The crux of the matter
|
|
- Junior Warren
- 8 years ago
- Views:
Transcription
1 I hear so much completely inaccurate information regarding SEO (Search Engine Optimisation) I decided to create this SEO Guide for Small Businesses, this cannot cover every aspect of SEO it will, however, cover the basics in a plain English that the layperson can understand I ll keep any technical jargon down to a bare minimum so the general public can easily understand it (there s a Glossary at the end) and this can serve as an SEO starter guide for the typical small business owner it focuses on organic SEO rather than Pay Per Click (PPC), as with the other content on my site this guide is mainly for small business owners who wish to keep costs down, so I ll not examine tools which are priced for agencies and larger firm instead, preferring to focus on cheap/free tools. The crux of the matter The typical Small Business owner is unconcerned with debates such as is SEO an art? or is SEO a science? instead, their focus is on whereabouts their website shows up in the search results as this has a huge impact on the number of visitors their website attracts, SEO is the process which should result in your website ranking more highly for the words your customers actually use when searching for your company. The aim of SEO is to make your website more easily found by your customers which in itself is a laudable aim, in a nutshell, Keyword research is finding the keywords your target market and customers actually use Keywords, Keywords Keywords Keywords are one of the areas of SEO I found confusing initially
2 perhaps keyword phrases would be a more accurate description. Widget Shop is an example of a keyword despite the fact it consists of two words, Widget Shop Manchester is another example of a keyword, Keywords are important because they can be researched (using a variety of tools including Google s keyword planner) to see what phrases your target audience are using when searching, these can and should be researched so there is no guesswork involved when selecting keywords, additionally its possible to see how much competition there is for particular keywords, the screenshot below illustrates Google s Keyword planner in action, personally I don t like the Google Keyword tool so I ve suggested a couple of alternative tools in the list below Free Keyword tools Google Keyword Planner Majestic SEO Übersuggest Semrush Bing Webmaster Tools So what are Long Tail Keywords? Long tail keywords contain more words and are generally associated with the later stages of the purchase funnel as the searcher drills down for more specific answers, returning to the widget shop example 'Acme AC456 Widget stockist, Manchester' would be an example of a long tail keyword search as you can see it s a lot more specific than widget shop
3 Manchester here the searcher is looking for a particular Make and Model of Widget Onpage and Offpage SEO SEO generally falls into two categories, On page SEO and Off page SEO, Onpage SEO is concerned with the contents of YOUR website such as the text and images, Offpage is more concerned with other websites which link to your site (the backlinks people are always talking about) The model which is usually mentioned here is that Google view a backlink as a vote for your website, a site which lots of people are linking to must be good (well not always see Gaming the System) this is the concept which lies at the heart of Pagerank a concept drawn up by Larry Page who along with Sergei Brin founded Google, Google offer the following definition of Pagerank PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites So what on earth is Link Juice? A model that the search engine industry uses to visualise the impact of backlinks is that of linkjuice, backlinks to your website provide linkjuice the more linkjuice your website accumulates the higher its authority in the eyes of Google, not all websites provide the same amount of link juice, high authority websites such as Wikipedia and the BBC provide A short Aside: Google s perspective The World of search is extremely competitive. So how do Google stay ahead of their competitors such as Bing & Yahoo? The short answer is by
