Mobile Marketing Survey 2013

Size: px
Start display at page:

Download "Mobile Marketing Survey 2013"

Transcription

1 Mobile Marketing Survey 2013 Majority of Businesses Now Conduct Mobile Marketing, but Challenges Slow Progress A new StrongMail survey conducted in conjunction with SurveyMonkey from May 20 to 31, 2013, reflects the attitudes of 745 business leaders in regards to mobile marketing adoption, budgets, techniques, challenges, benefits and integration with other channels. The survey showed that mobile marketing adoption rose from 45% adoption in April 2012 to 55% in May 2013, a 22% increase. While the majority of businesses now conduct some form of mobile marketing, it s interesting to note that 50% of those have only been using it for 12 months or less. The top three applications were mobile websites (77%), mobile apps (60%) and mobile-optimized (49%). The inclusion of mobile-optimized templates in the top three is supported by a related statistic: more than a third of businesses reported that 25% or more of all their opens occurred on mobile devices. Despite the continued growth, challenges remain. The biggest reported obstacles to mobile marketing adoption were determining the right strategy (43%), lack of resources/staff (21%) and lack of funding/budget (12%). The survey results also show that marketers are largely adopting mobile marketing in a silo-ed fashion. Only 32% of respondents are using mobile in cross-channel lifecycle marketing programs. This is a statistic that will surely increase as the channel matures and marketers find ways to more easily integrate mobile into existing marketing programs. The following charts highlight the most relevant and significant data points from the survey. More information on the survey can be found in the following press release distributed on June 17, 2013: 1. What is the size of your organization? 1-50 Employees 32.4% Employees 11.8% Employees 23% Employees 7.9% More than 1,000 Employees 24.2% Don t know/decline to state 0.7% 0% 10% 20% 30% 40% 1

2 2. What is your primary role within your organization? Marketing 53% Executive Management 12.9% Other, please specify 8.4% Sales/Business Development 7.8% E-Commerce 7.5% Information Technology 7.2% Product Management 3.1% 3. Are you currently using mobile as a marketing channel? Yes 55.6% No 44.4% 2

3 For companies not currently using mobile as a marketing channel 4. Why aren t you leveraging mobile marketing? We see value in mobile, but haven t in mobile, but haven t yet yet determined determined the the right right strategy strategy 42.9% 42.9% Lack of of resources/staff 21.1% 21.1% It s not an appropriate Lack fit of for funding/budget our business 14.0% 14.0% We don t see any value Lack in of mobile funding/budget marketing 11.9% 11.9% It s not an appropriate Other, fit for please our business specify 6.6% 6.6% We don t see any value Other, in mobile please marketing specify 3.6% 3.6% 0% 13% 25% 38% 50% 0% 13% 25% 38% 50% 5. Are you planning to use mobile marketing in the future? Yes, in the next six months 15.1% Yes, in 6 to 12 months 28.6% Yes, in a year or more 35.8% No 20.5% 0% 10% 20% 30% 40% 3

4 6. What type of mobile marketing are you planning to implement? Mobile website 63.8% Mobile apps (iphone, Android, Blackberry, etc.) 55.7% Mobile-optimized 46.6% SMS/MMS Mobile advertising 30.5% 28.9% Mobile QR codes Mobile search Push notifications 19.1% 16.8% 22.5% Location-based mobile marketing 10.4% Other, please specify Passbook / mobile wallet 4.0% 2.3% 0% 18% 35% 53% 70% For companies currently using mobile as a marketing channel 7. How long have you been conducting mobile marketing? 6 months or less 22.9% 6 12 months 27.8% 1 2 years 34.5% 3 years or more 14.8% 0% 10% 20% 30% 40% 4

5 8. What type of mobile marketing are you currently using? Mobile website 76.2% Mobile apps (iphone, Android, Blackberry, etc.) 59.6% Mobile-optimized 49.0% Mobile advertising Mobile QR codes SMS/MMS 38.0% 41.7% 40.8% Mobile search 30.2% Push notifications Location-based mobile marketing 15.5% 19.9% Passbook / mobile wallet Other, please specify 3.3% 1.8% 0% 20% 40% 60% 80% 9. What type of mobile marketing are you planning to implement in the next 12 months? Mobile website Mobile apps (iphone, Android, Blackberry, etc.) 48.2% 48.0% Mobile-optimized 43.6% Mobile advertising 37.1% Push notifications Location-based mobile marketing Mobile search SMS/MMS 30.7% 30.0% 29.1% 28.7% Mobile QR codes 24.7% Passbook / mobile wallet 9.3% 0% 13% 25% 38% 50% 5

6 10. How has your mobile marketing budget changed in the past year? Increased 57.4% Stayed the same 20.5% 19.6% Decreased 2.5% 11. How do you expect your mobile marketing budget to change in the next 12 months? Increase 67.3% 16.3% Stay the same 15.1% Decrease 1.4% 0% 18% 35% 53% 70% 6

7 12. What are your top objectives for mobile marketing? Increase sales 56.6% Improve customer service/convenience 53.3% Increase brand awareness 49.9% Acquire new customers 49.4% Grow opt-in list 16.2% Grow mobile opt-in list 15.5% Lower support costs 5.3% 2.5% 13. Are you currently running any cross-channel, lifecycle marketing programs that include mobile messaging? No 55.5% Yes 32.4% 12.1% 7

