Developing a Step-by-Step Marketing Campaign. still gives you the biggest marketing bang for the smallest buck

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Developing a Step-by-Step Email Marketing Campaign. Email still gives you the biggest marketing bang for the smallest buck"

Transcription

1 Developing a Step-by-Step Marketing Campaign still gives you the biggest marketing bang for the smallest buck

2 INTRODUCTION: A Valuable Marketing Tool You Already Use Wouldn t it be wonderful if you had a marketing tool for your business that could turn strangers into prospects? Prospects into customers? Customers into repeat customers? Actually, you already do. In fact, you probably use it every day. It s called . It can help you build your customer base, build your revenues, and build your bottom line. When you use it correctly, and when you partner with the right company, you don t need technical expertise or a big cash outlay (see case studies for additional information). is still much more popular than social media, says Ron Cates, director at Constant Contact and small business marketing expert, but they integrate beautifully, and social media improves the reach of enormously. Today, you can t afford to leave any segment of your audience out. For entrepreneurs, is an important communication tool for keeping in touch with your customers, but it s also a promotional tool that can encourage customers to go from having an interest in your product to making a purchase. Marc Junkunc, assistant professor of entrepreneurship and strategy at Virginia Tech s Pamplin College of Business, agrees. For entrepreneurs, is an important communication tool for keeping in touch with your customers, he says, but it s also a promotional tool that can encourage customers to go from having an interest in your product to making a purchase. Make a Strategic Commitment It all makes sense, right? So where do you begin? First, you need to make a commitment to a campaign, not a one-shot trial. Yes, a campaign will require some person-hours, but probably fewer than you think. It also will cost some money, but probably a lot less than you think and a fraction of what you stand to gain. But the most critical commitment is to an DEVELOPING A STEP-BY-STEP MARKETING CAMPAIGN CONSTANT CONTACT

3 effort that has legs. As with traditional advertising, it takes time for prospects to understand and act on your message, and you learn from the feedback you get, over time, how to improve your value proposition. One-shots don t create miracles, but consistency breeds success. Remember: your small company size can be your greatest asset, allowing you to change and adapt quickly. Every day, I see huge companies with huge budgets do marketing really poorly, says Cates. Small businesses are more nimble; they can make changes today that impact them tonight. That s why a lot of small businesses are doing marketing better than the world s biggest brands. They don t have to send it through 20 departments. Small businesses are more nimble; they can make changes today that impact them tonight. That s why a lot of small businesses are doing marketing better than the world s biggest brands. They don t have to send it through 20 departments. Create a Customer-Focused Message For your campaign to work, what it says in the subject line is all-important. Make sure you re promoting a benefit to the recipient, not just patting yourself on the back. We all get way too many s, and many we don t look at, says Thomas Kruczek, dean and professor of entrepreneurship at Lynn University s College of Business and Management. In many cases the companies sending them haven t made a compelling case to open them. Without a call to action, it s like standing outside your store yelling, Buy my stuff! Why should I buy? You need to give me information that makes my life better or easier, not just a great . That s the biggest challenge entrepreneurs have to deal with. If your isn t really good, it s just noise. Once your is opened, however, one important advantage you have as a small business is that your tone can be more personal than that of a large corporation. is the original social medium, says Cates. You can write in your own voice. You can be more concise and less formal. Simplicity can sometimes have more impact. DEVELOPING A STEP-BY-STEP MARKETING CAMPAIGN CONSTANT CONTACT

4 Cates also advises small business owners to have more than one list because your message and possibly its frequency should not be the same for prospects as it is for regular customers. Too much is the number one reason why people opt out, he says. The other problem is when it s too promotional rather than educational. You can send targeted messages out; if it s a weak relationship, don t send it too often. If the relationship is stronger, you can send mailings more often and include more promotional content. Junkunc agrees: It s best if you can segment your lists based on level of interest and type of interest. This enables you to target your messages. Do you have any video related to what you are promoting? Include it in your . Video engages people in a different way than text does, and studies have shown that video embedded in an can boost conversion rates by as much as 50 percent. Here s another content tip from Constant Contact: Do you have any video related to what you are promoting? Include it in your . Video engages people in a different way than text does, and studies have shown that video embedded in an can boost conversion rates by as much as 50 percent. Create Your Own Media Mix Linking your campaign to your social media presence also increases the power of your promotions. The ROI achieved by mixing in social media is very high, says Cates. Your reach can increase 40 percent or more. And it works in both directions. Encourage your Facebook friends to join your mailing list; if they like you, send them a thank-you message. All of your actions, and theirs, work together to strengthen the relationship. For every that our customers create, adds Cates, we create a Web version of it automatically. You can share it with all of your social networks. We also report social media statistics to you in an , so you can see what has happened to your . Find out how many times it was shared or liked DEVELOPING A STEP-BY-STEP MARKETING CAMPAIGN CONSTANT CONTACT

