Allegro Group. Transactions. Trendsand Strategy. History Mission, strategy and goals Organization Positioning. Transaction types Business models

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2 Allegro Group History Mission, strategy and goals Organization Positioning Transactions Transaction types Business models Trendsand Strategy Trends on the Internet market Strategy regarding future 2

3 ALLEGRO GROUP HISTORY 1999 Allegro.pl launched 2001 introduction of Affiliate Programme and Payback, implementation of payment systems 2002 Allegro conquers Polish bidding market million users; introduction of platnosci.pl, motoallegro, Super Seller programme; Aukro.cz launched 2004 introduction of Safety Centre and OtoMoto 2005 first TV campaign; first edition of Allegro Windsurfing Cup millionusers; Allegro becomesthemost frequentlyvisitedsiteinpoland; introduction of OtoDom Ceneo.pl and istore.pl join Allegro Group; introduction of Allegro Shops; Molotok.ru joins the Group; new international services launched: Aukro.ua, Aukro.bg, Aukro.ro, Aukro.sk 2008 threenewservices: Cokupic.pl, PracaAllegro, AlleWakacje; first foreign versionsof otomoto launched(.cz,.eu); acquisition of comparison and social shopping site: Heureka.cz; Allegro Group becomes part of Naspers GRoup 3

4 MISSION AND STRATEGY Mission enablinginternetusersto buy and sell easily and safely we love transactions Strategy sustain growth diversification new countries, new businesses 4

5 GROUP OVERVIEW CENTRAL EASTERN EUROPE Transaction platforms Classifieds Comparison / opinion Related services 5

6 INTERNATIONAL SERVICES 6

7 POSITIONING Page views Local Ranking Alexa rankings July 08 July 08 July 08 Allegro.pl 4,14 bn Aukro.cz 196 mn Aukro.sk 3,1mn Aukro.bg 5,76mn Aukro.ua 16,5mn Aukro.ro 1,9mn Teszvesz.hu 78,8mn Molotok.ru 44,5mn Otomoto.pl 243mn Otodom.pl 16,5mn Ceneo.pl 54,4mn Platnosci.pl istore.pl payback.pl payu.pl

8 ALLEGRO 8 8

9 Spontaneous Brand Awareness Allegro Brand - 34% 37% 34% 32% 30% 29% 28% 28% 28% 27% 29% 30% 28% czerwiec 2007 (N=1006) styczeń 2008 (N=1008) lipiec 2008 (N=1041) 21% 22% 23% 15% 10% 7% 7% 7% 7% 6% 6% 6% 5% 5% 5% 4% 3% 2% 3% 3% 3% 2% 2% 2% 1% 1% 1% Google Allegro Wirtualna Polska Onet Gadu- Gadu Interia Skype Inteligo o2 Wikipediagazeta.pl mbank Yahoo Merlin ebay Aukcje 24.pl naszaklasa Swistak Hoga 9 9

10 Assisted Brand Awareness Allegro Brand - 65% 65% 65% 61% 58% 57% 56% 58% 56% 53% 51% 51% 53% 53% 50% 48% 46% 45% 43% 44% czerwiec 2007 (N=1006) styczeń 2008 (N=1008) lipiec 2008 (N=1041) 37% 33% 32% 32% 31% 30% 29% 28% 26% 27% 27% 25% 25% 24% 26% 24% 24% 22% 19% 18% 22% 18% 16% 14% 11% 9% 10% 10% 9% 8% Allegro Gadu- Gadu Google Onet Wirtualna Skype Interia gazeta.plwikipediainteligo mbank o2 Yahoo ebay Merlin Aukcje Świstak Polska 24.pl Hoga 10 10

11 Top Of Mind 15% 14% 14% czerwiec 2007 (N=1006) styczeń 2008 (N=1008) lipiec 2008 (N=1041) 12% 12% 10% 9% 11% 7% 6% 3% 4% 4% 3% Wirtualna Polska Google Allegro Onet Gadu-Gadu Interia 11 11

12 Allegro - the most Desirable Brand in Poland 12 12

13 HR EMPLOYMENT IN ALLEGRO GROUP The Group currently employs almost 500 staff specialised in various areas of ecommerce from security through marketing, programming to customer care. 13

14 ORGANIZATION STRUCTURE CEO Arjan Bakker COO Grzegorz Brochocki HR Depratment IT Department Security Department Paymentsystems Eliza Woźniacka Christian Maar, CTO Łukasz Nowak Marcin Jabłoński Financial Department Sławomir Kubicki Marketing Department Artur Brzęczkowski Classifieds Grzegorz Dąbkowski istore Tomasz Cynar Corporate Relations Maciej Oppeln- Bronikowski CustomerService Katarzyna Kuśnierska International Services Michał Klar Ceneo Marcin Chwalik Łukasz Zych Legal Department Bartosz Wojciechowski Research and Development Wojciech Urbański Cokupic.pl Michał Goldmann 14

