in Russian tourism on top positions in tour operating companies. Moreover, Baginet PR and Consulting Agency is the owner of the Russian Travel Digest ( the only source of news of tourism business in Russia in English. Every week we communicate with key people in the industry - commercial directors and destination managers of tour operators, travel agency networks, online agents etc. On each consulting meeting we give specific and concise recommendations exactly for jour company. MOST POPULAR TOPICS TRAVEL MARKET IN RUSSIA General information about travel market in Russia: tour operators and travel agents; online bookings. Legal issues of tour operating in Russia. PAYMENT SYSTEMS Analysis and description of payment systems used on the Russian travel market: bank transfer, debit/credit card, PayPal, TourPay etc. We give you statistics about preferred payment methods, based on poll research of more than one thousand travel agents. ANALYSIS OF COMPETITORS We analyze tours and packages to your destinations offered by your competitors, Russian tour operators. Together with detailed information about flight programs and hotels variety, you also find out marketing and price policy of each operator, its pr activities. MARKETING ACTIVITIES AGENTS CONTRACT Analysis of main issues of the contract between operator and agent. Implementation of the Russian tourism law. VISA FORMALITIES We analyze the rules of issuing visa to your destinations to the Russian citizens and tell you - the list of needed documents and how to provide them to your customers; how to prepare visa information for your web site; price policy of major tour operators. We would recommend Baginet as a strong and reliable partner with a deep knowledge of Russian travel market and effective organizational structure. They provided us with the valuable instructions and tips and supported our B2B brand development process. Good communication skills and responsiveness are among the best managements characteristics of Baginet. - Irina Parkhomchuk, Select Italy, ITALY List and description of major tourism fairs in Russia, regional workshops and roadshows. COMMISSION POLICY Analysis of existing bonus programs of tour operators. Description of general commission policy. Marketing and promotion issues used in commission policies. TRAVEL AGENCY NETWORKS List and detailed description of major networks of travel agencies in Russia. Analysis of their operation and possibilities of cooperation. Particularities of commission policy for networks of travel agents. LEGAL ISSUES OF OPERATING Detailed information about financial insurance for tour operators, Association of tour operators TourPomosch, bank guarantees etc. Description of different variants of operating on the Russian market: representative office, tour operator, branch of international company etc. starting from 150

5 perfect idea for HOTEL'S REPRESENTATIVE We are ready to provide you with turn-key solution for a representative office in Russia. MONTHLY We do full range of services to present your hotel or hotel chain for tourists and travel agents. Here you see the short list of daily, monthly and yearly activities we do for promotion of your hotel property. For each client, we make an individual plan of marketing. NEWSLETTER SEMINAR answer phone calls of travel agents and direct clients reply s from tourists and travel agents newsletter in Russian with latest news and updates of your hotel is sent to database of travel agents seminar for tour operator's employees and /or travel agents answer tourists' questions on TopHotels reply on negative and positive comments on TopHotels DAILY assist tourists and agents with bookings control general marketing plan HOTEL'S REVIEWS report with number of negative / positive comments about your hotel is sent monthly with short summary of complaints NEWS RELEASE WEBINAR individual webinar for travel agents about your hotel in details; video recording is additionally sent to database of travel agents TOP news release is written in Russian and sent to database of 500 media resources, related to tourism and travel monitoring of hotel activity on TopHotels, including number of loyal tourists, visitors statistics, rates etc. YEARLY manage publication of your hotel description in brochures of major tour operators organize press tour prepare your stand and presentation on MITT / Leisure Fairs organize familiarization trip for travel agents create and manage bonus program of your hotel for tourists and travel agents present your company in online fairs of Profi.Travel starting from 1 500

6 perfect idea for WEBINARS We offer turn-key solutions from inviting travel agents to your webinar by database of 45 agents, till sending them video-recording of your webinar. We use independent webinar platform, which allows till 4 simultaneous speakers and video streams, PPT presentations, YouTube video etc. You can conduct your webinar from anywhere on the world, we will connect you by Internet. Great organization of a webinar! We got everything on time, and the price was more than affordable Marina always creates something interesting, like a quiz, or a survey at the beginning (which allows us to understand the audience better and to adjust information according to what agents already know). Baginet also provides the most detailed statistics in comparison to any others, we got reports for pages with graphics and s - Irina Sorina, Le Grand Travel Bureau, GREECE average number of participants 250 average participation rate 47% average number of viewers in YouTube 750 TEST WEBINAR Let s check video, sound, polls, quizzes and presentations with each of your presenters. POLLS, QUIZES Polls and quizzes are downloaded to webinar room to make webinar translation more interactive. WEBINAR S TIMELINE 1 WEEK BEFORE 2 HOURS BEFORE REGISTRATION TO WEBINAR Invitation by to travel agents in Russia in your corporate style. REMINDER We send additional with invitation to webinar (plus a reminder) one-two hours before the webinar with direct link to webinar room. WEBINAR'S LIST OF SERVICES + webinar translation up to 3 hours + webinar video recording + moderator during the webinar + rebranding of webinar room in your corporate style + s (3) to travel agents with invitation to webinar and link to recording + list of registered travel agents with s + list of participated travel agents with s + up to 4 simultaneous speakers + survey during the webinar + pop-up quiz during the webinar WEBINAR S STAT JANUARY FEBRUARY MARCH APRIL MAY Paricipants Viewers 3 DAYS AFTER LINK TO WEBINAR RECORDING We send with a link to webinar recording to database of travel agents. starting from 200

