英 文 考 題 1. You are an online seller. A consumer purchases a product to be delivered to his office. He then makes another order to be delivered to his

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1 英 文 考 題 1. You are an online seller. A consumer purchases a product to be delivered to his office. He then makes another order to be delivered to his mother s home. How many purchases will be shown in Google Analytics reports? A. no purchase B. 1 purchase C. 2 purchase D. 3 purchase 2. A consumer visits your online store and clicks the banner ad which you are setting as a goal in Google Analytics. One of her friends then immediately also clicks the same banner ad using the same desktop without closing the IE browser. How many clicks will be presented in the report? A. no click B. 1 click C. 2 click D. 3 click 3. What are the differences between first-party cookies and third-party cookies? A. Third-party cookies are more persistent than first-party cookies B. First-party cookies are conveyed by the website you visited while third-party cookies are delivered by different websites than the one you visited C. Third-party cookies are conveyed by the website you visited while first-party cookies are delivered by different websites than the one you visited D. Third-party cookies contain only one parameter whereas first-party cookies contain over one parameters 4. What is the reason that leads to temporary cookies differ from persistent cookies? A. Persistent cookies can be removed but temporary cookies are undeletable B. Persistent cookies are delivered by a first-party website C. Temporary cookies are deleted when you shut the browser down D. Temporary cookies cannot survive for more than half an hour 5. Which one of the following application is true for Google Analytics? A. Google Analytics uses first-party cookies, including utma, utmb, utmz B. Google Analytics uses third-party cookies, including utma, utmb, utmz C. Google Analytics uses third-party cookies, including utma, utmz, utmv D. Google Analytics uses first-party cookies, including utma, utmb, utmd 6. Which one of the following technologies is true for Google Analytics? A. PHP and third-party cookies B. Java and four persistent cookies C. HTML and PHP

2 D. JavaScript and first-party cookies 7. Why Google Analytics treats visitors as new even if they had been to the website? Because : (Select all that apply) A. cookies are blocked by the visitor B. JavaScript support of the browser is disabled C. the last visit occurred 8 months ago D. the visitor used another browser to revisit the website E. the cookies are removed by the visitor after her/his first site visit 8. A consumer visits a website in the morning, she/he goes to breakfast without closing the browser then revisits that website two hours later. By default how will this visiting behavior be recorded in Google Analytics? A. 2 visits, 2 unique visitors B. 1 visit, 1 unique visitor C. 2 visits, 1 unique visitor D. 1 visit, 2 unique visitors 9. What is the default amount of time a visitor needs to be inactive so that her/his next visit will be counted as another session? A. 30 minutes B. 45 minutes C. 60 minutes D. 1 day 10. Which one of following options best explains what a cookie is? A. A tiny text file stored in a visitor s hard disk by a website B. The amount of data that can be transmitted along a communications channel in a fixed amount of time C. A temporary storage area that a web browser or service provider uses to store common pages and graphics that have been recently opened D. A tiny blank image stored on a web analytics server 11. True or False: _utma cookies are used for tracking unique visitor in Google Analytics. A. True B. False 12. True or False: _utmb, _utmc cookies are used for tracking session identifier number in Google Analytics. A. True B. False 13. True or False: _utmz cookies set for campaign information in Google Analytics. A. True

3 B. False 14. What is the main purpose of _trackpageview() in Google Analytics? A. Increases page load time B. Connects ecommerce tracking C. To ask or to register a pageview D. Request an internal website search 15. Which one of the following options cannot be shown in Real-Time report? A. Pageviews per second B. Pageviews per minute C. Total number of visitors today D. Active number of visitors 16. Which one of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page? A. Secondary dimensions B. Annotations C. Intelligence Alerts D. Real-Time 17. You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful? A. Intelligence Alerts B. Real-Time C. Annotations D. Secondary Dimensions 18. True or False: In Real-Time report, you can see how many visitors are accessing you website. A. True B. False 19. Which two of the following options are metrics? A. City B. Pageviews C. Browser D. Avg. time on site 20. Which one of the following options determines the relationship between average time on site and site interaction? A. An increase in direct visits B. An decrease in direct visits C. An increase in bounce rate D. An increase in page/visit

4 21. Which one of the following options best describes the meaning of visit duration? A. Visit duration evaluate visits according to the amount of time spent on the website B. Visit duration and average time on site are the same metric 22. Which one of the following dimensions cannot be shown in your Google Analytics report? A. Address B. City C. Country/Territory D. Region 23. Which two of the following options are not dimensions? A. Region B. Bounce rate C. % new visits D. Screen resolution 24. Which one of the following would you use to set up a custom alert? A. Content B. Conversions C. Intelligence D. Real-Time 25. You want to be notified whenever weekly revenue for your spring sale" campaign increases or decreases dramatically. Which one of the following would be most useful? A. Annotations B. Secondary dimensions C. Intelligence Alerts D. Real-Time 26. Which two of the following options are intelligence events in Google Analytics? A. Custom alter B. Monthly alert C. Daily alert D. Automatic alert 27. Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessiblility? A. Device Category B. Language C. Browser D. All of these dimensions

