IV & MOBILE STRATEGIES FOR PHARMA

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "IV e-m@rketing & MOBILE STRATEGIES FOR PHARMA"

Transcription

1 November 6-7, 2013, Courtyard by Marriott Hotel, Warsaw IV & MOBILE STRATEGIES FOR PHARMA Together off-line in order to improve the strategies on-line! Innovation in the marketing and sales communication AMONG INSPIRATORS: René Neubach Manager, Client Services Lead, Vienna emarketing Center PFIZER Ricard Robledo Associate Professor Digital Healthcare Marketing ICEMD/ESIC BUSINESS SCHOOL Jacopo Murzi Sales and Marketing Director New Europe North JANSSEN CILAG Eryka Gizińska Director of Communications Katarzyna Wyszyńska Digital Manager SUPER-PHARM Marcin Bruś Client Partner CEE FACEBOOK Magdalena Kotowska Marketing & Digital Excellence Manager SANOFI Michał Nedoszytko Cardiologist, The founder of the BARTOSZMOWI.PL Katarzyna Miler Business Development Manager HEEL Magdalena Wojciechowicz Director of the Legal Department GIF Grzegorz Firczyk emarketing Manager POLPHARMA Barbara Rogowska New Media Manager NEW FORMULA OF THE EVENT! Additionally: a strategic simulation game epr seminar for pharma interactive topic tables open space meeting and much more O R G A N I Z E R:

2 IV CONFERENCE & MOBILE STRATEGIES FOR PHARMA Introduction Similar to previous years, we would like to encourage your mutual exchange of experience in reaching the patient and the medical professional more efficiently and for less, that can be expected from the e- marketing, mobile communication and the mixture of other communication channels. During the previous years, one of the most commonly asked questions was: whether or not to enter the realm of the Internet? Today, almost everyone is already there, whereas the most important challenges are about becoming distinctive, choosing the right media, integrating all communication channels and obviously, complying with the binding law while doing all these. During our meeting digital marketing experts from Poland and from abroad will present concrete strategies, tools and inspirations on the e-pharma marketing and the mobile marketing. Please, join us during our discussion and an exchange of experience! Aleksandra Schoen-Żmijowa - Project Director Tel PS. This year we are offering so many new items on the agenda, including: the e-pr day, a simulation game, topic tables, a cocktail and an open space meeting: e-communication Inspirations for pharma Why is it worth joining our community of & mobile for pharma: We organize annual meetings of Internet people from the pharmaceutical sector and their service providers, as we would like to offer help to companies in the form of an open, interactive exchange of experience, in order to improve company digital communication and optimise their access to all stakeholders of the pharmaceutical sector. Feedback from participants: It is the most interesting Polish e-marketing conference of the pharmaceutical sector! Very good, professional presentations by wellexperienced speakers and interesting, real-life examples of activities Włodzimierz Kuźmowicz e-marketing Project Manager, Bayer In my opinion, this year conference was very good. I have observed a positive change in pharmaceutical companies. They tend to more and more often share their achievements and experience. To sum up, I have found the right inspiration, the education and some potential business solutions Daniel Pokorowski Marketing Manager, GSK A fascinating conference, full of strategies, perspectives, profitability analyses, but mainly, tens of real examples of marketing activities Wiesław Latuszek Partner, Medycyna Praktyczna Who should participate: People responsible for the communication strategy of pharmaceutical industry companies. In particular, occupants of the following posts: 22% 17% 19% Marketing and PR Director, Manager emarketing, Digital Manager Business Unit Director and manager, Sales Director Product i Brand Manager 42%

3 Day I November 6, 2013, Wednesday AGENDA CHAIRMAN: Mariusz Borkowski, 9:00 Registration and morning coffee 9:30 9:45 Jacopo Murzi, Sales and Marketing Director, JANSSEN CILAG Digital- how the paradigm is changing What is the strategic process company should follow to develop this channels Key insights on successful projects 10:15 10:25 10:55 Multi-channel marketing how to integrate communication Pfizer René Neubach, Manager, Client Services Lead, Vienna emarketing Center, PFIZER Social media Mobile (ipad in Sales force) How to speak one voice in different channels 11:15 Coffee break 11:35 12:10 12:35 Inauguration of the meeting and the networking From the very beginning we will encourage you to open your minds to the mutual exchange of inspiration and experience! MULTICHANNEL COMMUNICATION FOR PHARMA Alternative channels of communication how to reach patient and HCP at changeable market Janssen POTENTIAL OF THE INTERNET FOR THE PHARMACEUTICAL SECTOR 2013/2014 Panel discussion among physicians and other medical professionals: Changing preferences and customs of doctors in terms of the Internet ways to smooth the digital communication. Do medical professionals want to meet pharmaceutical companies on the Internet at all? Michał Nedoszytko, Cardiologist, The founder of the BARTOSZMOWI.PL Rafał Kieszek, A surgeon, The creator of MEDtube Is the Polish GP ready for an interaction without the presence of a medical representative? What actually attracts doctors ideas in terms of the content? Entertainment? New places or the existing locations? The pharmacist like the Yeti? Where to look for one and how to with one? dr Łukasz Izbicki, The founder of the FARMACJA.NET "Pharmacist's profile" and his professional activities on the Internet The e-communication that a pharmacist expects from pharmaceutical companies and distributors The most efficient methods of engaging pharmacists on the Internet - case studies 12:45 Lunch 13:45 14:15 14:25 The original content is the King! Attracting the interest and attention of HCP in e-communication Sanofi Magdalena Kotowska, Marketing & Digital Excellence Manager, SANOFI Lacking time and attention what level of doctor s engagement can we count on? The engagement in the same content by physicians and by pharmacists what is the difference? The professional content to professionals do we always have to be serious? 14:50 15:00 15:20 16:20 16:30 17: 30 THE e-and m-pharma MAIN CHALLENGES Mobile in pharmacy Polpharma Grzegorz Firczyk, e-marketing Manager, POLPHARMA Marta Telicka, e-project Manager, POLPHARMA Practical mobile solutions for physicians Useful mobile solutions for patients Mobile in pharmacy is it worth at all? Break to choose a topic group INTERACTIVE TOPIC GROUPS We would like to invite You to discussions in smaller groups. They all aim at getting some very concrete, ready-to-use knowledge, to implement some inspiration on the most interesting topic areas You choose. There will be two rounds. Interactive topic groups round I SEM, SEO, WEB USABILITY, etc. a marketer's tool kit ROI and measuring your e and m strategies efficiency marketing indexes in practice how much can you really save with the digital marketing Streaming, video-on-line using them in HCP contacts edetailing and Closed Loop Marketing a successful use of new tools for maximizing business results Break to switch to another topic table Interactive topic groups round II NEW NETWORKING COCKTAIL an excellent opportunity to integrate even more effectively