4 providing better results and answers to users queries, this thinking lies at the heart of semantic search where the search engine is described as an answer engine. By attempting to understand Google s perspective suddenly the changes they implement make much more sense. Google s Mission statement is as follows Google s mission is to organize the world s information and make it universally accessible and useful. Gaming the System? As soon as the importance of Search in Online Marketing became evident there arose people willing to use underhand techniques in order to boost their search engine ranking and businesses only to happy to take any shortcuts available, its fair to say that Google are engaged in a constant battle to negate these shortcuts and cheats, these explains Algorithm changes such as Panda and Penguin, the aim of Panda was to prevent sites with poor quality content enjoying high search engine rankings, Penguin penalised sites which make use of black hat SEO techniques and used poor quality backlinks which were freely being traded at one point. White hat, Black hat and grey hat This terminology comes from definitions of hackers in the field of Computer Security and I think originally from Cowboy movies, i.e. the good guys wore white hats and the bad guys wear black hats. This has been adopted to describe the techniques used by search engine
5 optimisers (SEOs). White hat SEOS only use techniques Google approve of. Conversely Black Hat SEOs use techniques that Google don t approve of such as Link farms and Keyword stuffing, grey hats use a mixture of white hat and black hat techniques in order to boost search engine rankings hence the grey hat moniker that implies a mix of black and white On Page SEO: Ranking factors Although search Engine Algorithms are a closely guarded secret, the following on page factors are widely regarded as being important (items listed in order of importance) 1. Page Title tags 2. Meta Description 3. Headings H1 especially 4. Website/Data Structure 5. SEO Friendly URL Structure Parting thoughts Despite one or two persistent misconceptions about Keyword stuffed Rubbish, Search Engine Optimisation has come along in leaps and bounds over the last ten to fifteen years, Google has publically stated that their three main ranking signals are, Links, Content, and RankBrain. Contemporary SEO is all about Content, if you can provide a website full of great quality content or linkable assets being the term link builders use you ll have nothing to worry about search engine wise. In my
6 experience this is where the vast majority of Small Businesses fall short failing to provide any useful or interesting content on their websites Further Reading & Bibliography Beginners Guide to SEO SEO Moz ( The Art of SEO (Theory in Practice) Eric Enge,Stephan Spencer, Jessie Jessie Stricchiola, Rand Fishkin The Periodic Table Of SEO Success Factors Search Engineland.com ( 1. How to write meta title tags for SEO (with good and bad examples)searchenginewatch.com ( 146d-17_05_2016_NL&utm_medium= &utm_term=0_e e25146d ) 2. What is off page SEO? ( 3. On-Page SEO Factors: Which Ones Have the Most Impact on Rankings?
7 ( 4. On-Page SEO: Anatomy of a Perfectly Optimized Pagewww.backlinko.com ( 5. What is link juice? ( 6. Topics Over Keywords: An SEO-Driven Approach To Content Marketing ( Free Keyword Tools To Replace Google s Keyword Tool ( 8. How to Find Content Topics That Score Big Using Keyword Researchwww.copyblogger.com (
SEO BASICS. March 20, 2015
SEO BASICS March 20, 2015 1. Historical SEO 2. SEO 101 3. Live Site Reviews 4. Current Landscape 5. The Future of SEO 6. Resources 7. Q&A AGENDA 2 SEO Basics Augusta Arts HISTORICAL SEO Search Engine Optimization
More informationSearch Engine Optimization (SEO) Jeff Carey
Search Engine Optimization (SEO) Jeff Carey SEO For Small Business Who else wants more FREE traffic? For many small businesses, search engines like Google, Yahoo, and Bing account for over 70% of their
More informationDigital Training Search Engine Optimization. Presented by: Aris Tianto Head of Search at InboundID aris@inboundid.com @atianto
Digital Training Search Engine Optimization Presented by: Aris Tianto Head of Search at InboundID aris@inboundid.com @atianto Why Is Search Important Why search is important? Total Internet users in Indonesia
More information2015 SEO AND Beyond. Enter the Search Engines for Business. www.thinkbigengine.com
2015 SEO AND Beyond Enter the Search Engines for Business www.thinkbigengine.com Including SEO Into Your 2015 Marketing Campaign SEO in 2015 is tremendously different than it was just a few years ago.
More informationHow To Optimize Your Website For Search Engine Optimization
An insight of the services offered by www.shrushti.com CONTENTS CONTENTS... 1 INTRODUCTION... 2 Objectives... 2 Recommended Services For Your Website:... 3 Service 1 : Search Engine Optimization (SEO)...
More informationWHITE HAT SEO TECHNIQUES It s not about gaming Google. It s simply about creating content that people want and that satisfies their search intent.