5 E. None of these dimensions 28. You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select? A. Operating System, and City as a secondary dimension B. City, and Goal Conversion Rate as a secondary dimension C. Goal conversion Rate, and City as a secondary dimension D. Any one of these options 29. Google provides you with the URL builder, where can you find it? A. In the Help Center B. In Conversion University C. In Set t ings "> Edi t "> Main Webs i te Prof i le Information" D. You can ask a Google Consultant for using the URL builder 30. Why your Google CPC visits are not showing up in Google Analytics? (select all the possible answers) A. Ecommerce tracking has not been enabled B. The wrong match type has been corresponded in the profile settings C. Auto-tagging has not been activated D. A redirect on the destination page removed the gclid parameter 31. Please choose two answers from the following options. A. Advanced segments permanently alter the data that appears in a profile B. Advanced segments may be applied to historical data C. Advanced segments can be compared side by side in reports D. Advanced segments must be created when you create the profile to which they apply 32. Which one of the following definition explains what a referrer is? A. A virtual repository for storing computer files B. The address of the website from which a visitor came C. The web page to which your server defaults when no page on the domain is specified D. The way of transformation process that converts an IP address into a text name 33. What is the purpose of the URL builder? A. To generate the URL tracking parameters that need to be appended to an organic search result B. To generate a URL with tracking parameters C. Using the URL builder is required in order to track AdWords visits D. To optimize landing pages 34. If you have a landing page with high bounce rate and this page is redirected by a particular keyword. Which one of the following statements is true?

6 A. You should stop using that keyword B. The landing page is highly related to that keyword C. The keyword will generate high ROI D. The content on the landing page does not properly address the expectations of visitors who used that keyword to search something 35. Which one of the following options would you be able to see in your GA report, if you manually tag campaigns? A. Match Type B. Ad Group C. Campaign D. Placement URL 36. What information can you get from the Landing Pages report? (select two) A. To know your most popular site pages B. To see where visitors are entering the website C. To realize your high bounce rate landing pages D. To know where your visitors are exiting the website 37. Which of the following is not a standard campaign parameter? A. utm_source B. utm_term C. utm_content D. utm_adgroup 38. Which of the following metrics shows the number of times your ads were displayed? A. Clicks B. Visits C. Pageviews D. CTR E. Impressions 39. Why you sometimes can see a search engine name appear in the results for your Referring Sites report such as google.com"? A. Someone was referred to your website via a search result page, but the keyword was not captured B. Someone was referred to your website via a link on a personalized search engine page such as igoogle 40. How can you know which keywords visitors from Tokyo used to visit your site? A. Choose the City" dimension in the Keywords report B. Choose the Keyword" dimension in the Map Location report C. Search for Tokyo" in the All Traffic report D. This is unlikely in Google Analytics

7 41. Which one of the following options could calculate Clickthrough rate? A. Clicks/Visits B. Visits/Impressions C. Clicks/Impressions D. Absolute unique visitors/impressions 42. In what situations visitors will be reported as coming from direct/ (none)"? (choose two answers) A. Visitors who typed your website s URL directly into their browser B. Visitors who came to your website via bookmark C. Visitors who came to your website via a banner advertisement D. Visitors who came to your website via an AdWords campaign 43. Which one of the following parameters can be used to identify different versions of an ad? A. utm_creative B. utm_ad C. utm_medium D. utm_content 44. Which of the following should you manually tag with campaign parameter? A. AdWords campaigns only B. Organic search results, referrals and bookmarks C. Banner ads, referrals, and all CPC campaigns D. Banner ads, campaigns, and non-adwords CPC campaigns 45. If you want to manually tag a URL, which group of the following campaign tracking variables can help? A. utm_campaign, utm_adgroup, utm_term B. utm_source, utm_content C. utm_source, utm_medium, utm_campaign D. utm_content, utm_compaign 46. What are the advantages of integrating your AdWords account with your Google Analytics account? A. This allows you to have AdWords cost data imported into your Google Analytics account B. This allows you to access your Google Analytics data from within the AdWords interface C. This allows Google Analytics to calculate ROI of your AdWords spend D. This allows Google Analytics to differentiate between Google CPC and non- Google CPC visits 47. If you want to measure the quality of your traffic, which of the following metrics can