5 on Facebook. has always been highly trackable; now you can see where your recipients are most active. Your readers can share your messages with their friends, helping you extend your reach and find new customers. Measure Your Results and Adapt Over time, you will build a profile of who is interested, who is not, which messages are working and which are not. Software such as Constant Contact s will show you the number of s sent and opened, who opened it, who clicked through, and which links they selected. You can also gain additional information, such as new subscribers, who unsubscribed, and which s bounced. All this information is presented in a real-time report, and measurements are key to improving your performance. You need to know how you did to learn how to do a better job next time and improve your open rate. Entrepreneurs are often too eager to jump to the next mailing instead of analyzing. When I talk to entrepreneurs, says Kruczek, I often ask them, How did that blast work? I frequently get silence. You need to know how you did to learn how to do a better job next time and improve your open rate. Entrepreneurs are often too eager to jump to the next mailing instead of analyzing. Doing this well does not take a lot of money and insight, says Cates. Treating my customers differently based on their behavior costs almost nothing. Also, people want to connect with a real human voice. That s how you communicate with and social media. It s the voice of your company. DEVELOPING A STEP-BY-STEP MARKETING CAMPAIGN CONSTANT CONTACT

6 CASE STUDY: Bicycle Adventures: Marketing Makes the Ride Smoother Todd Starnes might tell you that running a small business is like taking a cycling trip. As the owner/president of Bicycle Adventures an Issaquah, Washington-based travel company with $3-5 million in annual sales, 8 employees, and 40 tour guides he has taken his share of spills, but in the past five years he has learned how to use marketing to make the ride a whole lot smoother. I bought Bicycle Adventures in 2008, when the company was already 24 years old, says Starnes, who brought with him an MBA and training as an exercise physiologist. I had experience in sports marketing and a strong interest in cycling, so it was a great fit for me. I saw opportunities to really enhance the brand. But Starnes realized he needed help doing that. We chose Constant Contact because they came highly recommended, he says, and their programs integrated well with Sales Force, which we were using for our back-end database. We have no technology staff, but we wanted something we could manage internally and still represent our brand well. Whenever we have had a technical issue generally pilot error on my part their free telephone support has helped me solve it easily. Managing a growing business Today Bicycle Adventures has two efforts: promotional mailings that market new programs and a monthly newsletter that focuses more on the fun of bicycle touring. We try to capture the enthusiasm of our tour experience, says Starnes. We use a lot of photos and a lot of color, and Constant Contact s templates make it easy. Constant Contact has also helped Starnes manage a customer database that has grown to 65,000 households and 20,000 addresses. Approximately 1,500 people travel with the company each year, and at least one-third are repeat customers. DEVELOPING A STEP-BY-STEP MARKETING CAMPAIGN CONSTANT CONTACT

7 A bike trip is exciting, but it s also a big expense, says Starnes. Customers especially first-timers can be nervous. We want to use our s to get a conversation started. With Constant Contact, we have so many ways of presenting our tours visually; prospective customers can see people who look like them having a wonderful time. Once they go on one of our trips, they feel like part of the family. That s one reason our newsletter generates so many comments and suggestions. It also builds our business. Each time we send a mailing, the number of visitors to our website doubles. We want to use our s to get a conversation started. With Constant Contact, we have so many ways of presenting our tours visually; prospective customers can see people who look like them having a wonderful time. CASE STUDY: The Pajama Program: Giving Disadvantaged Kids a Good Night s Sleep Every night, hundreds of thousands of children in need across the U.S. go to bed in group homes, shelters, or temporary housing facilities wearing their daytime clothing. Why? They don t have any pajamas to wear or a book to read, or have read to them, before they fall asleep. The Pajama Program, a New York City-based non-profit organization, was founded to fill that gap and provide a new pair of pajamas and a new book to as many disadvantaged children as possible. With 57 chapters in 33 states, it has given away more than one million pajamas and books since it was founded in That requires donations about $1 million in cash, clothing, and books each year to support a variety of initiatives and pay the five-person staff. Reaching out to donors, both individuals and corporations, is critical to the Pajama Program s success, and Constant Contact plays a vital role in the organization s outreach efforts. As a non-profit, we need to tell people what we re doing, promote our events and ask for donations, says Rob Vander Voord, the Pajama Program s digital media manager. For example, toward the end of each year we have pajamas DEVELOPING A STEP-BY-STEP MARKETING CAMPAIGN CONSTANT CONTACT

