Strong character hotels in the heart of German cities, high yield residential properties appreciation potential, the professional supervision of our
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2 Strong character hotels in the heart of German cities, high yield residential properties appreciation potential, the professional supervision of our own real estate portfolio by our Flächenprofi as well as professional IT-Solutions these are the four pillars of the NOVUM Group. 2 3
3 GROUP Coming together is a beginning, keeping together is progress working together is success. Henry Ford IT Solutions We operate 80 hotels in the 3 and 4 star segment, with 30 percent in ownership. In addition, we have a franchise partnership with Accor. We invest in the renovation and maintenance of our properties to make them secure for the future. We are the foundation for a stable growth. Our IT-Solutions ensure lean processes and a steady revenue growth. We invest in high-yield residential properties. 4 5
4 GROUP WHAT SETS US APART We regard the ways of brand building and market positioning as ongoing processes. Through steady investments and innovation, we develop a secure future for the company. Establishment of the NOVUM Group Hotels nationwide. The comfort and safety of our guests is of outmost importance, therefore we emphasize on the continuous maintenance and modernization of our hotels. The NOVUM Group is managed centrally in Hamburg. In the headquarters, we have the reservation office, sales & marketing, accounting, HR, IT management and property management. This helps in creating an effective process flow and leans out cost structure. 6 7
5 GROUP DAVID ETMENAN MANAGING PARTNER While still a child, David realized that he wanted to become an hotelier, just like his father. He joined the company in 2000, while studying business administration at the Nordakademie in Elmshorn. His focus was on setting up a central administration. Today, he is responsible for the strategy, finance, sales and expansion of the rapidly growing NOVUM Group. 8 9
6 GROUP MORTESA ETMENAN MANAGING PARTNER As the first born son of the company founder, Mortesa took over responsibility at a young age. In 1994, at the age of 22, he was a managing partner while simultaneously studying law at the University of Hamburg. Today, his main task areas within the company are personnel management as well as the technical inventory management of hotel properties. SAHRA ETMENAN MANAGING PARTNER Sahra is a qualified tax consultant and has been the Novum Group s Finance Manager since Today, she is as managing partner and responsibe for accounting, controlling and administration
7 GROUP HISTORY Sahra Etmenan, wife of David, complements the management and aids in the expansion. Establishment and opening of the Hotel Hamburg NOVUM in St. Georg, Hamburg by Nader Etmenan. Here he laid the foundation David Etmenan joins the company and begins preparations for the future growth of the company. for the present NOVUM Group. Mortesa Etmenan joins his father s company and supports him in its management. Nader passes the company to his sons. The NOVUM Group is operating 10 hotels in Hamburg and begins the development of a central administration. Establishment of the NOVUM Hotels Holding. It forms the basis for a national expansion. That same year, hotels in Berlin, Cologne and Dortmund are acquired. Establishment of NOVUM Flächenprofi. Establishment of the NOVUM Group Holding. Existing hotels in Hamburg are integrated. Increase in the first half to 61 Hotels totaling nearly 5,435 rooms. Further acquisitions and new locations planned in the mid-term. Establishment of the NOVUM Zinshaus, acquisition of the first objects in North Rhein-Westphalia. Growth to 34 hotels Further acquisitions and for a total of 2,540 rooms. new locations planned. Growth to 41 hotels nationwide for a Establishment of the NOVUM Group total of 2,991 rooms. Locations: Holding. Existing hotels in Hamburg Hamburg, Bremen, Berlin, Cologne, are integrated. Dortmund, Düsseldorf, Frankfurt am Main, Stuttgart und Leipzig. NOVUM finds itself among the ten biggest hotel companies in Germany. Furthermore, the NOVUM Zinshaus manages over 500 seperate residential units