15 Allegro Group Mission, strategy and goals Organization History and results Positioning Transactions Transaction types Business models Trendsand Strategy Trends on the Internet market Strategy regarding future 15

16 Comparison Social shopping Shops Classifieds Related services Auction/ Fixed price Transactions Search 16

17 TRANSACTION PLATFORMS Overall number of users above 8mln Products sold in the formats of: auction, fixed price and auction + fixed price Products sold in various categories with the category of 2% clothes and fashion prevailing 1% 4% 3% 4% 4% 4% 17% 14% 5% 9% 5% 7% 7% 7% shoes, clothes, accessories house and garden health and looks for kids jewellery and watches automotive computers collections electronics sport and tourism phones and accessories games books and comics company and industry photography music and instruments remaining antiques and art. films real estate 17

18 ALLEGRO.PL- SALE STRUCTURE Sold items Auction Fixed price 18

19 CLASSIFIEDS Otomoto.pl Classified service focused on the automotive sector Combines classifieds and auction format Over classifieds, also from over 4000 dealers Otomoto.cz launched this year Otodom.pl Estate classified service Almost classifieds from individual users and estate agencies and developers PracaAllegro.pl A category on Allegro.pl concerned with job offers Directed at companies searching for employees and individuals searching for a job 19

20 COMPARISON/ OPINION SERVICES Ceneo.pl Price comparison service Searcha product Compare the prices Buy atthe lowest price Over700 shops Cokupic.pl Socialshopping service whereuserssharetheiropinionson products 1,25 mln products, over opinions Heureka.cz Price comparison and social shopping service in the Czech Republic 20

21 RELATED SERVICES PayU S.A. and Platnosci.pl Professional payment solutions for merchants, especially Internet shops Shop Owner Registration Verification Integration Shop - Payments PayBACK Loyalty Programme User Shop Platnosci.pl Purchase Points awarded to users from online and offline partners, e.g. transaction services, such as Allegro.pl or restaurants, photo labs, etc. istore Specialised provider of hosting services for Internet shops(b2c sector) theleaseof software The service is directed at small and medium enterprises 21

22 Our activities Maintain and strenghten the position of Allegro Group as the e-commerce place on the Polish Internet number 1 online adv 10% Payments 6% Total Direct Cost Branding 37% Community 6% ATL 14% Total Marketing Brand others 2% coob 15% sem/seo 6% AP 5% LP 21% Direct 63% BTL 15% 22

23 Our activities 23

24 Security and education Cooperation within the protection of rights ABI edu programm, Police Academy 24 24

25 New eco project All for Planet 25

26 Allegro group Mission, strategy and goals Organization History and results Positioning Transactions Transaction types Business models Trends and Strategy Trends on the Internet market Strategy regarding future 26

27 TRENDS Shops e-commerce will continueto growacrosscee / CIS More e-shops with a good buyer experience Social shopping will become important Internet Users Internet userswill spendmoretime on theinternet Internet userswill spendmoreand more Buyingon theinternet will becomea routine Access to the Internet Internet penetration will grow coming years(cee) Broadband will increase continuously Mobile Internet use will become serious 27

28 STRATEGY Sustain Growth CEE internet penetration is still growing Internet users are spending more per year Keep sites alive, hot, cool e-shops experience, watch ebay Adapt to good user experience at competitors e-shops Social shopping Co-op with other MIH companies closely, take advantage Diversify Diversify service offering on the platform Further develop social shopping phenomenon 28

29 NEW USERS PER MONTH Aug/03 Nov/03 Feb/04 May/04 Aug/04 Nov/04 Feb/05 May/05 Aug/05 Nov/05 Feb/06 May/06 Aug/06 Nov/06 Feb/07 May/07 Aug/07 Nov/07 Feb/08 May/08 Aug/08 Nov/08 Feb/09 May/09 Aug/09 Nov/09 Feb/10

30 REVENUE PER USER Jan/06 Feb/06 Mar/06 Apr/06 May/06 Jun/06 Jul/06 Aug/06 Mar/08 Sep/06 Oct/06 Nov/06 Dec/06 Jan/07 Feb/07 Mar/07 Apr/07 May/07 Jun/07 Jul/07 Aug/07 Sep/07 Oct/07 Nov/07 Dec/07 Jan/08 Feb/08 Apr/08 May/08 Jun/08 Jul/08 Aug/08

31 GMV PER USER

32 Mission enablinginternetusersto buy and selleasily and safely we love transactions Strategy sustain growth diversify 32

33 Thank You 33 33

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