4 Day II November 7, 2013, Thursday Ask us about : the additional day epr and SIMULATION GAME Marketing Manager, ADAMED 9:00 Registration and morning coffee 9:30 How to face the current pharmaceutical landscape through digital transformation Novartis Ricard Robledo Cortes, Associate Professor Digital Healthcare Marketing, ICEMD/ESIC BUSINESS SCHOOL Pharmaceutical industry. A shifting landscape Tablet e-detailing and the re-shape of the FF Multichannel closed Loop Marketing (MCLM): features, phases, barriers 10:00 10:10 Social media in the context of the monitoring of the patient and doctors behaviour monitoring (including the Key Opinion Leader), as well as company image and brands (OTC and Rx) 10:35 10:45 11:10 NEW COMMERCIAL MODEL SOCIAL MEDIA FOR PHARMA Michał Pilkiewicz, Country Manager, IMS HEALTH Changing patient and doctors' behaviour patterns in terms of the internet and mobile technology a trend, a curiosity or an interactive dialogue? Measuring the efficiency of the social media communication activities Case study from the Polish market for Rx and OTC products Getting access to people who are the most important to us Marcin Bruś, Client Partner, FACEBOOK People Brands New technologies Mobile devices ROI OPEN SPACE MEETING 11:35 Open space meeting: NOWOŚĆ e-communication Inspirations for pharma This innovative conference formula resembles an interactive fair to share inspiration and a specific knowledge of e-communication. Participants take part in eight consecutive talk rounds mini-presentations, at our Partners' tables, companies sharing the most interesting solutions to support Your business operations. It is a real auction of inspirations! 13:45 14:10 14:20 14:45 14:55 Coffee break 15:10 15:35 15:45 16:30 Social vs. real, setting a relation on the net and translating it into your company and product image USP Zdrowie Eryka Gizińska, Director of Communications, Barbara Rogowska, New Media Manager, Inspirations beyond our industry: Before they start to like you. Your brand in social media Super-Pharm Katarzyna Wyszyńska, SUPER-PHARM Social media in a brand marketing communication Get to know the fans of your brand and fans' expectations in front of your brand The 24/7 communication, is your brand really 100% ready for this? Developing brand credibility by e-marketing activities Heel Katarzyna Miler, HEEL Digital Manager, Business Development Manager, Brand essence vs. the e-marketing strategy Short and long-term perspective on the brand credibility and customer loyalty Examples of company e-marketing activities, also beyond the pharmaceutical sector INTERACTIVE LEGAL SESSION The e-marketing activities legal horizon the perspective by the Chief Pharmaceutical Inspectorate (GIF) Magdalena Wojciechowicz, Director of the Legal Department, CHIEF PHARMACEUTICAL INSPECTORATE (GIF) The pharmaceutical act vs. internet advertisements Types of advertising activities on the Net (the subject matter of an ad., content premises ) Supervision and law enforcement in terms of the advertising A prize drawing to award a free ticket to the next edition of the Conference 12:55 Lunch 16:40 The end of the meeting and certificates

5 DO NOT HESITATE TO APPLY TO PARTICIPATE! By applying to participate early YOU CAN SAVE! Should you have any questions regarding the registration, the participation or any other conditions YOU CAN SAVE 1000 zł! with the registration until September 13, 2013 YOU CAN SAVE 500 zł! APPLY + + with the application for conference + workshop 4 people the 5th person is FREE Feel free to contact: Anna Banaś Head of Sales Can your company bring the added value to the communication strategy of the meeting participants? Can the tools you use and the solutions you apply support the positive changes in other companies? Would you like to share your knowledge and experience during the open space meeting: e-communication Inspirations for pharma? Get to know all the new, unusual proposals we have prepared for our CONFERENCE PARTNERS! Do you have any questions regarding any type of cooperation? Feel free to contact: Anna Chrobot B4B Communications Manager Media Patrons:

6 Experience and inspirations: René Neubach Manager, Client Services Lead, Vienna emarketing Center Pfizer, Enterprise Multi Channel Marketing, GLOBAL COMMERCIAL OPERATIONS He has over 15 years experience in the digital space and been responsible for more than 800 digital projects. In early 2008, René and Christian Stehle built up the Vienna emarketing Center for Wyeth acting in Europe, Middle East and Africa, later becoming part of Specialty care Europe in Pfizer after the acquisition of Wyeth, servicing clients in more than 44 countries globally today. Jacopo Murzi Sales and Marketing Director New Europe North, JANSSEN CILAG Senior executive with diversified experience in pharmaceutical market and international corporations. Consistent successful track record in sales and marketing management, launch of new products and talent development. Passionate about customers, brand building and innovative solutions. Since 2010 responsible among others for Business Intelligence and Digital Strategy for Open Care and Hospital markets Ricard Robledo Associate Professor Digital Healthcare Marketing, ICEMD/ESIC BUSINESS SCHOOL He is also e-marketing Manager at Novartis. He is a senior digital marketer specialist in the digital healthcare business, with a focus on driving innovation through the definition and implementation of multichannel and e-detailing strategies. He is experienced in driving large scale digital healthcare marketing initiatives from strategy to execution at international and local market level. Passionate about new digital healthcare trends, e-cme, e-health and Telemedicine. Magdalena Wojciechowicz Director of the Legal Department, CHIEF PHARMACEUTICAL INSPECTORATE (GIF) Since October 2006 holding the position of the Director of the Legal Department of GIF. Since 2003 in the legal services for central authorities and local government authorities. Magdalena Kotowska Marketing & Digital Excellence Manager, SANOFI In the pharmaceutical industry for 12 years, holding various positions, from a Medical Representative, various jobs in the operational marketing until her current post. She got her experience both in innovative and generic companies (Polpharma). Grzegorz Firczyk emarketing Manager, POLPHARMA The creator of many innovative emarketing concepts and projects for Rx, OTC and Hospital products. He has developed a number of long-term Internet projects, still used to promote the Polpharma group drugs among physicians and pharmacists. He has created a team of emarketing professionals from the scratch in Polpharma. Katarzyna Wyszyńska Digital Manager, SUPER-PHARM For 13 years in the Internet sector, dealing with: marketing communication, social media, advertising and PR. She has a huge experience in planning and carrying out marketing campaigns, developing and delivering social media strategies as well as promotional and PR projects. Michał Pilkiewicz Country Manager, IMS HEALTH Knows the pharmaceutical, the FMCG and the e-commerce markets. He has participated in a successful merger and restructuring of several companies. He was one of the first people in Poland to get the international marketing diploma the Advanced CIM Certificate. He is a member of the Jury Chapter of the PNSA contest for the best sales representatives in Poland. Marcin Bruś Client Partner CEE, FACEBOOK Supports key Facebook Clients in CEE in their marketing in a social world. Marketing expert with more than a decade of FMCG. Worked in Procter & Gamble in Poland and Switzerland. Worked on 3 of the company s billion dollar brands. dr Łukasz Izbicki The founder of the FARMACJA.NET For many years responsible for the creation of marketing strategies and new product launches. He is a manager, whose professional motto is to remain open to any new ideas. Mariusz Borkowski Marketing Manager, ADAMED Experienced manager, open to new ideas. For many years have been responsible for executing marketing strategies and new products launch. Michał Nedoszytko Cardiologist, The founder of the BARTOSZMOWI.PL He has created an internet search engine of reimbursed drugs, called bartoszmowi.pl, used nowadays regularly by every third physician in Poland. It got its popularity like a virus in just few first days of its functioning. He is a passionate programmer, involved in other IT solutions to smooth GPs' everyday work, too. Katarzyna Miler Business Development Manager, HEEL In the Marketing Communication for 20 years. For the last 5 years heading the marketing department in Heel Polska. She likes to test new marketing solutions in practice, with no benchmarks available yet. She has been promoting the idea of the reasonable emarketing. Marta Telicka eproject Manager, POLPHARMA She is responsible for the execution of emarketing strategies for OTC, as well as Rx products and phytopharmacuticals. In the internet advertising for 4 years. She got her experience in ZenithOptimedia Group international media agency. Anna Sarnacka Manager, Pharmaceuticals, Biotechnology&Medical Market Consulting, ON BOARD PUBLIC RELATIONS On behalf of On Board PR Ecco Network coordinating the work of the team doing pharmaceutical projects. Responsible also for the company customers' crisis communication and delivering sector cyclical reports. Ewelina Nazarko-Ludwiczak Director, HEALTHCARE & LIFE She is a recognised expert in the healthcare and medical PR communication. The campaign, entitled Polka w ciąży (a pregnant Polish woman), carried out by her team in 2012 got the main prize of the PR sector the Z łote Spinacze (golden staples) in the category of the educational campaign, as well as the international prize SABRE Award 2012 for the best campaign originating in the Baltic states. Sebastian Bykowski General Director, PRESS-SERVICE MONITORING MEDIÓW One of the leaders of the biggest Polish agency that deals with the comprehensive media monitoring and media analyses, with the award of Gazela Biznesu 2011 (business gazelle 2011). Since 2000 participating in the creation and the development of the analysis and methods of measuring the effect of media relations activities for the biggest Polish and foreign companies. Michał Dziekoński MBA/ACM A strategist of Values, EXPERIENCE GROUP A strategist of Values, Manager with a several-year experience in the strategic marketing management for the Siemens Group, among others. He has also conducted a number of development and consulting projects for the pharmaceutical industry. He has developed several dozen original business games. Rafał Kieszek A surgeon, GENERAL AND TRANSPLANT SURGERY UNIT OF THE DZIECIĄTKA JEZUS TEACHING HOSPITAL in Warsaw, The creator of MEDtube He is an author of many scientific publications, presented during transplant medicine congresses and published in scientific professional periodicals. In MEDtube responsible for the quality of all the materials published. Eryka Gizińska Director of Communications, Since 2011 holding the position of the communication director in USP Zdrowie. She is the corporate communication and marketing manager, with years of experience in developing the communicational strategies for the most precious world brands. Norbert Kilen Strategy Director, GRUPA ON BOARD He is the co-author of the most successful campaigns for the biggest companies, the author of many publications, the teacher and the promoter of many marketing initiatives. Previously, for a few years contributed to the development of an agency dealing with electronic entertainment, the edutainment software production, computer games and the multimedia. Barbara Rogowska New Media Manager, Krzysztof Jakubiak Corporate PR Director, Polpharma Group, POLPHARMA

ONE CUSTOMER numerous channels. Coalition for INTEGRATION 8-9 APRIL, HOTEL COURTYARD BY MARRIOTT, WARSAW ORGANIZER

ONE CUSTOMER numerous channels. Coalition for INTEGRATION 8-9 APRIL, HOTEL COURTYARD BY MARRIOTT, WARSAW ORGANIZER ONE CUSTOMER numerous channels. Coalition for INTEGRATION 8-9 APRIL, HOTEL COURTYARD BY MARRIOTT, WARSAW ORGANIZER COALITION We have been meeting for 5 years in a group of expert practitioners who manage

More information

The Strategic Digital Pharma Marketing Course Add e to the mix to create a competitive edge in the new environment

The Strategic Digital Pharma Marketing Course Add e to the mix to create a competitive edge in the new environment The Strategic Digital Pharma Marketing Course Add e to the mix to create a competitive edge in the new environment By: Ruud Kooi and Beverly Smet Vice Presidents of Across Health, Europe's leading consultancy

More information

PROTECT THE BASE, THE BUSINESS! 3RD. ChuRN & RetentioN Management CONFERENCE. 13-14 November 2014 Courtyard by Marriott Hotel Warsaw

PROTECT THE BASE, THE BUSINESS! 3RD. ChuRN & RetentioN Management CONFERENCE. 13-14 November 2014 Courtyard by Marriott Hotel Warsaw PROTECT THE BASE, PROTECT THE BUSINESS! 3RD ChuRN & RetentioN Management CONFERENCE 13-14 November 2014 Courtyard by Marriott Hotel Warsaw ABOUT THE CONFERENCE rofessionals who in their everyday work deal

More information

Some of us. spend 80 % of work time travelling... And how much time... do we devote to increasing our efficiency?

Some of us. spend 80 % of work time travelling... And how much time... do we devote to increasing our efficiency? Some of us spend 80 % of work time travelling... And how much time... do we devote to increasing our efficiency? 2 2 About the Forum Professionals on the move this is how you, Directors and Managers are

More information

We drive together e-commerce in Poland!

We drive together e-commerce in Poland! 3rd FORUM October 20-21, 2014 Hotel Courtyard by Marriott, Warsaw Strategic annual forum of Polish retail e-commerce We drive together e-commerce in Poland! A competitive and profitable e-commerce is based

More information

IV Poland Pharma Commerce Forum

IV Poland Pharma Commerce Forum IV Poland Pharma Commerce Forum A JOINT OPINION OF THE PHARMACEUTICAL INDUSTRY ON THE MOST STRATEGIC ISSUES! AMONG INSPIRATORS: Mathieu Fitoussi General Manager SERVIER Krzysztof Kozik General Manager

More information

5 REASONS TO JOIN US SMILE? SUMMIT'S INSPIRATORS POSITIVE SURPRISE? ADMIRATION FOR COMPETENCE AND SPEED OF RESPONSE?

5 REASONS TO JOIN US SMILE? SUMMIT'S INSPIRATORS POSITIVE SURPRISE? ADMIRATION FOR COMPETENCE AND SPEED OF RESPONSE? SMILE? SUMMIT'S INSPIRATORS POSITIVE SURPRISE? ADMIRATION FOR COMPETENCE AND SPEED OF RESPONSE? I wonder what facial expressions your customers show when contacting the customer service representatives?

