18-19 November 2015 The Westin Warsaw Hotel WARSAW INTERNATIONAL MEDIA SUMMIT WIMS th edition of the congress.

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1 WARSAW

2 ABOUT CONGRESS Warsaw International Media Summit for it s 8 years of history became the one of the most important events for Poland s media sector. The Congress successfully gathers key decision-makers of the Polish telecommunication and media markets. The Summit became a unique platform for exchanging ideas and opinions among people interested in various aspects of the market development. The aim is to create an unique opportunity to get acquainted with the latest strategies and trends present on the telecommunication and media markets. The Summit is also a chance to confront them with new law regulations. The event is addressed to the top executive managers, who follow the market developments in Poland and other European countries. A prominent group of guests guarantees that the conference will have the highest level of merits, also the issues that will be discussed during the Congress will bring solutions to the most important problems that the industry struggles with. Every year several hundred people participate in the conference. The subjects of The Summit are shaped by the Advisory Board under the chairmanship of Mr. Przemysław Kurczewski, CEO of EmiTel. The Board establishes the main topics for the Summit. It consists of CEOs of key-companies of the telecommunications and media sectors, the regulator, representatives of the government institutions and those related to the industry. TARGET GROUP government institutions 4% constrction business 1% equipment 9% press 6% consulting/law/marketing 27% internet portals 5% phone services providers 9% finances/insurance 2% other 3% radio/tv media 12% IT 7% public institutions 15% 2

3 ADVISORY BOARD Przemysław Kurczewski Warsaw International Media Summit Board. EmiTel Janusz Piechociński Deputy Prime Minister, Minister of Economy Andrzej Halicki Minister of Administration and Digitization Magdalena Gaj President, Office of Electronic Communications Witold Graboś National Broadcasting Council Member Cezary Albrecht Strategies and Regulations Bureau Director, T-Mobile Polska Michał Boni Member of the European Parliament Jakub Brzeczkowski Regional Vice-President, Poland, France & Overseas, Eutelsat, Prezes Zarządu, Eutelsat Polska Tomasz Czechowicz Partner, Chief Investement Officer, Vice President of the MCI Dariusz Dąbski TV Plus Łukasz Dec Editor-in-chief, TELKO.in Mariusz Gaca Orange Polska Tomasz Gillner-Gorywoda Cyfrowy Polsat Katarzyna Kieli President and Managing Director for Discovery Networks Central & Eastern Europe, Middle East & Africa, Discovery Networks International Michał Kobosko Editor-in-chief, Project Syndicate Polska Janusz Kosiński INEA Michał Kozicki HBO Polska Kazimierz Krupa Managing Director, Drawbridge Olczak i Wspólnicy Aleksander Kutela President HBO Poland , Senior Vice President HBO Europe Maciej Maciejowski TVN Tomasz Misiak Supervisory Board, MM Conferences Edward Miszczak Director, TVN Marcin Ornass-Kubacki ASTRA CEE Andrzej Orzechowski Chairman of the Parliaments Administration and Digitalization Comission Ireneusz Piecuch Vice Poczta Polska Kinga Piecuch SAP Michał Pieprzny Excecutive Director, Loyality Partner/ PAYBACK Jacek Niewęgłowski Chief Strategy Officer, P4 Grażyna Piotrowska-Oliwa Virgin Mobile Polska Adam Sawicki T-Mobile Polska Agnieszka Sora Sub Regional Manager, GfK Polonia Wojciech Szeląg Chief of the Buisness Editorial Board, Polstat News Cezary Szymanek Editor-in-chief, Bloomberg Businessweek Polska Bartłomiej Ślawski Country General Manager-Poland, VMware Jacek Świderski Wirtualna Polska Nina Terentiew-Kraśko Program Director, Telewizja Polsat Jakub Turowski Head of Public Policy for Poland, Facebook Artur Waliszewski Regional Buisness Director, Google Polska Piotr Zesiuk, MM Conferences 3