WHITE HAT SEO TECHNIQUES It s not about gaming Google. It s simply about creating content that people want and that satisfies their search intent. White Hat SEO Techniques: It's not about gaming Google
More informationSEO PRESENTATION 2015 By Karl Hudson
SEO PRESENTATION 2015 By Karl Hudson 1 Introduction Search Metrics & The Importance of Search What is SEO Types of SEO Content Marketing & A Step By Step Approach SEO Statistics The Mobile Movement Questions
More informationWhy SEO? What is Search Engine Optimization? Our main areas of expertise are: When a company invests in building a website, their goal is to:
Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee that your business prospers and
More informationSEARCH ENGINE OPTIMIZATION(SEO) Basics of SEO
SEARCH ENGINE OPTIMIZATION(SEO) Basics of SEO What is SEO? SEO is an abbreviation for search engine optimization. SEO is the process of improving the volume or quality of traffic to a web site from search
More informationSearch Engine Optimisation Managed Service
Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your
More informationWeb School: Search Engine Optimization
Web School: Search Engine Optimization Today s Goals Provide a foundational introduction to SEO, including on-page tactics and off-page tactics Give tactical guidance for improving your site in CQ Connect
More informationSEO: HOW TO DRIVE MORE TRAFFIC TO YOUR WEBSITE
SEO: HOW TO DRIVE MORE TRAFFIC TO YOUR WEBSITE Brock Murray @SEOBrock BEFORE WE START REQUIREMENTS Website (preferably on a CMS ie WordPress) HIGHLY RECOMMENDED! WHAT IS SEO? Search Engine Optimization
More informationThe Orthopaedic Surgeon Online Reputation & SEO Guide
The Texas Orthopaedic Association Presents: The Orthopaedic Surgeon Online Reputation & SEO Guide 1 Provided By: the Texas Orthopaedic Association This physician rating and SEO guide was paid for by the
More informationHybrid Approach to Search Engine Optimization (SEO) Techniques
Suresh Gyan Vihar University Journal of Engineering & Technology (An International Bi Annual Journal) Vol. 1, Issue 2, 2015, pp.1-5 ISSN: 2395 0196 Hybrid Approach to Search Engine Optimization (SEO) Techniques
More informationSEO TRAINING COURSES GLASGOW & EDINBURGH. Online Marketing Workshops to fit all budgets
SEO TRAINING COURSES GLASGOW & EDINBURGH Online Marketing Workshops to fit all budgets SEO TRAINING COURSES GLASGOW & EDINBURGH BASIC INFORMATION SIGNUP CONSUMERS INTERACT WITH SEARCH ENGINES ON-PAGE OPTIMISATION
More informationSEO FOR SCHOOLS OPTIMISING YOUR WEBSITE FOR MAXIMUM EXPOSURE
SEO FOR SCHOOLS OPTIMISING YOUR WEBSITE FOR MAXIMUM EXPOSURE A BIT ABOUT US SCHOOL WEBSITE Digital marketing agency with 10+ years dedicated to the education market We re a team of over 50 experts offering
More informationSearch Engine Optimization Proposal
Search Engine Optimization Proposal Focus on Search Engine Ranking Improvement & Website Optimization (+ suggestions on Social Media + Mobile Devices + Local Market + Website Integration & Development
More informationKeywords the Most Important Item in SEO
This is one of several guides and instructionals that we ll be sending you through the course of our Management Service. Please read these instructionals so that you can better understand what you can
More informationSEO Best Practices Checklist
On-Page SEO SEO Best Practices Checklist These are those factors that we can do ourselves without having to rely on any external factors (e.g. inbound links, link popularity, domain authority, etc.). Content
More informationSearch Engine Optimization
September 12, 2012 Search Engine Optimization How Search Engines Work History of SEO How Google Ranks Websites SEO Best Practices SEO Myths & SEO Facts Keeping Up with Google How Search Engines Work Spiders
More informationBUILDING YOUR SITE FOR SEO
BUILDING YOUR SITE FOR SEO On- site traffic- driving strategies. Megan Ura (@Megan_Ura) St. Edward s University Instructional Technology What is SEO? the practice of improving and promoting a web site
More informationYour FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google
Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google By Katina Beveridge 1 INTRODUCTION Imagine having a flood of highly targeted, ready to
More informationSEO Tutorial PDF for Beginners
CONTENT Page 1. SEO Tutorial 1: SEO Introduction... 2 2. SEO Tutorial 2: On-Page Optimization. 3-4 3. SEO Tutorial 3: On-Page Optimization. 5-6 4. SEO Tutorial 3.1: Directory Submission List. 7-16 5. SEO