More information

TARGET: BANK 3.0 24-25

TARGET: BANK 3.0 24-25 TARGET: BANK 3.0 24-25 NOVEMBER 2015 WARSAW SILVER PARTNERS: BRONZE PARTNER: PARTNER: POLISH E-BANKING AND M-BANKING IN NUMBERS: M M M private individual customers with aess to e-banking of on-line baking

More information

Postgraduate Diploma in Digital Marketing. Awarded by University of California Irvine Extension

Postgraduate Diploma in Digital Marketing. Awarded by University of California Irvine Extension Postgraduate Diploma in Digital Marketing Awarded by University of California Irvine Extension 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma University of

More information

FREE KEYNOTE & WORKSHOP PROGRAMME

FREE KEYNOTE & WORKSHOP PROGRAMME FREE KEYNOTE & WORKSHOP PROGRAMME 09.00 Registration / Exhibition Opens 09.30-10.15 WELCOME ADDRESS: - Jane Ollis, CEO, BSK-CiC - Sean Holden, Deputy Cabinet Member Regeneration & Economic Development,

More information

Smart Insights Conference Digital Impact 2014

Smart Insights Conference Digital Impact 2014 Smart Insights Conference Digital Impact 2014 Learn best practices for integrating digital technology and marketing to fuel business growth Cavendish Conference Centre London Wednesday, September 17th

More information

Life Sciences. White Paper. Integrated Digital Marketing: The Key To Understanding Your Customer

Life Sciences. White Paper. Integrated Digital Marketing: The Key To Understanding Your Customer Life Sciences White Paper Integrated Digital Marketing: The Key To Understanding Your Customer About the Authors Raghunandan H Head, Life Sciences Sales & Marketing Center of Excellence Raghunandan (Raghu)

More information

leading-edge insights for the global healthcare industry

leading-edge insights for the global healthcare industry leading-edge insights for the global healthcare industry We don t always choose the obvious route. But we always know the best one to choose. We know, because we re All Global Keeping you ahead of the

More information

the digital devices and technologies set to make the most impact

the digital devices and technologies set to make the most impact PharmiWeb SOLUTIONS DIGITAL MARKETING the road to 2020 #2 From shiny new toy to business tool: the digital devices and technologies set to make the most impact 1 OCTOBER 2012 // ISSUE # 02 The pharmaceutical

More information

WELCOME AMONG OUTSOURCING EXPERTS

WELCOME AMONG OUTSOURCING EXPERTS DISCOVER OEX WELCOME AMONG OUTSOURCING EXPERTS The Outsourcing Experts Inc. (OEX) Capital Group was established as a result of the biggest merger on the market of business process outsourcing in Poland.

More information

MRS CPD PROGRAMME ACCREDITATION FOR BHBIA TRAINING COURSES AND WEBINARS. STANDARD 5: Project management (including planning and the use of resources)

MRS CPD PROGRAMME ACCREDITATION FOR BHBIA TRAINING COURSES AND WEBINARS. STANDARD 5: Project management (including planning and the use of resources) MRS CPD PROGRAMME ACCREDITATION FOR BHBIA TRAINING COURSES AND WEBINARS Title From Inception to Insight How effective fieldwork management is the key to success Course Date and Type Webinar 15 th January

More information

Global Pharmaceuticals Marketing Channel Reference EDITION

Global Pharmaceuticals Marketing Channel Reference EDITION Global Pharmaceuticals Marketing Channel Reference EDITION 2015 ABOUT IMS HEALTH IMS Health is a leading global information and technology services company providing clients in the healthcare industry

More information

Special Guest of the Congress. Changes in economic environment as an opportunity to improve competitiveness of listed companies

Special Guest of the Congress. Changes in economic environment as an opportunity to improve competitiveness of listed companies ORGANIZER 8 8 Changes in economic environment as an opportunity to improve competitiveness of listed companies Special Guest of the Congress Włodzimierz Karpiński, Minister of Treasury 17 th -18 th of

More information

International scientific conference on transfer of knowledge and academic entrepreneurship

International scientific conference on transfer of knowledge and academic entrepreneurship Conference information no. 1 International scientific conference on transfer of knowledge and academic entrepreneurship Department of Organization and Management, Faculty of Finance and Banking of the

More information

3 rd Asia Pacific Pharmaceutical Compliance Congress And Best Practices Forum Sept 10-12 2013, Kuala Lumpur, Malaysia

3 rd Asia Pacific Pharmaceutical Compliance Congress And Best Practices Forum Sept 10-12 2013, Kuala Lumpur, Malaysia 3 rd Asia Pacific Pharmaceutical Compliance Congress And Best Practices Forum Sept 10-12 2013, Kuala Lumpur, Malaysia Mai Tran COMPLIANCE ISSUES IN SOCIAL MEDIA AND DIGITAL MARKETING Social media landscape

More information

The agency perspective: What we do and how we do it

The agency perspective: What we do and how we do it The agency perspective: What we do and how we do it Tim Ryder and Olga Dai 15 July 2011 Who are we? Tim Ryder Scientific Team Leader, Darwin HC MA in Biochemistry; DPhil in Physiology 10 years of experience

More information

Key Marketing Trends & Developments in 2015

Key Marketing Trends & Developments in 2015 Key Marketing Trends & Developments in 2015 Markos Fragoulopoulos INTERAMERICAN Marketing Director Chairman of Hellenic Institute of Marketing Athens, 09/10/2014 Markets are moving faster than Marketing

More information

GfK Crossmedia Link, Unlocking new insights

GfK Crossmedia Link, Unlocking new insights GfK Crossmedia Link, Unlocking new insights Helsinki, February 5 th 2015 GfK 2015 Intro GfK Crossmedia Link Helsinki, February 5 th, 2015 1 Changing Consumer Behaviour GfK 2015 Intro GfK Crossmedia Link

More information

Risk Assessment Framework (RAF) in Poland - risk-based and prospective approach to insurance supervision. September 24-26, 2012

Risk Assessment Framework (RAF) in Poland - risk-based and prospective approach to insurance supervision. September 24-26, 2012 Risk Assessment Framework (RAF) in Poland - risk-based and prospective approach to insurance supervision September 24-26, 2012 Venue: The InterContinental Warsaw Hotel Solvency II project, which will replace

More information

l dustry.p a-in harm w.p w l w dustry.p www.farmacom.com.pl o-in w.cosm w w MAGAZINES PORTAL CONGRESSES

l dustry.p a-in harm w.p w l w dustry.p www.farmacom.com.pl o-in w.cosm w w MAGAZINES PORTAL CONGRESSES www.pharma-industry.pl www.cosmo-industry.pl www.farmacom.com.pl general information The World of the Cosmetics Industry Title: The World of the Cosmetics Industry Published since: 2009 Circulation: 2500-3500

More information

www.promoholding.pl A group of companies specialized in particular areas of marketing industry

www.promoholding.pl A group of companies specialized in particular areas of marketing industry www.promoholding.pl A group of companies specialized in particular areas of marketing industry What is PromoHolding PromoHolding is a group of dynamically developing companies specialized in different

More information

MARKETING (MKT) University of Miami Academic Bulletin 1

MARKETING (MKT) University of Miami Academic Bulletin 1 University of Miami Academic Bulletin 1 MARKETING (MKT) MKT 201. Foundations of Marketing. 3 Credit Hours. Understanding and satisfying consumer need through product planning, pricing, promotion, and distribution.

