The new way to accelerate and scale your social media marketing. Unlock your potential.

Transcription

1 The new way to accelerate and scale your social media marketing. Unlock your potential.

2 Campaign Commander Social Edition is one of the most pioneering SaaS solutions for social media marketing. A new generation of marketers are turning to Campaign Commander to help them execute synchronised marketing campaigns across the major social media channels. At every stage, Campaign Commander enables organisations to scale their social media activities, manage highly dynamic communities, and measure the business impact from social media engagements. About vision vision is the international leader in software as a service (SaaS) for , mobile and social media marketing. The vision mission is to provide excellence in software and services for online relationship marketing. With offices and client service teams in 18 countries, vision delivers 5 billion messages per month on behalf of 4,000 clients worldwide. This unprecedented quality of service is driven by 12 years of research and development and by vision s 600 passionate employees. The company is privately owned by Francisco Partners. Armed with 12 years experience and millions of successful campaigns worldwide, we are passionate about driving your online marketing program to the next level. Nick Heys CEO of vision

3 03 Overview Overview Campaign Commander changes the way that social media marketing is managed and delivered. Organisations around the world are defining their brand s social media strategy and establishing communities on major social media sites. Small teams dedicated to social media marketing are trying to manage highly dynamic communities that are global on day 1 and online 24/7. Campaign Commander provides unique functionality that enables social media marketing to be organised by initiative, scheduled for round-the-clock conversations, scaled across teams, and measured for impact. Campaign Commander enables Social Media and Community Managers to gain immediate control of their organisation s accounts across all of the major social media channels. Social activities are organised by business objective. Conversations are scheduled for maximum reach. Time is freed to actively participate in on-going conversations. New branded content can quickly be sent to all of the communities. A dashboard with key performance indicators (KPIs) shows response rates so activities can be adjusted real-time. Reports show results from channels, campaigns, and much more. With this functionality, Social Media and Community Managers reach larger audiences and create higher impact social engagements. Campaign Commander allows Professional Online Marketers to quickly integrate social media marketing into their mix of responsibilities. Key product features enable a part-time Community Manager to appear 24/7 in their communities. Social media channels are managed from one location. Social media marketing is organised by campaign. Conversations are written and scheduled to take place over the next hours, days, or weeks. Marketing initiatives from and mobile campaigns are integrated with social communities. Content from social communities is integrated with and mobile campaigns. Best practice campaign management seamlessly moves across , mobile, and social channels. Campaign Commander provides unique capabilities for Digital Marketing Agencies with multi-account management, role-based content management, and an automated approval process for critical steps in the social engagement. Campaign Commander immediately delivers agencies with the ability to manage social media campaigns for end-clients, track costs and performance, and provide high value consultancy services around best practices. Campaign Commander gives Corporate Marketing and Communications enterprise class social media management. Marketing teams roll out highly relevant campaigns to regions or business units, control content and data with specific user rights, and automate the approval processes for critical steps in the social engagement. Events teams use sophisticated scheduling and reporting to manage social communications for large-scale corporate events. Communications teams manage social engagement by PR, corporate, or product initiatives.

4 04 Main Features Main Features The main features of Campaign Commander accelerate and scale social media marketing with unique capabilities designed for professionals who engage with social communities on behalf of a brand. Campaign Commander is also available through the App Store for social media management on the go. Portfolio Manager & User Rights Campaign Management Community Management Reports & Analytics Integrations & APIs Team Collaboration Branding Content Management

5 05 Product Capabilities/Campaign Management Campaign Management Campaign management enables marketers to centralise their social media accounts in one location so each communication can be shared across preferred social channels. Campaigns are created giving marketers the ability to manage all of their messages by initiative. Detailed scheduling capabilities allow messages to be broadcast at optimal times for an event, region, or community. Goals can be defined for each campaign providing marketers with the ability to measure success based on KPIs. Real-time analytics give key data on community engagement so activities can be adjusted as conversations evolve. Multi-channel scheduling with options based on location, channel, frequency, and more Calendar views of scheduled messages fully integrated with ical, Google calendar and Outlook Dashboard showing real-time posts and response rates by geography, campaign, and channel The Home Dashboard Take the real-time pulse of your social media campaigns

6 06 Product Capabilities/Community Management Community Management Community management provides essential features that keep marketers engaged with dynamic communities. These features are designed to provide maximum opportunities for engagement while minimising the time spent on each activity. Links to new content are shared across communities in seconds. Real-time publishing is automatically associated to campaigns. Moderation features enable marketers to identify and participate in important conversations. Key influencers are identified by their Klout score or other KPIs such as the number of followers or re-tweets coming from a subscriber. Bookmarks for real-time publishing in seconds Moderation with a rule-based engine that identifies comments that might require a response Influencer scores that show the most visible contributors to community conversations We use Campaign Commander Social Edition to help us manage social media marketing at Cisco Live events where we send out event related updates to encourage audience participation and awareness before, during and after each event. We rely on Campaign Commander s scheduling, campaign management and reporting features. Campaign Commander enables me to analyse the effectiveness of my updates and better craft our messaging to best meet our audience s needs. During the time I have used this valuable tool, I have more than doubled the number of participants in our social media channels over the past year. Kathleen Mudge Marketing Manager at Cisco Systems