8 14. Have you integrated your marketing and mobile marketing programs? Yes 55.1% No 44.9% 15. How have you integrated and mobile marketing? Use of mobile optimized landing pages/website 68.3% Use of mobile optimized templates 62.1% Capture mobile number during registration/signup 39.6% Cross-channel /sms campaigns 25.8% Capture address via inbound SMS 19.6% 0% 18% 35% 53% 70% 8

9 16. What percentage of your subscribers accesses your messages on mobile devices? 10% or less 14.1% 10-25% 35.3% 25-50% 28.8% More than 50% 7.1% 14.7% 0% 10% 20% 30% 40% 17. Have you used mobile response data to optimize offers in other channels? No 54.5% Yes 24.8% 20.6% 9

10 18. How do you manage your mobile marketing? We use internal resources 47.8% We use both internal resources and an outside agency 39.9% We use an outside agency 7.5% 4.9% 0% 13% 25% 38% 50% 19. What teams participate in your mobile marketing efforts? 77.2% Website 77.2% Search 36.1% Direct 33.3% Display 32.9% Other, please specify 5.6% 0% 20% 40% 60% 80% About the Survey The StrongMail Mobile Marketing Survey 2013 was conducted in conjunction with SurveyMonkey. The poll, which gathered feedback from 745 business executives in a wide range of industries, was conducted from May 20-31, About StrongMail StrongMail empowers marketers to achieve their acquisition, retention and loyalty objectives with powerful and crosschannel marketing solutions. With StrongMail s market-leading solutions and services, brands can quickly, simply and effectively employ these vital communication channels to expand both reach and revenue. StrongMail provides marketers with the tools they need to drive more value from their marketing programs: a drag-and-drop interface for lifecycle marketing, real-time testing and optimization, dynamic reporting and unparalleled data access. StrongMail has a proven track record helping leading brands with sophisticated data needs boost the performance of their marketing initiatives across , mobile and social channels. Visit or call us at +1 (650) for more information. 10

2013 Marketing Trends Survey

2013 Marketing Trends Survey 2013 Marketing Trends Survey Email Marketing, Social Media and Mobile Continue to Attract Increased Investment; Data Integration Remains Top Email Marketing Challenge A new StrongMail survey conducted

More information

2015 Marketing Trends Survey

2015 Marketing Trends Survey 2015 Marketing Trends Survey Email marketing budgets continue to rise as marketers strive to improve automation, relevancy and data access A new StrongView industry survey conducted with SENSORPRO from

More information

2014 Marketing Trends Survey

2014 Marketing Trends Survey 2014 Marketing Trends Survey Accessing and leveraging data are top email marketing challenges and are directly related to top initiatives of improving engagement and targeting A new StrongView survey conducted

More information

State of Marketing. Retail and E-Commerce

State of Marketing. Retail and E-Commerce State of Marketing Retail and E-Commerce State of Marketing In the fall of 2013, we surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500,

More information

Quarterly email benchmark report

Quarterly email benchmark report Quarterly email benchmark report Q2 2014 April, May, June An Experian Marketing Services benchmark report Q2 2014 email benchmark report Q2 2014 executive summary...1 Spotlight on: Email for mobile acquisition...2

More information

The Top 10 Optimization Best Practices for Financial Services

The Top 10 Optimization Best Practices for Financial Services ebook: The Top 10 Optimization Best Practices for Financial Services a publication from Introduction Better Engage and Convert Website Visitors Financial services companies are facing a new challenge:

More information

CROSS CHANNEL LIST GROWTH STRATEGIES DAVID DANIELS SIMMS JENKINS MELINDA KRUEGER

CROSS CHANNEL LIST GROWTH STRATEGIES DAVID DANIELS SIMMS JENKINS MELINDA KRUEGER CROSS CHANNEL LIST GROWTH STRATEGIES DAVID DANIELS SIMMS JENKINS MELINDA KRUEGER DAVID DANIELS About The Relevancy Group, LLC Founded by former Jupiter Research and Forrester Research executives Providing

More information

2016 Marketing Trends Survey

2016 Marketing Trends Survey 2016 Marketing Trends Survey Email marketing budgets are top targets for increased investment as brands focus on engagement and integration with additional channels and data sources A new industry survey

More information

SMS/MMS. Push to Send. A Guide to SMS Marketing

SMS/MMS. Push to Send. A Guide to SMS Marketing SMS/MMS Push to Send A Guide to SMS Marketing Page of Contents INTRODUCTION 3 WHAT IS MOBILE MARKETING? 4 ARE ALL FORMS OF MOBILE MARKETING CREATED EQUAL? 5 HOW DO I INSERT SMS INTO MY EXISTING MARKETING

More information

White Paper. Cross-channel Marketing: Go Mobile. Go Social.

