Optimize Your Drupal Site with Google Analytics

Transcription

1 Optimize Your Drupal Site with Google Analytics July 22, 2015 Mike Nescot Web Ops & Security Manager JBS International, Inc. Nick Grace Front-end Dev Manager JBS International, Inc.

2 JBS International, Inc. DESIGN. DEVELOP. DRUPAL Source:

3 Quick Web Analytics Overview Measure health of your content. Track site performance, including things like site speed. Identify broken links. Benchmark your content against itself. Identify key external drivers of traffic to your site. See what users are clicking on. Track business goals for your site. Identify user pain points and poor performing content. Measure effectiveness of social media and campaigns. Source:

4 Dimensions Users Browser City Country Language Network Domain OS Acquisition Referral Path Source Social Social Network Social Source Metrics Behavior Event Action Exit Page Full Referrer Landing Page Page Page Title Search Term Time Day of the Month Day of Week Hour Minute Year Source: Acquisition Sessions % New Sessions New Users Behavior Bounce Rate Pages/Session Avg. Session Duration Pageviews Unique Pageviews Entrances % Exit

5 Quick Web Analytics Overview Source:

6 Google Analytics: Intro Google Analytics is a service offered by Google that generates detailed statistics about a Web site's traffic and traffic sources and measures conversions and sales. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew.

7 Google Analytics: Sign up

8 Google Analytics: Accounts, Properties, Views

9 Google Analytics: Accounts, Properties, Views

10 Google Analytics: Accounts, Properties, Views

11 Google Analytics: Sign up

12 Google Analytics: Sign up

13

14

15

16 Google Analytics Module

17 Google Analytics Module Features Single/multi/cross domain tracking Selectively track/exclude certain users, roles and pages Monitor what type of links are tracked (downloads, outgoing and mailto) Monitor what files are downloaded from your pages Custom dimensions and metrics support with tokens Custom code snippets Site Search support AdSense support Demographics and Interests support (formerly known as DoubleClick remarketing support) Anonymize visitors IP address DoNotTrack support (non-cached content only) Drupal messages tracking Modal dialog tracking Access denied (403) and Page not found (404) tracking Cache the Google Analytics code on your local server for improved page loading times Enhanced Link Attribution support User ID tracking across devices

18 Google Analytics Module

19 Plug in your GA Web Property ID

20

21 Exclude your admin paths.

22 Exclude your admin users.

23 Track basic clicks and downloads.

24

25

26

27

28 Google Analytics

29

30 Universal Analytics The User ID is a Universal Analytics feature that you can use to associate multiple sessions. When you send an unique ID and any related engagement data to Google Analytics, all activity is attributed to one user in your reports. With the User ID, you can get a more accurate user count, analyze the signed-in user experience, and get access to the new Cross Device reports.

31 Universal Analytics

32 Google Analytics: Dashboard

33 Audience

34 Google Analytics: Audience

35 Google Analytics: Demographics

36 Google Analytics Analytics:Module: Demographics Demographics Setup

37 Acquisition

38 Google Analytics: Acquisition

39 Google Analytics: SEO

40 Google Analytics: SEO

41 Google Analytics: SEO

42 Google Analytics: SEO

43 Google Analytics: SEO

44 Google Analytics: SEO

45

46

47

48 Behavior

49 Google Analytics: Behavior

50 Google Analytics: Site Search

51

52 Google Analytics: Site Search Track internal site search.

53 Google Analytics: Site Search

54 Google Analytics: Site Search

55 Google Analytics: Site Search

56 Events

57 Google Analytics: Events Events Events

58 Google Analytics: Events

59 Google Analytics: Events

60 Google Analytics: Events Logo Navigation Hero Search Live Chat Hero Sidebar Latest Posts Footer Homepage Sidebar

61 Google Analytics: Events

62 Google Analytics: GA Events Tracking module

63 Google Analytics: Events <?php function google_analytics_et_google_analytics_et_api() { return _google_analytics_et_set_selectors_array(); } function _google_analytics_et_set_selectors_array() { $selectors = array(); $selectors = array( array( 'event' => 'mousedown', 'selector' => '#nice-menu-0 li a', 'category' => 'Navigation', 'action' => 'Main Nav Click', 'label' => '!text', 'value' => 0, 'noninteraction' => TRUE, ), ); return $selectors; }

64 Advanced

65 Google Analytics: Goals

66

67 Google Analytics: Goals

68 Google Analytics: Goals

69 Google Analytics: Goals Overview

70 Content Experiments (A/B Testing)

71 Google Analytics: Content Experiments

72

73

74 Google Analytics: Content Experiments

75 Google Analytics: Content Experiments

76 Google Analytics: Content Experiments

77 Google Analytics: Content Experiments

78 Google Analytics: Content Experiments

79 Custom Dashboards

80 Google Analytics: Custom Dashboard

81 Google Analytics: Custom Dashboard

82 Google Analytics: Custom Dashboard

83 Google Analytics: Custom Dashboard

84 Google Analytics: Custom Dashboard

85 Google Analytics: Custom Dashboard

86 Google Analytics: Custom Dashboard

87 Google Analytics: Custom Dashboard

88 Google Analytics: Custom Dashboard

89 Alerts

90 Google Analytics: Alerts

91 Reporting Tools

92 Excel

93 Google Analytics - Google Sheets Add-on Introduction to the Google Analytics Spreadsheet Add-on: Building a dashboard with the Google Analytics Spreadsheet Add-on:

94

95

96

97 DevOps

98 DevOps Web Analytics: Metrics Life Cycle

99 DevOps Web Analytics: Situational Objectives E-commerce: Selling products or services Lead generation: Collect user information for sales teams to connect with potential leads Content publishers: Encourage engagement and frequent visitation Online informational or support: Helping users find the information they need at the right time Branding: Drive awareness, engagement and loyalty Ranking

100 DevOps Web Analytics: Situational Performance Standards Greater than 15 seconds: Few acceptable scenarios Greater than 4 seconds: Strains short-term memory, inhibits problem-solving and data entry 2 to 4 seconds: Inhibits operations that demand a high level of concentration (e.g., comparing product features) Less than 2 seconds: Disrupts the user remembering information over responses or involved in complex activities (e.g., multidimensional select) Subsecond response time: Thought-intensive work (e.g., writing, apps rich in graphics with short response times Decisecond: Games

101 DevOps Web Analytics: Improvement Process

102 DevOps Web Analytics: Usability Testing

103 DevOps Web Analytics: Usability Testing

104 DevOps Web Analytics: Continuous Integration/Testing Behat/Jenkins Align features,scenarios, and steps to GA Goals, Usability testing scenarios and problems

105 DevOps Web Analytics: Experiments A/B Multivariate Google Tag Manager Experiments API

106 DevOps Web Analytics: Statistics (R) RStudio

107 DevOps Web Analytics: Security Forensics NetworkMiner Packet Analysis

108 Resources & Thank You! Google Analytics Blog: Occam s Razor Blog: Krista Seidan: Training & Certification: Mike Nick