Verafirm Certification: Poland. Coverage Report. Warsaw, 5th of March 2015

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1 Verafirm Certification: Poland Coverage Report Warsaw, 5th of March 2015

2 Verafirm Certification: Press Conference Totalizator Sportowy Europe's first company which became a model of software asset management practise for other enterprises Warsaw, December 18 th 2015

3 Location: Polish Press Agency (PAP)

4 Press Conference: Communication Goal: Public announcing Totalizator Sportowy as Europe's first company granted with Verafirm certification Verafirm Video Premiere: Event began with the press premiere of the video presenting the key benefits of Verafirm certification, confirming compliance of Totalizator Sportowy IT asset management processes (SAM) with the ISO / IEC standard

5 Verafirm Video: participants Wojciech Szpil CEO of Totalizator Sportowy Jacek Włoda Director of IT Department at Totalizator Sportowy Tomasz Byjoś CTO of IT Department at Totalizator Sportowy Kazimierz Klonecki Partner, EY s Bartosz Rychlewski Senior Consultant at the EY s IT Risk Management Department Krzysztof Bączkiewicz co-creator of the ISO / IEC standard & WG21 team member at ISO

6 Press Conference: Participants: Wojciech Szpil, CEO of Totalizator Sportowy Jacek Włoda, Director of IT Department in Totalizator Sportowy Aleksander Ludynia, Manager at the EY s IT Risk Management Department Bartłomiej Witucki, BSA The Software Alliance representative, Poland Host: Bartłomiej Witucki

7 Press Conference: Media: 24 journalists from key general interest, trade and business media attended the press conference: Publications: Dziennik Gazeta Prawna, CRN, Gazeta Bankowa, Bank, IT Polska News, It App, Puls Biznesu, IT Reseller, CIO, Radio Kolor, Reseller News, Warsaw Voice, Bank, Komputer w Firmie, Computerworld, IT Manager, Harvard Business Review Polska, Computerweekly, Businessman, Benchmark, PAP. Verafirm certification project generated 17 publications in total, including 1 Radio interview and 1 printed publication. Publications in Tier 1 and Tier 2 media: 3/4

8 Photos:

9 Verafirm Certification Event Warsaw, December 26 th 2015

10 Location: Warsaw Stock Exchange

11 Invitation, Advertisement and DM Campaign Invitation distributed to key CEOs, CFOs and CIOs Followed by press, Internet and direct marketing (mailing, phone follow-up) broad advertising campaign conducted by Dziennik Gazeta Prawna Internet campaign was also supported by Dziennik Gazeta Prawna subpages: forsal.pl, gospodarka.dziennik.pl and infor.pl Additional, integral part of the promotion: extensive mailing and newsletter campaign

12 Agenda: 1. Award Ceremony: official presentation of the Verafirm certificate to Totalizator Sportowy 2. Premiere of the movie presenting the key benefits of Verafirm certification, confirming compliance of Totalizator Sportowy IT asset management processes (SAM) with the ISO / IEC standard 3. Speech: Wojciech Szpil, CEO of Totalizator Sportowy 4. Verafirm animated promotion video presenting key assumptions and benefits of certification 5. Speech: Sarah Coombes, BSA, Managing Director EMEA 6. Lecture: Prof. Andrzej K. Koźmiński, Leon Koźmiński University 7. Debate: Efficient Software Asset Management (SAM) In Large Enterprises

13 Event: Event was attended by more than 40 guests It was also followed via live streaming session by 127 on-line participants Hosts & Debate Moderators: Bartłomiej Witucki, BSA The Software Alliance representative Marek Tejchman, vice Editor in Chief of Dziennik Gazeta Prawna

14 Event started with an official presentation and handing of the Verafirm certificate to Totalizator Sportowy, confirming compliance of its software asset management (SAM) with the ISO/IEC standard. It took place on February 26 th in the Stock Exchange building in Warsaw (New Connect Hall)

15 An integral part of the Award Ceremony ceremony was a lecture by Professor Andrzej K. Koźmiński from Leon Koźmiński University: The demand for leaders: a role of leaders in effective management

16 Third part of the event was a debate of experts including represetatives of: Totalizator Sportowy, EY, Microsoft Poland, Association of Risk Management POLRISK, IIA Poland, Leon Koźmiński University, Dziennik Gazeta Prawna and BSA The Software Alliance: Effecient Software Asset Managament (SAM) In Large Enterprises

17 Debate: Effecient Software Asset Managament (SAM) In Large Enterprises Participants & Speakers: Wojciech Szpil, CEO of Totalizator Sportowy Prof. Andrzej K. Koźmiński, Leon Koźmiński University Ronald Binkofski, CEO of Microsoft Poland Kazimierz Klonecki, Partner in the EY s IT Risk Management Department Dr. Sławomir Pijanowski, CEO of POLRISK Risk Management Association Sebastian Burgemejster, vice President of IIA Poland Krzysztof Bączkiewicz, co-creator of the ISO / IEC standard and a WG21 team member at ISO Bartłomiej Witucki, BSA The Software Alliance representative Marek Tejchman, vice Editor in Chief of Dziennik Gazeta Prawna

18 Wojciech Szpil CEO of Totalizator Sportowy We have 18 branch offices and the largest network in Poland with 13.5 thousand points of sale. Managing such a vast structure depends on the use of new technologies. They provide greater efficiency and speed, but only if the asset management processes, including SAM, meet the highest standards. Only then the company is actually safer and more effective. After receiving the Verafirm certification, we can be sure that Totalizator Sportowy is becoming such a company.

19 Sarah Coombes Managing Director EMEA, BSA We want to congratulate Totalizator Sportowy. By acquiring Verafirm Certified status, the Polish company has become a model for other companies in Europe. It has demonstrated how to effectively and safely manage not only IT resources, but also the organization as a whole.

20 Bartłomiej Witucki BSA representative in Poland Verafirm program, which helps in assessing the effectiveness of SAM processes based on the requirements of ISO / IEC standard, allows companies to increase IT security and improve risk management, including legal risks, and to significantly reduce software maintenance costs. I m very happy with the fact that Polish company is the first one in Europe granted with Verafirm certification.

21 Photos:

22 Photos:

23 Thank you! 23

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