White Paper. Cross-channel Marketing: Go Mobile. Go Social. Cross-channel Marketing: Go Mobile. Go Social. Cross-channel Marketing: Go Mobile. Go Social. Introduction: Mobile and Social Media and Buying Cross-channel marketing is evolving from the vast number of

More information

Database/CRM: Potential to Build Relationships on Mobile Lies Unexploited

Database/CRM: Potential to Build Relationships on Mobile Lies Unexploited Mobile FirstLook Strategy 2014 Database/CRM: Potential to Build Relationships on Mobile Lies Unexploited Ethan Song, Founder/CEO, Frank & Oak Sheryl Kingstone, Vice President of Digital Analytics, Yankee

More information

How are you combating app fatigue? Has your business found a way to realize the power of Passbook?

How are you combating app fatigue? Has your business found a way to realize the power of Passbook? How are you combating app fatigue? Has your business found a way to realize the power of Passbook? Syniverse Mobile Engagement with Passbook Feature How did your business first integrate mobile? Chances

More information

State of Marketing. Insights from over 2,500 global marketers

State of Marketing. Insights from over 2,500 global marketers State of Marketing Insights from over 2,500 global marketers State of Marketing In the fall of 2013, we surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014.

More information

Smart shopping with your bank Card Linked Offers and Merchant Funded Rewards The Next Generation Loyalty Program

Smart shopping with your bank Card Linked Offers and Merchant Funded Rewards The Next Generation Loyalty Program Smart shopping with your bank Card Linked Offers and Merchant Funded Rewards The Next Generation Loyalty Program Business ValueBusiness Value The Four Strategic Technology Areas The Must Haves for Competitive

More information

7EMAIL & CROSS-CHANNEL MARKETING INNOVATIONS THAT WORK

7EMAIL & CROSS-CHANNEL MARKETING INNOVATIONS THAT WORK 7EMAIL & CROSS-CHANNEL MARKETING INNOVATIONS THAT WORK IF YOU RE NOT USING THESE NOW, YOU SHOULD BE US Headquarters StrongView Systems, Inc. 1300 Island Drive, Suite 200 Redwood City, CA 94065 United States

More information

Adobe Experience Manager Apps

Adobe Experience Manager Apps Adobe Experience Manager Apps Capability Spotlight Adobe Experience Manager Apps Enable marketing and development teams to collaborate and deliver more engaging mobile app experiences that drive higher

More information

How to select the right Marketing Cloud Edition

How to select the right Marketing Cloud Edition How to select the right Marketing Cloud Edition Email, Mobile & Web Studios ith Salesforce Marketing Cloud, marketers have one platform to manage 1-to-1 customer journeys through the entire customer lifecycle

More information

Power your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know about the ExactTarget Marketing Cloud

Power your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know about the ExactTarget Marketing Cloud 5 Things You Should Know about the ExactTarget Marketing Cloud Power your customer journeys with the leading 1:1 digital marketing platform 1 5 Things You Should Know about the ExactTarget Marketing Cloud

More information

Assessing your email marketing maturity #emailmaturity

Assessing your email marketing maturity #emailmaturity Assessing your email marketing maturity #emailmaturity PATRICK TRIPP Sr. Product Marketing Manager, ADOBE People are checking email around the clock 3.2h 6.3h 91% 87% 18% 3.1h 2 Source: Adobe Consumer

More information

State of Marketing. Financial Services

State of Marketing. Financial Services State of Marketing Financial Services State of Marketing In the fall of 2013, we surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500, we

More information

NOTIFICATION BEST PRACTICES. Reaching Beyond the App to Add Value and Increase Customer Intimacy

NOTIFICATION BEST PRACTICES. Reaching Beyond the App to Add Value and Increase Customer Intimacy MESSAGING MASTERS SERIES PUSH NOTIFICATION BEST PRACTICES Reaching Beyond the App to Add Value and Increase Customer Intimacy by Jose Santa Ana, Director of Product Marketing, Message Systems Apps Are

More information

Mobile Marketing Strategies

Mobile Marketing Strategies INTRODUCTION Your customers are using mobile as an integral part of their everyday lives, and as a marketer, you need to get on board. But, not every mobile marketing activity is going to make sense for

More information

4 Stages of a Smart Mobile Strategy. 4 Stages of a Smart Mobile Strategy

4 Stages of a Smart Mobile Strategy. 4 Stages of a Smart Mobile Strategy 4 Stages of a Smart Mobile Strategy 1 4 Stages of a Smart Mobile Strategy 4 Stages of a Smart Mobile Strategy Nearly every outlet of a marketing program converges on a mobile device. Think about it. From

More information

Manu Marketing. Boutique marketing services. Web Development & SEO Social Media Marketing Video Production Mobile Applications

Manu Marketing. Boutique marketing services. Web Development & SEO Social Media Marketing Video Production Mobile Applications Boutique marketing services List of services To stay competitive in today s market you need a website that will work for your business to keep your audience informed and connected to your message. Manu

More information

Smartphone Marketing

Smartphone Marketing Smartphone Marketing Mobile Marketing Platform We now offer an affordable but sophisticated smartphone marketing solution. It focuses on location based technology, revenue, rich push messaging and user

