presents a symposium on saturday, december 6 > 10a-6p an event created by

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1 presents a symposium on saturday, december 6 > 10a-6p an event created by

2 Welcome to the first Symposium on Design Process Innovation! Welcome are very to proud the first to be Symposium the Presenting on Design Sponsor Process for this Innovation! exciting event. We are very proud to be the Presenting Sponsor for this exciting event. At USG, we recognize architects desire to design accurately and quickly without sacrificing At creativity. USG, we With recognize a commitment architects to desire providing to design the most accurately innovative and customer quickly without solutions, sacrificing we creativity. launched the With first, a commitment fully interactive to online providing specification the most tool. innovative USG Design customer Studio solutions, contains we the launched the industry s first, fully most interactive extensive downloadable online specification wall and tool. ceiling USG CAD Design and Studio BIM libraries contains utilizing the industry's most extensive Autodesk REVIT downloadable software. wall Now, and architects ceiling CAD and and designers BIM libraries can design, utilizing compare, Autodesk change, REVIT software. Now, select architects and specify and the designers most advanced can design, interior compare, building change, products select and systems and specify available the most on the advanced interior market. building Additional products features and include systems generated available specifications, the market. a LEED Additional project report features tool, include and generated UL Design search specifications, capability. a LEED To further project empower report tool, architects and UL and Design designers, search USG capability. is one of To the further empower first manufacturers architects in and our designers, industry to USG partner is one with of Autodesk the first manufacturers SEEK providing in electronic our industry design to partner with documentation Autodesk such SEEK as providing specifications, electronic CAD design and BIM documentation details and data such sheets. as specifications, Additionally, CAD and BIM beginning details with and acoustical data sheets. ceilings, Additionally, USG s products beginning will with soon acoustical be especs ceilings, enabled, USG's allowing products will soon USG s be REVIT "especs content enabled", to exchange allowing information USG's REVIT seamlessly content with to especs exchange application. information With seamlessly a with constant especs eye on application. the future, With USG a will constant continue eye to on deliver the future, on its mission USG will to continue assist our to customers deliver on its mission with improving to assist the our building customers project with life improving cycle, from the design building to specification project life cycle, to construction. from design to specification to construction. Congratulations to Gensler and the A & D Museum for their exceptional creativity and commitment to Congratulations the future of design, to Gensler and the and architectural the A+D community Museum for of their Los Angeles, exceptional and to creativity all the participants and commitment to the in this future dialogue. of design, to the architectural community of Los Angeles, and to all the for engaging participants for engaging in this dialogue. Visit us at our booth for a demonstration of Visit us at our booth for a demonstration of Lisa Friedman USG Architectural Representative lfriedman@usg.com Lisa Friedman USG Architectural Representative lfriedman@usg.com

3 day at a glance 10:00 Welcome Jim Oswald Gensler 10:15-10:45 10:55-11:45 C.E.B. Reas Processing.org & UCLA Design Media Arts Department Process / Form: A tale of writing software to create visual form PANEL Sam Lubell The Architect s Newspaper moderator Gaston Nogues Ball-Nogues Richard Whitehall Smart Design Matthew Melnyk Buro Happold Scott Robertson Design Studio Press Tali Krakowsky Imaginary Forces 12:00-12:30 12:30-1:30 1:30-2:00 2:10-3:00 Stuart Karten Stuart Karten Design ModeMapping: Study, Communicate, Connect LUNCH Saffet Bekiroglu Performative Surfaces PANEL Frances Anderton KCRW Moderator Arne Emerson emersonstudio Mathew Cullen Motion Theory Chandler Ahrens Open Source Architecture Elena Manferdini Atelier Manferdini 3:10-4:00 4:00-6:00 Geoff Manaugh Dwell & BLDGBLOG San Francisco As It Should Be Reception

4 featured speakers Geoff Manaugh Dwell & BLDGBLOG San Francisco As It Should Be Geoff Manaugh is Senior Editor of Dwell magazine, editor at Archinect, and author of the popular website BLDGBLOG. He has a BA in Cultural Studies from University of North Carolina and an MA in Art and Architectural History from University of Chicago. In Spring 2009, Chronicle Books will publish a full-length book based on BLDGBLOG. Stuart Karten Stuart Karten Design ModeMapping: Study, Communicate, Connect Stuart Karten s work spans the medical, consumer electronics, housewares, industrial and transportation industries. The company s design is grounded in a user-centered philosophy aimed at developing products and brand languages that excite their target customers and reflect an empathetic understanding of user needs. Karten developed ModeMapping to solve the challenges inherent in design research organizing results, communicating findings to team members and clients, and drawing analytical conclusions. C.E.B. REAS Processing.org & UCLA Design Media Arts Department Process / Form: A tale of writing software to create visual form C.E.B. REAS is an associate professor and chair of the department of Design Media Arts at the University of California, Los Angeles. He focuses on defining processes and translating them into images. With Ben Fry, REAS initiated Processing.org in 2001, an open source programming language and environment for creating images, animation, and interaction. Saffet Bekiroglu Zaha Hadid Architects Performative Surfaces Saffet Kaya Bekiroglu is an associate at Zaha Hadid Architects (ZHA) and lead architect of projects on a variety of scales; among them the Aquatics Centre for London s 2012 Olympics, the Kartal Masterplan, Istanbul, and the critically acclaimed Aqua Table. Prior to ZHA, he graduated cum laude from UCLA and worked at Frank O. Gehry & Associates. Saffet s interest lies in the expression of smart surfaces informed by performative conditions and contextual data, organizing a project s multiple orders into architectural landscapes. Saffet is a regular visiting critic and occasional tutor at various international architecture schools.