8 help? A. Clicks B. Conversion rate C. Impressions D. Visits 48. Which of the following options could help you to track visitors coming from an , banner, or newsletter campaign? A. By turning auto-tagging on B. Google Analytics will track visits coming from any campaign automatically C. By manually tagging the destination URLs of the campaign D. It is not possible to track visitors coming from non-adwords campaigns 49. You have paused or discontinued your campaign, why your GA still show visits coming from it? A. Because visitors originally referred by that campaign are now returning as Direct visitors B. Because visitors originally referred by that campaign are now returning via organic search C. Because visitors originally referred by that campaign are now returning via another AdWords campaign D. Because visitors originally referred by that campaign will always be reported as coming from that campaign 50. Your website address is but why your GA report shows traffic coming from xzy.com/referral" rather than direct/(none)"? A. These are returning visitors to xyz.com B. Auto-tagging has not been turned on C. On some pages of xyz.com, GATC is called more than once D. xyz.com has several subdomains and GATC has not been implemented accordingly 51. Which of the following metrics would most strongly suggest a poorly performing landing page? A. Bounce Rate > 90% B. Bounce Rate < 90% C. % New Visits > 90% D. None of these answers E. Avg. Session Duration > 5 minutes 52. Please explain what bounce rate is? A. The percentage of website exits B. The percentage of sessions for which the visitor can be recorded as unique

9 visitor C. The percentage of visits to your website where the visitor visited only one page and consequently left without further interaction on your website D. The number of times absolute unique visitors revisited to your website 53. In what situation should you create virtual pageviews? A. To identify a website that uses style sheets B. To identify a website that uses PHP C. To collect session ids from visits D. To track visitor activity that does not trigger a pageview 54. Which one of the following methods can be applied to create virtual pageviews? A. _link() B. _trackpageview() C. _setaccount() D. _setallowlinker() 55. If there are Flash events on your website, which of the following could be used to them? A. _trackpageview() B. _flashsite() C. _link() D. _trackevent() 56. What is the purpose of using _trackpageview()? A. To register a pageview B. To increase page load time C. To enable ecommerce tracking D. To have an internal site search 57. Which one of the following are measures of traffic volume? A. Avg. time on site B. Bounce Rate C. Visits D. Margin 58. You want to compare the difference of clicks between button A and button B. Which of the following would be most useful? A. Intelligence B. Real-Time C. Events D. Annotations 59. Which of the following are parameters of the event tracking data model? A. categories, labels, formats

10 B. actions, titles, values C. actions, labels, methods D. categories, actions, labels 60. During the checkout process of your website, the request URI of checkout.cgi does not change for the last 2 steps. What is the best way to distinguish these steps in GA? A. On both pages, you need to add a unique request URI as an argument to _trackpageview() B. On both pages, you need to add a unique request URI as an argument to _setdomainname() C. On both pages, you need to add a unique request URI as an argument to _setallowlinker() D. On both pages, you need to add a unique request URI as an argument to _link() 61. Which of the following would help you to determine the conversion value of a paid keyword? A. CPM B. CTR C. Real-Time D. Multi-Channel Funnels E. None of them 62. If you found that the value of Assisted/Last Click or Direct Conversions equals 1, which of the following is true? A. Channel A always initiates conversions B. Channel A equally initiates and assists conversions C. Channel A is always the last click before conversion D. None of them 63. Which og the following would prevent URL destination goal conversions from being recorded? A. The tracking code is missing from the conversion page B. There was a misspelling in the URL of the goal definition C. The match type in the goal definition is incorrect D. No URL goals have been defined E. All of these answers apply 64. Where should ecommerce tracking code usually be placed? A. On all pages in the funnel B. On the landing page C. On the purchase confirmation or thank you" page D. On the destination URL

11 65. You ve noticed that many users visit your site several times before converting and you want to understand in more datails how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path? A. Visits B. Clicks C. Impressions D. Bounce rate E. Assisted conversions 66. Which of the following would be most useful in measureing how many days passed between the first visit to a site and the eventual conversion? A. Conversion value B. Path length C. Top conversion paths D. Time lag E. Assisted/Last Click or Direct Conversions 67. Where should you place the ecommerce tracking code? A. The ecommerce tracking code should replace the standard Google Analytics Tracking Code B. The ecommerce tracking code should be placed before the standard Google Analytics Tracking Code C. The ecommerce tracking code should be placed after the standard Google Analytics Tracking Code 68. Which of the following could be measured by defining as a goal in Google Analytics? A. The percentage of visits that results in a site registration B. Conversion rate C. The percentage of visits that contain only one page view D. The percentage of visits during which visitors spent at least two minutes on the site E. All of these could be measured by defining a goal in Google Analytics 69. Which of the following metrics would be most useful in measuring how many coversions were initiated by Paid Search? A. none of these metrics B. Assisted conversion value C. First interaction (clicks) conversions D. Conversion Rate 70, Which of the following best explains a destination URL goal in GA?