More information

LISTEN TO THE VOICE OF CUSTOMER EXPERIENCE

LISTEN TO THE VOICE OF CUSTOMER EXPERIENCE LISTEN TO THE VOICE OF CUSTOMER EXPERIENCE The Four Essentials of a Customer Experience Program www.nice.com WHERE CX PROGRAMS STUMBLE Many companies recognize the value of a customer experience (CX) program,

More information

The 2012 holiday marketing checklist

The 2012 holiday marketing checklist Unwrap key trends and insights for a successful holiday shopping season An Experian white paper Introduction The 2012 holiday season is just around the corner and retailers are gearing up for this most

More information

Email Media: CRM opportunities from employee email traffic $ CONVERSION RETENTION PERSONALISATION PROFILING

Email Media: CRM opportunities from employee email traffic $ CONVERSION RETENTION PERSONALISATION PROFILING Email Media: CRM opportunities from employee email traffic $ CONVERSION RETENTION PERSONALISATION PROFILING CRM opportunities from employee email traffic No matter how sophisticated a company s CRM programme

More information

AgilOne + Responsys. Personalizing and measuring your Responsys campaigns just got a whole lot easier.

AgilOne + Responsys. Personalizing and measuring your Responsys campaigns just got a whole lot easier. AgilOne + Responsys Personalizing and measuring your Responsys campaigns just got a whole lot easier. AgilOne s out-of-the-box bi-directional integration with Responsys combines comprehensive customer

More information

Five Strategies to Build a Successful Email Marketing Campaign

Five Strategies to Build a Successful Email Marketing Campaign Five Strategies to Build a Successful Email Marketing Campaign David Daniels, CEO & Co-Founder - The Relevancy Group, LLC Christopher Nash, Senior Business Optimization Consultant Sitecore Reminders for

More information

Multi-channel mobile marketing and CRM solutions for Mobile Network Operators

Multi-channel mobile marketing and CRM solutions for Mobile Network Operators Multi-channel mobile marketing and CRM solutions for Mobile Network Operators future mobile technology marketing business entertainment media Interactive Messaging (SMS, MMS, Email and Voice) Mobile Internet

More information

Mobile marketing: The time is now

Mobile marketing: The time is now IBM Software Thought Leadership White Paper Enterprise Marketing Management Mobile marketing: The time is now Tactics and technologies to understand and engage mobile customers 2 Mobile marketing: The

More information

MODERN MARKETING ESSENTIALS GUIDE. MOBILE MARKETING A Prescriptive Guide Fortified to Build Stronger Marketing

MODERN MARKETING ESSENTIALS GUIDE. MOBILE MARKETING A Prescriptive Guide Fortified to Build Stronger Marketing MODERN MARKETING ESSENTIALS GUIDE MOBILE MARKETING A Prescriptive Guide Fortified to Build Stronger Marketing INTRODUCTION The sheer volume of marketing information available today is nearly impossible

More information

App Promo White Paper SLOW AND STEADY WINS THE RACE: App Developers That Stick it Out Come Out on Top. App Promo Developer Survey (June 2013)

App Promo White Paper SLOW AND STEADY WINS THE RACE: App Developers That Stick it Out Come Out on Top. App Promo Developer Survey (June 2013) App Promo White Paper SLOW AND STEADY WINS THE RACE: App Developers That Stick it Out Come Out on Top App Promo Developer Survey (June 2013) Developers Aren t Giving Up App Promo 2013 Survey Summary The

More information

Inside the Mobile Wallet: What It Means for Merchants and Card Issuers

Inside the Mobile Wallet: What It Means for Merchants and Card Issuers Inside the Mobile Wallet: What It Means for Merchants and Card Issuers Welcome to the age of Universal Commerce commerce that is integrated, personalized, secure, open, and smart. The lines between in-store

More information

Customer Lifecycle Management. A more synchronized, automated, profitable experience at every stage of the customer journey.

Customer Lifecycle Management. A more synchronized, automated, profitable experience at every stage of the customer journey. Customer Lifecycle Management A more synchronized, automated, profitable experience at every stage of the customer journey. Customer engagements cut across multiple products, disparate technologies and

More information

Mobile: The new marketing frontier

Mobile: The new marketing frontier IBM Software Thought Leadership White Paper Enterprise Marketing Management Mobile: The new marketing frontier Tactics and technologies to drive engagement and revenue with mobile customers 2 Mobile: The

More information

STATE OF DIGITAL MARKETING REPORT

STATE OF DIGITAL MARKETING REPORT 2011 STATE OF DIGITAL REPORT Executive Summary This report contains results of the first annual Webmarketing123 State of Digital Marketing Survey, which spans across the areas of Search Engine Optimization

More information

The Executive s CXM Strategy Guide

The Executive s CXM Strategy Guide The Executive s CXM Strategy Guide Cut through the CXM noise Customer Experience Management (CXM) is a strategy and practice for delivering online and offline customer experiences to acquire and retain

More information

Product Catalogue. Next generation mobile wallet solution

Product Catalogue. Next generation mobile wallet solution Product Catalogue Next generation mobile wallet solution xpwallet has a complete end-to-end proven mobile wallet solution ready for immediate implementation. Solution Overview Suitable for telcos, banks,