8 and books that we re trying to send out before the holidays. We need to pay for the shipping, so we send out a plea for donations. The organization raises about $1,000 per effort, partly by staying short and focused. Making the right contact Connecting regularly but not too frequently is also an important consideration, Vander Voord explains. Twice a month seems to work well, he says. We don t want people to feel that we are bombarding them. Not every asks for a direct donation, and variety makes them more likely to be opened. We got to the point where the cost was not sustainable for us, and that was when we began using Constant Contact for online newsletters. We keep in touch with everyone, we keep them excited about our mission, and we save money that can be used for other needs. Vander Voord usually takes one of Constant Contact s templates and modifies it with the Pajama Program s branding. It s very easy to upload photos and text, and to change background colors and other design elements, he says. We can also connect with people through their Facebook or Twitter account. It gives us the ability to get our messages out across a variety of media. The Pajama Program s database has grown to 11,000, so is now saving the organization money. We used to mail out printed newsletters, says Vander Voord. The cost of printing and postage was really large. We got to the point where the cost was not sustainable for us, and that was when we began using Constant Contact for online newsletters. We keep in touch with everyone, we keep them excited about our mission, and we save money that can be used for other needs. Engage on a Deeper Level Constant Contact wrote the book on Engagement Marketing the new marketing success formula that helps small organizations create and grow customer relationships in today s socially connected world. Through its unique combination of online marketing tools and free personalized coaching, Constant Contact helps small businesses, associations, and nonprofits connect and engage with their next great customer, client, or member. DEVELOPING A STEP-BY-STEP MARKETING CAMPAIGN CONSTANT CONTACT

9 Constant Contact s leading marketing, social media marketing, event marketing, local deals, digital storefronts, and online surveys supported by free KnowHow, personalized coaching, and award-winning product support can help any small business find new customers, drive repeat business, and generate referrals. Today, more than half a million customers worldwide trust Constant Contact to help them drive success. Learn more about how Constant Contact can help you maximize your online marketing efforts. Sign up for your free trial today! DEVELOPING A STEP-BY-STEP MARKETING CAMPAIGN CONSTANT CONTACT

Building Social Media Success. Gaining referrals and revenues in the digitized world

Building Social Media Success. Gaining referrals and revenues in the digitized world Building Social Media Success Gaining referrals and revenues in the digitized world INTRODUCTION: Marketing Where the Customer Talks Back Imagination is a powerful thing. Michael Chrisman of Bookbinders

More information

10 Steps To Getting Started With. Marketing Automation

10 Steps To Getting Started With. Marketing Automation So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.

More information

Email Marketing for Website Owners: How to turn Clicks into Customers. Email Marketing from Constant Contact

Email Marketing for Website Owners: How to turn Clicks into Customers. Email Marketing from Constant Contact Email Marketing from Constant Contact Email Marketing for Website Owners: How to turn Clicks into Customers Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 Phone: 1-866-899-3704 How

More information

50 Tips to Maximize Email Marketing Success

50 Tips to Maximize Email Marketing Success 50 Tips to Maximize Email Marketing Success INTRODUCTION Permission-based email marketing has a higher return on investment than unsolicited email, direct mail or traditional advertising and therefore,

More information

Overcoming Your Content Marketing Challenges

Overcoming Your Content Marketing Challenges Overcoming Your Content Marketing Challenges How to create great content your readers will share. 2012 Copyright Constant Contact, Inc. 13-3660 BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING Engage your readers

More information

Secrets to Renting Mailing Lists: A list broker s Top Ten Tips

Secrets to Renting Mailing Lists: A list broker s Top Ten Tips Secrets to Renting Mailing Lists: A list broker s Top Ten Tips By Suzanne Doyle-Ingram President, Strategic List Services www.strategiclists.com Over the years, I have worked with hundreds, if not thousands,

More information

5 Email Marketing Tips for Home Builders

5 Email Marketing Tips for Home Builders 5 Email Marketing Tips for Home Builders Email Marketing Email marketing has high conversion rates because people who have opted in to receive Your email subscriber database is one of the most valuable

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

2016 Seminar Catalog

2016 Seminar Catalog 2016 Seminar Catalog A GUIDE TO IMPACTFUL WORKSHOPS DESIGNED TO GROW YOUR BUSINESS Dear speaker/educational coordinator I'm a Constant Contact Authorized Local Expert in the Jacksonville area. In collaboration

More information

Internet Marketing Rules!

Internet Marketing Rules! Internet Marketing Rules! A Playbook of Game Changing Strategies for Marketing Your Business Online by Lane Jones, Content Strategist Internet Marketing Rules! Game Changing Strategies for Marketing Your

More information

C G. Got a Plan? MARKETING. How to Build Your Marketing Plan & Budget. PCGMarketing.com. P.O. Box 4633 Des Moines, Iowa 50305 515.360.