More informationA SIMPLE GUIDE TO PAID SEARCH (PPC)
A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //
More informationLO C AL S E O. Cheat Sheet
LO C AL S E O Cheat Sheet What is local SEO? As a result of the rapid growth of mobile, local SEO has grown significantly in recent years with businesses aiming to take advantage of the improved connectivity
More informationOptimizing Your Magento Store for best SEO Practices
Optimizing Your Magento Store for best SEO Practices Ronald Dod CEO/Owner of Grey Umbrella Marketing Overview of Presentation 1. Magento Store Basics 2. Best On Page Optimization Practices 3. Best Off
More informationGrow your Business with Online Marketing
Grow your Business with Online Marketing - From Social Media Marketing to SEO Jan Klin Managing Partner Jan Klin & Associates 01928 788100 Sales Funnel and Inbound Marketing No interest Accepts that we
More informationPromoting Your Business Online
Chapter 3 Optimizing Your Website for Local Search If you have a service based or retail business, you should know that traffic to local search results now account for as much as 30% of total searches
More informationSEO Workshop Keyword and Competitor Research and On Page Optimisation
SEO Workshop Keyword and Competitor Research and On Page Optimisation Marketing & Public Relations Department University of Newcastle April 2014 SEO Workshop Contents 2 What is SEO? STEP 1: Define Purpose
More information7 PROVEN TIPS GET MORE BUSINESS ONLINE
7 PROVEN TIPS GET MORE BUSINESS ONLINE A beginners guide to better SEO About The Author Damien Wilson @wilson1000 Damien is the award winning Managing Director of My Website Solutions where he overlooks
More informationGet First Page in One Month. How I ranked my blog in Google Page 1 in a month
Get First Page in One Month How I ranked my blog in Google Page 1 in a month 2015 Dipendra Pokharel, DipIncome.com Contents Background and Introduction(This is where I have introduced myself and shared
More informationSearch Engine Optimization Techniques. For Small Businesses
Search Engine Optimization Techniques For Small Businesses Introduction Online marketing is a valuable way to market your business Your business must absolutely be online Your strategy must include Search
More informationan Essential Marketing Grow Your Business Online: The Commercial Approach to Search Engine Marketing Prepared by Flex4, December 2011, v1.
A Science, a Black Art or an Essential Marketing tool? Grow Your Business Online: The Commercial Approach to Search Engine Marketing Prepared by Flex4, December 2011, v1. Grow Your Business Online P a
More informationWhat to Expect from SEO devilliers Communications
Contents 1. What is SEO and Why Do You Need It? 3 2. Digital Marketing 5 3. The Bigger Picture 6 4. KPIs 7 5. Time Frame 7 6. A Word on Search Engines 8 6.1 The Penguin Algorithm 8 6.2 The Panda Algorithm
More informationGet Found. Pocket Guide to. SEo
Get Found Pocket Guide to SEo by Quick reference for SEO terms and phrases: Hits are counted every time a visitor loads a page on your site. A visitor can make several hits in a single visit. Keyword Density
More informationSearch Engine Optimization: What You Really Need to Know
Search Engine Optimization: What You Really Need to Know The always changing areas of Internet marketing and automation can leave a small legal practice in the dust. How can you keep up and what do you
More informationAn Introduction to. Search Engine Optimization (SEO)
An Introduction to Search Engine Optimization (SEO) www.progressoconsulting.com o What it is o How it works o Why it s important to your firm Prepared January, 2009 Copyright 2009 Progresso Consulting
More informationWilling To Bring Top Ten Ranking in Search Engine (Google, Yahoo and Bing)? Thinking to Start Your Online / Virtual / Website Businesses?
SEO Training Course: IF you are interested in following scope, then you are at the right place to Join SEO Training Classes Now from the heart of Pakistan Karachi Here the list is Willing To Bring Top
More informationTheAnatomyofWebSearchEnginesandLargeScaleAlterationsinRankingAlgorithms
Global Journal of Computer Science and Technology: E Network, Web & Security Volume 15 Issue 6 Version 1.0 Year 2015 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals
More informationSreekariyam P.O,Trivandrum - 17 Kerala Ph +91 4712590772 M+91 7293003131 Email info@acewaretechnology.com Web www.acewaretechnology.com.