More information

PASSWORKS. 17 th JUNE 2015

PASSWORKS. 17 th JUNE 2015 PASSWORKS 17 th JUNE 2015 PASSWORKS MOBILE MARKETING Passworks Vision ENGAGE WITH CONSUMER IN REAL TIME BASED ON THEIR LOCATION TECHNOLOGIES WE USE Our products MOBILE MARKETING PASSES PLATFORM BEACON

More information

SOLUTIONS GUIDE MOBILE MARKETING

SOLUTIONS GUIDE MOBILE MARKETING SOLUTIONS GUIDE MOBILE MARKETING An in-depth guide for integrating SMS and Push into your cross-channel programs using StrongView technology and strategy PUBLISHED BY US Headquarters StrongView Systems,

More information

Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans

Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans By Karlene Lukovitz Industry Report by Exclusive Sponsor Introduction Marketers are keenly aware of the tremendous potential

More information

Designing a Successful Mobile Strategy

Designing a Successful Mobile Strategy Designing a Successful Mobile Strategy A FunMobility White Paper While many companies today are anxious about how the mobile explosion will impact their business, the reality is that mobile holds the key

More information

Mobile Marketing Best Practices

Mobile Marketing Best Practices Mobile Marketing Best Practices TABLE OF CONTENTS Why Mobile Marketing...1 Creating a Solid Foundation...2 Executing Effectively...3 Tackling Advanced Tactics...4 Next Steps...5 About Genesys...5 Why Mobile

More information

STATE OF B2B MOBILE MARKETING 2015

STATE OF B2B MOBILE MARKETING 2015 STATE OF B2B MOBILE MARKETING 2015 Research Report - May 2015 WHO WE SPOKE TO Number of mobile phone users globally overtook the number of desktop users sometime last year. More and more business executives

More information

brought to you by waterfall mobile Retail

brought to you by waterfall mobile Retail brought to you by waterfall mobile Retail This Waterfall Quick6 LookBook provides an insider s perspective into how mobile fits into a retail communication strategy so that companies can execute successfully.

More information

Mobile Marketing Survey. Looking at the use of mobile media, tactics and budgets, by Irish marketers in 2013 and 2014

Mobile Marketing Survey. Looking at the use of mobile media, tactics and budgets, by Irish marketers in 2013 and 2014 Mobile Marketing Survey Looking at the use of mobile media, tactics and budgets, by Irish marketers in 2013 and 2014 Paul Dalton 19/3/2014 SURVEY 2014 CONTENTS 1 INTRODUCTION 2 Forward by Tom Trainor CEO

More information

PRODUCT DESCRIPTIONS AND METRICS

PRODUCT DESCRIPTIONS AND METRICS PRODUCT DESCRIPTIONS AND METRICS Adobe PDM Adobe Campaign On-premise (2014v1) The Products and Services described in this PDM are subject to the applicable Sales Order, the terms of this PDM, the General

More information

An Exclusive Mobile Shopping Report: Mobile Innovation & The Next Step in Omnichannel Commerce

An Exclusive Mobile Shopping Report: Mobile Innovation & The Next Step in Omnichannel Commerce An Exclusive Mobile Shopping Report: Mobile Innovation & The Next Step in Omnichannel Commerce A WBR Digital Whitepaper Presented in Conjunction with KIBO and SilverPop Winter 2015 Executive Summary 2015

More information

Sample Blog Articles!

Sample Blog Articles! Sample Blog Articles! Enclosed are your two sample blog articles >>> www.myfirmsapp.co.uk ios & Android compatiable Blog Article One Send when App is live This is designed to be a blog template you can

More information

W H I T E P A P E R. Real Time Marketing Connecting with Customers at the Moment of Truth. 2014 LUMATA All Rights Reserved

W H I T E P A P E R. Real Time Marketing Connecting with Customers at the Moment of Truth. 2014 LUMATA All Rights Reserved W H I T E P A P E R Real Time Marketing Connecting with Customers at the Moment of Truth R E A L - T I M E M A R K E T I N G Today, consumers are facing an unprecedented level of 'noise' generated by marketing

More information

Common Short Code and SMS Mobile Marketing

Common Short Code and SMS Mobile Marketing Common Short Code and SMS Mobile Marketing The Time is Right for Mobile Marketing Mobile has hit the mainstream in the U.S. At the end of 2008, the number of mobile subscribers had grown to 270 million,

More information

Mobile Marketing. Benchmark Summary Report

Mobile Marketing. Benchmark Summary Report Mobile Marketing Benchmark Summary Report The most challenging obstacles to mobile marketing success in the year ahead and how marketers plan to overcome them. Ascend2 Research Conducted in Partnership

More information

2 0 1 1 Mobile Marketing: Plans, Trends and Measurability What Do Marketers Think?