12 A. A website page viewed by the visitor once they have completed a desired action B. The most popular page on your site C. A page that has given you revenue D. A KPI 71. If you want to investigate whether visitors who search your website have a higher conversion rate than visitors who do not, which of the following can help? A. Site Search Overview report B. The goal conversion tab on the Search Terms report C. The goal conversion tab on the Site Search Usage report D. It is impossible to get this data 72. What is the purpose of installing ecommerce tracking code? A. To see which keywords initiates to the sale of which products B. To track revenue generated by the website C. To monetize goals such as newsletter signups D. To enable an online payment system E. To log transactions for accounting purposes 73. Someone uses Regular Expression Match and defines the following Regex: ^/products/show Which pages will count as conversions? (I) (II) (III) (IV) A. I and III B. I and IV C. I, II, and IV D. None of them 74. You have two profiles, profile 1 and profile 2. You replicate a destination URL on goal from profile 1 and turn it on in profile 2. A week later, you find that goal data receiving from profile 1 but not in profile 2, which of the following could explain this situation? A. Profile 2 has colliding filters that prevent any data from appearing B. Profile 2 has a filter that manipulates the request URI C. The tracking code has been incorrectly applied in profile 2 D. AdWords has been incorrectly linked to the profile 75. Does GA track visits to cached pages? A. Yes, the JavaScript is executed even from cached pages

13 B. No, the JavaScript is not executed from cached pages 76. You want to remove your website s internal traffic from the reports. Which Regex would ignore the IP range to ? A. 193\.88\.222\.(1-10) B. ^193\.88\.222\.([1-9] 10)$ C D. 193\.88\.222\.[1-9] The URL for the homepage of your site is example.com/index. You would like this particular page to appear as"/home"in your pages report. How can this be achieved? A. Use a Search and Replace custom filter on the Request URI field where Search String is and Replace String is B. Use a Search and Replace custom filter on the request URI field where Search String is /index" and Replace String is /home" 78. How can you set up a profile to include only Google CPC data? A. Add two include filters to the profile: one requiring campaign source to be google", and the other requiring campaign medium to be cpc" B. Add an include filter requiring campaign source to be google/cpc" C. Link the profile to your AdWords account D. This is impossible 79. There are three sections in your website and you want to have an aggregated view of the report for the entire website, as well as a view for each section. Which of the following can help? A. One account per website section and one for the entire site B. One web property that includes a profile for the entire website and duplicated filtered profiles, each with a customized include filter to track each section C. One account that includes a profile for the entire website and a second profile with an include filter for the sections D. This is impossible 80. How can you know how many automatic crawlers visited your website? A. Google Analytics does not track the vast majority of crawlers since they are classed as personally identifiable information B. Google Analytics does not track the vast majority of crawlers since most do not have IP addresses C. The Network Properties reports D. Google Analytics does not track the vast majority of crawlers since most do not execute JavaScript

14 81. You found that the goal conversion rate in your site search term report is quite different from the goals menu report, what is the most likely reason for this phenomenon? A. Not all visits include a site search; only those which did are included in the conversion rate calculation in the site search term report B. The site search term report is only able to show goal conversion rates for one of your goals C. Of those who perform a search during their visit, fewer are likely to convert D. This is a bug; the figures should match 82. Which of the following goal URL pattern and match type would count all of the following pages as conversions: A. Pattern is /shoes/buy\.asp? and match type is Head Match B. Pattern is /shoes/buy.asp and match type is Exact Match C. Pattern is /shoes/buy.asp and match type is Head Match D. Pattern is /shoes/buy.asp?prodid=.* and match type is Exact Match 83. You want to create a second view of your traffic data that it contains only a specific subdirectory traffic. How can you achieve this? A. Create a new profile and apply an advanced filter that deletes page data outside the subdirectory B. Create a duplicate profile and add a filter: select include only traffic to a subdirectory" from the filter type dropdown, and specify the subdirectory C. Add a filter to the profile and remove the tracking code from the other pages of your site D. Create a second Google Analytics account, and apply the unique tracking code to the pages in the subdirectory 84. Which of the following are the possible uses of views within a single Google Analytics account? A. To look more closely at traffic to a specific part of the site (a page or selection pages) B. All of these are possible uses of views C. To look more closely at traffic to a specific subdomain D. To limit a user s access to a segment of data 85. Which of the following can be used to define a destination URL goal? A. Editing the profile and specifying the request URI of the conversion page B. Adding the ecommerce code to the goal page

15 C. Adding the conversion ID to the tracking code on the goal page D. Dragging the goal page onto the dashboard 86. You want to compare a wide variety of metrics, side by side, over the past year from Taiwan, Japan, and China. Which of the following techniques would be most appropriate? A. Create 3 profiles, each of which includes visits from a single city B. Create 3 advanced segments, each of which includes visits from a single city C. Create 1 custom report with the single dimension Region D. This is impossible in Google Analytics 87. You own a website which sells 3C products. Your website assigns the product id 15 (pid=15) to all pages related to computers. Now, you want to have a profile where its traffic data includes only pages on your website related to computers. Which of the following can achieve this? A. Filter 1 Type: Custom Include; Field: request URI; Pattern: /computer" Filter 2 Type: Custom Search and Replace; Field: request URI; search for pid=15" and replace with /computer" B. Filter 1 Type: Custom Search and Replace; Field: request URI; search for pid=15" and replace with /computer"filter 2 Type: Custom Include; Field: request URI; Pattern: /computer" C. All of the above are able to achieve this 88. How can you exclude URL query parameter (session_id) from appearing in content reports? A. Create an exclude filter in the profile B. Create an include filter in the profile C. Exclude them in the main profile settings D. None of them 89. Which of the following are possible uses of filters? A. All of these are possible users of filters B. Replace complicated page URLs with readable text strings C. Exclude visits from a particular IP address D. Report on only a subdomain or directory E. Include only traffic coming from a particular campaign 90. Why is it important that you maintain one unfiltered view when using filters with your Analytics account? A. There is no reason to maintain an unfiltered view B. An unfiltered view ensures that the original data an always be accessed C. Without one unfiltered view, you will not be able to use a filter for multiple views