4 AGENDA 1 st Day 18 th November 8:30 Registration, Morning coffee 9:00 OFFICIAL INAUGURATION Speech by the Guests of Honour 9:30 1 ST PANEL: THE SINGLE DIGITAL MARKET FOR WHOM A CHANCE AND FOR WHOM A DANGER? y RELATIONS BETWEEN REGULATOR AND SERVICE PROVIDERS ON DIFFERENT MARKETS y THREE PILLARS OF THE DIGITAL SINGLE MARKET STRATEGY: y Better access to goods and digital services in all of Europe y Creation of appropriate conditions and single operational rules for digital networks and innovative services y Maximising economy growth potential linked to digital businesses y REGULATIONS IN THE EU AND THE WORLD y NET NEUTRALITY 11:00 Coffee break 11:30 2 ND PANEL: WHERE ARE WE HEADING? A VIEWER OR A USER? y INTRODUCTION: HOW ARE WE USING THE, VIDEO AND PRESS WHAT HAS CHANGED IN THE RECENT YEARS? AVERAGE CONSUMER WHO IS HE? HOW MANY PEOPLE BUY TRADITIONAL PRESS? HOW MANY WATCH TV? HOW MANY USE THE INTERNET? y THE SHIFT FROM MASS TO PERSONALISED CONSUMPTION y TV or The Internet? Competition or cooperation y Short form as an assistance for choosing preferred TV channels y What do we know about a TV consumer? Can we adjust our content in TV and The Internet to suit his/hers needs better? y How personalised is advertising today? y Should we be afraid of Netflix? y What to do with 50+ target group 13:00 3 RD PANEL: DEVELOPMENT OF THE TV MARKET CONTENT DISTRIBUTION 14:30 Lunch y THE INFLUENCE OF OTT AND DIGITAL TELEVISION ON CATV y A change in the way people watch television y New platforms to watch content on y IS IT STILL THE TV MARKET OR HAS IT BECOME THE VIDEO MARKET y Short form in The Internet as an advertisement and an addition to the TV y SOCIAL 4