C G. Got a Plan? MARKETING. How to Build Your Marketing Plan & Budget. PCGMarketing.com. P.O. Box 4633 Des Moines, Iowa 50305 515.360. Got a Plan? How to Build Your Marketing Plan & Budget P.O. Box 4633 Des Moines, Iowa 50305 515.360.9176 An Introduction We are a full-service marketing company that uses creative strategies to develop

More information

7 Secrets To Websites That Sell. By Alex Nelson

7 Secrets To Websites That Sell. By Alex Nelson 7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

36 tips to maximize. Email Marketing success. www.campaigner.com

36 tips to maximize. Email Marketing success. www.campaigner.com 36 tips to maximize Email Marketing success www.campaigner.com Introduction Permission-based email communications have a higher return on investment than unsolicited email, direct mail, or traditional

More information

Small Business Growth

Small Business Growth 5 Lead Generation Tips For Small Business Growth 1 2 3 Uncover your content calling Get your social gloves ready The power of paid ads Business expansion presents a whole range of challenges for any small

More information

Grow Your Business with Email and Social Media

Grow Your Business with Email and Social Media Grow Your Business with Email and Social Media Simple Marketing Strategies for Small Businesses and Nonprofits Constant Contact 2015 Welcome Rebecca Esparza, MBA Authorized Local Expert, Constant Contact

More information

Ten tips to maximize Small Business Saturday

Ten tips to maximize Small Business Saturday Ten tips to maximize Small Business Saturday Before you know it, the holiday shopping season will be here again, bringing along lots of opportunities to connect with and get the attention of your target

More information

Get your businesses going in the right direction with a targeted list of permission based emails. Don t get into spam. Get into their hearts.

Get your businesses going in the right direction with a targeted list of permission based emails. Don t get into spam. Get into their hearts. EMAIL MARKETING Get your businesses going in the right direction with a targeted list of permission based emails. Don t get into spam. Get into their hearts. PERMISSION SEGMENTATION SUCCESS We all are

More information

THE POCKET GUIDE TO FIVE EMAILS YOUR NONPROFIT SHOULD BE SENDING.

THE POCKET GUIDE TO FIVE EMAILS YOUR NONPROFIT SHOULD BE SENDING. INTRODUCTORY THE POCKET GUIDE TO FIVE EMAILS YOUR NONPROFIT SHOULD BE SENDING. A Quick Guide to Five Types of Effective Emails Your Nonprofit Should be Sending to Your Database. A publication of 2 IS THIS

More information

Start Time: 1:00 pm Central. 10 Keys to Achieving your Goals with Email Marketing

Start Time: 1:00 pm Central. 10 Keys to Achieving your Goals with Email Marketing 2014 Start Time: 1:00 pm Central 10 Keys to Achieving your Goals with Email Marketing Becky Deitenbeck Co-Founder, Performance Tech Solutions Constant Contact. Authorized Local Expert www.performancetechsolutions.com

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Email Marketing Now let s get started on probably the most important part probably it is the most important part of this system and that s building your e-mail list. The money is in the list, the money

More information

Get on the Fast Track with RSS-Driven Automation.

Get on the Fast Track with RSS-Driven Automation. Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately

More information

WHAT IS EMAIL MARKETING?

WHAT IS EMAIL MARKETING? Even as hundreds of millions of people visit social networks on a daily basis, and social media becomes a business buzzword, email remains the #1 way we communicate online today. Facebook may boast 1 billion

More information

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost

More information

Marketing... are you up to speed?

Marketing... are you up to speed? Marketing... are you up to speed? why market my business at all? Marketing lies at the heart of your business success - it connects you with the people who have a need for what you offer and provides a

More information

Why Social Media Marketing?

Why Social Media Marketing? OMG LOL Why Social Media Marketing? 10 reasons to take your marketing to the next level 2011 Constant Contact, Inc. 11-2286 BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING By now, you ve probably heard everyone

More information

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals 5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey

More information

Email Marketing in a Down Economy

Email Marketing in a Down Economy Email Marketing in a Down Economy Connect. Inform. Grow. Copyright 2011 Constant Contact Inc. Email Marketing Is Delivering professional email communications to an interested audience containing information

More information

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers Fluent 2016 Page 5 The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers You ve cleared the initial hurdle of acquiring new prospects for your email marketing campaigns, but now

More information

6 Simple Steps to Results-Driven Marketing Campaigns. A Guide to Effective and Affordable Marketing for Nonprofit Organizations

6 Simple Steps to Results-Driven Marketing Campaigns. A Guide to Effective and Affordable Marketing for Nonprofit Organizations 6 Simple Steps to Results-Driven Marketing Campaigns A Guide to Effective and Affordable Marketing for Nonprofit Organizations 6 Simple Steps to Results-Driven Marketing Campaigns As a nonprofit professional,

More information

Email #1 Subject: The Most Effective Online Marketing Tool in the World. It s not Facebook, Twitter, Pinterest, or face- to- face networking.