More information

Administrative Directors Summit

Administrative Directors Summit Administrative Directors Summit New.Work.Order 4-6 March 2015 Hotel Courtyard by Marriott, Warszawa Dear Sirs, Forum Inspirators Monika Wojnowska Maciej Kryda Grupa Sanofi Dagmara Zabrzeska Tomasz Cisowski

More information

CATEGORIES MAKING A CHOICE

CATEGORIES MAKING A CHOICE UK Digital Experience Awards 2015 See our Website for more detailed information : www.d-x-a.co.uk, contact us on lisa.harmer@awardsinternational.eu or call 01223 911755. CATEGORIES MAKING A CHOICE WHAT

More information

E MAIL MARKETING CHALLENGES AND OPPORTUNITIES

E MAIL MARKETING CHALLENGES AND OPPORTUNITIES International Journal of scientific research and management (IJSRM) Special Issue On e-marketing Road Ahead Of India Pages 145-149 2013 Website: www.ijsrm.in ISSN (e): 2321-3418 Abstract E MAIL MARKETING

More information

To Professionals Who Know Online Marketing Is Important But Can t Seem To Get Started:

To Professionals Who Know Online Marketing Is Important But Can t Seem To Get Started: To Professionals Who Know Online Marketing Is Important But Can t Seem To Get Started: Date: 23rd Sep 2009 Powerful search engines like Google, Yahoo! and MSN play a very important role on the internet.

More information

How digital can improve the customer experience

How digital can improve the customer experience PharmiWeb SOLUTIONS DIGITAL MARKETING the road to 2020 #1 Transforming interactions: How digital can improve the customer experience 1 AUGUST 2012 // ISSUE # 01 The pharmaceutical & healthcare industry

More information

INTERNATIONAL BUSINESS WEEK PROJECT MANAGEMENT WROCŁAW, 23-27 MARCH 2015

INTERNATIONAL BUSINESS WEEK PROJECT MANAGEMENT WROCŁAW, 23-27 MARCH 2015 INTERNATIONAL BUSINESS WEEK PROJECT MANAGEMENT WROCŁAW, 23-27 MARCH 2015 A 5 DAY PROJECT FOR INTERNATIONAL STUDENTS IN WROCŁAW CITY WITH IDEAL ATMOSPHERE FOR GETTING NEW EXPERIENCES! IDEA OF THE BUSINESS

More information

Parallel Session 2 Five Pillars to succes A framework for approaching market research in Emerging Markets

Parallel Session 2 Five Pillars to succes A framework for approaching market research in Emerging Markets Parallel Session 2 Five Pillars to succes A framework for approaching market research in Emerging Markets Steve Kretschmer, Ipsos, Turkey and Beyza Ozel, Novartis, Turkey 5 Pillars to Success: A Framework

More information

MOBILEPHARMABIZTECH2014 June 25-26, 2014, Radisson Martinique, New York, NY

MOBILEPHARMABIZTECH2014 June 25-26, 2014, Radisson Martinique, New York, NY MOBILEPHARMABIZTECH2014 June 25-26, 2014, Radisson Martinique, New York, NY Day One June 25th, 2014 8:00am Conference Registration Open 8:50 9:00am Welcome Remarks from Conference Co- Chairman: Alfred

More information

Bachelor of Commerce in Digital Marketing COURSE INFO PACK

Bachelor of Commerce in Digital Marketing COURSE INFO PACK Registered as a Private Higher Education Institution with the Department of Higher Education and Training in South Africa under the Higher Education Act 1997 Registration Nr. 2001/HE07/005 Bachelor of

More information

INVESTIGATING THE CURRENT STATE OF PERFORMANCE MANAGEMENT IN THE CONTACT CENTRE

INVESTIGATING THE CURRENT STATE OF PERFORMANCE MANAGEMENT IN THE CONTACT CENTRE INVESTIGATING THE CURRENT STATE OF PERFORMANCE MANAGEMENT IN THE CONTACT CENTRE A mini whitepaper by Nexidia, based on findings from the 2013 Performance and Quality Management Survey An Industry with

More information

Result oriented marketing

Result oriented marketing Result oriented marketing Performance BASED marketing@performancebased.com Sedi: Miami, Florida US e Padova, Italy Index Who we are Performance marketing & lead generation Analysis, strategies & consulting

More information

Georgia Tech College of Management

Georgia Tech College of Management Best Practices in Developing an Effective Marketing Strategy Building Brand Loyalty Identifying and Segmenting Your Target Audience Georgia Tech College of Management Marketing Strategies: Building Brands

More information

How to Create an Amazingly Successful Physician Marketing Plan & Budget

How to Create an Amazingly Successful Physician Marketing Plan & Budget Online Marketing Suite How to Create an Amazingly Successful Physician Marketing Plan & Budget www.practicedock.com Ph. 877-886-7731 How to Create an Amazingly Successful Physician Marketing Plan and Budget

More information

SOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance

SOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance SOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance With social media marketing, the power is derived from being able to directly communicate with consumers

More information

Police Academy in Szczytno

Police Academy in Szczytno Police Academy in Szczytno Szczytno is situated in Warmia and Mazury Province, 50 km away from Olsztyn, which is the capital of the region. The town and its surroundings are famous for the characteristic

More information

Crafting an Integrated Content Marketing Strategy

Crafting an Integrated Content Marketing Strategy Crafting an Integrated Content Marketing Strategy Pace Perspectives By: Kevin Briody Senior Vice President, Content Marketing Objectives Content Optimization Platform Engagement Pace 2013 paceco.com Greensboro,

More information

10 tips for running successful competitions on facebook

10 tips for running successful competitions on facebook White paper 10 tips for running successful competitions on facebook 07/ 2014 www.kontestapp.com Introduction Facebook has undoubtedly become the largest social network in the world. With over 1.23 billion

More information

Driving Relevant Business Insights From Social Media

Driving Relevant Business Insights From Social Media A FROST & SULLIVAN EXECUTIVE SUMMARY Driving Relevant Business Insights From Social Media In Collaboration With: View the ondemand version of the ebroadcast: www.frost.com/insights Even the most successful

