Reach and influence the entire plumbing supply chain.

Transcription

1 Connection Magazines Pty Ltd Unit 2/18-22 Lexia Place Mulgrave, VIC 3170 AUSTRALIA MEDIA KIT 2016 v.01 Reach and influence the entire plumbing supply chain.

2 About Plumbing Connection For over 30 years Plumbing Connection has provided the market independent, well-researched technical advice, through an investment in our own researchers/editors and the support of experts columnists. Change across the industry is constant and it is to the Plumbing professionals distinct advantage to know what is happening by way of Code updates/interpretation, how new technology works, smart ways to work onsite and how to improve the running of a plumbing business. The depth of information we publish is not found in supplier brochures or on the internet we write our stories in easy to understand language and support them with diagrams/pictures. We are unique in that we promote the passing down of tribal knowledge, the wise old-man-way of doing things that is in danger of being lost to time.

3 Industry Relationships We remain independent of any industry association but work with them and their members on various stories, as appropriate. In order to develop our story content and technical articles, we consult closely with many industry groups and their individual members. We greatly value these ongoing relationships and in turn offer these organisations access to disseminating important messages to the broader market. AHSCA (The Association of Hydraulic Services Consultants Australia) PPIG (Plumbing Products Industry Group) Standards Australia ABCB (Australian Building Codes Board) State licensing authorities MPA (State-based Master Plumber groups) Backflow Prevention Association of Australia Copper Development Centre The Plastics Industry Pipe Association World Plumbing Council Messe Frankfurt ISH Exhibition Copper Development Centre Australia Ltd

4 Magazine Plumbing Connection maintains its position as the leading independent technical publication for the professional plumbing industry. For over 30 years, the magazine has been the primary source of technical content for the industry developing targeted content to help industry grow, to educate the plumbing professional, and to interpret the changing regulatory and technological environment. WA 1,066 QLD 2,755 Key statistics Circulation 21,341 Readership per copy 2.86 Read most/cover to cover 95.4% Retention ongoing resource 88.5% Make Purchasing decision 97.2% SA/NT 1,422 NSW/ACT 9,639 VIC/TAS 4,750 NZ 1,709

5 Magazine ADVERTISING RATES Full page Casual 1 : $5,390 x4 Annual plan 2 : $5,070 Magazine deadlines Autumn 2016 (Mar/May) Booking Deadline: December 18 Material Deadline: January 13 Mailhouse Date: February 17 1/2 page (horizontal/vertical) Casual 1 : $2,970 x4 Annual plan 2 : $2,780 double page spread Casual 1 : $10,780 x4 Annual plan 2 : $10,140 loose inserts 3 x4 Annual plan 2 : $5,390 Casual 1 : $5,390 Winter 2016 (Jun/Aug) Booking Deadline: April 1 Material Deadline: April 8 Mailhouse Date: May 18 Spring 2016 (Sep/Nov) Booking Deadline: June 17 Material Deadline: June 24 Mailhouse Date: August 3 Summer 2016 (Dec/Feb) Booking Deadline: September 30 Material Deadline: October 7 Mailhouse Date: November 16 Rates do not include GST. 1 Casual booking rate for one advertisement in one issue. 2 4x plan rate per advertisement when committing to four consecutive issues with advertisements of equal value. 3 Multiple sheet inserts will attract a price on application. Loadings and preferred positions: First two double-page spreads inside front cover command a 15% loading. Back cover +25%. Ads will be positioned with best regard to related stories where available.