8 GROUP EXECUTIVE PERSONNEL SAMIRA SAID Chief Project Officer Planning, Project- Management, Interior-Design TORSTEN SCHOLL Chief Financial Officer Expansion, Project-Development, Legal MARTIN STEGNER Chief Information Officer IT, Networking & Communications RESA ETMENAN Chief Investment Officer Acquisition & Property Management CHRISTIAN MOLL Senior Finance Manager Financing, Treasury & Cash Management IRIS WOHLRATH Business Development Manager Expansion, Location Analysis & Project Development 14 15
9 HOTELS NOVUM HOTELS 1 BRAND 3 SUBBRANDS The NOVUM Hotels, core brand of the hotel group, are individually designed hotels without a solid standardization. All share the same corporate identity, while maintain their unique charm. The NOVUM Hotels are 3 to 4 star hotels, that meet high demands for prices that are affordable. The NOVUM Select Hotels are 4 star city hotels and offer the most modern facilities and a wide range of business amenities. style hotels The NOVUM Style Hotels are boutique hotels in the 3 to 4 star segment. High focus on technical innovations and attractive linear designs characterize this brand
10 HOTELS DEVELOPMENT & EXPANSION ASPIRATIONS YEAR HOTELS ROOMS ca Growth in the core markets of Germany and in German-speaking countries abroad with all NOVUM Hotel brands. Acquisition of existing hotels for the NOVUM Hotel brand. New developments and conversions for the 3-star NOVUM Style Hotel brand and for the 4-star NOVUM Select Hotels brand. Developments of new houses and conversions with the franchising of an international brand. Growth primarily through rental and lease and partially through acquisition. We consider every guest as a regular guest. Our daily focus in the team is to offer the guest a piece of home. An appreciative handling of our guests, partners and employees is a lived tradition. The comfort and safety of our guests is of outmost importance, therefore we emphasize on continuous maintenance and modernization of our hotels
11 HOTELS OUR PHILOSOPHY Competent and motivated employees are the foundation for continuous and growing sucess. We secure the jobs in the properties we acquire by contract a matter of course to us a matter of heart to many other hoteliers. The appreciation of our employees is an important task that we do not lose sight of. Professional property management goes without saying. We invest and make our hotels fit for the future. The NOVUM Flächenprofi, internal general contractor of the NOVUM Group, covers a wide range of services with high qualified employees around the topic of construction, redevelopment and renovations. All of the Novum Group s properties benefit from significant appreciation by the works of professionals with years of experience. Innovation is our driving force. The constant optimization of working processes through highly modern IT solutions contribute significantly to the success of the NOVUM Group. The NOVUM IT Solutions provides the basis for a smooth flow in the daily work of all departments and thus builds a solid foundation for stable growth
12 HOTELS IMPRESSIONS 22 23
13 LOCATIONS HOTELS 80 hotels approx rooms 25 locations BREMEN Kiel LÜBECK ELMSHORN HAMBURG NOVUM Hotels NOVUM Style Hotels NOVUM Select Hotels AMSTERDAM OBERHAUSEN DORTMUND ESSEN DÜSSELDORF WOLFSBURG BERLIN Franchise Accor Mercure Oberhausen COLOGNE WIESBADEN FRANKFURT OFFENBACH ASCHAFFENBURG LEIPZIG Treugast Investment Ranking 2015 A The acknowledged ranking records the efficiency and professionalism of the 70 major hotel companies in Germany. MANNHEIM STUTTGART ERLANGEN FÜRTH MUNICH VIENNA BUDAPEST 24 25
14 WE CREATE SPACE RANGE OF SERVICES FLÄCHEN PROFI The NOVUM Flächenprofi acts as an internal general contractor (GU) of the NOVUM Group and takes care of issues regarding property management. It also offers individual and professional solutions for construction, reconstruction or renovation projects to third parties. The NOVUM Flächenprofi offers a wide range of services with qualified professionals on the topic of construction and maintenance of properties. SAFETY & CARE A perfect result that counts is guaranteed through professional project planning. QUALITY & PRICE You always get an ideal price-performance ratio with us. PUNCTUALITY & RELIABILITY For us, a punctual handover is essential. COMPETENT & PERSONAL Reliable contacts are always available to you. The NOVUM Flächenprofi offers a wide spectrum of high quality and competent solutions, true to the idea of having everything in one hand. Thanks to that, procedures are coordinated efficiently, ensuring your construction projects are handled smoothly. DRYWALL INSTALLATION Windows and doors Tiles and silicone Sanitary Carpentry FLOORING Carpeting Parquet / Laminate INTERIOR Decoration Fabric Furnishings PAINTWORK Painting Wallpaper CUSTOMER SERVICE/CARE Professional and friendly advice by our service team Fast emergency response TV delivery and installation 26 27