Email #1 Subject: The Most Effective Online Marketing Tool in the World. It s not Facebook, Twitter, Pinterest, or face- to- face networking. Email #1 Subject: The Most Effective Online Marketing Tool in the World Want to know the marketing technique that has made the biggest difference in my business over the last five years? It s not Facebook,

More information

MID-YEAR PREPARATION. 10 Simple Steps to Get You Ready for Year-End

MID-YEAR PREPARATION. 10 Simple Steps to Get You Ready for Year-End MID-YEAR PREPARATION 10 Simple Steps to Get You Ready for Year-End IMPLEMENT SIMPLE STRATEGIES NOW THAT WILL MAZIMIZE YOUR YEAR-END FUNDRAISING EFFORTS. Did you know that most organizations receive half

More information

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com 6 STEPS TO B2B EMAIL MARKETING SUCCESS 6 STEPS TO BETTER 1 B2B EMAIL MARKETING Mailigen Email Marketing Solutions Phone: (+1) 718 303 1864 www.mailigen.com 2 60% of marketers believe email marketing produces

More information

Do I Really Need A New Website & Interactive Strategy?

Do I Really Need A New Website & Interactive Strategy? Do I Really Need A New Website & Interactive Strategy? Steps to Building an Effective On-Line Strategy Table of Contents: Introduction - Page 2-3 Interactive Web Design - Page 3-5 Basic Interactive Website

More information

Contents. Introduction. Vital statistics. Setting a plan. Design tips. Content tips. Email layout explained. Common mistakes. 10 email commandments

Contents. Introduction. Vital statistics. Setting a plan. Design tips. Content tips. Email layout explained. Common mistakes. 10 email commandments Contents 01 02 03 04 05 06 08 09 10 11 12 13 Introduction Vital statistics Setting a plan Design tips Content tips Email layout explained Common mistakes 10 email commandments Why use professional software?

More information

Start your business transformation now!

Start your business transformation now! If you re like most of the small businesses and organizations we know, you want to find new customers and grow relationships with the ones you have. Follow these easy steps and you ll get a real handle

More information

SOCIAL MEDIA STRATEGY Benchmarks From The Agency Perspective

SOCIAL MEDIA STRATEGY Benchmarks From The Agency Perspective SOCIAL MEDIA STRATEGY Benchmarks From The Agency Perspective How agencies plan to overcome new obstacles to achieving important social media marketing objectives, based on their broad-range of client experience.

More information

COMEAU WEB COPY. by Brett Comeau. Comeau Web Copy. lead marketing. e: BrettC@comeauwebcopy.com o: 1(888) 454-4907 c: 1(310) 913-5323

COMEAU WEB COPY. by Brett Comeau. Comeau Web Copy. lead marketing. e: BrettC@comeauwebcopy.com o: 1(888) 454-4907 c: 1(310) 913-5323 8 Effective Techniques of Direct Response Marketing by Brett Comeau Comeau Web Copy writing and editing lead marketing global messaging e: BrettC@comeauwebcopy.com o: 1(888) 454-4907 c: 1(310) 913-5323

More information

Email Marketing for Hoteliers: A Step-by-Step Guide

Email Marketing for Hoteliers: A Step-by-Step Guide Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3

More information

Inbound Marketing The ultimate guide

Inbound Marketing The ultimate guide Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has

More information

successful email marketing design

successful email marketing design successful email marketing design At Bigfork we are saddened to see so many marketing emails with poor content and design. These things ruin click-through rates and bore most folk into unsubscribing. This

More information

Current Seminars. Updated 8/13/14. 110 East Grand River Howell, MI 48843 Phone: 517.294.8149 candy@webworldadvantage.com www.webworldadvantage.

Current Seminars. Updated 8/13/14. 110 East Grand River Howell, MI 48843 Phone: 517.294.8149 candy@webworldadvantage.com www.webworldadvantage. 110 East Grand River Howell, MI 48843 Phone: 517.294.8149 candy@webworldadvantage.com www.webworldadvantage.com Current Seminars Updated 8/13/14 Social Media Marketing Email Marketing Marketing Consulting

More information

5 Keys to Email Marketing

5 Keys to Email Marketing 5 Keys to Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Email Marketing Is Delivering professional email communications to an interested audience containing information they

More information

HARTY ADVISOR. Drip Marketing: Keep the conversation going!

HARTY ADVISOR. Drip Marketing: Keep the conversation going! HARTY ADVISOR Drip Marketing: Keep the conversation going! also in this issue: A/B Testing: Gaining Insight Through Dividing and Analyzing Use Print to Boost Your Online Presence Keep the Conversation

More information

5 Keys to Exceptional Email Marketing. Delivra 2012

5 Keys to Exceptional Email Marketing. Delivra 2012 5 Keys to Exceptional Email Marketing Delivra 2012 2 Email marketing continues to be one of the most powerful and measurable marketing tools at your disposal. With the right tools and approach, your organization

More information

USING FACEBOOK ADS TO FILL UP YOUR TRANSFORMATION CHALLENGES TO THE MAX!