6 Magazine on the job This is a unique media opportunity offered to selected advertisers that have a good story to tell. In each edition of Plumbing Connection we have allocated up to 3 x double page spreads under the banner of On the job with (your brand). These double-page spreads consist of: 1 x page of advertorial and 1 x page of advertising Working with your appointed contact, our Plumbing Connection editor will develop a story around the information and images you supply. You get to approve the final copy and layout. You can supply the accompanying advertising page using the standard process. Cost: $5,500 with a 12-month commitment to a Full Page schedule. ON THE JOB OPPORTUNITIES advertorial heading here OTAS QUODIGNIMUS SITI repra QUe LAUTATE CONSEQUE RESTECTATEM HICILITISSI ADI DEBIS INITATA CONET PELITA EUM UT VID EX ET OMNIHILIBUS NIT VOLORIBUS DOLUT ET QUO MA CUSDAM NEM QUUNTUR? M int pre, qui dolut ex eosae labo. Nemporrovit doluptur? Modi apid quati invenda di ditis milicia eperion sendion nossus. Obiscidi officidus, occupti aepereperum idis conecus dolorio nsequi solorunt dolorem autatem porenim enestiorum eate et hariorio veliquam consedis et enis parumqui dolor adi qui tem rae veliaepre omnias erernamus as acerum, temolorum labo. Officia sandentur sus eum lignis estotat iaturio. Et laborum reperfero coreperit elest audante eume molorpo ssitati ostrum id est, tentio. Nem ut aditatusaped mo velique acepudis elicipis aut dolupta is repratem ipsum vendeli tatiam volum inciatem volessi mperum que vid modisqu iatium expero invellaboris ulluptat late volorum faccullor a veruptat volupiet excessi nianderis volupic aborrum la conse comnimendit, sum harum dolorporia nam quias rem fugitia con ex explabor as eum la quam qui venduntur aut molorrum quasped quisquunt elest pelenih icitis molupta sperspe cus abore porerum aspe quam, tecusci picipide comnime nditatum quam corruption consende mincid est quis int pro etur, omnis veliam eum nam, sim impor senihil molorehent most, int aspis alias molorro omnissincti alit etur, in eni dolorem derum idella dolupta quid expere discia cuptust, toriae. Nam, coribea tatio. Ut lant estrum soluptate postrum, odit, qui offictur, nusaperi doleniti untur sum quat. Ed magnam, ium sequi ut que pro tora sequis nonaasmd akdasd sequi blacea dolorest, ut moloreperum nihitat. Sus, tem invelle ssimaio nsectiostem num volut id quam, que alissim olores eos et et poresentia. IMaGe here Caption caption caption caption caption caption caption caption caption caption caption caption caption caption caption caption caption caption LaBOrrO MaGNIhI LLeNIhI LLOrPOr landem. Eque rem sequid estist erspidisti QUe. ommolum aci is eatquunt et re pe Us. Que prepudaecus. Odi imus, modi dolut omnimilibus reria in ea offic te pa volupta tibusae pliatiis plam renim imusdandit aligentibus, repersp idigniscia digendias eaqui sim quia que voluptae la perum sitiat del esto cuptur audandia et et liquam ipiet aut alit aut esequatur derum quatur repreris eos dolendi di magnihiliae minulpa nectiamus in consequi blat quunt. exerio. Nam nobitibus quos pos aliatia Hilitatur? Dist ex et eossinctat cus ation net utatemo luptatur, alibusa ndebis volorem. Itatior ati sintur sit, soluptatus eaqui nosapel berchillore sequod mod etur asi lenimincium et et idus as magnis sin conecuptias sae odignimus ad ut ra nonsequiam voluptatium corum il eles custius explis in restrum et imoluptat molupta sperspe cus abore modis nos nam, sequi con conest, porerum aspe quam. ut et vellabo. Ut odi cusandi psunte At qui blaborem nusa nempore re doluptam quaero cus. nis min cus que a dellis in plabor am Il isque elibus coriberferis et ut explictae il evel maxim der. et quae. Obit, consequaspis ipsum, cum excepudam faccae pelitia Contact: name here susdam exerspicae et audis et web address here advert here

7 Website website is the vertical site that caters for our industry. The site fills the much needed hole between the quarterly editions of the magazine and provides the industry with a single point for keeping up to date with press and product releases. We regularly receive industry and product news which doesn t meet our quarterly print publishing schedules the website offers a unique environment to disseminate this information to our active database of industry visitors. The website has been developed for responsive viewing making it accessible to the plumbing professional on any device that is relevant (desktop, tablet or mobile) LEADERBOARD BANNER Premium branding option appearing at the TOP of every page on the site. Investment: $650 per month* Details: 728 x 90 pixels M-REC The most popular ad unit size with signficant impact and CTR. M-Rec: $600 per month* Details: 300 x 250 pixels *minimum 3 month commitment VISIT WEBSITE NOW

8 e-newsletter The Plumbing Connection e-newsletter provides a powerful communication medium for our opt-in audience of industry professionals. Delivered every 2 weeks, the e-newsletter provides a valuable update about industry news and product releases, while filling the important communication gap between the quarterly publication of the sister magazine. news tower Dimensions: 125 x 180 pixels Investment: $500 per newsletter* NEWS BREAKER Dimensions: 468 x 60 pixels Investment: $500 per newsletter* *minimum commitment 1 month Key statistics Opt in database 2462 Avg Open rate 33.2% Avg Click rate 10.2%