7 perfect idea for NEWSLETTERS We send direct s to travel agents (retailers) all over Russia, including all federal districts. You can choose to send to agents from one federal district, or to all agents. After sending , we provide detailed statistics with number of open s, clicked links etc. The can be sent with your company's reply address. We used their services several times, and always it was on time, according to our request, and with detailed statistics after each sending. They even assist us with a layout, and constantly give good advices how to improve each newsletter. - Alexander Krakhmalev, Grand Express, RUSSIA NEWSLETTER MONTHLY PLAN access to database of travel agents on monthly basis CHOOSE YOUR PLAN NEWSLETTER ONE you always get a test newsletter from us; we send only after your approval database of travel agents in Russia (all regions) signed for TravelMailer average opening rate (travel agents) average click rate (travel agents) database is structured by federal districts, you decide on your own, how to send your newsletters - to all agents, or by chosen regions you decide how you want your newsletter to be sent - by full database of travel agents, or by certain regions % 3% full access to detailed statistics of opened newsletters, clicked links, and unsubscribed users we provide you with full statistics of opened newsletter and clicked links twice (one day and one week after sending) you make your own design, the same or different for each newsletter and you make your own design and send it in HTML, or we assist you with simple layout in your corporate style NEWSLETTERS TO BE OPEN send only information, which is needed by travel agents - like latest news of the hotel. Do not send just the description. it s good to upload not only general pictures, but also some useful images - like room plans it s good to include links to some educational materials - links to webinars, or to e-catalogues, or to sales manuals give your contact details in case agents want to ask questions; of course, of or Russian-speaking employees KEY FACTS BEST DAY BEST TIME for sending direct s and newsletters for travel agents THURSDAY 13:00, 17:00 do not send newsletters often, since agents get tons of s daily (about to be precise) do not include big excel sheets with rates - nobody would use them; everything now should be online, including the rates starting from 140

8 perfect idea for MEETINGS WITH TRAVEL AGENTS This one of the most effective marketing tool which allows you to bring the information about your product directly to potential customers. Acting on behalf of your company, our agents' coordinators make appointments with travel agents who fit your criteria (mass tourism, or MICE, or VIP, or networks etc.). Each day you get detailed report where you see full contact information, short comments about the agency and their attitude toward your product / service. Baginet said in advance that is not a chip tool, since they have very experienced employees. But at the end, we even increased our contract to get more promo-hours, since it was really effective, and brought much more bookings from travel agents, that any other tool. - Konstantin Gorin, Ambotis Holidays, RUSSIA - GREECE average number of promo-hours per client 150 average rate of signed contracts 80% average rate of at least 1 bookings 65% PAY PER HOUR PAY AS YOU GO To make an appointment, we do 7 to 10 phone calls to different travel agents You pay only for meeting hours (promo-hours), regardless how much time we spent for meeting preparation and transportation. Our managers have minimum 5 year experience in tourism industry in sphere of agency communication or marketing. Each manager has three-four hour training about your product before to go to a single meeting. Each meeting lasts from 45 minutes to 1,5 hour. MOSCOW LOOK WHAT YOU GET + preliminary education of employees about your product and services + distribution of brochures and catalogues + detailed contacts of each agency + daily report about each meeting + intention to sign a contract on each meeting + intention to subscribe for your mailing list of each agent + presentation of your web site in-person + professional staff with minimum 7 year experience in tourism PREPARE FOR MEETINGS 1 STEP Online meeting with our managers to teach them about your product. 2 STEP List with key facts about your company with answers to most common questions (even negative) 3 STEP Brochures, catalogues, flyers for delivery to travel agents ST.PETERSBURG ROSTOV-ON-DON VLADIMIR SAMARA YEKATERINBURG KRASNODAR starting from 450

9 THEY TRUST US GREECE, ITALY, 2016 ARMENIA, 2016 GREECE, Hotel Representative in Russia Consulting and Promotion Services Consulting, Promotion, Language and IT Services Hotel Representative in Russia + Translation Services FINLAND, 2015 GREECE, RUSSIA, BULGARIA, 2015 Webinar Services Promotion Services Consulting and Promotion Servives Promotion as Mama and Baby Hotel RUSSIA, BULGARIA, 2015 GREECE, 2015 FINLAND, 2015 Promotion Services Promotion as Mama and Baby Hotel Promotion Services, Club Salut! Animation Webinar Servives RUSSIA, RUSSIA, 2015 RUSSIA, RUSSIA, 2015 Webinar Services Event Management, Media Relations Promotion and Animation Services Webinar Services FINLAND, 2015 UAE, 2015 TURKEY, 2015 RUSSIA, Webinar Services Promotion Services Promotion as Mama and Baby Hotel Project Management and Promotion Services

10 , marketing and consulting on the Russian travel market