USING FACEBOOK ADS TO FILL UP YOUR TRANSFORMATION CHALLENGES TO THE MAX! USING FACEBOOK ADS TO FILL UP YOUR TRANSFORMATION CHALLENGES TO THE MAX! This is a process that begins well before the challenge start date nears. After about 3 6 months of writing informative emails to

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

Introduction Email Marketing: Online Marketing:

Introduction Email Marketing: Online Marketing: Table of Contents Introduction... 3 Marketing Plan... 4 Advertising... 9 Social Media Marketing... 11 Online Marketing... 14 Coupons and Contests... 19 Email Marketing... 21 Quick Tips... 22 Introduction

More information

The Google Guide to Search Advertising. How to make search advertising work for your business

The Google Guide to Search Advertising. How to make search advertising work for your business The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining

More information

Amp Up Your Email Marketing with Social Media

Amp Up Your Email Marketing with Social Media Amp Up Your Email Marketing with Social Media Social Media www.constantcontact.com 1-866-876-8464 INSIGHT PROVIDED BY 2011 Constant Contact, Inc. 10-1722 Great Together Social media networks such as Facebook,

More information

Top 6 Strategies to Build Your Marketing Communication Plan

Top 6 Strategies to Build Your Marketing Communication Plan Top 6 Strategies to Build Your Marketing Communication Plan Introduction With the plethora of new marketing tools available it can be difficult to know whereto begin. Do you start with a company Facebook

More information

5 Tips for Designing a Law Firm Website that Brings in More Leads and Clients

5 Tips for Designing a Law Firm Website that Brings in More Leads and Clients 5 Tips for Designing a Law Firm Website that Brings in More Leads and Clients 1. Clear Website Navigation...make it easier for your site visitors to find what they are looking for. People are visiting

More information

LINKEDIN SPONSORED UPDATES

LINKEDIN SPONSORED UPDATES CRASH COURSE on LINKEDIN SPONSORED UPDATES Everything you need to set up and optimize LinkedIn s latest advertising opportunity. A publication of 2 author s note: Before we dive into our crash course,

More information

Program Guide. Module 2. 2011 LifeStylized.com

Program Guide. Module 2. 2011 LifeStylized.com Program Guide Module 2 2011 LifeStylized.com Module 2 M Page 1 o f S1IMPLE 5 MARKETING ADE YOUR WEEK ONE AH- HA MOMENTS What did you find most useful/ helpful about the Avatar exercise? Did you learn anything

More information

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO

More information

BES T PR AC TICES GUIDE EMAIL MARKE TING Learn How to Get (and Keep) Email Permission

BES T PR AC TICES GUIDE EMAIL MARKE TING Learn How to Get (and Keep) Email Permission BES T PR AC TICES GUIDE EMAIL MARKE TING Learn How to Get (and Keep) Email Permission INSIGHT PROVIDED BY www.constantcontact.com 1-866-876-8464 2011 Constant Contact, Inc. 10-1720 BEST PRACTICES GUIDE

More information

Written by: Rob Thomas, Digital Marketing Expert

Written by: Rob Thomas, Digital Marketing Expert Written by: Rob Thomas, Digital Marketing Expert Many businesses want to deny it, but social media is positioning itself at the core of digital marketing. While it might be difficult to keep up with the

More information

How healthy is your business?

How healthy is your business? How healthy is your business? Five Steps for Getting and Retaining Customers in the Fitness, Health and Wellness Industry + Plus, How to determine if a Customer Feedback Management (CFM) Program is right

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing

More information

Why email marketing. 7 reasons why email marketing will help your business grow

Why email marketing. 7 reasons why email marketing will help your business grow Why email marketing 7 reasons why email marketing will help your business grow WHY EMAIL MARKETING: 7 REASONS WHY USING EMAIL MARKETING CAN HELP YOUR BUSINESS GROW 1 Table of contents Introduction 3 has

More information

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN How a multimedia platform can drive the success of your business If you ve ever heard a good piano player, you know that a solo act can create beautiful

More information

The 11 Biggest Mistakes Small Business Bloggers Make

The 11 Biggest Mistakes Small Business Bloggers Make The 11 Biggest Mistakes Small Business Bloggers Make It s easy to start blogging...blogging software is inexpensive, powerful and a snap to learn. However, it s a lot more difficult to blog successfully;

More information

Marketing Best Practices Hints & Tips Leveraging Social Media. Copyright 2011 Constant Contact, Inc.