5 2 nd Day 19 th November AGENDA 9:00 Morning coffee 9:30 1 ST PANEL: TECHNOLOGY IN SERVICE OF y INTRODUCTION: RESULTS OF A STUDY CONDUCTED BY EUTELSAT ON UHD FORMAT IN POLAND AND EUROPE y ULTRA HIGH DEFINITION TELEVISION (ULTRA HD) y Ultra HDTV in Poland can it become a standard? y A progress in the field of technology: HEVC compression format, access to set-top boxes in Poland and The World, access to content in the 4k standard, the first commercial 4k channel, cheap and easily accessible UHDTV receivers y Standards for TV image display y Data Storage: Holographic Versatile Disc multifunction, holographic, protein coated disc y MOBILE APPS USE IN SERVICE OF THE MARKET: y Cooperation of broadcasting companies and telecommunication services providers: TVN and T-Mobile y The development of apps for receiving TV signal on smartphones and tablets: nc+ Go, HBO Go and others y SD AND 3D TECHNOLOGY ON THE POLISH MARKET y The dusk of SD era in Poland y 3D Format in cinemas and in big formats y THE GROWTH OF THE OPTICAL FIBER NETWORK IN POLAND PROSPECTS y The growth of the optical fiber network until 2020 y Which Internet access technologies should be taken into consideration to fulfil EU s directive to 2020? y What to do with infrastructural blank spots? y LTE BROADCAST y The demand and examples y THE CONNECTED TV MODEL y An access to smart TV in Poland y HbbTV the dynamic progress of services and longrits prospects y VOD 10:45 2 ND PANEL: ARE EXISTING NORMS SUFFICIENT TO PROTECT THE PRIVACY OF THE CONSUMER THAT USES DIGITAL SERVICES? y THE RIGHT TO PRIVACY AND THE RIGHT TO BETTER SERVICE y The fear of sharing personal data in what form and intensity it manifests itself in Polish clients? y The real culprits behind leaking data and how to fight them y PERSONAL DATA PROTECTION LAW AND CREATING AN ADDED VALUE y LAW STANDARDS, TRENDS IN EU AND STRATEGY OF POLISH REGULATOR AND LEGISLATOR y THE MARKET PRACTICES IN POLAND AND IN THE WORLD FOR WHOM AND HOW MUCH ARE DATA REALLY WORTH? y the view of the broadcaster and the service provider y the view of the data integrator y the view of the buyer of data y the view of the consumer y CAN UNCONTROLLED CONSUMER DATA INTEGRATION BE A THREAT TO US? y WHAT DO WE CURRENTLY KNOW/CAN KNOW ABOUT SERVICE CONSUMERS y THE BORDERS OF MICRO SEGMENTATION AND BIG DATA IN THE y A SCREEN PERSONALISATION AND PERSONAL DATA INTEGRATION THAT COMES WITH IT y THE STATE OF TECHNOLOGY IN POLAND AND THE WORLD THE PACE OF CHANGES AND LIMITS OF TECHNOLOGY IN THE NEXT 2-4 YEARS 12:00 Coffee break 11:30 3 RD PANEL: THE FUTURE OF SPECTRUM IN EUROPE 13:45 Lunch 14:45 4 TH PANEL: CONSUMER PROTECTION y THE ROLE OF THE OFFICE OF COMPETITION AND CONSUMER PROTECTION y FULFILLING THE OBLIGATIONS TOWARD A CLIENT IN THE LIGHT OF THE CURRENT TELECOMMUNICATION LAWS y REINFORCING THE POSITION OF THE CONSUMER AND HIS RIGHTS y reinforcing consumer law counselling and consumer claims system y consumers information and education policy y COOPERATION WITH ORGANISATIONS CAMPAIGNING FOR CONSUMER RIGHTS AND GOVERNMENT INSTITUTIONS IN THE AREA OF MAKING LAWS THAT WILL PROTECT THE CONSUMER AND APPLYING THESE REGULATIONS. y ACTIONS THAT ARE BEING TAKEN TO PROTECT THE CONSUMER y CONTROLLING TELECOMMUNICATION COMPANIES The end of the conference y Can having better consumer data lead to better offers for clients? 5

6 WARSAW 8th edition of the congress 8th edition of the congress PREVIOUS EDITIONS 6

7 PREVIOUS EDITIONS STRATEGIC PARTNERS HONORARY PATRONAGES Magdalena Gaj President Jan Dworak President Małgorzata Omilanowska Minister Chairman of the Parliamentary Administration and Digitization Commission Andrzej Orzechowski Sejmowa Komisja Infrastruktury STRATEGIC PATRONAGES PATRONAGES ABOUT MM CONFERENCES MM Conferences Inc., is an independent, leading organizer of business meetings in Poland, preparing dozens of training and conference projects annually. Majority of them have their own brand and established market position. The company, which was founded in 2008, became a leader in conferences dedicated to telecommunications, media, banking and energy sectors. Cooperation with the top players in the market, as well as team of experienced managers, producers, traders and graphic designers guarantees high quality of the organized events. From 2012, company is listed on the New Connect stock exchange, and in 2013 it became a member of Employers of Poland. MMC Szkolenia is the brand which belongs to the MMC Polska Group, set up to take care of qualifications of the staff and to improve personal skills of team members. We believe that this knowledge translates into an increase of the efficiency of the company and the growth of organizations in the microenvironment. Our offer is aimed at companies which enhance workforce development and are aware that people are the core of the company and the improvement of their skills boosts the positive results for the whole organization. More information available at: MMC Events guarantees complex and professional organization of events, function events, as well as galas. The extensive backup of unconventional ideas and creativity will transform any order into a success. The cooperation involves the creation of an inventive concept design, set design, supporting the process of inviting guests, ensuring artists, catering, stage engineering and PR activities. MMC Events collaborates with prestigious hotels, conference centers, training and recreational centers, palaces and castles all over the country. This ensures an extremely attractive scenery appropriately selected to meet the needs of our clients. More information available at: 7