Sreekariyam P.O,Trivandrum - 17 Kerala Ph +91 4712590772 M+91 7293003131 Email info@acewaretechnology.com Web www.acewaretechnology.com 1 SEO Syllabus Now you can get yourself or your web specialist trained
More information05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing. Linda Schuster President/CEO (502) 568-6633 x115
05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing t h e A G E N C Y. c o m Linda Schuster President/CEO (502) 568-6633 x115 AGENDA Introductions What are Search Engines?
More informationDisclaimer. The author in no case shall be responsible for any personal or commercial damage that results due to misinterpretation of information.
1 Disclaimer 2013 Solutions From Paradise, LLC No part of this ebook can be reproduced, stored, or transmitted by any means including recording, scanning, photocopying, electronic or print without written
More information11 Core Elements Of A Successful Digital and Content Marketing Campaign. RODA marketing is a full service digital marketing and consulting agency.
11 Core Elements Of A Successful Digital and Content Marketing Campaign Effective digital and content marketing optimizes a brand s web presence for organic Search Engines (Google, Yahoo, Bing), social
More informationBogor Agricultural University. Search Engine Optimization
Bogor Agricultural University Search Engine Optimization Why is Search Important Total Internet users in Indonesia [2014] 71M+ EVERYONE GOOGLING The Search Marketing Trifecta Paid / Sponsored Listings
More informationSearch Engine Optimization CAHNRS Office Hours January 20, 2016
Search Engine Optimization CAHNRS Office Hours January 20, 2016 Photo by: "Orb weaver spider web" by Taken byfir0002 flagstaffotos.com.aucanon 20D + Canon 17-40mm f/4 L - Own work. Licensed under GFDL
More informationAUDIT REPORT NO MORE PHONE TAG. 10 Jun 2015. Report Content Last Updated. On-Page Optimization. Off-Page Optimization. Keywords Report.
WEBSITE AUDIT REPORT Report Content Last Updated 1 Jun 215 On-Page Optimization Off-Page Optimization Social Media Keywords Report NO MORE PHONE TAG support@nomorephonetag.com 787 S. State Street, Suite
More information10. Search Engine Marketing
10. Search Engine Marketing What s inside: We look at the difference between paid and organic search results and look through the key terms and concepts that will help you understand this relationship.
More informationSEARCH ENGINE OPTIMIZATION. Introduction
SEARCH ENGINE OPTIMIZATION Introduction OVERVIEW Search Engine Optimization is fast becoming one of the most prevalent types of marketing in this new age of technology and computers. With increasingly
More informationSEO Training. Breakdown & Itinerary
Breakdown & Itinerary Search Simplified Become an SEO pro with Branded3 The SEO team at Branded3 are the UK s leading authority on search engine optimisation. We use our know-how to boost online visibility
More informationADSENS E Web Theoria - Review
ADSENS E Web theoria presents: Advanced SEO & Internet Marketing seminar about the program ADSENS E We know how to Dominate Search Engines & increase online visitors as well as customers! Do you? Come
More information2013 Copyright Speed Realtor Pte Ltd - You may not copy, scan, print or redistribute this handbook without written consent from Speed Realtor Pte Ltd
1 Contents 1.1What is SEO?... 3 What Do We Need To Do In Order To Search Engine Optimize Our Website?... 4 On Page SEO... 4 Doing On Page SEO... 5 Now let us run through each of the criteria that you have
More informationSEO Hats. On-Page Optimisation. Internet Technical Terms. Website Architecture. How the Search Engine works. Search Engine Parameters
SEO (Search Engine Optimisation) Advanced Training Course Facility: Kiran Kumar Kadiyam & Naidu PP Duration: 30 Days About us: We are having 8 Years of Experience in Search Engine Optimization (SEO), Digital
More informationSEO & CONTENT MARKETING SERVICES
SEO & CONTENT MARKETING SERVICES Search Engine Optimisation is an essential element that can make or break the success of your business website. If you are not on page one of Google for a number of search
More informationVs.PPC ADVERTISING ORGANIC SEO
ORGANIC SEO Vs.PPC ADVERTISING Search engine optimization is a key component of online marketing. It offers strong benefits for virtually any business and costs much less than conventional advertising.