5 moderators Frances Anderton KCRW Frances Anderton is the host of DnA: Design and Architecture and a producer for Warren Olney s Which Way, L.A.? and To the Point all on public radio station KCRW. She is West Coast editor for Dwell magazine and writes on architecture and design for The New York Times and other publications. Sam Lubell The Architect s Newspaper Sam Lubell is the Los Angeles correspondent for the Architect s Newspaper and has written for Architectural Record, the New York Times, New York Magazine, the Los Angeles Times, and elsewhere. He is also the author of Paris 2000+: New Architecture. panelists Chandler Ahrens Open Source Architecture Chandler Ahrens is a founding partner of Open Source Architecture. His design methodology derives from an investigation into tangible and virtual environments engaging various modes of spatiality, materiality, fabrication techniques and implementation of parametric and generative computational processes to inform and evaluate the design process. Mathew Cullen Motion Theory Co-founder of Motion Theory, Mathew Cullen envisioned bringing together directors, animators, visual effects artists, writers, and other creative talents to form a more personal and agile version of a film studio. He has directed awardwinning projects for HP, Nike, EA Sports, ESPN, and Budweiser, and music videos for Modest Mouse, Beck, and R.E.M. He has received more than one hundred industry awards and his work has been inducted into the Museum of Modern Art on 10 occasions. Arne Emerson emersonstudio With more than 15 years experience in design and construction, Arne Emerson has overseen every aspect of each building he has built. He spent the latter half of his career working as a Principal with world-renowned Architect, Daniel Libeskind, in helping realize some of the most iconic and contemporary buildings of our time. He has extensive experience in managing, designing, and detailing large and small scale projects including Museums, Master Plans, Higher Education, Retail, Offices, Mixed-Use, Medical, High-Rise, and Singleand Multi-Family Residential projects. Tali Krakowsky Imaginary Forces Tali Krakowsky, director of experience design for Imaginary Forces, has worked on immersive environments for the Museum of Biodiversity in Panama with Frank Gehry and Bruce Mau, and New City, a commissioned web-based installation for MoMA. She has worked on the World Trade Center redesign competition, an installation for the Netherlands Architecture Institute and MoMA s Tall Buildings exhibition as part of the design consortium United Architects.

6 panelists continued Elena Manferdini Atelier Manferdini Elena Manferdini is the principal of Atelier Manferdini, an architectural office that specializes in the cutting edge of computer-aided design of exotic forms. Because of her combination of degrees in engineering and architecture, Elena Manferdini s practice applies construction and manufacturing technologies from the aeronautic and car industry to the field of architecture, object design and fashion. Matthew Melnyk Buro Happold Matthew was a founding member of the Buro Happold Los Angeles office. His ongoing research has focused on performance design, optimization and form-finding. A graduate of the UC Berkeley School of Engineering (BS, MS), Matthew has lectured at Columbia University, Pratt University and Stevens Institute of Technology. He currently holds a teaching position in the graduate program of the Southern California Institute of Architecture. Gaston Nogues Ball-Nogues Gaston Nogues, an honors graduate in architecture from Southern California Institute of Architecture, worked at Gehry Partners in product design and production and became a specialist in creative fabrication. In his current collaboration with Benjamin Ball, Nogues is focused on fabricating what they visualize; on process as it relates to the built object. In his spare time, Nogues builds custom automobiles. Scott Robertson Design Studio Press Scott Robertson has designed a variety of consumer products, mainly durable medical goods and sporting goods. In 1995, he began teaching at Art Center College of Design in Europe and Pasadena. He founded Design Studio Press, a publishing company dedicated to art and design education. DSP s first book, Concept Design 1, released in 2003 and now out of print, is a collection of original artwork by seven of the top concept artists working in Hollywood. Richard Whitehall Smart Design Richard Whitehall graduated from the Industrial Design Engineering program at the Royal College of Art where his work focused on the design of electronic products and systems. His work on hi-fi speakers for Impulse received the British Design and Art Directors award in Prior to Smart Design, Richard was Design Director at Human Factors Industrial Design (now Product Genesis) where he specialized in the development of clinical and consumer healthcare products.

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