WE STRENGTHEN RELATIONS WITH TRADE SECTOR!

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1 WE STRENGTHEN RELATIONS WITH TRADE SECTOR! March 2014 Warsaw, Courtyard by Marriott Hotel The most important and the most representative annual meeting hosting retail representatives and FMCG manufacturers! Every leading company should participate!

2 WE STRENGTHEN RELATIONS WITH TRADE! It is the sixth time that we invite you to join the group of over 600 senior retail and FMCG sector managers and benefit from the unique meeting opportunity to share experiences, inspirations and business contacts among the market leaders. The Poland & CEE Retail Summit congress is the most important and the most representative annual meeting hosting retail representatives and FMCG manufacturers. It is a platform which enables the participants to source strategic information concerning key operational areas of retail sector companies, guidelines on development directions for particular commercial formats, to learn strategies of leading companies and establish many new business contacts which translate into real business. We aim to stimulate the development of trade in Poland by bringing the key players together. Thereby, we implement the central motto of this meeting: WE STRENGTHEN RELATIONS WITH TRADE SECTOR! It is therefore important to be where the most important meetings are held and where people determining the directions of market development in Poland and the CEE region are present. Poland & CEE Retail Summit has long been exactly the place! CONGRESS OUTLINE DAY 1, 19 MARCH :50 PLENARY SESSION: 17:30 PARALLEL SESSIONS 17:30 18:30 SPEED NETWORKING SESSION MEETING OF RETAIL REPRESENTATIVES WITH FMCG MANUFACTURERS 18:30 19:15 AWARDS GALA RETAILER OF THE YEAR :15 23:00 BANQUET DAY 2, 20 MARCH 2014 PROCUREMENT, SALES AND PRIVATE LABEL SHOPPER MARKETING, Retailer of the Year :30 11:00 PLENARY SESSION: SUPPLIERS' CHOICE We encourage you to take part in the 2014 edition! Łukasz Hińcz Project Manager Anna Brydniak Project Manager :00 PARALLEL SESSIONS PROCUREMENT, SALES AND PRIVATE LABEL SHOPPER MARKETING, RETAIL SUMMIT IN NUMBERS THE 6th EDITION of Poland & CEE Retail Summit THE 4th EDITION of the Retailer of the Year contest REGISTRATION You can register at: The Congress participation fee per person amounts to: 650+ participants representing 303 companies during the 2013 edition 3095 zł (+23% VAT) 3495 zł (+23% VAT) 3995 zł (+23% VAT) 400+ representatives of the FMCG sector during the 2013 edition 110+ representatives of the retail sector during the 2013 edition if you register until 31 January 2014 if you register between 1 February and 28 February 2014 if you register after 28 February 2014 For more information on the promotion of companies and partnership please contact: Anna Chrobot B4B Communications For more information on registration terms and conditions please contact: Anna Banaś Head of SILVER PARTNERS BRONZE PARTNER MAIN MEDIA PARTNER MAIN INDUSTRY MEDIA PATRON MEDIA PATRONS PARTNER Nowa Jakość w drobiarstwie CAMPAIGN FINANCED WITH SUPPORT OF EUROPEAN UNION AND REPUBLIC OF POLAND CAMPAIGN FINANCED ALSO WITH SUPPORT OF THE POULTRY PROMOTION FUND