7 07 Product Capabilities/Community Management Live Streams Monitor and engage with real-time conversations happening on your Twitter, Facebook and Salesforce Chatter communities Campaign Report Get a detailed understanding of the performance of a specific social campaign

8 08 Product Capabilities/Team Collaboration/Content Management Team Collaboration Team collaboration enables multiple people to engage in social media marketing on behalf of an organisation, brand, business unit, region, or marketing campaign. Tasks are organised by initiative and assigned to groups or individual roles. Access rights allow social media teams to expand their list of contributors with confidence. New contributors with expertise on specific subjects can rapidly join relevant discussions. Social media teams are empowered to scale their activities with more initiatives and more participants. Support for multiple organisations and roles Group participation by social media campaign Task assignment and access rights for each user or role Task assignment management with status, role change and notification Content Management Content Management allows marketers to manage many types of social content from a single location. Images are easily uploaded into an integrated media library. Images contain their copyright information. RSS feeds are customised to control the content and timing of new updates. All content can be shared in timed intervals across communities. An integrated editor is also available for creating custom applications, Facebook pages and community polls. Centralised social media content Integrated media library with copyright details Customised RSS feeds Shared content in timed intervals across all communities Task assignment management with status, role change, notification Integrated editor for custom applications, Facebook pages and polls

9 09 Product Capabilities/Branding /Integrations & APIs Branding Branding features enable powerful opportunities for marketers to participate in social media marketing while maintaining a corporate identity. Conversations and distributed content retain their brand sponsorship. Branded URL shorteners provide a recognisable link between the message and the brand. Landing pages and customised screens provide the ability to stage content with a brand message on the page, banner, or other location. Each reference to the brand provides another opportunity for a click-through to the website. Branded URL shortener that can be tracked and integrated with web analytics Landing pages and other customisable screens for staging content within the context of brand Application can be white labelled and managed from a single administrative interface Integrations & APIs Integrations & APIs provides secure and open APIs that enable a number of out-of-the-box integrations with data from CRM, ERP, SFA, web analytics, or other in-house applications. Campaign Commander can act as a key data source for these applications. Marketers can also see essential links between campaign performance and web traffic to report on the conversations to conversions from social media campaigns. This 360 approach allows social media campaigns to be fully integrated and measured for maximum return on investment. Secure and open APIs Integrations with key business applications Standard campaign reports on web traffic conversations to conversions It has enabled us to become a 24-hour-a-day tweeting operation, making our content more available across all time zones. Gayle Kesten Managing Editor for CMO.com

10 10 Product Capabilities/Reports & Analytics/Portfolio Manager & User Rights Reports & Analytics Reports & Analytics provides full visibility into the performance of social media campaigns and ensures repeatable success. View up-tothe-minute reports on community response. Get actionable insights that can be used to adjust campaigns already in flight. Understand the performance of campaigns across multiple channels. Analyse historical data, trends, and actual versus planned performance. Create exportable reports for senior management. Reports on click-throughs by time, traffic, geography, tags, and much more Reports on response rates from each social media channel Reports on key influencers and amplifiers Campaign performance reports across the social channels Portfolio Manager & User Rights Portfolio Manager and User-Rights enables digital marketing agencies to expand their service offerings to include social media marketing. Multi-account management provides complete support for agency execution of campaigns on behalf of end-clients. User-Rights provides agency teams with the ability to assign specific levels of access control and securely roll out campaign content. Supports social media campaign execution for a portfolio of end-customers Organises key account people into defined groups and roles Automates approval processes for critical steps in campaign workflow Controls content and data used for each account Campaign Commander enabled me to move from being a re-tweeter to someone who is now creating and sending content to pet enthusiasts on a regular basis. It has provided a large branding opportunity; we have seen 50,000 more click-through to our website for several stories we have shared on social. Anthony Holloway President and CEO of K9 Cuisine

11 11 SaaS Infrastructure, Global Support and Client Services SaaS Infrastructure, Global Support and Client Services The vision Infrastructure, Support and Client Services team provides 99.9% uptime, global support, and targeted client services. SaaS Infrastructure Over 4000 organisations put their trust in the availability and security of vision s SaaS infrastructure to send over 60 billion messages annually. Working with key technology partners like Equinix, TelecityGroup, Akamai, AlertSite, ReturnPath, Oracle, and Cisco, vision embraces international security standards and runs a fully redundant infrastructure model on active standby at all times. IT and security professionals work 24/7 to guarantee that business critical campaigns go out on time, every time. Client Support Client focus is one of our core values at vision. Support is not just a box to check. It s having product experts available for our clients 24/7, in local languages, in local time zones. Client Support representatives are available to address everything from the smallest questions about product features to the largest questions about campaign strategy. Thousands of clients around the world rely on vision s Client Support team to deliver highly responsive and dependable customer service that helps them to achieve their marketing goals. Client Services vision s Client Services team is dedicated to providing timely and targeted professional services that rapidly deliver value to our clients. Members of the Client Services team have significant online marketing expertise and can provide a range of services from Training to Creative Services to Managed Services, and much more. With an average engagement of 1-2 days, vision s consultants can provide the right advice at the right time for marketing projects of all sizes. We were looking for a solution that was more results-oriented, something that could integrate the communications, ROI measurement and management of social media campaigns - for our high profile clients. The strengths include the design of the whole product, and the user management features. Nicholas Brooke CEO of ZN

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