2 0 1 1 Mobile Marketing: Plans, Trends and Measurability What Do Marketers Think? Own Your Media Channel 2 0 1 1 Mobile Marketing: Plans, Trends and Measurability What Do Marketers Think? Co-Sponsored by: Copyright King Fish Media, 2011 contents 3 Executive summary 5 Mobile marketing

More information

What s New in Analytics: Fall 2015

What s New in Analytics: Fall 2015 Adobe Analytics What s New in Analytics: Fall 2015 Adobe Analytics powers customer intelligence across the enterprise, facilitating self-service data discovery for users of all skill levels. The latest

More information

IBM Coremetrics Web Analytics

IBM Coremetrics Web Analytics IBM Coremetrics Web Analytics Analytics to power digital marketing optimization and execution Highlights Real-time Key Performance Indicators (KPIs) suitable for marketers from finance, retail, content

More information

Reshaping the Bank around Pervasive Service Design. IDC Banking Forum Milan, January 10th, 2015

Reshaping the Bank around Pervasive Service Design. IDC Banking Forum Milan, January 10th, 2015 Reshaping the Bank around Pervasive Service Design IDC Banking Forum Milan, January 10th, 2015 CUSTOMERS BEHAVIOURS HAS CHANGED Copyright 2012 NTT DATA Copyright 2014 NTT DATA Italia S.p.A. 2 Key Customers

More information

Digital Marketing Center

Digital Marketing Center Digital Marketing Center One Product, Many Ways to Engage with Your Customers Solution Insight 01.15 DIGITAL MARKETING Automate complex omni-channel digital marketing campaigns Plan, design and send campaigns

More information

MULT MUL I T CHANNEL CUSTOMER ENGAGEMENT

MULT MUL I T CHANNEL CUSTOMER ENGAGEMENT MULTI-CHANNEL CUSTOMER ENGAGEMENT Agenda What is Multi-Channel Engagement? Definitions of Engagement Merkle s Definition Multi-Channel Engagement g in Our Industry Examples of Engagement Why We Believe

More information

Approaching customers on mobile. Bonus: sneak peek of Warply Engage Platform 2.0. 5 th Infocom Mobile World, 26 th Oct 2015 Customers are mobile

Approaching customers on mobile. Bonus: sneak peek of Warply Engage Platform 2.0. 5 th Infocom Mobile World, 26 th Oct 2015 Customers are mobile Approaching customers on mobile. Bonus: sneak peek of Warply Engage Platform 2.0 5 th Infocom Mobile World, 26 th Oct 2015 Customers are mobile Sotiris Alexopoulos Head of Operations Mobile strategy pillars

More information

Making the Mobile Connection this Holiday Season and All Year Round. Updated June 2013

Making the Mobile Connection this Holiday Season and All Year Round. Updated June 2013 Making the Mobile Connection this Holiday Season and All Year Round Updated June 2013 Executive Summary The retail world is already ramping up their marketing efforts for the 2012 holiday shopping season.

More information

The Explosion of Mobile Technology; What s the Impact on the Financial Services Industry?

The Explosion of Mobile Technology; What s the Impact on the Financial Services Industry? The Explosion of Mobile Technology; What s the Impact on the Financial Services Industry? Presented by: on Financial Services 1 A look at the state of mobile technology in 2012 on Financial Services 2

More information

IBM s State of Marketing Survey 2012

IBM s State of Marketing Survey 2012 IBM Software Enterprise Marketing Management Marketers biggest challenges and opportunities reveal the rise of the empowered customer 2 Contents 2 Leading the customer experience 4 Removing silos and integrating

More information

Optimizing The Digital Customer Experience Marketers Must Adopt And Embrace Continuous Optimization

Optimizing The Digital Customer Experience Marketers Must Adopt And Embrace Continuous Optimization A Forrester Consulting March 2015 Thought Leadership Paper Commissioned By Qubit Optimizing The Digital Customer Experience Marketers Must Adopt And Embrace Continuous Optimization Table Of Contents Executive

More information

EXPERIAN MARKETING SUITE

EXPERIAN MARKETING SUITE EXPERIAN MARKETING SUITE The Experian Marketing Suite The Experian Marketing Suite is the world s most flexible and comprehensive marketing solution, enabling brands to create and deliver exceptional and

More information

An Oracle White Paper February 2012. Ten Tips for Creating Engaging Mobile Experiences: Functionality and Design for Mobile Commerce

An Oracle White Paper February 2012. Ten Tips for Creating Engaging Mobile Experiences: Functionality and Design for Mobile Commerce An Oracle White Paper February 2012 Ten Tips for Creating Engaging Mobile Experiences: Functionality and Design for Mobile Commerce Executive Overview Mobile users are different. They demand experiences

More information

White Paper. Real-time Customer Engagement and Big Data are Changing Marketing

White Paper. Real-time Customer Engagement and Big Data are Changing Marketing Real-time Customer Engagement and Big Data are Changing Marketing Real-time Customer Engagement and Big Data are Changing Marketing Marketing is rapidly approaching to what marketers have often dreamed

More information

Transforming Customer Engagement with Mobile

Transforming Customer Engagement with Mobile Transforming Engagement with Mobile Part : Getting Started with Mobile Engagement Introduction In part one of our Mobile Engagement Guide, Introducing a Model for Mobile Marketing Success, we introduced

More information

DELIVERING COMPETITIVE ADVANTAGE THROUGH DIGITAL CRM 22 ND MAY 2013

DELIVERING COMPETITIVE ADVANTAGE THROUGH DIGITAL CRM 22 ND MAY 2013 DELIVERING COMPETITIVE ADVANTAGE THROUGH DIGITAL CRM 22 ND MAY 2013 Agenda About LBi CRM Trends Delivering Competitive Advantage We are We are We are here 300 600 400 400 28 Full service digital Media