15 IT RANGE OF SERVICES The NOVUM IT Solutions represents the in-house IT specialists of the NOVUM Group, who creates a professional and economical system infrastructure. The NOVUM IT Solutions therefore obtains a profitable work environment in both the individual hotels and the company headquarters. IN OUR HOTELS Highspeed guest WiFi Video surveillance Locking systems POS Systems IN OUR HEADQUARTERS Y ield and revenue systems Telephone / VoIP Backup solutions Data security Database solutions collaboration server Mobile
16 Our goal is value enhancement by reducing potential vacancies and increasing the tenant satisfaction
17 ALL FROM ONE HAND ZINS- HAUS DEALSOURCING Longtime network to market participants Purchase inspection / Due Diligence Structuring and testing of sales contract NOVUM ZINSHAUS The NOVUM Zinshaus is an owner-run portfolio of residential and hotel real estate, which was founded in 2007 and is investing throughout Germany. The focus lies on the expansion of a high-yield real estate portfolio especially on object appreciation. As end investors, we always look for the optimal return on equity in combination with the lowest possible risk. The German real estate market is extremely dynamic. In an accelerating and competitive environment, the owner-managed NOVUM Zinshaus has a significant advantage in its ability to act quickly. This is made possible due to all necessary measures for an investment implementation being made by a single source. FINANCING Customized financing structure Sourcing for loans Structuring on capital equity Tax audit and optimization of loan and equity CENTRALIZED ASSET MANAGEMENT Administrative and commercial management Documentation preparation and structuring Modern reporting with the latest IT technology Sales and vacancy reduction OWN PROPERTY MANAGEMENT On site technical management Maintenance and modernization measures through own on site employees 32 33
18 INVESTMENT PROFILE ZINS- HAUS PROPERTY Old buildings, new developments Multi-family houses, apartments, residential and commercial buildings Housing estates with minimal commercial usage Operator free hotels VOLUMES Depending on transaction; small-scale volumes up to 7M. LOCATIONS Economically significant core regions in Nordrhein-Westphalia, Hamburg, Berlin and the Rhein-Main area Strong structure B-locations in metropolitan areas, in the older federal states Priority lies on the short and mid term appreciation, for example by expansion and construction potential, renovation or active tenant management. Structural vacancy or special situations, preferably yields of > 7% based on the current annual net rental income (NOI). ZINS- 34 HAUS 35
19 SOCIAL COMMITMENT The NOVUM Group is commited to many areas. HAMBURGER STIFTUNG Engagement and activism for democracy, freedom and human rights for politically persecuted people. KAUSSAR E.V. Association for the support and care for indigent Afghan women and children. KINDERBAUERNHOF KIRCHDORF E.V. Founded 1987 out of an initiative of commited parents at an idle open space in Kirchdorf. It is a play area that is close to nature, a social and intercultural meeting point, as well as an ecological and complementary learning facility. ARBEITSGEMEINSCHAFT SELBSTSTÄNDIGER MIGRANTEN E. V. (ASM) This association provides information and offers further education for immigrants and consults on all circumstances. BÜRGERVEREIN ST. GEORG E.V. Initiative for the bringing together and creating understanding between all ethnic and religious groups that live within the district of St. Georg. NADER ETMENAN STIFTUNG It was founded by David Etmenan for his father Nader, for the support of charitable purposes in Germany and abroad
20 NOVUM GROUP Lange Reihe 2 D Hamburg Tel Fax info@novumgroup.de
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