16 D. You will need to configure your goals in the unfiltered view 91. If you apply the following two include-type filters to a single profile, what outcome will result? Filter 1 Field: Campaign Medium; Pattern: cpc Filter 2 Field: Campaign Medium; Pattern: organic A. The results will differ depending on the order in which these two filters are applied B. The profile will contain data related to either of the two specified values C. The filters cancel each other so the complete unfiltered data appears in the profile D. The filters cancel each other so no data appears in the profile 92. You have created your GA account for several months, and have been successfully tracking traffic to a web property in profile 1. You created a duplicate profile, name profile 2, but this profile s report are not showing any data. Which of the following can help explain this situation? A. You applied a custom lowercase filter B. You do not have access to the data C. There are conflicting filters applied to profile 2 which are preventing data coming through D. You created profile 2 less than 24 hours ago 93. True or False:The order in which filters appear in your view settings matters. A. True: Filters are executed in the order in which they appear B. False: Filters are not necessarily executed in the order in which they appear 94. Setting up goals allows you to see. A. conversion rates B. a list of transactions C. bounce rate D. ecommerce revenue 95. You want to evaluate the percentage of sessions during which the visitor clicks a product details" button. Which of the following would you need to do in order to see this information? A. Set up a product details" button in the ecommerce JavaScript B. Track the button with an event and set up an event goal C. Track the button as a page view and look at the events overview D. Enable the button as a KPI and set up the dashboard E. None of them 96. If a paid keyword has an Assisted/Last Click or Direct Conversions value of 0.5, Which of the following is true?

17 A. The keyword played an assisted role in exactly five conversions B. The keyword played an assisted role in exactly one conversion C. The keyword played an assisted role less often than it played a last click role D. None of them 97. You publish articles by many different authors on your site. You want to create a report that showa the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics? A. Annotations B. Custom Reports C. Segments D. Analytics Intelligence E. Data Import 98. You have already implemented GATC on your website, but you want to start managing it and other tags using Google Tag Manager. You create a Google Tag Manager container and add a GATC tag to that container. Once you have added the container snippet to every page of your site, what do you need to do with the existing GATC? A. Remove the existing Google Analytics tracking code from the site B. Make sure that the existing Google Analytics tracking code is placed after the opening <body> tag C. Update the Google Analytics tracking code with analytics.js D. Replace the account ID in the existing Google Analytics tracking code with the container ID 99. You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful? A. Set up a dashboard B. Set up a Custom report C. Set up an event goal D. Set up Real-Time report 100. Person A and person B each visits your ecommerce site once. During their visits, person A buys one of your products, then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate of these two visits? A. 100% B. 200% C. 0% D. 50% E. 33%

18 101. Which of the following questions can be answered using the goal flow report? A. Do visitors usually start my conversion process from the first step or somewhere in the middle? B. Are there any steps in my conversion process that don t perform well on mobile devices compared to desktop devices? C. Are there a lot of unexpected exits from a step in the middle of my conversion funnel D. Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over? E. All of these can be answered using the goal flow report True or False: When you share a link to a custom report, you share the data in the report? A. True: Sharing a link to a custom report shares the data in the report B. False: Sharing a link to a custom report only shares a template for the report 103. Which of the following would you use to show two date ranges on the same graph? A. Plot rows B. Motion charts C. Date comparison D. Pivot table E. Secondary dimension 104. Your Multi-Channel Funnel reports have no data. What is the most likely reason? A. You haven t set up the Goal Funnels B. You haven t implemented Goal or Ecommerce C. You are not using Google Tag Manager D. You haven t enabled demographic data E. You are not using Content Experiments 105. When do the Google Analytics terms of Service permit sending personally identifying information (PII) to Google? A. In custom campaigns only B. When encrypted C. Never 106. It is important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers? A. Collectinser information for sales team to connect to with potential leads B. Selling products or services C. Encourage engagement and frequent visitation D. All these options are equally relevant as business objective for content