More information

COMPANY PROFILE. Plot 1168, Botswana Road, Gaborone P.O.Box 1633 AAD, Poso House, Gaborone Tel: +267 3927335 Mobile: +267 72362735

COMPANY PROFILE. Plot 1168, Botswana Road, Gaborone P.O.Box 1633 AAD, Poso House, Gaborone Tel: +267 3927335 Mobile: +267 72362735 COMPANY PROFILE Who we are Oqis Digital Communications is a marketing and messaging (SMS) service provider for businesses looking to advertise products, send business notifications or alerts, receive feedback

More information

5 Ways to Drive Down Mobile App User Acquisition Costs

5 Ways to Drive Down Mobile App User Acquisition Costs 5 Ways to Drive Down Mobile App User Acquisition Costs 5 Ways to Drive Down Mobile App User Acquisition Costs If you re a mobile app marketer, you know that the cost of acquiring mobile app users just

More information

Mobile Apps for Retail and Entertainment

Mobile Apps for Retail and Entertainment Mobile Apps for Retail and Entertainment MAS 490: Theory and Practice of Mobile Applications Professor John F. Clark Smart and Mobile The Gartner Group predicts that 40% of the total mobile handset market

More information

Leverage Insights. Ignite Brand Engagement.

Leverage Insights. Ignite Brand Engagement. Leverage Insights. Ignite Brand Engagement. Connect with Your Customers through Individualized Insights from the Teradata Integrated Marketing Cloud. We power marketing. 86% of Customers Say Relevant Offers

More information

THE ULTIMATE WEB PERSONALIZATION PLANNING GUIDE

THE ULTIMATE WEB PERSONALIZATION PLANNING GUIDE THE ULTIMATE WEB PERSONALIZATION PLANNING GUIDE HOW TO PUT YOUR PERSONALIZATION STRATEGY INTO ACTION TABLE OF CONTENTS Why Personalization is Important...2 Getting Started: Defining Personas and Journeys...3

More information

Taking A Proactive Approach To Loyalty & Retention

Taking A Proactive Approach To Loyalty & Retention THE STATE OF Customer Analytics Taking A Proactive Approach To Loyalty & Retention By Kerry Doyle An Exclusive Research Report UBM TechWeb research conducted an online study of 339 marketing professionals

More information

Mobile Optimized Websites. Mobile-Optimized Websites

Mobile Optimized Websites. Mobile-Optimized Websites Mobile Optimized Websites Mobile-Optimized Websites WHY YOU NEED A MOBILE WEBSITE The Mobile Web is Here According to Gartner Inc., by 2013 mobile phones will be the most common device used to access the

More information

Customer Segmentation and Profitability

Customer Segmentation and Profitability Customer Segmentation and Profitability Building Loyal, Profitable Customers S O L U T I O N P A P E R : FINANCIAL SERVICES SOLUTION PAPER: FINANCIAL SERVICES Customer Segmentation and Profitability Building

More information

Mobile Marketing. Trends and Perspective by AT&T

Mobile Marketing. Trends and Perspective by AT&T Mobile Marketing Trends and Perspective by AT&T In This Issue 2 Industry Trends 3 Customer Spotlight 4 Mobile Marketing By the Numbers 5 Tips & Best Practices 6 Getting Started with Mobile Marketing 50%

More information

How to deliver a superior multi channel experience including the new Web Channel Experience Management 3.0

How to deliver a superior multi channel experience including the new Web Channel Experience Management 3.0 How to deliver a superior multi channel experience including the new Web Channel Experience Management 3.0 Matthias Göhler Vice President Product Management Multi Channel, SAP AG Learning Points In this

More information

The Modern Traveler: A Look at Customer Engagement in the Travel Industry

The Modern Traveler: A Look at Customer Engagement in the Travel Industry The Modern Traveler: A Look at Customer Engagement in the Travel Industry Executive Summary This report is the latest in our series of SDL original research that looks at how a new empowered consumer is

More information

LEVERAGE BIG DATA ANALYTICS TO IMPROVE CUSTOMER EXPERIENCE

LEVERAGE BIG DATA ANALYTICS TO IMPROVE CUSTOMER EXPERIENCE Copy right 2012, S AS Ins titute Inc. A ll rights reserve d. LEVERAGE BIG DATA ANALYTICS TO IMPROVE CUSTOMER EXPERIENCE ASEAN BANKER FORUM 2014 MARK ESCAURIAGA MARK.ESCAURIAGA@SAS.COM Copy right 2012,

More information

DATA AND TECHNOLOGY SERVICES

DATA AND TECHNOLOGY SERVICES DATA AND TECHNOLOGY SERVICES and Technology Services The Engine of Your Marketing Department Marketers today live at the mercy of the always-connected consumer and cannot afford to waste their marketing

More information

Measuring the Success of Your Mobile Strategy

Measuring the Success of Your Mobile Strategy WHITEPAPER / MOBILE ANALYTICS Measuring the Success of Your Mobile Strategy Applying the lessons learned over the past 15 years, digital marketers now use web analytics to measure what matters to their