More informationSearch Engine Optimization. Software Engineering October 5, 2011 Frank Takes (ftakes@liacs.nl) LIACS, Leiden University
Search Engine Optimization Software Engineering October 5, 2011 Frank Takes (ftakes@liacs.nl) LIACS, Leiden University Overview Search Engines Search Engine Optimization Google PageRank Social Media Search
More information5 B2B SEO Myths That Are Hurting Your Bottom Line
That Are Hurting Your Bottom Line Separating fact from fiction in search engine optimization TheMxGroup.com 800-827-0170 Search engine optimization: A marketing imperative As the Internet has matured,
More informationAdvanced SEO & Internet Marketing
ADSENS E Seminar: Advanced SEO & Internet Marketing about the program ADSENS E Our Instructors: Our team of Specialized Instructors consists of SEO & Internet marketers, Web Developers and Programmers
More informationInternet Marketing Guide
Internet Marketing Guide Contents 1. Internet Marketing 2. ROI 3. High Rankings 4. Internet Marketing: Techniques and options 5. Google PPC 6. Landing Pages 7. Conversions and Usability 8. SEO 9. Onsite
More informationAUDIT REPORT AUTOMOTIVE TRAINING & DEVELOPMENT. 08 Jan 2016. Report Content Last Updated. Local Visibility. Local Reviews. Off-Page Optimization
WEBSITE AUDIT REPORT Report Content Last Updated 8 Jan 216 Local Visibility Local Reviews On-Page Optimization Off-Page Optimization Social Media Keywords Report AUTOMOTIVE TRAINING & DEVELOPMENT fgs@automotivetraining.us
More informationThe smart buyers guide to Search Engine Optimisation
The smart buyers guide to Search Engine Optimisation If your business aims to be successful online, appearing in the search engines is going be a defining factor. Because when you re relying on people
More informationWSI White Paper. Prepared by: Francois Muscat Search Engine Optimization Expert, WSI
Make Sure Your Company is Visible on Google with Search Engine Optimization Your Guide to Lead Generation in Tough Economic Times WSI White Paper Prepared by: Francois Muscat Search Engine Optimization
More informationSearch Engine Optimisation Managed Service
SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your website stands out from the competition
More informationSearch Engine Optimisation (SEO) Still the best Sales Tool in your bag!
Search Engine Optimisation (SEO) Still the best Sales Tool in your bag! Presented by: John Heffernan Senior Business Development Manager MediaCo (UK) Ltd Stand S236 John.heffernan@media.co.uk Quick Introduction
More informationImproving your website traffic
Improving your website traffic Neil Creagh and Alan Davis Pathways to your website 4 How do search engines work? 6 Organic search results 7 What can you do? 8 Best practice advice for Search Engine Optimisation
More informationIdentifying Ethical SEO
Choosing the right SEO provider means finding a partner to work with your business to increase your visibility and viability online. In this report we will identify the key points to help you chose an
More informationWEBSITE AND MARKETING REPORT. Prepared for www.triadinstallations.com
WEBSITE AND MARKETING REPORT Prepared for www.triadinstallations.com December 17, 2015 www.triadinstallations.com SEO ISSUES FOUND ON YOUR SITE (DECEMBER 15, 2015) This report shows the SEO issues that,
More informationHow to Value SEO By Kevin Bailey, President of Slingshot SEO
WHITEPAPER How to Value SEO By Kevin Bailey, President of Slingshot SEO What s Inside 1. Eecutive Summary 2. Valuing SEO as a Comp Analysis 3. Annual Value of First Page Google Ranking 4. Annual Value
More information5 Search Engine Optimization Myth Busters
How to Identify and Expose Old-School SEO Myths Introduction Multifamily marketers aiming to drive online leads know that strong search rankings are a key ingredient for success in local markets. High
More informationSearch engine ranking
Proceedings of the 7 th International Conference on Applied Informatics Eger, Hungary, January 28 31, 2007. Vol. 2. pp. 417 422. Search engine ranking Mária Princz Faculty of Technical Engineering, University
More informationWHAT IS SEO SNAPSHOT OF SEO: HOW SEO WORKS
WHAT IS SEO SEO IS: NOT about buying keywords NOT calling up Google and telling them where we want to be ranked NOT often a very fast process NOT shady (though there are plenty of bad apples out there!)