More information

12-13.09.2015 WARSAW CENTRE EXPO XXI

12-13.09.2015 WARSAW CENTRE EXPO XXI 12-13.09.2015 WARSAW CENTRE EXPO XXI the biggest business event of the fitness trade 1 Why exhibit in Warsaw? POPULATION 1 729 119 AIRPORT OKĘCIE 1304 sports shops over 600 hotels more than 200 sports

More information

ehealth: Information and Communication Technology in Health August 29-31, 2016

ehealth: Information and Communication Technology in Health August 29-31, 2016 ehealth: Information and Communication Technology in Health August 29-31, 2016 1. Profile of facilitators Name and title: 1. Martin Raab 2. Prof. Antoine Geissbuhler 3. Gonçalo Castro Current position

More information

pressions In This Issue Customer Service: The New Marketing Channel JUNE

pressions In This Issue Customer Service: The New Marketing Channel JUNE pressions JUNE 2013 Published by Telerx, the experts in transforming the customer experience Customer Service: The New Marketing Channel Customer Relationship Management (CRM) is the lifeblood for capturing

More information

Digital Analytics for Pharma Marketing

Digital Analytics for Pharma Marketing Digital Analytics for Pharma Marketing emetrics Stockholm, October 16th, 2012 Matthias Bettag, VP Analytics, Europe About Semphonic Founded in 1997, Semphonic s roots are in analysis of large scale data

More information

Session 3: The World of Big Data from the Evolving Digital World Laura Jenkins Jirele, Jeff Kirsch, Tom Jirele

Session 3: The World of Big Data from the Evolving Digital World Laura Jenkins Jirele, Jeff Kirsch, Tom Jirele Session 3: The World of Big Data from the Evolving Digital World Laura Jenkins Jirele, Jeff Kirsch, Tom Jirele PMSA Virtual University PMSA Virtual University is conducting this four part webinar series

More information

Medical leadership for better patient care: Support for healthcare organisations 2015

Medical leadership for better patient care: Support for healthcare organisations 2015 Medical leadership for better patient care: Support for healthcare organisations 2015 1 Our vision is to see and inspire excellence in medical leadership and drive continuous improvement in health and

More information

24-25 september Lodz Film School PROGRAMME ORGANISERS

24-25 september Lodz Film School PROGRAMME ORGANISERS 2014 24-25 september Lodz Film School PROGRAMME ORGANISERS Conference Start / Finish Name / Company Topic 24 8:30 9:30 REGISTRATION / MORNING COFFEE 9:35 9:55 OFFICIAL OPENING - FILMTERACTIVE 2014 9:00

More information

Digital Pharma Seminar

Digital Pharma Seminar 2012 Digital Pharma Seminar Sydney August 8, 2012 Melbourne August 16, 2012 NEWSLETTER Published by Princeton Digital & VIVA! Communications Available at www.princetondigital.com.au/seminar The inaugural

More information

Social Media according to Erik Qualman, author of Socialnomics

Social Media according to Erik Qualman, author of Socialnomics Social Media according to Erik Qualman, author of Socialnomics Every 2 seconds, 2 new members join LinkedIn YouTube is the 2nd largest search engine in the world 53% of people on Twitter recommend products

More information

FROM BENCH TO BEHAVIOUR. International experience with evidence dissemination about HTA Aine Heaney NPS Medicinewise

FROM BENCH TO BEHAVIOUR. International experience with evidence dissemination about HTA Aine Heaney NPS Medicinewise FROM BENCH TO BEHAVIOUR International experience with evidence dissemination about HTA Aine Heaney NPS Medicinewise THE LAND DOWN UNDER PHARM NATIONAL MEDICINES POLICY NPS WHO IS NPS MEDICINEWISE? Established

More information

Outlook 2011: Survey Report

Outlook 2011: Survey Report Web Analytics Association Outlook 2011: Survey Report page 1 Web Analytics Association Outlook 2011: Survey Report Prepared by the Web Analytics Association February 2011 All Rights Reserved Web Analytics

More information

Ramowy Program. Foreign Students in Poland 2015 conference

Ramowy Program. Foreign Students in Poland 2015 conference Ramowy Program Foreign Students in Poland 2015 conference Organisers: Conference of Rectors of Academic Schools in Poland (CRASP), Marie Curie-Sklodowska University(UMCS), City of Lublin, Perspektywy Education

More information

Introduction. The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message.

Introduction. The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message. Introduction The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message. Overarching Strategy Generating interest with relevant content

More information

What is CREATIVE CAMP?

What is CREATIVE CAMP? BLICK STUDIOS creative camp proposal july 2010 What is CREATIVE CAMP? CREATIVE CAMP is a continuation of the popular and successful BarCamp series, it is a free gathering that follows the participant led

More information

Content Marketing Association 2015 MEDIA INFORMATION

Content Marketing Association 2015 MEDIA INFORMATION Content Marketing Association 2015 MEDIA INFORMATION OVERVIEW OF OPPORTUNITIES The content marketing industry is growing and evolving faster than ever, and it s vital that members and clients are kept

More information

AGENCY CREDENTIALS. www.adi.do

AGENCY CREDENTIALS. www.adi.do AGENCY CREDENTIALS www.adi.do 2015 AGENCY CREDENTIALS 2015 WELCOME Welcome to Adido. Thanks very much for taking the time to find out more about our agency. In this document you will find information including:

More information

How to Measure Social Media s ROI and Impact. oxfordcommunications.com @Oxfordcomm

How to Measure Social Media s ROI and Impact. oxfordcommunications.com @Oxfordcomm How to Measure Social Media s ROI and Impact oxfordcommunications.com @Oxfordcomm 2 2 hello! 3 3 A little about us... 4 1986 26 40+ 5 4 guerrilla brand adoption across the system broadcast market research

More information

Is there an ROI from Social Media Marketing?