Marketing Best Practices Hints & Tips Leveraging Social Media. Copyright 2011 Constant Contact, Inc. Marketing Best Practices Hints & Tips Leveraging Social Media Copyright 2011 Constant Contact, Inc. Thank you for attending today s workshop! Ask plenty of questions remember to introduce yourself Take

More information

Colleen s Interview With Ivan Kolev

Colleen s Interview With Ivan Kolev Colleen s Interview With Ivan Kolev COLLEEN: [TO MY READERS] Hello, everyone, today I d like to welcome you to my interview with Ivan Kolev (affectionately known as Coolice). Hi there, Ivan, and thank

More information

Value of Email Marketing. http://www.constantcontact.com

Value of Email Marketing. http://www.constantcontact.com Value of Email Marketing http://www.constantcontact.com 1 Topics Of Discussion Why Email Marketing? The Power of Relationships Creating a Winning Strategy Constant Contact Customer Examples Constant Contact

More information

Welcome 10/16/2015. Connect With Your Customers And Grow Your Practice Simple Marketing Strategies for Audiologists and Speech Language Pathologists

Welcome 10/16/2015. Connect With Your Customers And Grow Your Practice Simple Marketing Strategies for Audiologists and Speech Language Pathologists Welcome Constant Contact 2015 Connect With Your Customers And Grow Your Practice Simple Marketing Strategies for Audiologists and Speech Language Pathologists Constant Contact 2015 Ken Fehner Owner- The

More information

Undoing mediocre marketing

Undoing mediocre marketing Undoing mediocre marketing IT S TIME TO REVOLUTIONIZE YOUR EMAIL PROGRAM By: Tim Kachuriak SVP, Innovation and Optimization 5151 Belt Line Road Suite 900 Dallas, Texas 75254 214-866-7700 Revolutionizing

More information

Email Marketing For Small Business. How Email Marketing Can Bring In More Customers And Boost Your Profits

Email Marketing For Small Business. How Email Marketing Can Bring In More Customers And Boost Your Profits Email Marketing For Small Business How Email Marketing Can Bring In More Customers And Boost Your Profits Introduction If you are a small business owner then you will already know that competition for

More information

Designing Your Landing Pages! Setting Up Your Email Marketing

Designing Your Landing Pages! Setting Up Your Email Marketing Review Identify and analyze a profitable niche market! Identify and analyze the competition! Develop a Unique Value Proposition! Create a pre-listing presentation! Build a database of homeowners! Types

More information

ARE YOU SPENDING YOUR PPC BUDGET WISELY? BEST PRACTICES AND CREATIVE TIPS FOR PPC BUDGET MANAGEMENT

ARE YOU SPENDING YOUR PPC BUDGET WISELY? BEST PRACTICES AND CREATIVE TIPS FOR PPC BUDGET MANAGEMENT ARE YOU SPENDING YOUR PPC BUDGET WISELY? BEST PRACTICES AND CREATIVE TIPS FOR PPC BUDGET MANAGEMENT In pay-per-click marketing, as with so many things in life, you have to spend money to make money. But

More information

The Importance of Leveraging Social Media in ecommerce. October 2011

The Importance of Leveraging Social Media in ecommerce. October 2011 The Importance of Leveraging Social Media in ecommerce October 2011 There is no denying that social media has cemented itself in today s society and changed the way many of us communicate. Not only has

More information

Designing and Implementing Your Communication s Dashboard: Lessons Learned

Designing and Implementing Your Communication s Dashboard: Lessons Learned Designing and Implementing Your Communication s Dashboard: Lessons Learned By Katie Delahaye Paine President, Paine & Partners Contact Information: Katie Delahaye Paine CEO KDPaine & Partners Durham, NH

More information

How to Get Started with Email Marketing

How to Get Started with Email Marketing How to Get Started with Email Marketing What is email marketing? It s a form of direct communication with contacts and an essential component of any online marketing strategy. What is email marketing not?

More information

How Top Home Improvement Pros Boost their Bottom Line:

How Top Home Improvement Pros Boost their Bottom Line: How Top Home Improvement Pros Boost their Bottom Line: Manage and Track Your Leads to Win More Deals and Earn More Profit CONTENTS PART I: MISSING PUZZLE PIECES PART II: HOW TO NURTURE YOUR LEADS CONCLUSION

More information

THE BLUEPRINT FOR MARKETING AUTOMATION

THE BLUEPRINT FOR MARKETING AUTOMATION THE BLUEPRINT FOR MARKETING AUTOMATION Marketing automation adoption will grow by approximately 50% by 2015. -Sirius Decisions, How Marketing Automation Has Evolved in the Last 12 Months, 2012 Way More

More information

Introduction. This email marketing guide explains how you can make the most of your email marketing campaigns.