19 publishers 107. If you want to identify the most popular content on your website. Which of the following sections will have this report information by default? A. Search B. Acquisition C. Audience D. Conversion E. Behavior 108. Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to creat initial awareness about a brand? A. First interaction model B. Last interaction model C. Last non-direct click model D. Linear model 109. Generally speaking, the recommended best practice is to have one Google Tag Manager Account. A. for every analytics view B. for every site you want to track C. for your company D. for every person who will have access to Analytics 110. Which of the following represents a macro conversion for an ecommerce site? A. A completed sales transaction B. A click on a buy" button C. Receiving a product inquiry D. Collecting a lead E. All of these are macro conversions for an ecommerce site Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript? A. Product SKU(s) B. Credit card number C. Billing city D. Tax amount E. Purchase amount 112. A macro conversion A. always occurs prior to a micro conversion B. occurs when over 50% of visitors buy an item C. is your highest converting campaign D. occurs when someone completes an action that is important to your business

20 E. is a large revenue sale that that is directly attributable to a display campaign 113. In the linear attribution model, A. The last touchpoint receives 100% of the credit for the conversion B. Each touchpoint in the conversion path shares equal credit for the conversion C. The touch points closest in time to the conversion get most of the credit D. The first touchpoint receives 100% of the credit for the conversion 114. If you want to access metrics by campaign and traffic source. Which of the following sections will have this report information by default? A. Audience B. Acquisition C. Conversion D. Admin E. Behavior 115. Which of the following are true about segmentation? A. Segmentation does not work on historical data. B. Segmentation allows you to isolate and analyze subsets of your data. C. Segmentation is a technique that should only be used by experienced analysts. D. Segmentation should generally not be used without Real-Time reporting. E. All of these answers are correct Why is it important that you maintain one unfiltered view when using filters with your Analytics account? A. Without one unfiltered view, you will not be able to use a filter for multiple views B. There is no reason to maintain an unfiltered view C. You will need to configure your goals in the unfiltered view D. An unfiltered view ensure that the original data can always be accessed 117. When configuring a goal, Why is it useful to assign a goal value? A. To determine the number of visits to each of your pages B. To determine the conversion rate C. To attribute monetary value to non-ecommerce conversions D. To calculate ecommerce metrics 118. How can you determine revenue contribution of ranking pages? A. Page Value B. Margin C. Revenue D. ROI E. Bounce rate 119. A visitor comes to your site but stops looking at pages and generating events.

21 Which of the following will occur by default? A. The visitor s session expires after 5 minutes of inactivity B. Google analytics does not keep track of sessions by default C. The visitor s session expires after 30 minutes of inactivity D. The visitor s session expires once the visitor has exited your site 120. Which of the following are advantages of implementing Google Tag Manager? A. You can add AdWords tags to your site without editing site code B. You can add non-google tags to your site without editing site code C. You can add Google Analytics tags to your site without editing site code D. You can change configuration values in your mobile App without rebuilding a new binary E. All of these answers are correct 121. Specifying a goal value allows Google Analytics to calculate. A. Revenue per Click B. Ecommerce Revenue C. Bounce Rate D. Goal Revenue E. Average Order Value 122. Which of the following are examples of sources? A. Google B. example.com C. (direct) D. mail.google.com E. All of these are possible Sources Digital analytics is A. The analysis of data from your business and competition B. The analysis of quantitative data from your business C. A process of continual improvement of the online experience D. The analysis of qualitative data from your business E. All of these answers are correct 124. Which of the following are needed by GA for the calculation of ROI? A. Operating Cost B. Interest Rate C. Margin D. Cost E. Revenue 125. You want to evaluate the landing pages you are using for AdWords ads. Which of

22 the following dimensions would be most useful? A. Ad Group B. Campaign C. Placements D. Keyword E. Destination URL 126. You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded? A. zero B. 1 C. 5 D If you want to assess AdWords campaign profitability, which of the following metrics can help? A. CPM B. Margin C. Revenue per Click D. CTR E. ROI 128. Which of the following types of data can be collected and reported in the Site Speed reports? A. Page-load time for a sample of pageviews on your site B. How quickly images load C. How quickly the browser parses a page and makes it available for user interaction D. Button click response time E. All of these are tracked by the Site Speed reports You should add Analytics tracking code to your site. A. after implementation planning B. during measurement planning C. before documenting your business objectives D. at the beginning of your fiscal year only 130. The demographics and interest category information in Google Analytics comes from A. Google Tag Manager B. the DoubleClick third-party cookie C. information that you upload from your CRM

23 D. the AdWords first-party cookie E. Suvey data filled out by users 131. Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table? A. add a secondary dimension B. add a primary dimension C. apply a table filter D. sort the table by sessions from highest to lowest E. use a pivot table with two dimensions 132. Which of the following channels is part of the Default Channel Grouping? A. Direct B. Social C. Organic D. Display E. All of these are part of the Default Channel Grouping Which of the following reports allows you to identify the terms visitors use to conduct searches within your site? A. Search Engine Optimization report B. Affinity Categories C. Site Search report D. Keyword report 134. What is the first step of analytics planning? A. Create your implementation plan B. Document your technical infrastructure C. Implement Google Analytics D. Define your overall measurement plan and business objectives 135. Which of the following Behavior metrics shows the number of sessions that included a view of a page? A. Bounce Rate B. Unique Visits C. Visits D. Unique Pageviews E. Pageviews 136. Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the All Traffic Report"? A. utm_term B. utm_medium, utm_campaign C. utm_content