Is there an ROI from Social Media Marketing? TOM PISELLO, CHAIRMAN & FOUNDER Blog: http://blog.alinean.com/ Twitter: @tpisello http://www.alinean.com http://www.fightfrugalnomics.com Is there an ROI from Social Media Marketing? Agenda 1. Need for

More information

2015 ORTHOPAEDIC MARKETING GUIDE STRATEGIC GROWTH IN HEALTHCARE

2015 ORTHOPAEDIC MARKETING GUIDE STRATEGIC GROWTH IN HEALTHCARE 2015 ORTHOPAEDIC MARKETING GUIDE STRATEGIC GROWTH IN HEALTHCARE 10 THINGS ORTHOPAEDICS HAVE TO CONSIDER FOR MARKETING IN 2015 CONTENTS 1. YOU CAN NO LONGER IGNORE MOBILE 2. SEO IS A MUST DO 3. REPUTATION

More information

The agency perspective

The agency perspective The agency perspective 16 January 2014 Anna Palmer Scientific Services Manager Contents What is medical communications? How did I get here? Medical communications vs other agencies What do we actually

More information

Social Media Technology Thought Leader Interview Series

Social Media Technology Thought Leader Interview Series Social Media Technology Thought Leader Interview Series Ivan Fernandes, MediaCom Global Director, Social Media Technology, interviews Michael Lazerow, CEO of Buddy Media Welcome to the first Social Media

More information

The Role of Regional Medical Advisor (RMA)-Field Medical. Dr. Aju Abraham Varghese Pfizer India. Feb 22 nd 2014

The Role of Regional Medical Advisor (RMA)-Field Medical. Dr. Aju Abraham Varghese Pfizer India. Feb 22 nd 2014 The Role of Regional Medical Advisor (RMA)-Field Medical Dr. Aju Abraham Varghese Pfizer India Feb 22 nd 2014 Disclaimer The opinions expressed in this presentation are solely those of the presenter and

More information

FOR MORE INFORMATION, CONTACT ANDREW IANNI, EVENT CHAIRMAN DREW@APPNATIONCONFERENCE.COM

FOR MORE INFORMATION, CONTACT ANDREW IANNI, EVENT CHAIRMAN DREW@APPNATIONCONFERENCE.COM The APPNATION stage has been home to some of the world's leading app visionaries and emerging players who are defining the business of apps in today's rapidly growing market. The APPNATION NYC + TV 3.0

More information

Career Opportunities in Internet Marketing

Career Opportunities in Internet Marketing Career Opportunities in Internet Marketing Account Executive Affiliate Marketing Manager Analyst, Internet Strategy Associate Director, Web Communications AVP, Interactive Marketing and New Media Business

More information

Customer-Centric Multi-Channel Pharma Marketing

Customer-Centric Multi-Channel Pharma Marketing Customer-Centric Multi-Channel Pharma Marketing HOW REDISCOVERING THE SEGMENT OF ONE HOLDS THE KEY TO EFFICIENCY AND IMPROVED HEALTHCARE RELATIONSHIPS Liz Murray, Multi-Channel Director, Quintiles, EMEA

More information

ENGAGING STUDENTS THROUGH DIGITAL CHANNELS

ENGAGING STUDENTS THROUGH DIGITAL CHANNELS 1 ENGAGING STUDENTS THROUGH DIGITAL CHANNELS Presenters: Global Digital Director, QS Digital Marketing Manager, QS 2 ENGAGING STUDENTS THROUGH DIGITAL CHANNELS Agenda Student Digital Behavioural Trends

More information

NORITNIELSEN COMPETENCIES

NORITNIELSEN COMPETENCIES About Us Regulatory Affairs Pharmacovigilance Medical Marketing ONE-STOP-SHOP We have all the relevant skills combined in one place, so your company does not need to coordinate between different providers.

More information

Multi-Channel Management how to unlock the potential

Multi-Channel Management how to unlock the potential Multi-Channel Management how to unlock the potential Requirements for efficient Multi-Channel Management The pharmaceuticals and medical devices industry has been subject to fundamental changes in the

More information

TECHNOLOGY TRANSFER PRESENTS MARK BUSINESS INTELLIGENCE ESTENDING BI TO SUPPORT ONLINE MARKETING AND CUSTOMER ANALYSIS

TECHNOLOGY TRANSFER PRESENTS MARK BUSINESS INTELLIGENCE ESTENDING BI TO SUPPORT ONLINE MARKETING AND CUSTOMER ANALYSIS TECHNOLOGY TRANSFER PRESENTS MARK MADSEN SOCIAL MEDIA, WEB ANALYTICS AND BUSINESS INTELLIGENCE ESTENDING BI TO SUPPORT ONLINE MARKETING AND CUSTOMER ANALYSIS ROME MAY 12-13, 2011 VISCONTI PALACE HOTEL

More information

LAW IS THE SUM TOTAL. of possibilities

LAW IS THE SUM TOTAL. of possibilities LAW IS THE SUM TOTAL of possibilities GJW LAW FIRM A team of several lawyers with long-term professional experience Strong competences in 8 main practice areas Experienced and effective litigation team

More information

Inform to. influence. - Influence to. change. www.ids-uk.co.uk

Inform to. influence. - Influence to. change. www.ids-uk.co.uk Inform to influence - Influence to change www.ids-uk.co.uk Inform to influence - Influence to change Reach of Consumers and Thousands of Healthcare Professionals www.ids-uk.co.uk Inform to influence -

More information

Potential for Apps in Pharmaceutical Development. Steve Hutson Co-founder Virtual PV

Potential for Apps in Pharmaceutical Development. Steve Hutson Co-founder Virtual PV Potential for Apps in Pharmaceutical Development Steve Hutson Co-founder Virtual PV Potential for Apps in Pharmaceutical Development Steve Hutson Co-founder Virtual PV Potential for Apps in Pharmaceutical

More information

ENVIRONICS COMMUNICATIONS WHITEPAPER

ENVIRONICS COMMUNICATIONS WHITEPAPER ENVIRONICS COMMUNICATIONS WHITEPAPER Creating an Employee Centric Internal Communications Model April 2013 "The only irreplaceable capital an organization possesses is the knowledge and ability of its

More information

2000-2015 GROWING YOUR BUSINESS INTEGRATED MARKETING SOLUTIONS

2000-2015 GROWING YOUR BUSINESS INTEGRATED MARKETING SOLUTIONS 15 Years p u b l i c i t y 2000-2015 GROWING YOUR BUSINESS INTEGRATED MARKETING SOLUTIONS Growing your business Whether you are sowing the seeds for a new business or are well established, Mosaic Publicity

More information

EXECUTIVE MASTER IN. Increasing corporate value in today s complex digital world through reputation management and communication with stakeholders.

EXECUTIVE MASTER IN. Increasing corporate value in today s complex digital world through reputation management and communication with stakeholders. EXECUTIVE MASTER IN CORPORATE COMMUNICATION Increasing corporate value in today s complex digital world through reputation management and communication with stakeholders. COURSE DESCRIPTION At a Glance

More information

InfoGlobalData specialise in B2B Email Lists and Email Appending Services.