3 SPEAKERS SESSION Pedro da Silva COO, Country Manager Poland & Portugal Jeronimo Martins Group Ryszard Tomaszewski Pedro Martinho Dariusz Kalinowski David Antunes Board Member, Director for Operations Makro Cash & Carry Polska Marek Feruga Board Member ITM ENTREPRISES France Wojciech Kruszewski Lewiatan Holding Barbara Irena Wagner - Kołodziejczak Polska Grupa Supermarketów Krzysztof Strobel Director of Category Management Lewiatan, Group Maciej Stoiński Board Member, Commercial Director Piotr i Paweł Paweł Musiał CEO, Profi Rom Food Romania; Board Member X5 Retail Group Russia Anna Wierzbicka General Director Dayli Polska Joanna Bytner Director of Marketing Grupa MAR-OL Board Member Chata Polska Prof. Andrzej Blikle Vice- of Directors A. Blikle Prof. Elżbieta Mączyńska President Polskie Towarzystwo Ekonomiczne Maria Andrzej Faliński Director General POHiD Szymon Mordasiewicz Commercial Development Director CEE Agnieszka Gosiewska Retailer Services Director Miloš Ryba Research Director Emerging Markets Planet Retail Sebastian Starzyński President ABR Sesta PROCUREMENT, SALES AND PRIVATE LABEL SESSION Janusz Selwa Director of Fresh Food Department Robert Taylor Director of Commercial Department Makro Cash & Carry Daniel Grabka Director of Procurement Tadeusz Rysiukiewicz Commercial Director Piotr i Paweł Matthew Jipps Sales Director Kompania Piwowarska Marek Sypek Agros Nova Andrzej Izraelski Commercial Director, Board Member Lewiatan Holding Michał Sadecki Managing Director Polska Grupa Supermarketów Sławomir Chłoń Organic Farma Zdrowia Sławek Rupikowski Vice-President Kefirek Sylwia Piskulska Head of Private Labels Marketing René Starzomska General Director Eastern Europe & Central Asia CEMOI Group Tomasz Krysiak Senior RS Consultant Tomasz Sandomierski Campaign Coordinator Krajowa Rada Drobiarstwa Krzysztof Tokarz GK Specjał SHOPPER MARKETING, SESSION Aleksander Śmigielski Director of CEE Media Unilever Adam Kellerman Category & Channel Development Manager NUTRICIA Polska Aleksandra Borycka Director of Marketing Kamila Teodorowska Category & Insights Manager CEDC Roman Szymanda Head of Category Management Teresa Sienkiewicz Member of the Management Board Morpol Małgorzata Kwilosz Customer Marketing Director Diageo Staszek Krzaklewski Director of the Alma.24.pl Internet Project, Alma Market Anna Hebda Senior Research Executive Bartek Osiński Business Development Manager GfK Polonia Katarzyna Mazur Client Team Manager Marek Bernatowicz Consumer Panel Services Director GfK Polonia Norbert Filiński Team Leader Poland Analytic Consulting Radosaw Pidzik Consulting Manager Loyalty Partner SESSION Iwona Szostak and Distribution Janusz Liber Adviser on the Supply Chin Losses Prevention and the Related Area Management Alma Market S.A. Tanja Gorman Supply Chain Director Poland and Eastern Europe Diageo Adam Galek Krzysztof Trojanowski Board Member, Director for Operations Dariusz Kierski Grupa Muszkieterów Jarosław Wojt Storing Logistics Manager Carlsberg Łukasz Chmaj Head of Logistics Intersport Robert Bratnik Supply Chain Director Roland Żądziński Nomi Grzegorz Mućko Supply Chain Director NUTRICIA Polska Jarosław Zygmunt Planning and Logistics Director Europe Middle East & Africa Oriflame Poland Andrzej Pawlak Commercial Director FM Logistic Piotr Sawicki PhD, Lecturer Poznan University of Technology Maciej Madejak Head of Business Development Goodman More:

4 CONGRESS AGENDA DAY I, MARCH 19, :00 Registration and morning coffee 8:50 9:00 9:30 10:00 The European trade map: innovative commercial models on the example of the Romanian and Russian 10:35 PLENARY SESSION: Opening of the Congress and greeting all Participants Casper Haring, M anaging Director, Imbalance in the world economic system, the crisis and the post-industrial impermanent economy Prof. Elżbieta Mączyńska, President, Polish Economic Society Consumer in 2014 and beyond - key consumer trends that matter in Poland/region Szymon Mordasiewicz, Commercial Development Director CEE, markets Paweł Musiał, CEO, Profi Rom Food Romania; Board Member, X5 Retail Group Russia We are expecting a confirmation of the topic Pedro da Silva, COO, Country Manager Poland & Portugal, Jeronimo Martins Group 11:10 Commercial formats what changes to commercial formats can we expect in the coming years? Paweł Musiał, CEO, Profi Rom Food Romania; Board Member, X5 Retail Group Russia Pedro da Silva, COO, Country Manager Poland & Portugal, Jeronimo Martins Group Ryszard Tomaszewski,, Poland in the Les Mousquetaires strategy scenarios and development directions Marek Feruga, Board Member, ITM ENTREPRISES France AND SPLITTING INTO PARALLEL SESSIONS PROCUREMENT, SALES AND PRIVATE LABEL SHOPPER MARKETING, 16:20 Food trading Poland vs. Europe Maria Andrzej Faliński, Director General, POHiD Strategies of foreign retail players in the CEE region Miloš Ryba, Research Director Emerging Markets, Planet Retail A dynamic growth of franchise models and their influence on the Polish trade sector Wojciech Kruszewski, CEO, Lewiatan Holding Strategies for shaping the pricing policy Prof. Andrzej Blikle, Vice-President of the Board of Directors, A. Blikle The influence of price wars in largespace formats on the supermarket channel Irena Barbara Wagner-Kołodziejczak, CEO, Polska Grupa Supermarketów 16:20 Cross-functional supplier retailer task teams: how to set common goals for particular categories and correctly estimate demand Matthew Jipps, Sales Director, Kompania Piwowarska Sleeping with the enemy: building relationships between the commercial network and the producer Andrzej Izraelski, Commercial Director, Board Member, Lewiatan Holding Fresh is the king : the central and the final category that attracts consumers to your store the best practice of category management Janusz Selwa, Director of Fresh Food Department, The use of the quality mark to gain competitive advantage in the struggle for customers on the example of QAFP Tomasz Sandomierski, Camaign Coordinator, Krajowa Rada Drobiarstwa Products with a huge sales volume growth potential both now and in the future Michał Sadecki, Managing Director, Polska Grupa Supermarketów Tadeusz Rysiukiewicz, Commercial Director, Piotr i Paweł Sławomir Rupikowski, Vice-president, Kefirek 16:20 16:50 We promote more but do we promote better? Katarzyna Mazur, Client Team Manager, Norbert Filiński, Team Leader Poland, Analytic Consulting Purchasing behaviours and the retail market trends in the CEE region Teresa Sienkiewicz, Member of the Board of Directors, Morpol Following the client a change in the Drogeria Natura positioning based on the analysis of purchasing missions Aleksandra Borycka, Director of Marketing, Radosław Pidzik, Consulting Manager, Loyalty Partner Christmas Shopping: the habits and attitudes of Polish buyers Anna Hebda, Senior Research Executive, The way a Mum purchases what makes the purchasing behaviours of parents to the youngest children so distinguishable? Adam Kellermann, Category & Channel Development Manager, NUTRICIA Polska Using e-commerce to support sales of FMCG products in the traditional sale channels Staszek Krzaklewski, Director of the Alma.24.pl Internet Project, Alma Market 16:50 Preventing losses in a supply chain: developing an efficient company policy that works well in practice Janusz Liber, Adviser on the Supply Chin Losses Prevention and the Related Area Management, Alma Market Restocking and shelf management: implementing an efficient stock replenishment system and the optimum product shelf arrangement in a store Iwona Szostak, and Distribution, Tug of war excess and scarcity in the stock management Roland Żądziński,, NOMI Developing your own logistic structure vs. commissioned logistics Jaroslaw Zygmunt, Planning and Logistics Director E MEA, Oriflame Poland Adam Galek,, Krzysztof Trojanowski, Operational Director, Board Member, Andrzej Pawlak, Commercial Director, FM Logistic Maciej Madejak, Head of Business Development, Goodman A BTS warehouse criteria worth taking into account Dariusz Kierski,, Grupa Muszkieterów 16:50 17:20 17:20 17:20 17:30 18:30 19:15 SPEED NETWORKING SESSION Meetings of representatives of commercial chains with participants of the Congress THE EVENING AWARD CEREMONY "RETAILER OF THE YEAR SUPPLIERS' CHOICE" BANQUET Retailer of the Year 2013 SUPPLIERS' CHOICE