More informationSEO MADE SIMPLE. 5th Edition. Insider Secrets For Driving More Traffic To Your Website Instantly DOWNLOAD THE FULL VERSION HERE
SEO MADE SIMPLE 5th Edition Insider Secrets For Driving More Traffic To Your Website Instantly DOWNLOAD THE FULL VERSION HERE by Michael H. Fleischner SEO Made Simple (Fifth Edition) Search Engine Optimization
More information1.M2: Search Marketing (SEO)
1.M2: Exercises A series of practical exercises is provided below: Module Domain Module Domain DMI_PDDM_PE_M2_00001 Search Marketing SEO Organic and paid search results display positioning of ad The Marketing
More informationThe Absolute Beginners Guide to SEO
The Absolute Beginners Guide to SEO By Jamie Cawley By Jamie C - BusinessStart-upOnline.com Page 1 Contents Introduction... 3 What is SEO?... 4 Frequently Used Terms... 5 What is a Good Amount of Traffic?...
More informationAre you trying to understand the complexities of MARKETING on the Internet?
Hi, Are you trying to understand the complexities of MARKETING on the Internet? At UpFrontbyDesign.com we re here to help you better understand these complexities, eliminate the fear of wasting money by
More informationDirector of Marketing, Cote Family Companies
Frank Soukup III Frank Soukup III Director of Marketing, Cote Family Companies Overview Understand what it is What it does How does it affect you How to use it for your advantage How to use blogs & social
More informationSearch Engine Optimisation
Service overview Search Engine Optimisation Increase your rankings on search engines and generate more qualifed leads with Netregistry s SEO program. Call 1300 638 734 or visit www.netregistry.com.au Introduction
More informationProfessional Diploma in Digital Marketing Module 2: Search Engine Optimisation Version 4.0 Location: Oslo/Norway Lecturer: Nina Furu
Professional Diploma in Digital Marketing Module 2: Search Engine Optimisation Version 4.0 Location: Oslo/Norway Lecturer: Nina Furu Programme Structure Search Engine Optimisation PROFESSIONAL DIPLOMA
More informationThe basics in ecommerce SEO
29 pages of expert advice The basics in ecommerce SEO With this advice you ll be able to create and optimise your Actinic ecommerce website for search engines. Our experts outline good SEO practice for
More informationAttract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
More informationBuilding corporate SEO strategy
Building corporate SEO strategy @ayima www.ayima.com Marketing programmes can comprise many different stakeholders whose objectives must be aligned. This means resolving potential conflicts between business
More informationUnderstanding Search Engine Optimisation in Small Business Marketing
Understanding Search Engine Optimisation in Small Business Marketing Optimax July 2012 www.optimaxads.com Contents What is a search engine?... 3 How do they work?... 3 3.2. The black box of search offers
More informationStand OUT Stay TOP of mind Sell MORE
Stand OUT Stay TOP of mind Sell MORE Use the arrows to navigate through the pages. next 1/17 [close] What is SEO? Search Engine Optimization (SEO) is the process of improving the volume and quality of
More informationHow to Do a Basic SEO Audit on Your Client s Website: The Digital Marketing Professional s 8-Step Check List
How to Do a Basic SEO Audit on Your Client s Website: The Digital Marketing Professional s 8-Step Check List By Jenny Munn Copywriter/SEO Consultant www.jennymunn.com Table of Contents The Importance of
More informationHow to research 5 keywords in 5 minutes? Find the RIGHT keywords in less than 5 MINUTES
How to research 5 keywords in 5 minutes? Find the RIGHT keywords in less than 5 MINUTES Keyword Research In 5 EASY STEPS Where to start? Choose a focus/priority keyword For more details refer to How to
More informationSEO for WordPress. Ryan Erwin Internet Marketing Chicago LLC.