9 White Paper / edm solution Our Approach In developing a white paper for your company, we focus on 5 basic principles timeliness, concise writing, factual accuracy, logic and most importantly, value to your target audience. What are you trying to say? How to - factual, best practice, FAQ s, step-by-step (not overly promotional) Comparitor - pro s & con s, facts, best practice, situational (not overly promotional) Leadership - unique perspectives, trends, analysis of industry problem, cutting edge Solution - problem & solution, unbiased (yet favours your company solution) Distribution / Leverage Lead generation (registration forms) Social media BLOG post campaign to target audience Recycle (use on multiple channels) You Receive 5-10 pages developed by industry experts and/or Plumbing Connection editor (includes 2 revisions to 1st draft) Inclusion of discussion / interview of topic expert from your company Promotion of white paper on our industry website and e-newsletters for 3 months 1 x e-blast to our industry opt-in database promoting the white paper 1 x hard copy and PDF of the final white paper with unlimited distribution rights Inclusion of the white paper in our Plumbing Connection technical library in perpetuity Development of a 1 page article for the following edition of Plumbing Connection promoting the white paper. Investment: $9,500 timeliness concise factual > > > logic > writing accuracy target audience

10 Plumbing Supply Forum Plumbing Supply Forum Event Date: Tuesday May 24, 2016 Location: Rydges - Sydney International Airport Terminal In 2016, we are again pleased to partner with the Plumbing Products Industry Group (PPIG) to jointly present this next forum. The PSF brings together senior management and business owners from across the supply, merchant, regulation, consultant and contracting sectors. This one-day event aims to fully update the industry on a wide range of issues that are pertinent to the effective running of the sector. Sponsorship opportunities still available jeffpatchell@build.com.au to register your interest

11 Technical Specifications (MAGAZINE) ADVERTISING SIZES Full Page Type safe area: 255mm x 185mm Trim: 276mm x 205mm Bleed: 286mm x 215mm 1/2 Page horizontal Type safe area: 125mm x 185mm Trim: 140mm x 205mm Bleed: 150mm x 215mm 1/2 Page VERTICAL Type safe area: 255mm x 90mm Trim: 276mm x 100mm Bleed: 286mm x 110mm STANDARD DOUBLE Page SPREAD* Type safe area: 255mm x 390mm Trim: 276mm x 410mm Bleed: 286mm x 420mm INSIDE FRONT COVER DOUBLE Page SPREAD* Type safe area: 255mm x 378mm Trim: 276mm x 398mm Bleed: 286mm x 408mm We ask that you send these files via Quickcut or Quicksend an industry standard ad delivery service for receiving and tracking digital ad files. For more information please visit or Quickcut national support number Files sent via Quickcut or Quicksend should be accompanied by the booking reference number supplied by Connection Magazines with your order confirmation letter. A service fee of $75 may be applied for advertisements not supplied through the Quickcut ad delivery system. Please keep your own copy of the file, as we do not maintain an ad materials archive. If you have any questions regarding the submission of digital advertising to Connection Magazines, please contact our advertising traffic manager on or traffic@ build.com.au Material checklist Please remember that suppliers of digital advertising are responsible for checking the quality and integrity of their files before submission to Connection Magazines. Connection Magazines will not be responsible for reproduction quality of supplied artwork that does not meet specifications such as: Truetype fonts, 4-color black text, reversed type below 10pt, knockout 100% black text, fonts which have not been embedded, elements saved in RGB or LAB colour instead of CMYK, images with an effective resolution below 300dpi, no bleed included or the file is incorrect size, solid black backgrounds without 40% cyan stipple behind, maximum total inkweight above 280%, advert without register and trim marks, crop marks less than 5mm away from the trim and type outside the type safe area. *Special note on Inside & Standard double-page spreads Only headings of very large type can run across the gutter of a double page spread. Type or product shots should always clear the spine and should never be split. Type must be designed to clear the spine by a minimum of 10mm each side of the spine (total 20mm). Each page needs to be supplied as a single page with 5mm bleed. This allows for any imagery that crosses over the spine to line up when the magazine is bound. Inside front cover DPS are a different size to a standard DPS. Publisher s clause The publisher reserves the right to insert the word advertisement when, in the publisher s opinion, an advertisement resembles editorial material. Advertisers and agencies assume liability for all content (including text, repesentation and illustrations of advertisements and also assume responsibility for any claim arising therefrom made against the publisher). The publisher cannot be held responsible for circumstances beyond its control, such as industrial strikes, act of God, action of any government or quasi government entity. The publisher reserves the right to hold the advertiser and/or its advertising agency jointly or severally liable for each monies as are due and payable to the publisher.

12 CONTACTS Angelo sticca (vic/sa/wa) SIMON CLARK (NSW/ACT/QLD) jeremy sweet (general manager) JUSTIN FELIX (EDITOR) GAIL DWYER (ADVERTISING TRAFFIC) ADVERTISING