5 CONGRESS AGENDA DAY I, I MARCH 20, :00 Registration and morning coffee PLENARY SESSION: 8:55 Opening of the Congress and greeting all Participants Casper Haring, M anaging Director, 9:00 What's in a store? How does retail follow consumer needs? Agnieszka Gosiewska, Retailer Services Director, 9:30 A service and self-service sales channel: opportunities and challenges in mature-structured markets Pedro Martinho,, 10:00 Working with cross-functional teams in order to reduce costs while maintaining the competitive advantage David Antunes, Board Member, Director of Operations, Makro Cash & Carry Polska 10:30 I Like :) own brand a tool that integrates and change the images of Polish trade sector Maciej Stoiński, Board Member, Commercial Director, Piotr i Paweł 11:00 AND SPLITTING INTO PARALLEL SESSIONS PROCUREMENT, SALES AND PRIVATE LABEL SHOPPER MARKETING, We are expecting a confirmation of the topic Dariusz Kalinowski, President of the Board, Trends on the private label market in Poland Tomasz Krysiak, Senior RS Consultant, Category management project with a growing / a dominant position of private label products on a store shelf Roman Szymanda, Head of Category Management, Benefits of warehouse and storing systems automation in the whole supply chain: improving the people's safety and the product quality Łukasz Chmaj, Head of logistics, INTERSPORT The development strategy of the Dayli chemist's and food stores in the Polish market Anna Wierzbicka, General Director, Dayli Polska Small commercial formats, big perspectives: consumer expectations in front of a convenience store / a local store offer Krzysztof Strobel, Director of Category Management, Lewiatan, Grupa 12:40 The private label as a brand under the producers' management: marketing budgets and the sales support to the commercial chains' private labels Daniel Grabka, Director of Procurement, René Starzomska, General Manager Eastern Europe & Central Asia, CEMOI Group Marek Sypek, CEO, Agros Nova Developing your private label again: using the consumer purchasing behaviours knowledge to support product innovations Delivering long-term category management projects in a very dynamic commercial environment, overwhelmed by prices, promotions and other shortterm practices Kamila Teodorowska, Category & Insights Manager, CEDC We are expecting a confirmation of the topic Małgorzata Kwilosz, Customer Marketing Director, Diageo The completion process management with more and more customised needs of customers Jarosław Wojt, Storing Logistics Manager, Carlsberg Frequent promotional activities vs. a company production / logistics capacity: securing the most flexible production and efficient logistic operations Grzegorz Mućko, Supply Chain Director, NUTRICIA Polska Easy, fast and comfortable vs. getting back to the roots vs. assembly cooking: a contemporary shopper's behaviour analysis Joanna Bytner, Director of Marketing, Grupa MAR-OL; Board Member, Chata Polska BIG DATE trade - this wave of data you cannot stop, let yourself be carried away! Sebastian Starzyński, CEO, ABR Sesta 13:10 Robert Taylor, Director of Commercial Department, Makro Cash & Carry World trends in the private label packaging Sylwia Piskulska, Head of Private Labels Marketing, The promise of quality by private labels the perception of the ecological private label products quality Sławomir Chłoń, CEO, Organic Farma Zdrowia Retailers' advertising the influence of campaigns on a greater sales of products, attracting new customers and their loyalty Marek Bernatowicz, Consumer Panel Services Director, GfK Polonia Bartek Osiński, Business Development Manager, GfK Polonia The traditional media: its power to generate consumption and purchasing decisions. Adding new communication channels to your media plan Aleksander Śmigielski, Director of CEE Media, Unilever Optimising the distribution systems in a retail chain Robert Bartnik, Supply Chain Director, Piotr Sawicki, PhD, Lecturer, Poznan University of Technology; The Owner and The Consultant, Piotr Sawicki Doradztwo i Szkolenia Logistyczne Enhancing the supply chain to deliver a competitive advantage Tanja Gorman, Supply Chain Director Poland and Eastern Europe, Diageo Simultaneous translation both in English and Polish will be provided Wersja polska programu i aktualności na stronie:

6 RETAILER OF THE YEAR Suppliers Choice Retailer of the Year 2013 SUPPLIERS' CHOICE The Retailer of the year. Suppliers Choice awards gala is a regular event of the Retail Summit. The fourth edition of this contest will take place during the forthcoming congress. The purpose of the Retailer of the Year. Suppliers Choice award is to honor the retail and wholesale chains operating in various formats on the Polish market, cooperating with which is most profitable for FMCG manufacturers. It is the only prize on the market awarded to retail and wholesale chains by their suppliers. The survey which identifies the winners in various categories is carried out on a representative group of FMCG manufacturers by a reputable research company,. The criteria that are evaluated by representatives of the manufacturers include, among others, commercial conditions, cooperation in the supply chain, joint development of strategies and promotional campaigns, promotional activities of the chain, innovation, aesthetic qualities of selling areas, design of marketing materials, contact with representatives of the chain or timely performance of obligations. Every year, winners are selected in 7 categories: The main prize: Retail Chain of the Year Hypermarket Supermarket Discount store Convenience and regional chains Wholesalers and Distributors Drugstores Winners of the previous edition: E.Leclerc Żabka Polska Selgros Rossmann Supermarkety Want to cast your vote? Contact us you will receive an individual link to a questionnaire! contact: Partner of the Research:

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