SEO for WordPress Ryan Erwin Internet Marketing Chicago LLC. Disclaimer The information here reflects my personal opinion and can not be reproduced without my consent. Please contact Ryan Erwin at Internet
More informationSEO. Module 1: Basic of SEO:
SEO Module 1: Basic of SEO: Internet and Search engine Basics Internet Marketing Importance of Internet Marketing Types of internet Marketing Method Importance of Search Engines SEO is an art of Science
More informationWE HELP YOU TO FIND, ENGAGE & CONVERT MORE OF YOUR WEBSITE VISITORS
RED ALIEN your local SEO experts WE HELP YOU TO FIND, ENGAGE & CONVERT MORE OF YOUR WEBSITE VISITORS Red Alien are a digital marketing agency specialising in search engine optimisation (SEO) solutions.
More informationAdvanced & Actionable SEO for WordPress. Ryan Erwin Internet Marketing Chicago LLC. Internetmarekting.chicago.com
Advanced & Actionable SEO for WordPress Ryan Erwin Internet Marketing Chicago LLC. Internetmarekting.chicago.com Disclaimer The information here reflects my personal opinion and can not be reproduced without
More informationOnline Gambling SEO. Demystified. The Poker SEO Edition Part I. by Razvan Gavrilas Founder @ cognitiveseo 2012
!!! Online Gambling SEO!! Demystified! The Poker SEO Edition Part I by Razvan Gavrilas Founder @ cognitiveseo 2012 Contents 2! 1. Introduction 2. How to rank on the Poker Reviews keyword. 2.1. PokerListings.com
More informationSEO Definition. SEM Definition
SEO Definition Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.
More informationSearch Engine Optimisation Guide May 2009
Search Engine Optimisation Guide May 2009-1 - The Basics SEO is the active practice of optimising a web site by improving internal and external aspects in order to increase the traffic the site receives
More informationBe found higher in organic search with Yellow Search Optimisation
Be found higher in organic search with Yellow Search Optimisation Yellow Search Optimisation (SEO) helps your website get found further up the organic search results, increasing your visibility to reach
More informationInternational Journal Of Advance Research In Science And Engineering IJARSE, Vol. No.2, Issue No.7, July 2013
http:// IMPLEMENTATION OF SELECTED SEO TECHNIQUES TO INCREASE VISIBILITY, VISITORS AND ACHIEVE HIGHER RANKINGS IN GOOGLE SEARCH RESULTS FOR NEWLY CREATED WEBSITES K M Patel 1, Prof. Rajesh Pathak 2 1,2
More informationPROPOSAL & COST ANALYSIS
PROPOSAL & COST ANALYSIS Dr. Badhwar Thank you for reading this proposal. I have reviewed the goals of this project and would like to submit this proposal for you to review. Please let me know if you have
More informationYour simple guide to inlife Technology & pricing
Your simple guide to Technology & pricing What we do - Ethical SEO solutions - Website SEO Audit & Repair - Monthly tracking & reports - Track your progress real time - PR Combined with SEO - Affiliate
More informationTop Tips. to improve your mobile app s discoverability and organic search performance
Top Tips to improve your mobile app s discoverability and organic search performance Making sure your mobile app is visible and searchable online is crucial to its success. Good visibility and strong organic
More informationA COMPREHENSIVE REVIEW ON SEARCH ENGINE OPTIMIZATION
Volume 4, No. 1, January 2013 Journal of Global Research in Computer Science REVIEW ARTICLE Available Online at www.jgrcs.info A COMPREHENSIVE REVIEW ON SEARCH ENGINE OPTIMIZATION 1 Er.Tanveer Singh, 2
More informationSearch Engine Optimization for Higher Education. An Ingeniux Whitepaper
Search Engine Optimization for Higher Education An Ingeniux Whitepaper This whitepaper provides recommendations on how colleges and universities may improve search engine rankings by focusing on proper
More informationA Quick Start Guide On How To Promote Your Site Using Do It Myself SEO
A Quick Start Guide On How To Promote Your Site Using Do It Myself SEO Introduction Welcome to Do It Myself SEO, a set of tools for SEO, Social Media Analytics and Competitive Analysis. This platform boasts
More information