24 D. utm_source, utm_term, utm_content E. utm_campaign, utm_source, utm_medium 137. Which of the following is a valid tagged custom campaign? A. source=newsletter1&utm_campaign=spring B. medium= &utm_source=newsletter1&utm_content=a1 C. source=example&utm_campaign=winter D. http: // tm_campaign= spring&utm_term=backpacks E. All of these are valid Which two metrics below would be the best KPIs for measuring the performance of a ecommerce business? A. pageviews and revenue B. bounce rate and average session duration C. revenue and average order value D. Pageviews and bounce rate 139. Using filters, you can. A. exclude data from a view B. change how the data looks in your reports C. include data in a view E. All of these answers apply 140. For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions? A. Source, Medium, Campaign, and Ad Content B. Campaign and Medium C. Source and Medium D. Campaign and Ad Content 141. In order to execute ecommerce tracking, you need to. A. Add ecommerce tracking JavaScript to your receipt page or transaction complete" page B. Add an ecommerce campaign variable to your URLs C. Enable ecommerce tracking in at least one of the views for a property D. Have linked an AdWords account with your Google Analytics account 142. Which of the following technologies or features can be used to add data to Google Analytics?

25 A. Real-Time, Intelligence B. Data Import, Measurement Protocol C. Data Import, Intelligence D. Data Import, Real-Time 143. Which of the following technologies on your site influence how you implement Analytics? A. Responsive web design B. Query string parameters C. Flash and AJAX events D. Server redirects 144. You want to explore traffic metrics by gender and age. Which of the following sections in Analytics will be most useful? A. Conversion B. Acquisition C. Behavior D. Admin E. Audience 145. Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent a micro conversion for your site? A. Use of the customize your watch" topol B. An view from your home page C. An offline sale D. An online sale E. All of these are micro conversion for this site Your website is You set up a URL goal of /thankyou" and a Match Type of "Begins with". Which of the following URLs will count as goals? A. B. C. All of these would count as goals. D Which of the following are examples of channels? A. B. Audience C. Display D. Conversion E. Organic Search 148. You have found that most of your customers initially learned about your brand via

26 a display ad. Which of the following attribution models will give credit to display ads that introduced customers to your brand? A. First Interaction attribution model B. Last Click attribution model C. Position Based attribution model D. Last Non-Direct Click attribution model E. Linear attribution model 149. Which of the following are examples of mediums? A. Example.com B. Conversion C. D. Google 150. Which of the following most accurately describes the concept of attribution in digital analytics? A. Assigning credit for conversions B. Determining a traffic source C. Determining a user s device D. Calculating ROI E. Calculating cost per click 151. Which of the following would be valid segments to consider using to analyze traffic patterns in your data? A. Traffic by device category B. Traffic by marketing channel C. Traffic by time of day D. Traffic by geography E. All of these answers are correct 152. Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions? A. Destination URLs B. Hour of Day C. Campaigns D. Placements E. AdWords Keywords 153. What should always be the first step of creating a measurement plan? A. Setting up Google Analytics goals B. Determining what segments you want to use for analysis C. Choosing the KPIs that you will use to assess your performance D. Outlining your digital strategies and tactics

27 E. Defining your overall business objective 154. True or False: Your key performance indicators (KPIs) are automatically tracked as Goals in Google Analytics. A. True: No additional implementation is required since Goals are tracked automatically B. False: You must set up your goals once you identify the KPIs you want to track 155. What are the four main parts of the Google Analytics platform? A. Collection, Configuration, Processing, and Reporting B. Configuration, Processing, Reporting, and Recollection C. Collection, Processing, Continuation, and Reporting D. Configuration, Collection, Progressing, and Reporting 156. Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective? A. Pages / Visit B. Bounce Rate C. Ecommerce Conversion Rate D. Page Value 157. Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)? A. One account, one property, one view B. One account, two properties, two views C. One account, one property, no views D. One account, one property, two views 158. You want to know whether button X is clicked more often than button Y. Which of the following would be most useful? A. Intelligence B. Events C. Annotations D. Real-Time 159. Which of the following would you use to send data from a website to Google Analytics? A. Campaign Tracking parameter B. JavaScript Tracking Code C. None of these would be appropriate D. Google Analytics mobile SDK 160. During data processing, Google Analytics: A. transforms your raw data from collection according to your configuration