More information

Groupon SUCCESS CLIENT SUCCESS CL IENT SUCCESS CLIENT SUCCESS CLIENT. What's Inside? EXACTTARGET PROVIDES RELIABLE, SCALABLE SOLUTION TO

Groupon SUCCESS CLIENT SUCCESS CL IENT SUCCESS CLIENT SUCCESS CLIENT. What's Inside? EXACTTARGET PROVIDES RELIABLE, SCALABLE SOLUTION TO Groupon T SUCCESS CLIENT SUCCESS CLIENT SU EXACTTARGET PROVIDES RELIABLE, SCALABLE SOLUTION TO CCESS CLIENT DELIVER SUCCESS NEARLY 25 MILLION MISSION-CRITICAL CLIENT EMAILS SUCCES DAILY CLIENT SUCCESS

More information

Introduction. ¹The rise of the digital bank, McKinsey & Company, (July 2014)

Introduction. ¹The rise of the digital bank, McKinsey & Company, (July 2014) Content Introduction 4 Delivering Data-Driven Unique Experiences 6 Peer Validation and Reassurance 8 Localized Targeting 10 Form Optimization 12 Identification of Visitors with High Lifetime Value 14 Omnichannel

More information

TABLE OF CONTENTS. SMS Marketing - Introduction 3 SMS Marketing - Best Practices 4 Example Uses & Benefits 16 About MobiWeb 17 Quality 18

TABLE OF CONTENTS. SMS Marketing - Introduction 3 SMS Marketing - Best Practices 4 Example Uses & Benefits 16 About MobiWeb 17 Quality 18 TABLE OF CONTENTS SMS Marketing - Introduction 3 SMS Marketing - Best Practices 4 Example Uses & Benefits 16 About MobiWeb 17 Quality 18 SMS Marketing Introduction Most brands and enterprises choose SMS

More information

Continuous Customer Dialogues

Continuous Customer Dialogues Continuous Customer Dialogues STRATEGIES FOR GROWTH AND LOYALTY IN MULTI-CHANNEL CUSTOMER-ORIENTED ORGANIZATIONS whitepaper TABLE OF CONTENTS: PAGE Overview...3 The Continuous Customer Dialogue Vision...4

More information

Adapting to the pace of omnichannel commerce. Small & medium-sized businesses with annual revenues under $100 million

Adapting to the pace of omnichannel commerce. Small & medium-sized businesses with annual revenues under $100 million Adapting to the pace of omnichannel commerce Small & medium-sized businesses with annual revenues under $100 million A WBR Digital Whitepaper Presented in Conjunction with Emarsys Spring 2016 Table of

More information

Your relationships. Your information. Your CRM - without compromise.

Your relationships. Your information. Your CRM - without compromise. Your relationships. Your information. Your CRM - without compromise. The reason Saleslogix stood out to us the most was because we re a very unique company and perform a very unique service, and needed

More information

TheRetailerApp Platform Brochure A PRODUCT OF

TheRetailerApp Platform Brochure A PRODUCT OF TheRetailerApp Platform Brochure A PRODUCT OF Is the Mobile Revolution here? Yes. There are now over 1.4 billion smartphone users on the planet 1 in 7 people around the globe have a smartphone 87% of the

More information

Adobe Campaign Guide to Loyalty Marketing in a Digital World

Adobe Campaign Guide to Loyalty Marketing in a Digital World Adobe Campaign Guide to Loyalty Marketing in a Digital World Increasing Customer Engagement and Lifetime Value 2013/2014 Table of contents 02 Introduction to Loyalty Marketing in a Digital World 04 Making

More information

Mobile Marketing for Customer Acquisition and Retention

Mobile Marketing for Customer Acquisition and Retention Mobile Marketing for Customer Acquisition and Retention Presented by José A. Rivera Web Experience Manager American Family Insurance QuickBio Jose A. Rivera Digital Marketing Web Experience Manager at

More information

EMAIL MARKETING REFRESHES

EMAIL MARKETING REFRESHES WHITE PAPER 7 EMAIL MARKETING REFRESHES 7 EMAIL MARKETING REFRESHES The success of an email campaign can be determined by a variety of key performance indicators (KPIs): open ratio, click through ratio,

More information

7 Ways Predictive Intelligence Can Elevate Your Email Marketing

7 Ways Predictive Intelligence Can Elevate Your Email Marketing 7 Ways Predictive Intelligence Can Elevate Your Email Marketing Email is the cornerstone of digital marketing. In fact, 68% of marketers say that email is core to their business 1. With competition for

More information

Assessing campaign management technology

Assessing campaign management technology Assessing campaign management technology Introduction Table of contents 1: Introduction 2: 1. Can the campaign management platform be used to build a single marketing view of customers? 3: 2: Can the campaign

More information

9 Ways to Monetize Your Event App

9 Ways to Monetize Your Event App The ABC s of mobile apps are pretty clear. Always. Be. Connecting. This has expanded beyond attendees connecting with each other and now includes connecting your attendees with speakers, exhibitors and

More information