InfoGlobalData specialise in B2B Email Lists and Email Appending Services. InfoGlobalData specialise in B2B Email Lists and Email Appending Services. We provide high quality mailing lists for your email marketing needs. Our data intelligence service can provide valuable insight

More information

NEWS Crazy4Media CRAZY4MEDIA PARTICIPATED IN ANDALUCIA.ES A CRAZY4MEDIA PRESENT IN BAC 2012 AND IGB SPAIN NEW CANAL SUR TELEVISION PROGRAMME

NEWS Crazy4Media CRAZY4MEDIA PARTICIPATED IN ANDALUCIA.ES A CRAZY4MEDIA PRESENT IN BAC 2012 AND IGB SPAIN NEW CANAL SUR TELEVISION PROGRAMME Did you know that Crazy4Media Group will participate in a new Canal Sur Television programme? If you want to know more about these the Crazy projects, please continue reading our bulletin! NEWS Crazy4Media

More information

SPONSOR & PARTNERSHIP KIT

SPONSOR & PARTNERSHIP KIT SPONSOR & PARTNERSHIP KIT WHY BECOME A PART OF INBOUNDCON? In 3 short years, InboundCon has become Canada s premier inbound marketing conference. From a coffee shop to a jam-packed theater and now a conference

More information

Curriculum of the Doctoral Programme and the PhD Programme in Life Sciences

Curriculum of the Doctoral Programme and the PhD Programme in Life Sciences Curriculum of the Doctoral Programme and the PhD Programme in Life Sciences As of October 2012 University Gazette 2002 Universities Act as of 11 May 2009, 22nd edition, number 170 1st (minor) amendment:

More information

PANAGORA PHARMA CUSTOMER EXPERIENCE SUMMIT 14

PANAGORA PHARMA CUSTOMER EXPERIENCE SUMMIT 14 PANAGORA PHARMA CUSTOMER EXPERIENCE SUMMIT 14 March 5-6, 2014 Princeton, NJ The Nassau Inn Identify, Prioritize and Solve Key Operational Challenges that Shape the Customer Experience in Pharma GOLD SPONSORS

More information

Entering the age of new media. Scotland. 25 November 2014, The Crowne Plaza, Glasgow

Entering the age of new media. Scotland. 25 November 2014, The Crowne Plaza, Glasgow Scotland Entering the age of new media 25 November 2014, The Crowne Plaza, Glasgow E-Broking is attended by hundreds of brokers each year, making it one of the best forums for networking and gauging competition

More information

The Increasing Role Data is Playing in Travel Marketing

The Increasing Role Data is Playing in Travel Marketing The Increasing Role Data is Playing in Travel Marketing Bruce H. Rogers Chief Insights Officer and Head of the CMO Practice Forbes Media Computers are incredibly fast, accurate and stupid. Human beings

More information

Digital Pharma. What Impact on the Business Organization?

Digital Pharma. What Impact on the Business Organization? Digital Pharma What Impact on the Business Organization? About Kurt Salmon Kurt Salmon is a management consultancy focused on business transformation. Our 1,400 consultants advise companies top management

More information

The Power of Social Media in Marketing

The Power of Social Media in Marketing The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/

More information

MARKETING MEASUREMENT IN THE DIGITAL AGE. Employing Strategies, Frameworks and Tools to Improve Marketing ROI

MARKETING MEASUREMENT IN THE DIGITAL AGE. Employing Strategies, Frameworks and Tools to Improve Marketing ROI 2-Day Practical Workshop on MARKETING MEASUREMENT IN THE DIGITAL AGE Employing Strategies, Frameworks and Tools to Improve Marketing ROI 15 16 Aug: Hong Kong 22 23 Aug: Singapore 29 30 Aug: Indonesia Unique

More information

TOP 5 MARKETING TRENDS

TOP 5 MARKETING TRENDS TOP 5 MARKETING TRENDS WITH MARKETING TRENDS CHANGING RAPIDLY, it s imperative that today s healthcare marketers remain ready to adapt. Recently, Healthcare Data Solutions surveyed over 1 million Physicians

More information

6 Tips for Reaching Boomers & Seniors with Digital Marketing

6 Tips for Reaching Boomers & Seniors with Digital Marketing 6 Tips for Reaching Boomers & Seniors with Digital Marketing Table of Contents 1 Reaching Boomers and Seniors with Digital Marketing 2 The Growing Boomer and Senior Demographic 3 Boomers and Seniors Are

More information

MarketsandMarkets. http://www.marketresearch.com/marketsandmarkets-v3719/ Publisher Sample

MarketsandMarkets. http://www.marketresearch.com/marketsandmarkets-v3719/ Publisher Sample MarketsandMarkets http://www.marketresearch.com/marketsandmarkets-v3719/ Publisher Sample Phone: 800.298.5699 (US) or +1.240.747.3093 or +1.240.747.3093 (Int'l) Hours: Monday - Thursday: 5:30am - 6:30pm

More information

Creating additional revenue from business customers

Creating additional revenue from business customers Creating additional revenue from business customers René Power Founder, Vision B2B minutes Encouraging you to think commercially To spot and create additional revenue streams in an age of public sector

More information

From Concept to a Published Paper - a guide to excellence in Medical Research.

From Concept to a Published Paper - a guide to excellence in Medical Research. The Course Directors of the New Frontiers in Interventional Cardiology (NFIC), Krakow Cardiovascular Research Institute (KCRI) and Proper Medical Writing (PMW) would like to welcome you to the seminar:

More information

Interactive Programs. genrmedia.com. 845 Third Avenue, 6th Floor New York, New York 10022 info@genrmedia.com

Interactive Programs. genrmedia.com. 845 Third Avenue, 6th Floor New York, New York 10022 info@genrmedia.com Interactive Programs genrmedia.com 845 Third Avenue, 6th Floor New York, New York 10022 info@genrmedia.com Online Initiatives As innovators in digital media and marketing, GenR Media offers a suite of

More information

AGH - ZEISS Workshop on Focused Ion Beam techniques. Kraków, 9-10.06.2009

AGH - ZEISS Workshop on Focused Ion Beam techniques. Kraków, 9-10.06.2009 AGH - ZEISS Workshop on Focused Ion Beam techniques Kraków, 9-10.06.2009 AGH University of Science and Technology Faculty of Metal Engineering and Industrial Computer Science Al. Mickiewicza 30, 30-059

More information

Social Media Marketing Master Class. 20th - 21st Nov 2013, Dubai, UAE

Social Media Marketing Master Class. 20th - 21st Nov 2013, Dubai, UAE Social Media Marketing Master Class 20th - 21st Nov 2013, Dubai, UAE Social Media Marketing Master Class OVERVIEW: Learn to Maximize Your Business and Sales Potential through Twitter, Facebook, Youtube,

More information

Creating an international pharmacy-led healthcare group

Creating an international pharmacy-led healthcare group 3 October 2005 Alliance Boots plc 1 Legal disclaimer This presentation does not constitute an offer to sell or the solicitation of an offer to subscribe for or buy any security, nor shall there be any

More information

Now Showing: Star Social Customer Service

Now Showing: Star Social Customer Service Now Showing: Star Social Customer Service Odeon uses Conversocial to develop a complete in-house social engagement program. Study ODEON is the largest cinema chain in Europe with over one hundred cinemas,

More information