28 settings B. aggregates your data into database tables C. imports data from other sources you have defined, like Google AdWords or Webmaster Tools D. organizes hits into sessions 161. A session in Google Analytics consists of: A. the reports generated by users over a specific period of time B. interactions or hits from a specific user for all time C. interactions or hits from a specific user over a defined period of time D. a group of users getting together in person to discuss Analytics 162. How can you add data to Google Analytics from other sources? A. By linking your AdWords account to Google Analytics to import your advertising data B. By downloading your data from Webmaster Tools and manually importing it into Google Analytics C. By uploading a.csv file to Google Analytics to attach new dimensions like Topic" and Author" to an existing dimension like Page Title" D. By using Cost Data Upload to import click and cost data from your non- AdWords advertising campaigns 163. When does Google Analytics sample data for reporting? A. When the data you request has already been calculated in the aggregate tables B. When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a large number of visits C. When the report is pulled at the end of the high traffic week D. When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a small number of visits 164. What is the hierarchy of the Google Analytics data model? A. Users > Sessions > Interactions B. Interactions > Users > Sessions C. Sessions > Visitors > Interactions D. Sessions > Users > Interactions 165. Which of the following are valid scopes for dimensions? A. Session level, hit level B. None of these answers is correct C. Campaign level, session level, hit level D. User level, campaign level, session level, hit level

29 E. User level, session level, hit level 166. You can combine a metric X with a dimension Y in Google Analytics A. if X and Y have the same campaign B. as long as sampling is not required C. if X and Y have been precalculated together in an aggregate table D. if X and Y are in the same channel grouping E. if X and Y have the same scope 167. Which of the following is a session level interaction? A. Pageview B. Event C. All of these answers are correct. D. Social interaction E. Ecommerce transaction 168. Which of the following would be most useful for optimizing landing pages? A. Unique visits B. Bounce Rate C. Unique Pageviews D. Visits E. Pageviews 169. Which of the following would you use to send data from a web connected point-ofsale system to Google Analytics? A. any of these would be appropriate B. JavaScript tracking code C. Google Analytics mobile SDK D. Campaign Tracking parameter E. Measurement Protocol 170. In which of the following circumstances would you want to increase the default session timeout length in Google Analytics? A. The default session timeout lengh is set dynamically by Google Analytics and you cannot change it. B. Users typically spend less than 2 minutes on each page of your site. C. You need to start collecting Real-Time data. D. The average length of videos on your website is 35 minutes 171. Which of the following is not a default Medium in Google Analytics? A. Referral B. CPC C. Organic D.

30 E. All of these are default Mediums You can adjust the report sample size in Google Analytics by A. Adding a segment to your report B. Any of these actions will adjust the same size C. Adjusting the session timeout control D. Adjusting a control in the reporting interface 173. Which of the following are dimensions? A. % New Sessions B. Conversion Rate C. Region D. Bounce rate 174. Google Analytics can recognize returning users A. on websites, Android mobile apps B. on websites, ios mobile apps, Android mobile apps C. on websites only D. Google Analytics cannot recognize returning users on any device Which of the following are "hit"types tracked by Google Analytics? A. pageviews B. all of these answers are correct C. events D. transactions

31 1. (C.) 2. (B.) 3. (B.) 4. (C.) 5. (A.) 6. (D.) 7. (A. / D. / E.) 8. (C.) 9. (A.) 10. (A.) 11. (A.) 12. (A) 13. (A.) 14. (C.) 15. (C.) 16. (D.) 17. (B.) 18. (A.) 19. (B. / D.) 20. (D.) 21. (A.) 22. (A.) 23. (B. / C.) 24. (C.) 25. (C.) 26. (A. / D.) 27. (D.) 28. (A.) 29. (A.) 30. (C. / D.) 31. (B. / C.) 32. (B.) 33. (B.) 34. (D.) 35. (C.) 36. (B. / C.) 37. (D.) 解 答 38. (E.) 39. (B.) 40. (B.) 41. (C.) 42. (A. / B.) 43. (D.) 44. (D.) 45. (C.) 46. (A. / C. / D.) 47. (B.) 48. (C.) 49. (A.) 50. (D.) 51. (A.) 52. (C.) 53. (D.) 54. (B.) 55. (A. / D.) 56. (A.) 57. (C.) 58. (C.) 59. (D.) 60. (A.) 61. (D.) 62. (B.) 63. (E.) 64. (C.) 65. (E.) 66. (D.) 67. (C.) 68. (E.) 69. (C.) 70. (A.) 71. (C.) 72. (B. / E.) 73. (C.) 74. (A. / B.) 75. (A.) 76. (B.) 77. (B.) 78. (A.) 79. (B.) 80. (D.) 81. (A.) 82. (C.) 83. (B.) 84. (B.) 85. (A.) 86. (B.) 87. (B.) 88. (C.) 89. (A.) 90. (B.) 91. (D.) 92. (C. / D.) 93. (A.) 94. (A.) 95. (B.) 96. (C.) 97. (E.) 98. (A.) 99. (C.) 100.(A.) 101.(E.) 102.(B.) 103.(C.) 104.(B.) 105.(C.) 106.(C.) 107.(E.) 108.(A.) 109.(C.) 110.(A.) 111.(B.)