THE MOST INNOVATIVE BRAND & VALUE PROTECTION SOLUTION SECURE

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1 THE MOST INNOVATIVE BRAND & VALUE PROTECTION SOLUTION SECURE SIMPLE SMART

2 SOLUTION OVERVIEW Tag Product Scan Label Authenticate Communicate Dear John Smith Authentic MEDIA UYflGMPB Fight Counterfeiting Business Intelligence Communication Consumer Trust BRAND Know when and where your products are counterfeited, so that you can take appropriate action. Therefore Authentic Vision partners with global authorities such as the WCO. Base your decisions on invaluable market and customer insights. Through the solution, data is gathered on by WHOM, WHEN, and WHERE your products are purchased. Initiate targeted customer communication based on the gathered Business Intelligence. This creates a unique 1:1 relationship with your customer. Increase your brand value by amplifying product authenticity and direct costumer interaction.

3 SECURE VALUE PROTECTION UNIQUE HOLOGRAM + ENCRYPTED QR CODE = UNIQUE LABEL Security is one of the key differentiators for Authentic Vision s solution and is therefore the fundamental layer supporting you in protecting value. In order to achieve true security, the solution is based on a patented label technology combining the benefits of QR code technology with the high security aspects of holograms. The Authentic Vision Unique Label is the core component of the solution, enabling a high level of security based on a random hologram & encrypted QR code using online authentication. During the production process, the label is attached to the product or directly integrated into the product or packaging. The security features of the unique label can be authenticated with a standard smartphone or any device with a camera and internet access. QR CODE UNIQUE LABEL The QR code can t be used to authenticate products and offers limited use for customer communication. Level of Security: Customer Trust: Customer Usability: Direct Customer Communication: Production Costs: The AV Unique Label offers high security, easy to authenticate products and direct customer communication. Level of Security: Customer Trust: Customer Usability: Direct Customer Communication: Production Costs:

4 SIMPLE MOBILE APPLICATION Dear John Smith Authentic MEDIA UYflGMPB Authentic Vision CheckifReal App In order to support you and your customers with the ease expected from smartphones, the visual authentication through the application is powered by a unique visual recognition software, enabling the user to differentiate between Authentic Vision labels and counterfeit labels such as photocopies. Correct labels are cross-checked with Authentic Vision s database to guarantee true authenticity to customers, authorities and industry users. White Label Application Besides the standard version of the Authentic Vision branded smartphone app, Authentic Vision offers the possibility of a branded version of the application designed according to your Corporate Identity guidelines. Plug-In for your App A plug-in for your app is available, enabling you to integrate the functionalities of Authentic Vision s standard CheckifReal app. Download the CheckifReal App at

5 SMART MARKET INFORMATION Dear John Smith MEDIA UYflGMPB Information Collection During the authentication process, Authentic Vision enables you to collect information related to your customers, which becomes the basis for both targeted customer communications and real time business intelligence reports. Customer Communication In order to provide you with the opportunity to use this information, a customer communication tool is part of the solution. The tool provides you with the opportunity to easily setup customized and targeted customer communications, empowering you to interact with your customers through either defined targeted landing pages during the authentication process or via targeted push notifications sent directly to the customer s mobile phone. Business Intelligence Secure Data Interface: Authentic Vision offers full real-time access for data integration into existing business intelligence and CRM solutions. The API is standard and can be customized upon request in order to fully meet your requirements.

6 ABOUT AUTHENTIC VISION Founded in 2012 as an official spin-off from the University of Applied Sciences Salzburg, Authentic Vision is best known for providing new and innovative ways of brand protection. The company holds several patents and is cooperating closely with universities and the world s leading security printing companies to stay abreast of the latest developments in the fields of brand/value protection and costumer communication solutions. Our Mission Authentic Vision was founded with the mission of becoming the world s trusted source for brand, product and value authentication by empowering consumers, industries and authorities through market-leading technologies openly accessible to everyone. Helping our clients to get in closer dialogue with their customers, while at the same time protecting their brand and values is our motivation for driving innovation. Thomas Weiß, CEO Authentic Vision Recommended by Business Leaders I ve been involved with many early-stage technology companies and Authentic Vision stands out as a company with the innovation and passion to solve real customer and industry problems. With the growing threat of counterfeiting in the distribution of physical goods around the world, Authentic Vision is well-positioned with a new generation of technology that delivers real benefits to protect branded product companies and elevate consumer confidence in purchasing genuine products. Stuart Mitchell, Former SVP WW Sales Adobe Authentic Vision has developed a robust technology that helps tackle the global issue of identifying counterfeit physical goods. Their solution is effective, easy to implement, cost efficient and most importantly consumer friendly. Authentic Vision is the perfect addition to our existing portfolio of computer vision investments and shows great promise. David Dolby Authentic Vision GmbH Josef-Mayburger-Kai 114/ Salzburg Austria [email protected]