Introduction. This email marketing guide explains how you can make the most of your email marketing campaigns. Introduction Manufacturing industry is spread across the world, from developed countries to developing nations, all boast of a rich manufacturing sector. It refers to a range of industries right from handicrafts

More information

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,

More information

TABLE OF CONTENTS. Why Email Marketing? Growing Your Subscribers. Email Content Ideas. Email Best Practices. Conclusion

TABLE OF CONTENTS. Why Email Marketing? Growing Your Subscribers. Email Content Ideas. Email Best Practices. Conclusion Growing Your Business with Email Marketing TABLE OF CONTENTS Why Email Marketing? Growing Your Subscribers Email Content Ideas Email Best Practices Conclusion 1 6 10 15 18 WHY EMAIL MARKETING? Email marketing

More information

Elevate your Client Relationships by Solving the Channel Marketing Challenge

Elevate your Client Relationships by Solving the Channel Marketing Challenge CONTENT SYNDICATION E-COMMERCE BUSINESS INTEGRATION business integration BUSINESS INTELLIGENCE Elevate your Client Relationships by Solving the Channel Marketing Challenge For Consultants and Agencies

More information

you are here 10 Questions to Ask About Your Web Design Project a product of the minds @

you are here 10 Questions to Ask About Your Web Design Project a product of the minds @ you are here x 10 Questions to Ask About Your Web Design Project a product of the minds @ What s Inside When your business needs a new website, deciding what you want is sometimes the hardest part. You

More information

SPECIAL REPORT INFUSIONSOFT: 7 KEYS TO TOP RESULTS. What s Inside? OVERVIEW KEY # 1: RESPECT YOUR AUDIENCE

SPECIAL REPORT INFUSIONSOFT: 7 KEYS TO TOP RESULTS. What s Inside? OVERVIEW KEY # 1: RESPECT YOUR AUDIENCE SPECIAL REPORT INFUSIONSOFT: 7 KEYS TO TOP RESULTS OVERVIEW You have your data imported, some follow-up sequences, and some initial results with Infusionsoft. Now what? Infusionsoft is a powerful product,

More information

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 Insight provided by 2011 Constant Contact, Inc. 11-2168 What is Twitter?

More information

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP... The Internet HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...... a fact that has opened up new possibilities for advertising your business. As consumers continue to turn to online sources in the process

More information

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the

More information

Boost Profits and. Customer Relationships with. Effective E-Mail Marketing

Boost Profits and. Customer Relationships with. Effective E-Mail Marketing Boost Profits and Customer Relationships with Abstract E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this powerful technique that

More information

2013 Holiday Email Marketing Calendar

2013 Holiday Email Marketing Calendar 2013 Holiday Email Marketing Calendar With the Holidays just around the corner, it s time to jump start your planning. Campaigner has created a calendar to help you get your Holiday planning under wraps

More information

10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST

10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 10 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 1. Having your opt-in form in only one place Your sign up form is on your website for the purpose of

More information

The 3 Keys of Email Marketing

The 3 Keys of Email Marketing The 3 Keys of Email Marketing Connect. Inform. Grow Presented by: Pamela Adams Regional Development Director Constant Contact - Georgia www.constantcontact.com/georgia Copyright 2008 Constant Contact Inc.

More information

DRIP MARKETING CAMPAIGNS 2012

DRIP MARKETING CAMPAIGNS 2012 DRIP MARKETING CAMPAIGNS 2012 THE DRIP MARKETING CONSOLE EXPLAINED From ACT! select the Sage Emarketing for ACT! icon and choose the Drip Marketing Tab. 1. Drip Marketing Campaigns This window lists all

More information

Stand OUT Stay TOP-of-mind Sell MORE

Stand OUT Stay TOP-of-mind Sell MORE Stand OUT Stay TOP-of-mind Sell MORE Use the arrows to navigate through the pages. next 1/19 [close] Haley Marketing Solutions Get past HR and sell higher margin solutions...4 Build a KILLER website...5

More information

How to Pick the Perfect Email Service Provider

How to Pick the Perfect Email Service Provider How to Pick the Perfect Email Service Provider Contents Introduction Consider your strategy Rank the features you need Define your budget Look at delivery rates Check out customer support Make an informed

More information

A quick guide to... Getting Started

A quick guide to... Getting Started A quick guide to... Getting Started In this guide... Learn how to build your list, create engaging email messages, and convert contacts into customers, using industry-leading GetResponse features. Table

More information

Best Practices of Mobile Marketing

Best Practices of Mobile Marketing Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of

More information

Business Partner Case Study

Business Partner Case Study Case Study flyte new media Helps Businesses Grow Through Email Marketing at a Glance Company: flyte new media, inc. Location: Portland, ME Services Provided: Email Marketing Search Engine Optimization

More information

Social Media for Small Business

Social Media for Small Business Social Media for Small Business Social Media...Use it correctly and it s free advertising that comes with the voices and opinions of real users. The Social Media For Small Business Marketing Framework

More information

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,

More information

Add Social Media to Your Event Strategy

Add Social Media to Your Event Strategy Add Social Media to Your Event Strategy Tips on how to build buzz & boost attendance 2012 Copyright Constant Contact, Inc. 12-XXXX BEST PRACTICES Guide Social Media MARKETING An event be it a networking

More information